Summary

U.S. Kitchenware Market Size & Trends

The U.S. kitchenware market size was estimated at USD 8,955.7 million in 2024 and is expected to grow at a CAGR of 5.2% from 2025 to 2033. The market is driven by a growing preference for home cooking, influenced by post-pandemic habits, health awareness, and cost-saving needs. Urbanization and the rise of smaller households are boosting demand for compact, multifunctional, and space-saving kitchen tools. In addition, there is a strong shift toward aesthetically designed, premium-quality products that align with modern kitchen décor and are often showcased on social media platforms.

According to the National Frozen and Refrigerated Foods Association (NFRA), in 2024, 64% of Americans cook at home to save money and maintain better control over their budgets. 81% of consumers prepare most of their meals at home. The cooking confidence gained during the pandemic has encouraged many to explore new ideas for preparing healthier meals.

A National Frozen and Refrigerated Foods Association survey reveals that over 54% of consumers learn about food and cooking through platforms like TikTok and YouTube. Social media often showcases beautifully styled kitchenware and visually appealing dishes, inspiring others and fueling demand for stylish, high-quality kitchen tools. This combination of functionality and aesthetic appeal continues to drive market growth, as consumers increasingly invest in durable, well-designed products that enhance the look and experience of home cooking and baking.

Consumers increasingly prioritize BPA-free, non-toxic, and eco-friendly kitchenware, seeking materials like high-grade stainless steel, glass, bamboo, ceramic, and food-grade silicone. These materials are favored because they don’t leach harmful chemicals, avoid PFAS “forever chemicals,” and align with environmentally conscious values. Alongside safer materials, kitchenware that promotes portion control, oil-free cooking, and food safety is gaining traction.
Digital measuring spoons and portion-control gadgets enable precise ingredient usage, critical for mindful, healthier eating. For instance, the GreenLife Soft Grip cookware collection offers ceramic nonstick cookware free from PFAS, PFOA, and other harmful substances. It is made using recycled aluminum and coated with Thermolon, a nontoxic, eco-friendly ceramic material.

The kitchenware industry is embracing smart technology, with products like digital measuring spoons, app-connected kitchen scales, and Bluetooth-enabled thermometers becoming mainstream. These gadgets enhance cooking precision, integrate with fitness or recipe apps, and offer features like barcode scanning, nutritional tracking, and step-by-step guided recipes. For example, scales such as the Drop Kitchen connected scale sync via Bluetooth to apps, guiding cooks through interactive recipes. Thermometers with wireless connectivity (e.g., INKBIRD’s Bluetooth meat thermometers) allow real-time monitoring and cooking alerts.

U.S. Kitchenware Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. kitchenware market report by product, application, and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Cookware
o Pots & Pan
o Pressure Cooker
o Microware Cookware
• Bakeware
o Tins & Trays
o Cups
o Molds
o Pans & Dishes
o Rolling Pin
o Others
• Tableware
o Dinnerware
o Flatware
o Stemware
• Others
o Cooking Racks a
o Cooking Tools
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Residential
• Commercial
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Supermarkets & Hypermarkets
• Specialty Stores
• Online Retail
• Others

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Types & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Product Outlook
2.3. Application Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. U.S. Kitchenware Market Variables and Trends
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales & Retail Channel Analysis & Trends
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. U.S. Kitchenware Market: Product Estimates & Trend Analysis
4.1. U.S. Kitchenware Market, By Product: Key Takeaways
4.2. Product type Movement Analysis & Market Share, 2024 & 2033
4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
4.3.1. Cookware
4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.2. Pots & Pans
4.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.3. Pressure Cooker
4.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.1.4. Microwave Cookware
4.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2. Bakeware
4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.2. Tins & Trays
4.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.3. Cups
4.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.4. Molds
4.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.5. Pans & Dishes
4.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.6. Rolling Pin
4.3.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.2.7. Others Bakeware Products
4.3.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.3. Tableware
4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.3.2. Dinnerware
4.3.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.3.3. Flatware
4.3.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.3.4. Stemware
4.3.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.4. Others kitchenware
4.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.4.2. Cooking Racks
4.3.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
4.3.4.3. Cooking Tools
4.3.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 5. U.S. Kitchenware Market: Application Estimates & Trend Analysis
5.1. U.S. Kitchenware Market, By Application: Key Takeaways
5.2. Application Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million)
5.3.1. Residential
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Commercial
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. Kitchenware Market: Distribution Channel Estimates & Trend Analysis
6.1. U.S. Kitchenware Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
6.3.1. Supermarket and Hypermarkets
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Specialty Stores
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Online Retail
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.4. Others
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. Kitchenware Market: Competitive Analysis
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Target Brands, Inc.
7.9.1.1. Company Overview
7.9.1.2. Financial performance
7.9.1.3. Service Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Newell Brands
7.9.2.1. Company Overview
7.9.2.2. Financial performance
7.9.2.3. Service Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Groupe SEB
7.9.3.1. Company Overview
7.9.3.2. Financial performance
7.9.3.3. Service Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Meyer International Holdings Limited
7.9.4.1. Company Overview
7.9.4.2. Financial performance
7.9.4.3. Service Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Tramontina
7.9.5.1. Company Overview
7.9.5.2. Financial performance
7.9.5.3. Service Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. The Vollrath Company, LLC
7.9.6.1. Company Overview
7.9.6.2. Financial performance
7.9.6.3. Service Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Lifetime Brands
7.9.7.1. Company Overview
7.9.7.2. Financial performance
7.9.7.3. Service Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Hamilton Beach Brands Holding Company
7.9.8.1. Company Overview
7.9.8.2. Financial performance
7.9.8.3. Service Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Cuisinart
7.9.9.1. Company Overview
7.9.9.2. Financial performance
7.9.9.3. Service Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. OXO International, Ltd.
7.9.10.1. Company Overview
7.9.10.2. Financial performance
7.9.10.3. Service Portfolios
7.9.10.4. Strategic Initiatives