Summary

Italy Serviced Apartment Market Trends The Italy serviced apartment market size was estimated to USD 2,112.7 million in 2024 and is projected to reach USD 7,546.2 million by 2033, growing at a CAGR of 13.3% from 2025 to 2033. The serviced apartment market in Italy is expanding rapidly, fueled by rising demand from both domestic and international travelers seeking flexible, comfortable, and well-equipped accommodation options. These properties, which combine the amenities of a hotel with the convenience of a private residence, are gaining popularity among tourists, business professionals, and long-stay guests. Major cities such as Rome, Milan, Florence, and Venice are at the forefront, benefitting from year-round tourism, cultural events, and international business activities. The growing appeal of Italy as a hub for global events and conferences is also creating a steady flow of demand for quality serviced apartments. Changing consumer preferences are a key driver of this growth, as travelers increasingly prioritize spacious living areas, kitchen facilities, and a “home-away-from-home” feel over traditional hotel stays. The rise of remote work and digital nomadism has further strengthened the market, as these guests often seek longer-term stays with reliable connectivity and comfortable working spaces. Hospitality operators are adapting by offering tailored services, flexible booking policies, and loyalty programs to attract repeat visitors. Sustainability is another emerging trend, with many serviced apartment providers investing in eco-friendly designs, energy-efficient systems, and responsible sourcing to align with the values of environmentally conscious travelers. Technological advancements are also reshaping the serviced apartment experience. Operators are integrating digital tools such as mobile check-in, smart room controls, and AI-powered guest services to streamline operations and enhance personalization. The rise of online booking platforms and targeted digital marketing has widened the customer base, making serviced apartments more visible and accessible. With the convergence of increased tourism, lifestyle changes, and evolving service models, Italy’s serviced apartment sector is positioned for sustained expansion in the coming years. Italy Serviced Apartment Market Report Segmentation This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Italy serviced apartment market report by type, end-use, and booking mode: • Type Outlook (Revenue, USD Million, 2021 - 2033) o Long-term (>30 Nights) o Short-term (<30 Nights) • End-use Outlook (Revenue, USD Million, 2021 - 2033) o Corporate/ Business Traveler o Leisure Travelers o Expats and Relocators • Booking Mode Outlook (Revenue, USD Million, 2021 - 2033) o Direct Booking o Online Travel Agencies o Corporate Contracts

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Table of Contents

Table of Contents Chapter 1. Methodology and Scope 1.1. Market Segmentation & Scope 1.2. Market Definition 1.3. Information Procurement 1.3.1. Purchased Database 1.3.2. GVR’s Internal Database 1.3.3. Secondary Type & Third-Party Perspectives 1.3.4. Primary Research 1.4. Information Analysis 1.4.1. Data Analysis Models 1.5. Market Formulation & Data Visualization 1.6. Data Validation & Publishing Chapter 2. Executive Summary 2.1. Market Snapshot 2.2. Segment Outlook 2.3. Competitive Landscape Snapshot Chapter 3. Italy Serviced Apartment Market Variables and Trends 3.1. Market Introduction 3.2. Industry Value Chain Analysis 3.2.1. Booking Mode Analysis & Trends 3.3. Market Dynamics 3.3.1. Market Driver Analysis 3.3.2. Market Restraint Analysis 3.3.3. Market Opportunities 3.3.4. Market Challenges 3.4. Industry Analysis Tools 3.4.1. Porter’s Five Forces Analysis 3.5. Market Entry Strategies Chapter 4. Italy Serviced Apartment Market: Type Estimates & Trend Analysis 4.1. Italy Serviced Apartment Market, By Type: Key Takeaways 4.2. Type Movement Analysis & Market Share, 2024 & 2033 4.3. Market Estimates & Forecasts, By Type, 2021 - 2033 (USD Million) 4.3.1. Long-Term (>30 Nights) 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million) 4.3.2. Short-Term (<30 Nights) 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million) Chapter 5. Italy Serviced Apartment Market: End Use Estimates & Trend Analysis 5.1. Italy Serviced Apartment Market, By End Use: Key Takeaways 5.2. End Use Movement Analysis & Market Share, 2024 & 2033 5.3. Market Estimates & Forecasts, By End Use, 2021 - 2033 (USD Million) 5.3.1. Corporate/Business Traveler 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million) 5.3.2. Leisure Travelers 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million) 5.3.3. Expats and Relocators 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million) Chapter 6. Italy Serviced Apartment Market: End Use Estimates & Trend Analysis 6.1. Italy Serviced Apartment Market, By Booking Mode: Key Takeaways 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033 6.3. Market Estimates & Forecasts, By Booking Mode, 2021 - 2033 (USD Million) 6.3.1. Direct Booking 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million) 6.3.2. Online Travel Agencies 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million) 6.3.3. Corporate Contracts 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million) Chapter 7. Italy Serviced Apartment Market: Competitive Analysis 7.1. Recent Developments & Impact Analysis by Key Market Participants 7.2. Company Categorization 7.3. Participant’s Overview 7.4. Financial performance 7.5. Product Benchmarking 7.6. Company Market Share Analysis, 2024 (%) 7.7. Company Heat Map Analysis, 2024 7.8. Strategy Mapping 7.9. Company Profiles 7.9.1. The Ascott Limited 7.9.1.1. Company Overview 7.9.1.2. Financial performance 7.9.1.3. Service Portfolios 7.9.1.4. Strategic Initiatives 7.9.2. Frasers Hospitality 7.9.2.1. Company Overview 7.9.2.2. Financial performance 7.9.2.3. Service Portfolios 7.9.2.4. Strategic Initiatives 7.9.3. Milan Royal Suites. 7.9.3.1. Company Overview 7.9.3.2. Financial performance 7.9.3.3. Service Portfolios 7.9.3.4. Strategic Initiatives 7.9.4. THE SQUA.RE SERVICED APARTMENTS 7.9.4.1. Company Overview 7.9.4.2. Financial performance 7.9.4.3. Service Portfolios 7.9.4.4. Strategic Initiatives 7.9.5. Habicus Group 7.9.5.1. Company Overview 7.9.5.2. Financial performance 7.9.5.3. Service Portfolios 7.9.5.4. Strategic Initiatives 7.9.6. Staycity Ltd 7.9.6.1. Company Overview 7.9.6.2. Financial performance 7.9.6.3. Service Portfolios 7.9.6.4. Strategic Initiatives 7.9.7. adiahotels.com 7.9.7.1. Company Overview 7.9.7.2. Financial performance 7.9.7.3. Service Portfolios 7.9.7.4. Strategic Initiatives 7.9.8. Viridian Apartments 7.9.8.1. Company Overview 7.9.8.2. Financial performance 7.9.8.3. Service Portfolios 7.9.8.4. Strategic Initiatives 7.9.9. Adagio 7.9.9.1. Company Overview 7.9.9.2. Financial performance 7.9.9.3. Service Portfolios 7.9.9.4. Strategic Initiatives 7.9.10. Marriott International, Inc. 7.9.10.1. Company Overview 7.9.10.2. Financial performance 7.9.10.3. Service Portfolios 7.9.10.4. Strategic Initiatives