Summary

Europe Cycle Tourism Market Size & Trends

The Europe cycle tourism market size was estimated at USD 53.30 billion in 2024 and is expected to grow at a CAGR of 10.9% from 2025 to 2033. The growth of cycle tourism in Europe is fueled by strong environmental consciousness, expanding cycling infrastructure like the EuroVelo network, and the rising popularity of e-bikes, which make longer and more challenging routes accessible to diverse age groups and fitness levels. At the same time, increased government support, improved integration with public transport, and the appeal of rural, off-the-beaten-path destinations draw more travelers to choose cycling as a meaningful, low-impact way to explore the continent.

Tourism contributes around 8% of global emissions, with transport accounting for half. Cycling tourism is emerging as a vital tool in tourism climate action plans, promoting low-emission travel, supporting local quality of life, and delivering economic benefits for destinations and communities. The European Cyclists’ Federation (ECF) emphasizes its role in reducing carbon emissions by offering a low-impact alternative to car or air travel. By encouraging more people to explore destinations by bike, Europe is aligning tourism industry growth with its climate commitments.
Multimodality in cycling tourism emphasizes seamless integration between bicycles and sustainable transport options like trains and buses. This approach allows travelers to reach a wider range of destinations while reducing reliance on cars and lowering their carbon footprint. Initiatives such as the Cyclists Love Trains report and surveys in the Danube region are helping identify infrastructure gaps and improve services, making it easier for cyclists to transport their bikes across areas.

High-quality infrastructure and services are fundamental to the success of cycling tourism in Europe. Leading destinations such as long-distance trails, greenways, and looped circuits provide safe, enjoyable travel and connect tourists to a region's unique cultural and natural aspects. To help, local authorities and stakeholders in the tourism industry enhance their offerings, the ECF has introduced tools like the EuroVelo Development Guide and the European Certification Standard, which provide structured methods to design, assess, and improve cycling routes across Europe.
Cycling tourists tend to spend more than other types of travelers. In 2024, daily spending by cycling tourists in Germany ranged between €117 and €130. In France, they spent an average of €68 per day, 24% more than regular tourists. Similarly, in Quebec, cycling tourists spent about 6% more than the average visitor, highlighting the economic value they bring to destinations.

Cycling tourism significantly boosts local economies and generates employment across Europe. In 2012, it had an estimated economic impact of €44 billion across the continent. By 2024, Germany saw €23 billion in revenue and around 284,000 jobs linked to the sector. The Netherlands reported €942 million in 2019 from domestic cyclists, while France’s EuroVelo 19 route generated €10.2 million in 2023, with an average of €22,800 in direct revenue per kilometer per year.

Europe Cycle Tourism Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Europe cycle tourism market report based on group, booking mode, age group, and country:
• Group Outlook (Revenue, USD Billion, 2021 - 2033)
• Groups/Friends
• Couples
• Family
• Solo
• Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)
• Direct
• Travel Agent
• Marketplace Booking
• Age Group Outlook (Revenue, USD Billion, 2021 - 2033)
• 18 to 30 Years
• 31 to 50 Years
• Above 50 Years
• Country Outlook (Revenue, USD Billion, 2021 - 2033)
• UK
• Germany
• France
• Italy

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Type s & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Group Outlook
2.3. Booking Mode Outlook
2.4. Age Group Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. Europe Cycle Tourism Market Variables and Trends
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Booking Mode Analysis and Trends
3.4. Regulatory Framework
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Market Opportunities
3.5.4. Market Challenges
3.6. Industry Analysis Tools
3.6.1. Porter’s Five Forces Analysis
3.7. Market Entry Strategies
Chapter 4. Europe Cycle Tourism Market: Group Estimates & Trend Analysis
4.1. Europe Cycle Tourism Market, By Group: Key Takeaways
4.2. Group Movement Analysis & Market Share, 2024 & 2033
4.3. Market Estimates & Forecasts, By Group, 2021 - 2033 (USD Billion)
4.3.1. Groups/Friends
4.3.1.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
4.3.2. Couples
4.3.2.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
4.3.3. Family
4.3.3.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
4.3.4. Solo
4.3.4.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
Chapter 5. Europe Cycle Tourism Market: Booking Mode Estimates & Trend Analysis
5.1. Europe Cycle Tourism Market, By Booking Mode: Key Takeaways
5.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, By Booking Mode, 2021 - 2033 (USD Billion)
5.3.1. Direct Booking
5.3.1.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
5.3.2. Travel Agent
5.3.2.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
5.3.3. Marketplace Booking
5.3.3.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
Chapter 6. Europe Cycle Tourism Market: Age Group Estimates & Trend Analysis
6.1. Europe Cycle Tourism Market, By Age Group: Key Takeaways
6.2. Age Group Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, By Age Group, 2021 - 2033 (USD Billion)
6.3.1. 18 to 30 Years
6.3.1.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
6.3.2. 31 to 50 Years
6.3.2.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
6.3.3. Above 50
6.3.3.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
Chapter 7. Europe Cycle Tourism Market: Country Estimates & Trend Analysis
7.1. Europe Cycle Tourism Market, By Country: Key Takeaways
7.2. Country Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, By Country, 2021 - 2033 (USD Billion)
7.3.1. UK
7.3.1.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
7.3.2. Germany
7.3.2.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
7.3.3. France
7.3.3.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
7.3.4. Italy
7.3.4.1. Market estimates and forecast, 2021 - 2033, (USD Billion)
Chapter 8. Europe Cycle Tourism Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial performance
8.5. Service Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Unlimited Biking Rentals LLC
8.9.1.1. Company Overview
8.9.1.2. Financial performance
8.9.1.3. Service Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Butterfield & Robinson
8.9.2.1. Company Overview
8.9.2.2. Financial performance
8.9.2.3. Service Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Backroads
8.9.3.1. Company Overview
8.9.3.2. Financial performance
8.9.3.3. Service Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Exodus Travels Limited
8.9.4.1. Company Overview
8.9.4.2. Financial performance
8.9.4.3. Service Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. SpiceRoads
8.9.5.1. Company Overview
8.9.5.2. Financial performance
8.9.5.3. Service Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Trek Travel
8.9.6.1. Company Overview
8.9.6.2. Financial performance
8.9.6.3. Service Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Intrepid Travel
8.9.7.1. Company Overview
8.9.7.2. Financial performance
8.9.7.3. Service Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. The Natural Adventure Company.
8.9.8.1. Company Overview
8.9.8.2. Financial performance
8.9.8.3. Service Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Bikes Plus Travel
8.9.9.1. Company Overview
8.9.9.2. Financial performance
8.9.9.3. Service Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. BikeTours LLC
8.9.10.1. Company Overview
8.9.10.2. Financial performance
8.9.10.3. Service Portfolios
8.9.10.4. Strategic Initiatives