Summary

Event Management Market Summary

The global event management market size was estimated at USD 1,160.4 billion in 2024 and is projected to reach USD 2,089.6 billion by 2033, growing at a CAGR of 6.7% from 2025 to 2033. The rising demand for corporate gatherings and experiential events is a key factor driving the expansion of the global event management industry.

As enterprises increasingly seek to enhance their brand visibility, engage employees, launch products, and foster partnerships, professional event services are being increasingly contracted to handle logistics, production, and attendee experience. The rising corporate demand for virtual and hybrid events is driving the growth of the event management industry. Many organizations are inclined to host events combining in-person and online participation to reach broader audiences, reduce travel/logistical costs, and maintain continuity during disruptions. For instance, in North America, 15% of events are expected to take place in a hybrid format in 2025, reflecting the growing preference for flexibility. Furthermore, corporations have been investing in professional event management software to automate processes such as registration, attendee engagement, and post-event analytics, thereby increasing efficiency.

One leading trend in the event management industry has been the integration of artificial intelligence, augmented reality (AR), virtual reality (VR), and data analytics into event planning, operation, and attendee engagement. AI tools are being used to personalize experiences, predict attendance, manage content scheduling, automate customer interactions, and deliver real-time insights for improved decision-making.

For example, in 2024, Eventdex introduced an AI assistant across several modules of its platform (including the admin portal, badge printing, and matchmaking) to support event planners in resolving attendee queries and optimizing event flow. In addition, many event management software vendors are enhancing mobile and cloud-based platforms with predictive analytics and machine learning to offer tailored recommendations and improve engagement. Therefore, technological integration is one of the major drivers of the global event management industry.

Global Event Management Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global event management market report based on event type, service type, delivery mode, and region:

• Event Type Outlook (Revenue, USD Billion, 2021 - 2033)
• MICE
• Weddings
• Social Events
• Sports Events
• Music and Entertainment Events
• Art and Cultural Events
• Political and Government Events
• Festivals and Fairs
• Service Type Outlook (Revenue, USD Billion, 2021 - 2033)
• Event Planning & Coordination
• Event Production & Technical Services
• Event Marketing & Promotion
• Venue Sourcing & Logistics Management
• Registration, Ticketing & Attendee Management
• Others
• Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
• In-person
• Virtual
• Hybrid
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
• Asia Pacific
o Japan
o China
o India
o South Korea
o Australia & New Zealand
• Central & South America
o Brazil
• Middle East and Africa (MEA)
o UAE

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Regional Snapshot
2.4. Competitive Landscape Snapshot
Chapter 3. Event Management Market: Industry Outlook
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Delivery Mode Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Service Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Event Management Market: Event Type Estimates & Trend Analysis
5.1. Event Management Market, By Event Type: Key Takeaways
5.2. Event Type Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, By Event Type, 2021 - 2033 (USD Billion)
5.3.1. MICE
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.2. Weddings
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.3. Social events
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.4. Sports events
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.5. Music and entertainment events
5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.6. Art and cultural events
5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.7. Political and government events
5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
5.3.8. Festivals and fairs
5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 6. Event Management Market: Service Type Estimates & Trend Analysis
6.1. Event Management Market, By Service Type: Key Takeaways
6.2. Service Type Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, By Service Type, 2021 - 2033 (USD Billion)
6.3.1. Event Planning & Coordination
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
6.3.2. Event Production & Technical Services
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
6.3.3. Event Marketing & Promotion
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
6.3.4. Venue Sourcing & Logistics Management
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
6.3.5. Registration, Ticketing & Attendee Management
6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
6.3.6. Others
6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 7. Event Management Market: Delivery Mode Estimates & Trend Analysis
7.1. Event Management Market, By Delivery Mode: Key Takeaways
7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, By Delivery Mode, 2021 - 2033 (USD Billion)
7.3.1. In-person
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
7.3.2. Virtual
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
7.3.3. Hybrid
7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 8. Event Management Market: Regional Estimates & Trend Analysis
8.1. Event Management Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2021 - 2033 (USD Billion)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2.2. UK
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2.3. Germany
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.2.6. Spain
8.3.2.6.1. Key country dynamics
8.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3.3. India
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3.4. Japan
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3.5. South Korea
8.3.3.5.1. Key country dynamics
8.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.3.6. Australia & New Zealand
8.3.3.6.1. Key country dynamics
8.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.4. Central & South America
8.3.4.1. Brazil
8.3.4.1.1. Key country dynamics
8.3.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
8.3.5.2. UAE
8.3.5.2.1. Key country dynamics
8.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 9. Event Management Market: Competitive Analysis
9.1. Recent Developments & Impact Analysis, by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Service Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis, 2024
9.8. Strategy Mapping
9.9. Company Profiless
9.9.1. Informa Group
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Service Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Live Nation Entertainment
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Service Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Cvent
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Service Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Eventbrite
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Service Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. CTS Eventim
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Service Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. QuintEvents
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Service Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. SeatGeek
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Service Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Airmeet
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Service Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Bevy
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Service Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. MKG
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Service Portfolios
9.9.10.4. Strategic Initiatives