Summary

The global digital agriculture market was valued at $18.6 billion in 2023, and is projected to reach $51.3 billion by 2033, growing at a CAGR of 10.5% from 2024 to 2033.
Digital agriculture refers to the use of digital technologies, data analytics, and automated systems to enhance and optimize agricultural practices. It involves leveraging tools like sensors, drones, satellite imagery, artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) to monitor, manage, and improve farming operations. These technologies enable farmers to make more informed decisions, increase efficiency, reduce environmental impact, and ultimately enhance productivity and profitability.
Increase in demand for food to feed the increase in global population drives the growth of the digital agriculture market. As the population continues to rise, there is a pressing need to improve agricultural productivity and ensure food security, which digital technologies are helping to address. In addition, advancements in technology such as the Internet of Things (IoT), artificial intelligence (AI), machine learning, and robotics are revolutionizing farming practices. The growing emphasis on sustainability in farming practices is also a key driver, as digital agriculture allows for more sustainable resource management and reduces the environmental impact of traditional farming methods. 
However, despite the many benefits, the digital agriculture market faces several restraints that hinder its growth. One major challenge is the high initial cost of implementing digital agriculture technologies. The investment required for sensors, drones, AI systems, and other digital tools can be prohibitive, particularly for small-scale farmers in developing regions. In addition, the lack of digital infrastructure and internet connectivity in rural and remote areas poses a significant barrier to the adoption of digital agriculture solutions.
Increase in availability and affordability of technology creates new possibilities for farmers, particularly in developing countries, offering opportunities for growth of the market. The adoption of mobile-based platforms, cloud computing, and satellite technologies is helping bridge the digital divide in rural areas and make digital agriculture more accessible. Moreover, there are significant opportunities in the integration of blockchain technology to ensure transparency and traceability in the agricultural supply chain, enhancing trust between producers and consumers. Surge interest in sustainable farming practices presents another opportunity, as digital agriculture helps farmers optimize their operations while minimizing environmental impact. For instance, in November 2023, AGCO Corporation, a global leader in agricultural machinery and precision ag technology, announced a transformative joint venture with Trimble Inc. This partnership aims to create a leading global mixed-fleet precision agriculture platform, enhancing AGCO's capabilities in delivering smart farming solutions.
Segment Review 
The digital agriculture market is segmented on the basis of component, application, technology, and region. By component, the market is divided into hardware, software, and service. In terms of application, the market is segregated into precision farming & farm management, livestock monitoring, supply chain, financial management, and others. By technology, the market is categorized into AI, drones, IoT, automation, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings 
By component, the hardware segment led the digital agriculture industry in terms of revenue in 2023.
By application, the precision farming and farm management segment accounted for the highest digital agriculture market share in 2023.
By technology, the IoT segment accounted for the highest digital agriculture industry share in 2023.
By region, North America generated the highest revenue in 2023.
Competition Analysis 
The report profiles the key players operating in the digital agriculture market analysis such as John Deere, Trimble Inc., AGCO Corporation, Bayer AG, Indigo Ag, Agreena ApS, ecoRobotix SA, IBM Corporation, Microsoft Corporation, Gamaya, AgEagle Aerial Systems Inc., CNH Industrial N.V., TOPCON CORPORATION, BASF Digital Farming GmbH, Digital Agriculture Services Pty Ltd, Bosch Global Software Technologies Pvt Ltd., Wipro, Yara International ASA, AGRIVI Ltd., and Small Robot Company. These players have adopted various strategies to increase their market penetration and strengthen their position in the digital farming market.
Key Benefits for Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital agriculture market analysis from 2023 to 2033 to identify the prevailing digital agriculture market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the digital agriculture market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global digital agriculture market trends, key players, market segments, application areas, and market growth strategies.

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● End user preferences and pain points
● Industry life cycle assessment, by region
● Product Benchmarking / Product specification and applications
● Product Life Cycles
● Senario Analysis & Growth Trend Comparision
● Technology Trend Analysis
● Go To Market Strategy
● Market share analysis of players by products/segments
● New Product Development/ Product Matrix of Key Players
● Pain Point Analysis
● Regulatory Guidelines
● Strategic Recommedations
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Brands Share Analysis
● Criss-cross segment analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● Market share analysis of players at global/region/country level
● SWOT Analysis
Key Market Segments
By Component
● Hardware
● Software
● Service
By Application
● Precision Farming and Farm Management
● Livestock Monitoring
● Supply Chain Management
● Financial Management
● Others
By Technology
● AI
● Drones
● IoT
● Automation
● Others
By Region
● North America
○ U.S.
○ Canada
● Europe
○ UK
○ Germany
○ France
○ Italy
○ Spain
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ Australia
○ South Korea
○ Rest O Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa
● Key Market Players
○ Trimble Inc.
○ AGCO Corporation.
○ Bayer AG
○ ecoRobotix SA
○ IBM Corporation
○ Microsoft Corporation
○ AgEagle Aerial Systems Inc.
○ CNH Industrial N.V.
○ TOPCON CORPORATION
○ John Deere
○ Indigo Ag
○ Agreena ApS
○ Gamaya
○ BASF
○ Digital Agriculture Services Pty Ltd
○ Bosch Global Software Technologies Pvt Ltd.
○ AGRIVI Ltd.
○ Wipro Limited
○ Small Robot Company
○ YARA International ASA

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate to high bargaining power of suppliers
3.3.2. Moderate to high threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Moderate to high intensity of rivalry
3.3.5. Moderate to high bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rising demand for precision farming
3.4.1.2. Technological advancements in IoT, AI, and big data
3.4.1.3. Government initiatives and subsidies
3.4.2. Restraints
3.4.2.1. High initial investment costs
3.4.2.2. Limited digital literacy and internet infrastructure
3.4.3. Opportunities
3.4.3.1. Growth of agritech startups and farm automation
CHAPTER 4: DIGITAL AGRICULTURE MARKET, BY COMPONENT
4.1. Overview
4.1.1. Market size and forecast
4.2. Hardware
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Software
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Service
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: DIGITAL AGRICULTURE MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market size and forecast
5.2. Precision Farming and Farm Management
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Livestock Monitoring
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Supply Chain Management
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Financial Management
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Others
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
CHAPTER 6: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY
6.1. Overview
6.1.1. Market size and forecast
6.2. AI
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Drones
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. IoT
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Automation
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Others
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
CHAPTER 7: DIGITAL AGRICULTURE MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Component
7.2.3. Market size and forecast, by Application
7.2.4. Market size and forecast, by Technology
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Component
7.2.5.1.2. Market size and forecast, by Application
7.2.5.1.3. Market size and forecast, by Technology
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Component
7.2.5.2.2. Market size and forecast, by Application
7.2.5.2.3. Market size and forecast, by Technology
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Component
7.3.3. Market size and forecast, by Application
7.3.4. Market size and forecast, by Technology
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Component
7.3.5.1.2. Market size and forecast, by Application
7.3.5.1.3. Market size and forecast, by Technology
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Component
7.3.5.2.2. Market size and forecast, by Application
7.3.5.2.3. Market size and forecast, by Technology
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Component
7.3.5.3.2. Market size and forecast, by Application
7.3.5.3.3. Market size and forecast, by Technology
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Component
7.3.5.4.2. Market size and forecast, by Application
7.3.5.4.3. Market size and forecast, by Technology
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Component
7.3.5.5.2. Market size and forecast, by Application
7.3.5.5.3. Market size and forecast, by Technology
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Component
7.3.5.6.2. Market size and forecast, by Application
7.3.5.6.3. Market size and forecast, by Technology
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Component
7.4.3. Market size and forecast, by Application
7.4.4. Market size and forecast, by Technology
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Component
7.4.5.1.2. Market size and forecast, by Application
7.4.5.1.3. Market size and forecast, by Technology
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Component
7.4.5.2.2. Market size and forecast, by Application
7.4.5.2.3. Market size and forecast, by Technology
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by Component
7.4.5.3.2. Market size and forecast, by Application
7.4.5.3.3. Market size and forecast, by Technology
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Component
7.4.5.4.2. Market size and forecast, by Application
7.4.5.4.3. Market size and forecast, by Technology
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Component
7.4.5.5.2. Market size and forecast, by Application
7.4.5.5.3. Market size and forecast, by Technology
7.4.5.6. Rest O Asia-Pacific
7.4.5.6.1. Market size and forecast, by Component
7.4.5.6.2. Market size and forecast, by Application
7.4.5.6.3. Market size and forecast, by Technology
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Component
7.5.3. Market size and forecast, by Application
7.5.4. Market size and forecast, by Technology
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by Component
7.5.5.1.2. Market size and forecast, by Application
7.5.5.1.3. Market size and forecast, by Technology
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by Component
7.5.5.2.2. Market size and forecast, by Application
7.5.5.2.3. Market size and forecast, by Technology
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by Component
7.5.5.3.2. Market size and forecast, by Application
7.5.5.3.3. Market size and forecast, by Technology
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2023
CHAPTER 9: COMPANY PROFILES
9.1. John Deere
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.2. Trimble Inc.
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.3. AGCO Corporation.
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.4. Bayer AG
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.5. Indigo Ag
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.6. Agreena ApS
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.7. ecoRobotix SA
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.8. IBM Corporation
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.9. Microsoft Corporation
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.10. Gamaya
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.11. AgEagle Aerial Systems Inc.
9.11.1. Company overview
9.11.2. Key executives
9.11.3. Company snapshot
9.11.4. Operating business segments
9.11.5. Product portfolio
9.11.6. Business performance
9.12. CNH Industrial N.V.
9.12.1. Company overview
9.12.2. Key executives
9.12.3. Company snapshot
9.12.4. Operating business segments
9.12.5. Product portfolio
9.12.6. Business performance
9.13. TOPCON CORPORATION
9.13.1. Company overview
9.13.2. Key executives
9.13.3. Company snapshot
9.13.4. Operating business segments
9.13.5. Product portfolio
9.13.6. Business performance
9.14. BASF
9.14.1. Company overview
9.14.2. Key executives
9.14.3. Company snapshot
9.14.4. Operating business segments
9.14.5. Product portfolio
9.14.6. Business performance
9.15. Digital Agriculture Services Pty Ltd
9.15.1. Company overview
9.15.2. Key executives
9.15.3. Company snapshot
9.15.4. Operating business segments
9.15.5. Product portfolio
9.16. Bosch Global Software Technologies Pvt Ltd.
9.16.1. Company overview
9.16.2. Key executives
9.16.3. Company snapshot
9.16.4. Operating business segments
9.16.5. Product portfolio
9.17. Wipro Limited
9.17.1. Company overview
9.17.2. Key executives
9.17.3. Company snapshot
9.17.4. Operating business segments
9.17.5. Product portfolio
9.17.6. Business performance
9.18. YARA International ASA
9.18.1. Company overview
9.18.2. Key executives
9.18.3. Company snapshot
9.18.4. Operating business segments
9.18.5. Product portfolio
9.18.6. Business performance
9.19. AGRIVI Ltd.
9.19.1. Company overview
9.19.2. Key executives
9.19.3. Company snapshot
9.19.4. Operating business segments
9.19.5. Product portfolio
9.20. Small Robot Company
9.20.1. Company overview
9.20.2. Key executives
9.20.3. Company snapshot
9.20.4. Operating business segments
9.20.5. Product portfolio