Summary

The global location based services market was size was valued at $70,357.3 million in 2024, and is projected to reach $235,062.8 million by 2034, growing at a CAGR of 12.6% from 2025 to 2034.
Location-Based Services refer to digital services which use geographic data to provide functionality or information based on the physical location of the user. These services use Wi-Fi, cellular networks, or GPS to determine the location and help the user with navigation, local weather updates, or real-time traffic conditions. These services are majorly used in mobile applications.
Increase in adoption of social media and e-commerce and advancements in IoT and GPS technologies drive the growth of the location based services market. However, high initial cost of infrastructure deployment limits the growth of the location based services market. Nevertheless, integration of location based services with Augmented Reality (AR) and AI for personalized and context-aware experiences is anticipated to provide lucrative growth opportunities for the location based services market during the forecast period. Moreover, rise in demand for real-time location analytics across transportation, healthcare, and other sectors help improve customer engagement, which is projected to foster the market growth in the future.
Segment Review 
The location based services market is segmented into component, technology, application, industry vertical, and region. On the basis of component, the market is classified into software and services. By technology, the market is segregated into GPS, Cell ID, Wi-Fi, and others. As per application, the market is fragmented into mapping and navigation, business intelligence and analytics, fleet management, location-based advertising, social networking and entertainment, asset tracking, and others. Depending on industry vertical, the market is segmented into transportation and logistics, manufacturing, government and public utilities, retail, healthcare and life sciences, media and entertainment, IT and telecom, BFSI, hospitality, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Competition Analysis 
The report analyzes the profiles of key players operating in the location based services market are AT&T Inc., Microsoft Corporation, Google LLC, IBM Corporation, Apple, Inc., Qualcomm Technologies, Inc., Oracle Corporation, ALE International, HERE, ROHDE & SCHWARZ GmbH & Co. KG, Cisco Systems, Inc., Telefonaktiebolaget LM Ericsson, Bharti Airtel Limited, Esri, Intellias, and Foursquare. 
Key Takeaways: 
By Component, the software segment held the largest share in the location based services market for 2024.   
By Technology, the GPS segment held the largest share in the location based services market for 2024.   
By Application, the location-based advertising segment held the largest share in the location based services market for 2024. 
By Industry Vertical, the retail segment held the largest share in the location based services market for 2024. 
Region-wise, Asia-Pacific held largest market share in 2024. However, LAMEA is expected to witness the highest CAGR during the forecast period.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the location based services market analysis from 2024 to 2034 to identify the prevailing location based services market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the location based services market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global location based services market trends, key players, market segments, application areas, and market growth strategies.
 

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● Investment Opportunities
● Technology Trend Analysis
● Regulatory Guidelines
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● Additional country or region analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● List of customers/consumers/raw material suppliers- value chain analysis
● SWOT Analysis
Key Market Segments
By Component
● Software
● Services
By Technology
● GPS
● Cell ID
● Wi-Fi
● Others
By Application
● Mapping and Navigation
● Business Intelligence and Analytics
● Fleet Management
● Location-based Advertising
● Social Networking and Entertainment
● Asset Tracking
● Others
By Industry Vertical
● Transportation and Logistics
● Manufacturing
● Government and Public Utilities
● Retail
● Healthcare and Life Sciences
● Media and Entertainment
● IT and Telecom
● BFSI
● Hospitality
● Others
By Region
● North America
○ U.S.
○ Canada
● Europe
○ UK
○ Germany
○ France
○ Italy
○ Spain
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ Australia
○ South Korea
○ Rest of Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa
● Key Market Players
○ AT&T Inc.
○ Microsoft Corporation
○ Google LLC
○ Apple, Inc.
○ Qualcomm Technologies, Inc. 
○ ALE International
○ HERE
○ ROHDE & SCHWARZ GmbH & Co. KG
○ Cisco Systems, Inc.
○ Telefonaktiebolaget LM Ericsson
○ Esri
○ Intellias
○ Foursquare
○ IBM Corporation
○ Oracle Corporation
○ Bharti Airtel Limited

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. High bargaining power of suppliers
3.3.2. Moderate to high threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Moderate to high intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rising adoption of mobile commerce & social media
3.4.1.2. Advancements in GPS, GIS, and IoT technologies
3.4.1.3. Proliferation of smartphones & mobile devices
3.4.2. Restraints
3.4.2.1. High cost of infrastructure deployment
3.4.2.2. Operational challenges
3.4.3. Opportunities
3.4.3.1. Integration with Augmented Reality (AR) and AI
CHAPTER 4: LOCATION BASED SERVICES MARKET, BY COMPONENT
4.1. Overview
4.1.1. Market size and forecast
4.2. Software
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Services
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY
5.1. Overview
5.1.1. Market size and forecast
5.2. GPS
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Cell ID
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Wi-Fi
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Others
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
CHAPTER 6: LOCATION BASED SERVICES MARKET, BY APPLICATION
6.1. Overview
6.1.1. Market size and forecast
6.2. Mapping and Navigation
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Business Intelligence and Analytics
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Fleet Management
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Location-based Advertising
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Social Networking and Entertainment
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
6.7. Asset Tracking
6.7.1. Key market trends, growth factors and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market share analysis by country
6.8. Others
6.8.1. Key market trends, growth factors and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market share analysis by country
CHAPTER 7: LOCATION BASED SERVICES MARKET, BY INDUSTRY VERTICAL
7.1. Overview
7.1.1. Market size and forecast
7.2. Transportation and Logistics
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Manufacturing
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Government and Public Utilities
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. Retail
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Healthcare and Life Sciences
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Media and Entertainment
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
7.8. IT and Telecom
7.8.1. Key market trends, growth factors and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market share analysis by country
7.9. BFSI
7.9.1. Key market trends, growth factors and opportunities
7.9.2. Market size and forecast, by region
7.9.3. Market share analysis by country
7.10. Hospitality
7.10.1. Key market trends, growth factors and opportunities
7.10.2. Market size and forecast, by region
7.10.3. Market share analysis by country
7.11. Others
7.11.1. Key market trends, growth factors and opportunities
7.11.2. Market size and forecast, by region
7.11.3. Market share analysis by country
CHAPTER 8: LOCATION BASED SERVICES MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Component
8.2.3. Market size and forecast, by Technology
8.2.4. Market size and forecast, by Application
8.2.5. Market size and forecast, by Industry Vertical
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Component
8.2.6.1.2. Market size and forecast, by Technology
8.2.6.1.3. Market size and forecast, by Application
8.2.6.1.4. Market size and forecast, by Industry Vertical
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Component
8.2.6.2.2. Market size and forecast, by Technology
8.2.6.2.3. Market size and forecast, by Application
8.2.6.2.4. Market size and forecast, by Industry Vertical
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Component
8.3.3. Market size and forecast, by Technology
8.3.4. Market size and forecast, by Application
8.3.5. Market size and forecast, by Industry Vertical
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Component
8.3.6.1.2. Market size and forecast, by Technology
8.3.6.1.3. Market size and forecast, by Application
8.3.6.1.4. Market size and forecast, by Industry Vertical
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Component
8.3.6.2.2. Market size and forecast, by Technology
8.3.6.2.3. Market size and forecast, by Application
8.3.6.2.4. Market size and forecast, by Industry Vertical
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by Component
8.3.6.3.2. Market size and forecast, by Technology
8.3.6.3.3. Market size and forecast, by Application
8.3.6.3.4. Market size and forecast, by Industry Vertical
8.3.6.4. Italy
8.3.6.4.1. Market size and forecast, by Component
8.3.6.4.2. Market size and forecast, by Technology
8.3.6.4.3. Market size and forecast, by Application
8.3.6.4.4. Market size and forecast, by Industry Vertical
8.3.6.5. Spain
8.3.6.5.1. Market size and forecast, by Component
8.3.6.5.2. Market size and forecast, by Technology
8.3.6.5.3. Market size and forecast, by Application
8.3.6.5.4. Market size and forecast, by Industry Vertical
8.3.6.6. Rest of Europe
8.3.6.6.1. Market size and forecast, by Component
8.3.6.6.2. Market size and forecast, by Technology
8.3.6.6.3. Market size and forecast, by Application
8.3.6.6.4. Market size and forecast, by Industry Vertical
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Component
8.4.3. Market size and forecast, by Technology
8.4.4. Market size and forecast, by Application
8.4.5. Market size and forecast, by Industry Vertical
8.4.6. Market size and forecast, by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by Component
8.4.6.1.2. Market size and forecast, by Technology
8.4.6.1.3. Market size and forecast, by Application
8.4.6.1.4. Market size and forecast, by Industry Vertical
8.4.6.2. Japan
8.4.6.2.1. Market size and forecast, by Component
8.4.6.2.2. Market size and forecast, by Technology
8.4.6.2.3. Market size and forecast, by Application
8.4.6.2.4. Market size and forecast, by Industry Vertical
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by Component
8.4.6.3.2. Market size and forecast, by Technology
8.4.6.3.3. Market size and forecast, by Application
8.4.6.3.4. Market size and forecast, by Industry Vertical
8.4.6.4. Australia
8.4.6.4.1. Market size and forecast, by Component
8.4.6.4.2. Market size and forecast, by Technology
8.4.6.4.3. Market size and forecast, by Application
8.4.6.4.4. Market size and forecast, by Industry Vertical
8.4.6.5. South Korea
8.4.6.5.1. Market size and forecast, by Component
8.4.6.5.2. Market size and forecast, by Technology
8.4.6.5.3. Market size and forecast, by Application
8.4.6.5.4. Market size and forecast, by Industry Vertical
8.4.6.6. Rest of Asia-Pacific
8.4.6.6.1. Market size and forecast, by Component
8.4.6.6.2. Market size and forecast, by Technology
8.4.6.6.3. Market size and forecast, by Application
8.4.6.6.4. Market size and forecast, by Industry Vertical
8.5. LAMEA
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Component
8.5.3. Market size and forecast, by Technology
8.5.4. Market size and forecast, by Application
8.5.5. Market size and forecast, by Industry Vertical
8.5.6. Market size and forecast, by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by Component
8.5.6.1.2. Market size and forecast, by Technology
8.5.6.1.3. Market size and forecast, by Application
8.5.6.1.4. Market size and forecast, by Industry Vertical
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by Component
8.5.6.2.2. Market size and forecast, by Technology
8.5.6.2.3. Market size and forecast, by Application
8.5.6.2.4. Market size and forecast, by Industry Vertical
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by Component
8.5.6.3.2. Market size and forecast, by Technology
8.5.6.3.3. Market size and forecast, by Application
8.5.6.3.4. Market size and forecast, by Industry Vertical
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2024
CHAPTER 10: COMPANY PROFILES
10.1. Cisco Systems, Inc.
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Apple, Inc.
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.2.7. Key strategic moves and developments
10.3. Bharti Airtel Limited
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.4. IBM Corporation
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Business performance
10.4.7. Key strategic moves and developments
10.5. Microsoft Corporation
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. ALE International
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Key strategic moves and developments
10.7. Oracle Corporation
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.7.7. Key strategic moves and developments
10.8. AT&T Inc.
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. Google LLC
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.9.7. Key strategic moves and developments
10.10. HERE
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Key strategic moves and developments
10.11. Qualcomm Technologies, Inc. 
10.11.1. Company overview
10.11.2. Key executives
10.11.3. Company snapshot
10.11.4. Operating business segments
10.11.5. Product portfolio
10.11.6. Business performance
10.11.7. Key strategic moves and developments
10.12. ROHDE & SCHWARZ GmbH & Co. KG
10.12.1. Company overview
10.12.2. Key executives
10.12.3. Company snapshot
10.12.4. Operating business segments
10.12.5. Product portfolio
10.12.6. Key strategic moves and developments
10.13. Telefonaktiebolaget LM Ericsson
10.13.1. Company overview
10.13.2. Key executives
10.13.3. Company snapshot
10.13.4. Operating business segments
10.13.5. Product portfolio
10.13.6. Business performance
10.13.7. Key strategic moves and developments
10.14. Foursquare
10.14.1. Company overview
10.14.2. Key executives
10.14.3. Company snapshot
10.14.4. Operating business segments
10.14.5. Product portfolio
10.14.6. Key strategic moves and developments
10.15. Esri
10.15.1. Company overview
10.15.2. Key executives
10.15.3. Company snapshot
10.15.4. Operating business segments
10.15.5. Product portfolio
10.15.6. Key strategic moves and developments
10.16. Intellias
10.16.1. Company overview
10.16.2. Key executives
10.16.3. Company snapshot
10.16.4. Operating business segments
10.16.5. Product portfolio
10.16.6. Key strategic moves and developments