世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

ヒゲグルーミング製品市場:製品タイプ別(オイル&セラム、クリーム&バーム、ジェル&ワックス、クレンザー、その他(器具&アクセサリーなど))、エンドユーザー別(パーソナル、プロフェッショナル)、販売チャネル別(直販、オンライン、スーパーマーケット/ハイパーマーケット、コンビニエンスストア、その他(マルチブランドストアなど))、地域別、競合予測&機会:2018-2028F


Beard Grooming Product Market By Product Type (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Others (Equipment and Accessories, etc.)), By End User (Personal, Professional), By Sales Channel (Direct Sales, Online, Supermarkets/Hypermarkets, Convenience Stores, Others (Multi-Branded Stores, etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F

ヒゲグルーミング製品の世界市場は、2022年に220億1,000万米ドルの規模に達し、2028年までの年間平均成長率(CAGR)は6.9%と予測され、予測期間中に力強い成長が見込まれている。世界のひげ手入れ製品産業は、世... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechSci Research
テックサイリサーチ
2023年11月7日 US$4,900
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら
190 英語

 

サマリー

ヒゲグルーミング製品の世界市場は、2022年に220億1,000万米ドルの規模に達し、2028年までの年間平均成長率(CAGR)は6.9%と予測され、予測期間中に力強い成長が見込まれている。世界のひげ手入れ製品産業は、世界中の男性の間で顔の毛の人気が高まっていることを反映して、近年著しい成長を遂げている。この傾向は、消費者の多様な嗜好やニーズに対応するため、幅広いひげケアソリューションを提供する盛況な市場を生み出している。

ヒゲの手入れ製品には、ヒゲ用オイル、バーム、ワックス、コーム、ブラシ、トリマーなど、幅広いアイテムが含まれる。これらの製品は、ひげ全体の健康を促進しながら、顔の毛の美的魅力を高めるという2つの目的を果たす。例えば、ヒゲオイルやバームはヒゲに潤いを与え、コンディションを整え、かゆみやカサつきを抑え、心地よい香りを与える。

ヒゲ・グルーミング製品産業は、化粧品にとどまらず、進化する男性の身だしなみ基準や自己表現の賛美を反映している。顔の毛のトレンドが牽引し続ける中、この業界はさらなる成長を遂げ、無骨な外観から洗練された仕上がりまで、髭をスタイリッシュかつ快適に維持したい男性に幅広い選択肢を提供している。ヒゲのグルーミング製品は、現代男性のグルーミング・ルーティンに欠かせないツールとなっている。

主な市場牽引要因

社会規範とトレンドの変化:世界のヒゲ・グルーミング製品産業の成長を支える主な原動力のひとつは、社会規範とトレンドの進化である。顔のひげに対する社会的認識は顕著に変化しており、ひげは今や男らしさ、個性、自己表現の象徴となっている。有名人、スポーツ選手、ソーシャルメディアのインフルエンサーが整ったひげを蓄えていることが、顔の毛の手入れを普及させる上で重要な役割を果たしている。

身だしなみに対する意識の高まり:世界的に身だしなみやセルフケアが重視されていることが、ヒゲのグルーミング製品産業の成長に拍車をかけている。男性は自分の外見に対する意識が高まり、ヒゲの手入れに時間とお金を惜しまないようになっている。ヒゲケア製品は、進化するグルーミング基準に対応し、様々なヒゲのタイプやスタイルに特化したソリューションを提供している。

製品の革新と多様化:ヒゲ・グルーミング製品業界における革新は、世界的拡大の重要な原動力となっている。メーカー各社は、消費者の多様なニーズを満たすため、新製品や改良品の開発、処方の改良、独自の機能の導入を絶えず行っている。成分の革新と製品の多様化は、成長を促進する上で極めて重要な役割を果たしている。

電子商取引と消費者直販チャネル:Eコマースの成長と消費者直販(DTC)ブランドの台頭は、ヒゲ用グルーミング製品の流通と入手のしやすさに革命をもたらした。オンライン・プラットフォームは、消費者がさまざまなブランドの多種多様な製品を閲覧、比較、購入できる便利で効率的な方法を提供する。特にDTCブランドは、従来の小売チャネルを破壊し、パーソナライズされたショッピング体験とグローバルなアクセスを提供している。

主な市場課題

サプライチェーンの課題:髭グルーミング製品業界はサプライチェーンの複雑さに直面しており、多くの製品が世界各地から調達した原料に依存している。気候変動、自然災害、地政学的緊張などによるサプライチェーンの混乱は、生産の遅れやコスト増につながる可能性がある。倫理的な調達も消費者にとってますます重要になっている。

規制と認証のハードル:業界は、国によって異なる規制のハードルと認証の複雑さに取り組んでいる。地域によって異なる安全性、表示、成分規制を確実に遵守することは困難な作業となります。CBD入り製品の出現は、さらに規制上の課題を追加する。

激しい市場競争とブランドの差別化:業界の成長に伴い、メーカーやブランド間の競争は激化しています。混雑した市場で製品を差別化することは難しいことです。忠実な顧客ベースを確立するためには、効果的なブランディング、マーケティング、顧客エンゲージメント戦略が不可欠です。

持続可能性と環境問題:持続可能性と環境への配慮を求める世界的な潮流は、チャンスでもあり課題でもある。持続可能なパッケージングと責任ある原料調達は不可欠だが、環境に優しい慣行への移行にはコストがかかる。

主な市場動向

持続可能性と環境に優しい製品:消費者が環境に対する価値観に沿ったグルーミングアイテムを求める中、業界では持続可能性と環境に優しい製品への注目が高まっている。メーカー各社は、製品開発やパッケージングに持続可能な手法を取り入れ、二酸化炭素排出量を削減し、倫理的に調達された天然成分を使用している。

CBD入りヒゲケア製品:CBDを配合した髭ケア製品は、抗炎症作用や保湿作用などの効能が報告されており、人気を集めている。しかし、地域によって規制上の課題に直面している。

パーソナライズされたオーダーメイドのヒゲケア:消費者は、特定のニーズに合わせたパーソナライズされたヒゲのグルーミング・ソリューションを求めるようになっている。こうした需要に応えるため、カスタマイズ・オプションや定期購入サービスを提供する企業もある。

マーケティングにおける包括性と多様性:現代のマーケティングキャンペーンは、多様性と包括性を受け入れ、様々な髭スタイルや外見を持つモデルやインフルエンサーを起用している。一部のブランドは、社会的地位の低いグループのニーズに対応している。

セグメント別インサイト

製品タイプの洞察:ジェルとワックス製品が最も急成長しているセグメントで、顔の毛を正確に整え、コントロールしたいという男性の願望に応えている。髭の手入れを入念に行う傾向が、これらの製品の需要を牽引している。

販売チャネルの洞察:オンライン市場は最も急成長しているセグメントで、消費者がグルーミング製品を購入する方法に革命をもたらしている。オンライン・プラットフォームは利便性とアクセシビリティを提供し、消費者直販ブランドはこのトレンドに乗じている。

地域別の洞察:欧州は、その豊かなグルーミングの伝統と多様な消費者の嗜好により、世界の髭グルーミング製品業界を支配している。欧州の消費者はプレミアム品質と持続可能性を重視し、業界のイノベーションを推進している。
主要市場プレイヤー
ワールクリッパーコーポレーション
バイヤスドルフ
レブロングループ
ユニリーバ
エッジウェル・パーソナルケア
ロレアル
ワイルドウィリーズ
資生堂
エスティローダー・カンパニーズ
アメリカン・ビアード・カンパニー
レポートの範囲
本レポートでは、ヒゲグルーミング製品の世界市場を以下のカテゴリーに分類し、さらに業界動向についても詳述しています:
- ヒゲのグルーミング製品市場、製品タイプ別
o オイルと美容液
o クリームとバーム
o ジェルとワックス
o クレンザー
o その他
- 髭グルーミング製品市場、エンドユーザー別
o パーソナル
o プロフェッショナル
- ヒゲグルーミング製品市場:販売チャネル別
o 直販
o オンライン
o スーパーマーケット/ハイパーマーケット
o コンビニエンスストア
o その他
- 髭グルーミング製品市場、地域別
o ヨーロッパ
 フランス
 イギリス
 イタリア
 ドイツ
 スペイン
o アジア太平洋
 中国
 日本
 インド
 ベトナム
 韓国
北米
 米国
 カナダ
 メキシコ
南米
 ブラジル
 アルゼンチン
 コロンビア
中東・アフリカ
 南アフリカ
 サウジアラビア
 UAE
競合他社の状況
企業プロフィール:世界のひげ用グルーミング製品市場に存在する主要企業の詳細分析。
利用可能なカスタマイズ:
Tech Sci Research社は、与えられた市場データを用いて、ひげ用グルーミング製品の世界市場レポートを作成し、企業固有のニーズに応じたカスタマイズを提供しています。本レポートでは以下のカスタマイズが可能です:
企業情報
- 追加市場参入企業(最大5社)の詳細分析とプロファイリング

ページTOPに戻る


目次

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Beard Grooming Product Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Others (Equipment and Accessories, etc.))
5.2.2. By End User Market Share Analysis (Personal, Professional)
5.2.3. By Sales Channel Market Share Analysis (Direct Sales, Online, Supermarkets/Hypermarkets, Convenience Stores, Others (Multi-Branded Stores, etc.))
5.2.4. By Regional Market Share Analysis
5.2.4.1. Europe Market Share Analysis
5.2.4.2. Asia-Pacific Market Share Analysis
5.2.4.3. North America Market Share Analysis
5.2.4.4. South America Market Share Analysis
5.2.4.5. Middle East & Africa Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Beard Grooming Product Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By End User Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Europe Beard Grooming Product Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By End User Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. France Beard Grooming Product Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By End User Market Share Analysis
6.2.4.1.2.3. By Sales Channel Market Share Analysis
6.2.4.2. Germany Beard Grooming Product Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By End User Market Share Analysis
6.2.4.2.2.3. By Sales Channel Market Share Analysis
6.2.4.3. Spain Beard Grooming Product Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By End User Market Share Analysis
6.2.4.3.2.3. By Sales Channel Market Share Analysis
6.2.4.4. Italy Beard Grooming Product Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Product Type Market Share Analysis
6.2.4.4.2.2. By End User Market Share Analysis
6.2.4.4.2.3. By Sales Channel Market Share Analysis
6.2.4.5. United Kingdom Beard Grooming Product Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Product Type Market Share Analysis
6.2.4.5.2.2. By End User Market Share Analysis
6.2.4.5.2.3. By Sales Channel Market Share Analysis
7. Asia-Pacific Beard Grooming Product Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By End User Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. China Beard Grooming Product Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By End User Market Share Analysis
7.2.4.1.2.3. By Sales Channel Market Share Analysis
7.2.4.2. Japan Beard Grooming Product Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. B By Product Type Market Share Analysis
7.2.4.2.2.2. By End User Market Share Analysis
7.2.4.2.2.3. By Sales Channel Market Share Analysis
7.2.4.3. India Beard Grooming Product Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By End User Market Share Analysis
7.2.4.3.2.3. By Sales Channel Market Share Analysis
7.2.4.4. Vietnam Beard Grooming Product Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Product Type Market Share Analysis
7.2.4.4.2.2. By End User Market Share Analysis
7.2.4.4.2.3. By Sales Channel Market Share Analysis
7.2.4.5. South Korea Beard Grooming Product Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Product Type Market Share Analysis
7.2.4.5.2.2. By End User Market Share Analysis
7.2.4.5.2.3. By Sales Channel Market Share Analysis
8. North America Beard Grooming Product Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By End User Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. United States Beard Grooming Product Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By End User Market Share Analysis
8.2.4.1.2.3. By Sales Channel Market Share Analysis
8.2.4.2. Canada Beard Grooming Product Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By End User Market Share Analysis
8.2.4.2.2.3. By Sales Channel Market Share Analysis
8.2.4.3. Mexico Beard Grooming Product Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By End User Market Share Analysis
8.2.4.3.2.3. By Sales Channel Market Share Analysis
9. South America Beard Grooming Product Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By End User Market Share Analysis
9.2.3. By Sales Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Beard Grooming Product Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By End User Market Share Analysis
9.2.4.1.2.3. By Sales Channel Market Share Analysis
9.2.4.2. Colombia Beard Grooming Product Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By End User Market Share Analysis
9.2.4.2.2.3. By Sales Channel Market Share Analysis
9.2.4.3. Brazil Beard Grooming Product Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By End User Market Share Analysis
9.2.4.3.2.3. By Sales Channel Market Share Analysis
10. Middle East & Africa Beard Grooming Product Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By End User Market Share Analysis
10.2.3. By Sales Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Beard Grooming Product Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By End User Market Share Analysis
10.2.4.1.2.3. By Sales Channel Market Share Analysis
10.2.4.2. Saudi Arabia Beard Grooming Product Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By End User Market Share Analysis
10.2.4.2.2.3. By Sales Channel Market Share Analysis
10.2.4.3. UAE Beard Grooming Product Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By End User Market Share Analysis
10.2.4.3.2.3. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Beard Grooming Product Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Wahl Clipper Corporation
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Beiersdorf AG
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Revlon Group
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Unilever
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Edgewell Personal Care
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. L'Oréal S.A
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Wild Willies
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Shiseido Company
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Estée Lauder Companies Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. The American Beard Company
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
About Us & Disclaimer

 

ページTOPに戻る


 

Summary

The Global Beard Grooming Product Market reached a value of USD 22.01 billion in 2022 and is expected to exhibit strong growth in the forecast period, projecting a Compound Annual Growth Rate (CAGR) of 6.9% through 2028. The global beard grooming product industry has witnessed significant growth in recent years, reflecting the increasing popularity of facial hair among men worldwide. This trend has given rise to a thriving market offering a wide range of beard care solutions to cater to the diverse preferences and needs of consumers.

Beard grooming products encompass a wide array of items, including beard oils, balms, waxes, combs, brushes, and trimmers. These products serve a dual purpose, enhancing the aesthetic appeal of facial hair while promoting overall beard health. For instance, beard oils and balms moisturize and condition the beard, reducing itchiness and flakiness while imparting a pleasant scent.

The beard grooming product industry goes beyond cosmetics; it reflects evolving male grooming standards and the celebration of self-expression. As the trend of facial hair continues to gain traction, this industry is poised for further growth, offering a wide array of choices for men seeking to maintain their beards in style and comfort, whether for a rugged look or a sophisticated finish. Beard grooming products have become essential tools in the modern man's grooming routine.

Key Market Drivers

Changing Social Norms and Trends: One of the primary drivers behind the growth of the global beard grooming product industry is the evolving landscape of social norms and trends. There has been a notable shift in societal perceptions of facial hair, with beards now symbolizing masculinity, individuality, and self-expression. The influence of celebrities, athletes, and social media influencers sporting well-groomed beards has played a significant role in popularizing facial hair grooming.

Rising Awareness of Personal Grooming: The global emphasis on personal grooming and self-care has fueled the growth of the beard grooming product industry. Men are becoming more conscious of their appearance and are willing to invest time and money in maintaining their beards. Beard care products cater to evolving grooming standards, providing specialized solutions for various beard types and styles.

Product Innovation and Diversification: Innovation within the beard grooming product industry has been a significant driver of its global expansion. Manufacturers are continually developing new and improved products, enhancing their formulations, and introducing unique features to meet the diverse needs of consumers. Ingredient innovation and product diversification have played pivotal roles in driving growth.

E-Commerce and Direct-to-Consumer Channels: The growth of e-commerce and the rise of direct-to-consumer (DTC) brands have revolutionized the distribution and accessibility of beard grooming products. Online platforms provide a convenient and efficient way for consumers to browse, compare, and purchase a wide variety of products from different brands. DTC brands, in particular, have disrupted traditional retail channels, offering personalized shopping experiences and global accessibility.

Key Market Challenges

Supply Chain Challenges: The beard grooming product industry faces supply chain complexities, with many products relying on ingredients sourced from different parts of the world. Disruptions in the supply chain, whether due to climate change, natural disasters, or geopolitical tensions, can lead to production delays and increased costs. Ethical sourcing is also increasingly important to consumers.

Regulatory and Certification Hurdles: The industry grapples with regulatory hurdles and certification complexities that vary from country to country. Ensuring compliance with safety, labeling, and ingredient restrictions in different regions can be a challenging task. The emergence of CBD-infused products adds additional regulatory challenges.

Intense Market Competition and Brand Differentiation: With the industry's growth, competition among manufacturers and brands intensifies. Differentiating products in a crowded market can be challenging. Effective branding, marketing, and customer engagement strategies are essential to establish a loyal customer base.

Sustainability and Environmental Concerns: The global trend toward sustainability and environmental consciousness presents both opportunities and challenges. Sustainable packaging and responsible ingredient sourcing are essential, but transitioning to eco-friendly practices can be costly.

Key Market Trends

Sustainability and Eco-Friendly Products: The industry is witnessing a growing emphasis on sustainability and eco-friendly products as consumers seek grooming items that align with their environmental values. Manufacturers are incorporating sustainable practices into product development and packaging, reducing their carbon footprint and using natural, ethically sourced ingredients.

CBD-Infused Beard Care Products: CBD-infused beard grooming products are gaining popularity due to their reported benefits, including anti-inflammatory and moisturizing properties. However, they face regulatory challenges in different regions.

Personalized and Tailored Beard Care: Consumers are increasingly looking for personalized beard grooming solutions tailored to their specific needs. Some companies offer customization options and subscription services to meet these demands.

Inclusivity and Diversity in Marketing: Modern marketing campaigns are embracing diversity and inclusivity, featuring models and influencers with a wide range of beard styles and appearances. Some brands are addressing the needs of underrepresented groups.

Segmental Insights

Product Type Insights: Gel and wax products are the fastest-growing segment, catering to men's desire for precise shaping and control of facial hair. The trend of meticulous beard grooming is driving the demand for these products.

Sales Channel Insights: The online marketplace is the fastest-growing segment, revolutionizing how consumers shop for grooming products. Online platforms offer convenience and accessibility, and direct-to-consumer brands have capitalized on this trend.

Regional Insights: Europe dominates the global beard grooming product industry due to its rich grooming heritage and diverse consumer preferences. European consumers value premium quality and sustainability, driving innovation in the industry.
Key Market Players
Wahl Clipper Corporation
Beiersdorf AG
Revlon Group
Unilever
Edgewell Personal Care
L'Oréal S.A
Wild Willies
Shiseido Company
Estée Lauder Companies Inc.
The American Beard Company
Report Scope:
In this report, the global Beard Grooming Product market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Beard Grooming Product Market, By Product Type:
o Oil and Serum
o Cream and Balm
o Gel and Wax
o Cleanser
o Others
• Beard Grooming Product Market, By End User:
o Personal
o Professional
• Beard Grooming Product Market, By Sales Channel:
o Direct Sales
o Online
o Supermarkets/Hypermarkets
o Convenience Stores
o Others
• Beard Grooming Product Market, By Region:
o Europe
 France
 United Kingdom
 Italy
 Germany
 Spain
o Asia-Pacific
 China
 Japan
 India
 Vietnam
 South Korea
o North America
 United States
 Canada
 Mexico
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 South Africa
 Saudi Arabia
 UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Beard Grooming Product market.
Available Customizations:
Global Beard Grooming Product market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



ページTOPに戻る


Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Beard Grooming Product Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Others (Equipment and Accessories, etc.))
5.2.2. By End User Market Share Analysis (Personal, Professional)
5.2.3. By Sales Channel Market Share Analysis (Direct Sales, Online, Supermarkets/Hypermarkets, Convenience Stores, Others (Multi-Branded Stores, etc.))
5.2.4. By Regional Market Share Analysis
5.2.4.1. Europe Market Share Analysis
5.2.4.2. Asia-Pacific Market Share Analysis
5.2.4.3. North America Market Share Analysis
5.2.4.4. South America Market Share Analysis
5.2.4.5. Middle East & Africa Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Beard Grooming Product Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By End User Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Europe Beard Grooming Product Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By End User Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. France Beard Grooming Product Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By End User Market Share Analysis
6.2.4.1.2.3. By Sales Channel Market Share Analysis
6.2.4.2. Germany Beard Grooming Product Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By End User Market Share Analysis
6.2.4.2.2.3. By Sales Channel Market Share Analysis
6.2.4.3. Spain Beard Grooming Product Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By End User Market Share Analysis
6.2.4.3.2.3. By Sales Channel Market Share Analysis
6.2.4.4. Italy Beard Grooming Product Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Product Type Market Share Analysis
6.2.4.4.2.2. By End User Market Share Analysis
6.2.4.4.2.3. By Sales Channel Market Share Analysis
6.2.4.5. United Kingdom Beard Grooming Product Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Product Type Market Share Analysis
6.2.4.5.2.2. By End User Market Share Analysis
6.2.4.5.2.3. By Sales Channel Market Share Analysis
7. Asia-Pacific Beard Grooming Product Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By End User Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. China Beard Grooming Product Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By End User Market Share Analysis
7.2.4.1.2.3. By Sales Channel Market Share Analysis
7.2.4.2. Japan Beard Grooming Product Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. B By Product Type Market Share Analysis
7.2.4.2.2.2. By End User Market Share Analysis
7.2.4.2.2.3. By Sales Channel Market Share Analysis
7.2.4.3. India Beard Grooming Product Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By End User Market Share Analysis
7.2.4.3.2.3. By Sales Channel Market Share Analysis
7.2.4.4. Vietnam Beard Grooming Product Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Product Type Market Share Analysis
7.2.4.4.2.2. By End User Market Share Analysis
7.2.4.4.2.3. By Sales Channel Market Share Analysis
7.2.4.5. South Korea Beard Grooming Product Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Product Type Market Share Analysis
7.2.4.5.2.2. By End User Market Share Analysis
7.2.4.5.2.3. By Sales Channel Market Share Analysis
8. North America Beard Grooming Product Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By End User Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. United States Beard Grooming Product Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By End User Market Share Analysis
8.2.4.1.2.3. By Sales Channel Market Share Analysis
8.2.4.2. Canada Beard Grooming Product Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By End User Market Share Analysis
8.2.4.2.2.3. By Sales Channel Market Share Analysis
8.2.4.3. Mexico Beard Grooming Product Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By End User Market Share Analysis
8.2.4.3.2.3. By Sales Channel Market Share Analysis
9. South America Beard Grooming Product Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By End User Market Share Analysis
9.2.3. By Sales Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Beard Grooming Product Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By End User Market Share Analysis
9.2.4.1.2.3. By Sales Channel Market Share Analysis
9.2.4.2. Colombia Beard Grooming Product Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By End User Market Share Analysis
9.2.4.2.2.3. By Sales Channel Market Share Analysis
9.2.4.3. Brazil Beard Grooming Product Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By End User Market Share Analysis
9.2.4.3.2.3. By Sales Channel Market Share Analysis
10. Middle East & Africa Beard Grooming Product Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By End User Market Share Analysis
10.2.3. By Sales Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Beard Grooming Product Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By End User Market Share Analysis
10.2.4.1.2.3. By Sales Channel Market Share Analysis
10.2.4.2. Saudi Arabia Beard Grooming Product Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By End User Market Share Analysis
10.2.4.2.2.3. By Sales Channel Market Share Analysis
10.2.4.3. UAE Beard Grooming Product Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By End User Market Share Analysis
10.2.4.3.2.3. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Beard Grooming Product Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Wahl Clipper Corporation
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Beiersdorf AG
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Revlon Group
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Unilever
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Edgewell Personal Care
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. L'Oréal S.A
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Wild Willies
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Shiseido Company
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Estée Lauder Companies Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. The American Beard Company
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
About Us & Disclaimer

 

ページTOPに戻る

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのご注文・お問合せはこちらのフォームから承ります

TechSci Research 社の最新刊レポート

本レポートと同じKEY WORD(channel)の最新刊レポート


よくあるご質問


TechSci Research社はどのような調査会社ですか?


テックサイリサーチ(TechSci Research)は、カナダ、英国、インドに拠点を持ち、化学、IT、環境、消費財と小売、自動車、エネルギーと発電の市場など、多様な産業や地域を対象とした調査・出版活... もっと見る


調査レポートの納品までの日数はどの程度ですか?


在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
但し、一部の調査レポートでは、発注を受けた段階で内容更新をして納品をする場合もあります。
発注をする前のお問合せをお願いします。


注文の手続きはどのようになっていますか?


1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書(必要に応じて納品書も)を発送いたします。
お客様よりデータリソース社へ(通常は円払い)の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



詳細検索

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

 

2024/07/23 10:28

157.74 円

172.13 円

206.60 円

ページTOPに戻る