Summary

Market Overview
The Global Fish Market was valued at USD 1.12 Trillion in 2024 and is projected to reach USD 1.33 Trillion by 2030, growing at a CAGR of 2.91%. This steady growth is fueled by increasing consumer preference for nutritious, protein-rich diets, rising health consciousness, and the expansion of aquaculture practices. As the global population continues to grow and shifts toward lean protein sources, fish remains a key dietary staple. Asia Pacific, particularly China and India, leads the market in production and consumption due to robust infrastructure and export capabilities. Technological advancements in aquaculture, cold chain management, and sustainable harvesting methods are further supporting market expansion. Moreover, the rising demand for convenient, processed, and ready-to-cook fish products is driving growth in mature markets like North America and Europe.
Key Market Drivers
Rising Global Demand for Protein-Rich and Health-Conscious Diets
A major driver of the global fish market is the growing consumer focus on high-protein, low-fat, and heart-healthy dietary choices. As awareness of nutritional health increases, particularly in urban and developed areas, fish is becoming a favored alternative to red meat and processed foods. National health guidelines, such as the U.S. Dietary Guidelines (2020–2025), recommend regular seafood consumption to support overall wellness, especially among pregnant and lactating women. Fish species like salmon, sardines, and mackerel offer essential nutrients such as omega-3 fatty acids, vitamins, and minerals, enhancing their appeal among health-focused consumers. Rising incidences of obesity and cardiovascular conditions are prompting a shift toward seafood, reinforced by endorsements from health organizations like the WHO. In addition, popular dietary regimes like keto, paleo, and Mediterranean diets emphasize fish, boosting its popularity among younger and working demographics. Restaurants and food delivery platforms are also capitalizing on this trend by adding more fish-based offerings, further stimulating market demand in both wild-caught and farmed fish segments.
Key Market Challenges
Overfishing and Depletion of Natural Fish Stocks
Overfishing represents a significant threat to the stability of the global fish market. According to the Food and Agriculture Organization (FAO), over 34% of global fish stocks are exploited beyond sustainable limits. This is driven by rising demand, inadequate enforcement of international regulations, and widespread illegal, unreported, and unregulated (IUU) fishing. Enhanced fishing technologies have increased harvest capacity, often outpacing natural replenishment cycles and causing serious ecological disruptions. Key species like tuna and cod have seen notable population declines, affecting marine biodiversity and threatening the economic security of communities reliant on small-scale fishing. Regulatory bodies struggle to monitor vast marine territories, making enforcement difficult. This unsustainable trend could lead to long-term supply shortages and market volatility. Additionally, it risks consumer trust and undermines certification systems that promote ethical sourcing. Addressing the issue requires coordinated global action, including better regulatory compliance, sustainable aquaculture development, and targeted conservation strategies.
Key Market Trends
Shift Toward Sustainable and Eco-Labeled Seafood
The global fish market is increasingly shaped by the demand for eco-labeled and sustainably sourced seafood. Environmentally conscious consumers, especially in regions like Europe and North America, are seeking products certified by organizations such as the Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), and Friend of the Sea. Retail chains, restaurants, and hospitality groups are aligning with sustainability goals by offering traceable and responsibly sourced seafood to meet CSR standards and regulatory requirements. To support this shift, fishery and aquaculture operators are adopting practices that reduce bycatch, preserve marine habitats, and ensure responsible feed sourcing. Innovations like blockchain and digital traceability are improving transparency across supply chains, helping buyers verify product origins. Additionally, partnerships among governments, NGOs, and industry players are expanding access to eco-label programs and incentivizing compliance. As sustainability becomes a baseline expectation rather than a niche preference, eco-labeled seafood is becoming a critical component of competitive strategy across global markets.
Key Market Players
• Mowi
• Thai Union Group PCL
• Maruha Nichiro Corporation
• Nippon Suisan Kaisha (NISSUI)
• Austevoll Seafood ASA
• SalMar ASA
• Bakkafrost
• Leroy Seafood Group
• Penglai Jinglu Fishery
• Oceana Group Ltd.
Report Scope:
In this report, the Global Fish Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Fish Market, By Product Type:
o Fresh
o Frozen
o Others
• Fish Market, By Distribution Channel:
o Online
o Offline
• Fish Market, By Region:
o North America
§ United States
§ Canada
§ Mexico
o Europe
§ France
§ United Kingdom
§ Italy
§ Germany
§ Spain
o Asia-Pacific
§ China
§ Japan
§ India
§ South Korea
§ Vietnam
o South America
§ Argentina
§ Colombia
§ Brazil
o Middle East & Africa
§ South Africa
§ Saudi Arabia
§ UAE
§ Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Fish Market.
Available Customizations:
Global Fish Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Global Fish Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Product Type (Fresh, Frozen, Others)
4.2.2. By Distribution Channel (Online, Offline)
4.2.3. By Region
4.2.4. By Company (2024)
4.3. Market Map
5. North America Fish Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By Distribution Channel
5.2.3. By Country
5.3. North America: Country Analysis
5.3.1. United States Fish Market Outlook
5.3.1.1. Market Size & Forecast
5.3.1.1.1. By Value
5.3.1.2. Market Share & Forecast
5.3.1.2.1. By Product Type
5.3.1.2.2. By Distribution Channel
5.3.2. Canada Fish Market Outlook
5.3.2.1. Market Size & Forecast
5.3.2.1.1. By Value
5.3.2.2. Market Share & Forecast
5.3.2.2.1. By Product Type
5.3.2.2.2. By Distribution Channel
5.3.3. Mexico Fish Market Outlook
5.3.3.1. Market Size & Forecast
5.3.3.1.1. By Value
5.3.3.2. Market Share & Forecast
5.3.3.2.1. By Product Type
5.3.3.2.2. By Distribution Channel
6. Europe Fish Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. France Fish Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Distribution Channel
6.3.2. Germany Fish Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Distribution Channel
6.3.3. Spain Fish Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Distribution Channel
6.3.4. Italy Fish Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Product Type
6.3.4.2.2. By Distribution Channel
6.3.5. United Kingdom Fish Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Product Type
6.3.5.2.2. By Distribution Channel
7. Asia-Pacific Fish Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
7.3.1.China Fish Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.2.Japan Fish Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Distribution Channel
7.3.3. India Fish Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Distribution Channel
7.3.4. Vietnam Fish Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Distribution Channel
7.3.5. South Korea Fish Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Distribution Channel
8. Middle East & Africa Fish Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
8.3. MEA: Country Analysis
8.3.1. South Africa Fish Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
8.3.2. Saudi Arabia Fish Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Distribution Channel
8.3.3. UAE Fish Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Distribution Channel
8.3.4. Turkey Fish Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Distribution Channel
9. South America Fish Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Fish Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.2. Argentina Fish Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Distribution Channel
9.3.3. Colombia Fish Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Distribution Channel
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments
12. Disruptions: Conflicts, Pandemics and Trade Barriers
13. Porters Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Mowi
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. Thai Union Group PCL
14.1.3. Maruha Nichiro Corporation
14.1.4. Nippon Suisan Kaisha (NISSUI)
14.1.5. Austevoll Seafood ASA
14.1.6. SalMar ASA
14.1.7. Bakkafrost
14.1.8. Leroy Seafood Group
14.1.9. Penglai Jinglu Fishery
14.1.10. Oceana Group Ltd
15. Strategic Recommendations
16. About Us & Disclaimer