Summary

Market Overview
India Pet Food Market was valued at USD 973.60 million in 2025 and is projected to reach USD 2,295.81 million by 2031, registering a CAGR of 15.37% during the forecast period. The market is witnessing robust expansion, driven by rising pet ownership, urban lifestyle shifts, and increasing disposable incomes. Urban families are embracing pets as part of their household, prompting greater demand for premium, specialized, and nutritionally balanced pet food. This growth is further supported by heightened awareness around animal health, a decline in stray populations due to welfare programs, and the increasing adoption of pets. With consumers becoming more health-conscious on behalf of their pets, the demand for organic and natural pet food options is rising, offering new opportunities for niche and premium brands. The growth of e-commerce platforms and the presence of domestic and international players are also contributing to increased product availability and market penetration across Indian cities and towns.
Key Market Drivers
Increasing Pet Ownership
The rapid rise in pet adoption across India, especially in urban centers, is a major driver of pet food market growth. With lifestyle changes, emotional companionship, and mental health benefits gaining importance, more families are bringing pets into their homes. Urban nuclear families and working professionals are particularly contributing to this surge. Dogs and cats dominate pet preferences, but there is a growing interest in birds, fish, and small mammals as well. According to Dogster, 63% of Indian pet owners have dogs, 42% have cats, and 11% own four or more pets. This diversification of pet types has led to increased demand for a broader range of pet food products, boosting market value and volume. The growing trend of treating pets as family members has also led to higher spending on quality food and tailored nutrition, setting the stage for sustained industry growth.
Key Market Challenges
Regulatory and Quality Control Issues
The Indian pet food industry continues to face challenges related to the absence of comprehensive regulations and quality standards. Unlike markets in the West, India lacks a robust regulatory framework overseeing pet food production, labeling, and ingredient transparency. This regulatory void can lead to inconsistency in product quality and poses risks related to the use of substandard ingredients. Consumers often encounter unclear or incomplete labeling, making it difficult to assess nutritional adequacy or safety. Furthermore, the availability of counterfeit or poorly manufactured products in the market undermines consumer trust and may compromise pet health. The need for standardized guidelines and stronger enforcement is critical to building a more reliable and transparent pet food ecosystem in India.
Key Market Trends
Rise in Demand for Natural and Organic Products
A growing preference for natural and organic pet food is becoming a defining trend in the Indian market. Influenced by broader health and wellness movements, pet owners are increasingly opting for products free from artificial preservatives, colors, and fillers. Natural pet food offerings—rich in high-quality proteins, vegetables, and whole grains—are perceived as healthier alternatives. Organic pet food, made with ingredients cultivated without synthetic fertilizers or pesticides, is also gaining traction. Brands are launching new lines focused on holistic pet nutrition and environmental sustainability, catering to a rising demographic of health-conscious and eco-aware consumers. These developments are reshaping the product landscape, with an emphasis on transparency, ethical sourcing, and clean labeling.
Key Market Players
• Mars International India Private Limited
• Nestlé India Limited
• Himalaya Drug Company Private Limited
• Drools Pet Food Private Ltd
• Venky's (India) Limited
• Goa Medicos Private Limited (Farmina)
• AOV Agro Foods Pvt. Ltd
• Bharat International Pet Foods Private Limited
• Orange Pet Nutrition Private Limited
• Hausberg Private Limited (Canine India)
Report Scope:
In this report, the India Pet Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• India Pet Food Market, By Pet Type:
o Dog
o Cat
o Fish
o Other
• India Pet Food Market, By Food Type:
o Dry
o Wet
o Others
• India Pet Food Market, By Ingredients:
o Plant-based
o Animal-based
• India Pet Food Market, By Sales Channel:
o Pet Specialty Store
o Supermarket/Hypermarket
o Online
o Others
• India Pet Food Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India Pet Food Market.
Available Customizations:
India Pet Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. India Pet Food Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Pet Type Market Share Analysis (Dog, Cat, Fish, Other)
5.2.2. By Food Type Market Share Analysis (Dry, Wet, Others (Treats, Flake & Pellet, Freeze-Dried, etc.))
5.2.3. By Ingredients Market Share Analysis (Plant-based, Animal-based)
5.2.4. By Sales Channel Market Share Analysis (Pet Specialty Store, Supermarket/Hypermarket, Online, Others)
5.2.5. By Regional Market Share Analysis
5.2.5.1. North Market Share Analysis
5.2.5.2. East Market Share Analysis
5.2.5.3. West Market Share Analysis
5.2.5.4. South Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2025)
5.3. India Pet Food Market Mapping & Opportunity Assessment
5.3.1. By Pet Type Market Mapping & Opportunity Assessment
5.3.2. By Food Type Market Mapping & Opportunity Assessment
5.3.3. By Ingredients Market Mapping & Opportunity Assessment
5.3.4. By Sales Channel Market Mapping & Opportunity Assessment
5.3.5. By Region Market Mapping & Opportunity Assessment
6. India Dog Pet Food Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Food Type Market Share Analysis
6.2.2. By Ingredients Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
7. India Cat Pet Food Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Food Type Market Share Analysis
7.2.2. By Ingredients Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
8. India Fish Pet Food Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Food Type Market Share Analysis
8.2.2. By Ingredients Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Disruptions: Conflicts, Pandemics and Trade Barriers
11. Market Trends & Developments
11.1. Merger & Acquisition (If Any)
11.2. Segment Launches (If Any)
11.3. Recent Developments
12. Porters Five Forces Analysis
12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Segments
13. India Economic Profile
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Mars International India Private Limited.
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Segments & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. Nestlé India Limited.
14.1.3. Himalaya Drug Company Private Limited.
14.1.4. Drools Pet Food Private Ltd.
14.1.5. Venky's (India) Limited.
14.1.6. Goa Medicos Private Limited (Farmina).
14.1.7. AOV Agro Foods Pvt. Ltd.
14.1.8. Bharat International Pet Foods Private Limited.
14.1.9. Orange Pet Nutrition Private Limited.
14.1.10. Hausberg Private Limited (Canine India).
15. Strategic Recommendations
15.1. Key Focus Areas
15.1.1. Target Pet Type
15.1.2. Target Sales Channel
15.1.3. Target Region
16. About Us & Disclaimer