Summary

The Global Wrapping Paper Market is valued at approximately USD 5.308 billion in 2024 and is projected to rise steadily at a CAGR of 2.56% throughout 2025-2035. Wrapping paper, long associated with celebrations and seasonal gifting, has evolved into a vital component of the global packaging ecosystem. Beyond its decorative purpose, it increasingly functions as a branding medium for retailers, a creative expression tool for consumers, and a sustainable alternative to plastic-based packaging. The market has been propelled by rising gifting cultures, the booming e-commerce sector, and growing demand for aesthetically refined packaging. Moreover, the shift toward eco-friendly paper-based solutions continues to influence purchasing choices, encouraging manufacturers to innovate with recyclable fibers, plant-based inks, and biodegradable coatings.
As global consumer behavior tilts toward personalization and sustainable consumption, the wrapping paper industry has undergone a transformation. E-commerce-driven sales spikes-particularly during festive seasons-have amplified the use of premium, themed, and customizable wrapping papers. The proliferation of small businesses and home-based entrepreneurs, who rely heavily on visually appealing packaging for brand differentiation, has invigorated the industry. At the same time, environmental concerns surrounding plastic and metallic laminated alternatives have prompted a strong pivot toward greener substrates. Despite economic fluctuations and raw material cost volatility challenging manufacturers, the rising integration of digital printing technologies and the trend of curated packaging experiences continue to unlock new pathways for market expansion.

The detailed segments and sub-segments included in the report are:

By Material:
- Paper
- Foil
- Plastic
- Fabric

By Application:
- Gifts
- Packaging
- Decorations
- Crafts

By Design:
- Seasonal
- Patterned
- Solid Color
- Custom Printed

By Sustainability:
- Recyclable
- Compostable
- Biodegradable
- Reusable

By Region:
North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa

Paper-Based Wrapping Material is Expected to Dominate the Market
Among all materials, paper remains the most widely used and fastest-adopted wrapping medium. Its dominance stems from its affordability, versatility, and expanding acceptance as an environmentally responsible alternative. As consumers gravitate toward recyclable and biodegradable solutions, paper continues to strengthen its foothold across both commercial and household applications. Its ability to accommodate premium textures, advanced printing techniques, and diverse thematic designs further fuels its widespread appeal. While foil and fabric mediums cater to niche luxury segments, paper stands as the indispensable choice across global markets, underpinned by its strong alignment with sustainability-focused consumption patterns.

Seasonal Designs Lead in Revenue Contribution
Seasonal wrapping paper-encompassing holiday, festival, and event-driven themes-currently generates the highest revenue share. This categoryfs performance is fueled by recurring global celebrations, particularly Christmas, New Year, Easter, and regional festivals, which trigger substantial demand surges. Seasonal designs benefit from high-volume bulk purchases by retailers, corporate gifting programs, and e-commerce marketplaces. Although custom-printed and patterned designs are expanding rapidly due to personalization trends, seasonal variants continue to command the largest revenue slice owing to their predictable cyclical demand, strong emotional appeal, and broad consumer resonance.
Across regions, North America dominated the market in 2025, backed by a strong gifting tradition, mature retail infrastructure, and high per-capita consumer spending on seasonal celebrations. The regionfs brands and retailers have increasingly embraced premium, themed, and sustainable wrapping solutions, strengthening the marketfs revenue profile. Meanwhile, Asia Pacific stands out as the fastest-growing region, fueled by its rapidly expanding middle-class population, rising disposable income, and the growing influence of Western gifting culture. Countries such as China, Japan, and India have seen a notable surge in festive season sales, wedding-related gifting, and decorative crafts-all of which intensify wrapping paper consumption. Europe maintains steady growth supported by stringent sustainability regulations and a well-established market for premium, artisanal wrapping options. Latin America and the Middle East & Africa continue to progress gradually as modern retail expands and cultural gifting events evolve.

Major market players included in this report are:
- Hallmark Cards, Inc.
- International Paper Company
- Mondi Group
- Smurfit Kappa Group
- Nippon Paper Industries
- Stora Enso
- American Greetings Corporation
- IG Design Group
- Cleverpack
- Artwrap
- Prime Source
- Huhtamaki
- Renz Packaging
- HSA Paper
- Deva Designs

Global Wrapping Paper Market Report Scope:
- Historical Data - 2023, 2024
- Base Year for Estimation - 2024
- Forecast period - 2025-2035
- Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope - Free report customization (equivalent to up to 8 analystsf working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
- Market Estimates & Forecast for 10 years from 2025 to 2035.
- Annualized revenues and regional-level analysis for each market segment.
- Detailed analysis of the geographical landscape with country-level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of the competitive structure of the market.
- Demand side and supply side analysis of the market.

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Table of Contents

Table of Contents

Chapter 1. Global Wrapping Paper Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
1.2.1. Forecast Model
1.2.2. Desk Research
1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
1.4.1. Market Definition
1.4.2. Market Segmentation
1.5. Research Assumption
1.5.1. Inclusion & Exclusion
1.5.2. Limitations
1.5.3. Years Considered for the Study

Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Wrapping Paper Market Forces Analysis
3.1. Market Forces Shaping The Global Wrapping Paper Market (2024-2035)
3.2. Drivers
3.2.1. the shift toward eco-friendly paper-based solutions
3.2.2. encouraging manufacturers to innovate with recyclable fibers
3.3. Restraints
3.3.1. economic fluctuations and raw material cost volatility
3.4. Opportunities
3.4.1. the rising integration of digital printing technologies

Chapter 4. Global Wrapping Paper Industry Analysis
4.1. Porter’s 5 Forces Model
4.1.1. Bargaining Power of Buyer
4.1.2. Bargaining Power of Supplier
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Wrapping Paper Market Size & Forecasts by Material 2025-2035
5.1. Market Overview
5.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
5.3. Paper
5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
5.3.2. Market size analysis, by region, 2025-2035
5.4. Foil
5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
5.4.2. Market size analysis, by region, 2025-2035
5.5. Plastic
5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
5.5.2. Market size analysis, by region, 2025-2035
5.6. Fabric
5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
5.6.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Wrapping Paper Market Size & Forecasts by Application 2025-2035
6.1. Market Overview
6.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
6.3. Gifts
6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
6.3.2. Market size analysis, by region, 2025-2035
6.4. Packaging
6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
6.4.2. Market size analysis, by region, 2025-2035
6.5. Decorations
6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
6.5.2. Market size analysis, by region, 2025-2035
6.6. Crafts
6.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
6.6.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Wrapping Paper Market Size & Forecasts by Design 2025–2035
7.1. Market Overview
7.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
7.3. Seasonal
7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
7.3.2. Market size analysis, by region, 2025-2035
7.4. Patterned
7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
7.4.2. Market size analysis, by region, 2025-2035
7.5. Solid Color
7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
7.5.2. Market size analysis, by region, 2025-2035
7.6. Custom Printed
7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Wrapping Paper Market Size & Forecasts by Sustainability 2025–2035
8.1. Market Overview
8.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
8.3. Recyclable
8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
8.3.2. Market size analysis, by region, 2025-2035
8.4. Compostable
8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
8.4.2. Market size analysis, by region, 2025-2035
8.5. Biodegradable
8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
8.5.2. Market size analysis, by region, 2025-2035
8.6. Reusable
8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
8.6.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Wrapping Paper Market Size & Forecasts by Region 2025–2035
9.1. Growth Wrapping Paper Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Wrapping Paper Market
9.3.1. U.S. Wrapping Paper Market
9.3.1.1. Material breakdown size & forecasts, 2025-2035
9.3.1.2. Application breakdown size & forecasts, 2025-2035
9.3.1.3. Design breakdown size & forecasts, 2025-2035
9.3.1.4. Sustainability breakdown size & forecasts, 2025-2035
9.3.2. Canada Wrapping Paper Market
9.3.2.1. Material breakdown size & forecasts, 2025-2035
9.3.2.2. Application breakdown size & forecasts, 2025-2035
9.3.2.3. Design breakdown size & forecasts, 2025-2035
9.3.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.4. Europe Wrapping Paper Market
9.4.1. UK Wrapping Paper Market
9.4.1.1. Material breakdown size & forecasts, 2025-2035
9.4.1.2. Application breakdown size & forecasts, 2025-2035
9.4.1.3. Design breakdown size & forecasts, 2025-2035
9.4.1.4. Sustainability breakdown size & forecasts, 2025-2035
9.4.2. Germany Wrapping Paper Market
9.4.2.1. Material breakdown size & forecasts, 2025-2035
9.4.2.2. Application breakdown size & forecasts, 2025-2035
9.4.2.3. Design breakdown size & forecasts, 2025-2035
9.4.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.4.3. France Wrapping Paper Market
9.4.3.1. Material breakdown size & forecasts, 2025-2035
9.4.3.2. Application breakdown size & forecasts, 2025-2035
9.4.3.3. Design breakdown size & forecasts, 2025-2035
9.4.3.4. Sustainability breakdown size & forecasts, 2025-2035
9.4.4. Spain Wrapping Paper Market
9.4.4.1. Material breakdown size & forecasts, 2025-2035
9.4.4.2. Application breakdown size & forecasts, 2025-2035
9.4.4.3. Design breakdown size & forecasts, 2025-2035
9.4.4.4. Sustainability breakdown size & forecasts, 2025-2035
9.4.5. Italy Wrapping Paper Market
9.4.5.1. Material breakdown size & forecasts, 2025-2035
9.4.5.2. Application breakdown size & forecasts, 2025-2035
9.4.5.3. Design breakdown size & forecasts, 2025-2035
9.4.5.4. Sustainability breakdown size & forecasts, 2025-2035
9.4.6. Rest of Europe Wrapping Paper Market
9.4.6.1. Material breakdown size & forecasts, 2025-2035
9.4.6.2. Application breakdown size & forecasts, 2025-2035
9.4.6.3. Design breakdown size & forecasts, 2025-2035
9.4.6.4. Sustainability breakdown size & forecasts, 2025-2035
9.5. Asia Pacific Wrapping Paper Market
9.5.1. China Wrapping Paper Market
9.5.1.1. Material breakdown size & forecasts, 2025-2035
9.5.1.2. Application breakdown size & forecasts, 2025-2035
9.5.1.3. Design breakdown size & forecasts, 2025-2035
9.5.1.4. Sustainability breakdown size & forecasts, 2025-2035
9.5.2. India Wrapping Paper Market
9.5.2.1. Material breakdown size & forecasts, 2025-2035
9.5.2.2. Application breakdown size & forecasts, 2025-2035
9.5.2.3. Design breakdown size & forecasts, 2025-2035
9.5.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.5.3. Japan Wrapping Paper Market
9.5.3.1. Material breakdown size & forecasts, 2025-2035
9.5.3.2. Application breakdown size & forecasts, 2025-2035
9.5.3.3. Design breakdown size & forecasts, 2025-2035
9.5.3.4. Sustainability breakdown size & forecasts, 2025-2035
9.5.4. Australia Wrapping Paper Market
9.5.4.1. Material breakdown size & forecasts, 2025-2035
9.5.4.2. Application breakdown size & forecasts, 2025-2035
9.5.4.3. Design breakdown size & forecasts, 2025-2035
9.5.4.4. Sustainability breakdown size & forecasts, 2025-2035
9.5.5. South Korea Wrapping Paper Market
9.5.5.1. Material breakdown size & forecasts, 2025-2035
9.5.5.2. Application breakdown size & forecasts, 2025-2035
9.5.5.3. Design breakdown size & forecasts, 2025-2035
9.5.5.4. Sustainability breakdown size & forecasts, 2025-2035
9.5.6. Rest of APAC Wrapping Paper Market
9.5.6.1. Material breakdown size & forecasts, 2025-2035
9.5.6.2. Application breakdown size & forecasts, 2025-2035
9.5.6.3. Design breakdown size & forecasts, 2025-2035
9.5.6.4. Sustainability breakdown size & forecasts, 2025-2035
9.6. Latin America Wrapping Paper Market
9.6.1. Brazil Wrapping Paper Market
9.6.1.1. Material breakdown size & forecasts, 2025-2035
9.6.1.2. Application breakdown size & forecasts, 2025-2035
9.6.1.3. Design breakdown size & forecasts, 2025-2035
9.6.1.4. Sustainability breakdown size & forecasts, 2025-2035
9.6.2. Mexico Wrapping Paper Market
9.6.2.1. Material breakdown size & forecasts, 2025-2035
9.6.2.2. Application breakdown size & forecasts, 2025-2035
9.6.2.3. Design breakdown size & forecasts, 2025-2035
9.6.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa Wrapping Paper Market
9.7.1. UAE Wrapping Paper Market
9.7.1.1. Material breakdown size & forecasts, 2025-2035
9.7.1.2. Application breakdown size & forecasts, 2025-2035
9.7.1.3. Design breakdown size & forecasts, 2025-2035
9.7.1.4. Sustainability breakdown size & forecasts, 2025-2035
9.7.2. Saudi Arabia (KSA) Wrapping Paper Market
9.7.2.1. Material breakdown size & forecasts, 2025-2035
9.7.2.2. Application breakdown size & forecasts, 2025-2035
9.7.2.3. Design breakdown size & forecasts, 2025-2035
9.7.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.7.3. South Africa Wrapping Paper Market
9.7.3.1. Material breakdown size & forecasts, 2025-2035
9.7.3.2. Application breakdown size & forecasts, 2025-2035
9.7.3.3. Design breakdown size & forecasts, 2025-2035
9.7.3.4. Sustainability breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Hallmark Cards, Inc.
10.2.1. Company Overview
10.2.2. Key Executives
10.2.3. Company Snapshot
10.2.4. Financial Performance (Subject to Data Availability)
10.2.5. Product/Services Port
10.2.6. Recent Development
10.2.7. Market Strategies
10.2.8. SWOT Analysis
10.3. International Paper Company
10.4. Mondi Group
10.5. Smurfit Kappa Group
10.6. Nippon Paper Industries
10.7. Stora Enso
10.8. American Greetings Corporation
10.9. IG Design Group
10.10. Cleverpack
10.11. Artwrap
10.12. Prime Source
10.13. Huhtamaki
10.14. Renz Packaging
10.15. HSA Paper
10.16. Deva Designs

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List of Tables/Graphs

List of Tables
Table 1. Global Wrapping Paper Market, Report Scope
Table 2. Global Wrapping Paper Market Estimates & Forecasts By Region 2024–2035
Table 3. Global Wrapping Paper Market Estimates & Forecasts By Segment 2024–2035
Table 4. Global Wrapping Paper Market Estimates & Forecasts By Segment 2024–2035
Table 5. Global Wrapping Paper Market Estimates & Forecasts By Segment 2024–2035
Table 6. Global Wrapping Paper Market Estimates & Forecasts By Segment 2024–2035
Table 7. Global Wrapping Paper Market Estimates & Forecasts By Segment 2024–2035
Table 8. U.S. Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 9. Canada Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 10. UK Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 11. Germany Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 12. France Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 13. Spain Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 14. Italy Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 15. Rest Of Europe Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 16. China Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 17. India Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 18. Japan Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 19. Australia Wrapping Paper Market Estimates & Forecasts, 2024–2035
Table 20. South Korea Wrapping Paper Market Estimates & Forecasts, 2024–2035
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