Summary

Market Overview
The India Personal Grooming Market was valued at USD 674.24 million in 2024 and is projected to reach USD 1985.58 million by 2030, growing at a CAGR of 19.72% during the forecast period. This growth is driven by increasing urbanization, rising disposable incomes, and a growing emphasis on appearance and self-care among Indian consumers. The market is fueled by a young, digitally connected population influenced by global beauty trends and social media. Skincare, haircare, and cosmetic products are in high demand, with e-commerce platforms and competitive pricing driving access across both metropolitan and tier 2–3 cities. The sector is also expanding due to growing interest in male grooming, product premiumization, and the rising popularity of organic and natural formulations, which appeal to health-conscious consumers seeking clean-label beauty solutions.
Key Market Drivers
Rising Disposable Income and Urbanization
The surge in disposable income and ongoing urbanization are major forces propelling the India Personal Grooming Market. As per capita income continues to rise—reaching USD 2.54 thousand in 2023—urban consumers are spending more on grooming products and services. Exposure to global trends and modern lifestyles in cities has heightened awareness around personal appearance and self-care. This is especially prominent among the middle and upper-middle classes, who increasingly seek premium and advanced grooming products. Enhanced access to credit and digital payments further supports this consumption trend. Moreover, beauty salons, spas, and wellness centers are proliferating across urban centers, reinforcing demand for grooming products. As distribution networks improve, the penetration of grooming products into rural and semi-urban markets is also increasing, broadening the consumer base and accelerating overall market growth.
Key Market Challenges
Intense Competition and Market Fragmentation
The India Personal Grooming Market is highly fragmented, with numerous local and international players competing across price points and product categories. This competitive intensity often leads to pricing pressure and substantial marketing expenditures, which can erode profit margins. Smaller brands find it difficult to match the scale and reach of established players, especially in advertising, distribution, and product innovation. Additionally, counterfeit products and unregulated vendors dilute brand trust and compromise consumer safety. The sheer variety of products in the market can overwhelm consumers and hinder brand loyalty. Companies must constantly innovate, educate consumers, and differentiate their offerings to remain relevant and competitive in this dynamic market landscape.
Key Market Trends
Surge in Male Grooming Products and Services
There is a notable rise in demand for male grooming products, reflecting evolving societal norms and increased acceptance of self-care among Indian men. No longer limited to basic grooming, men are embracing skincare, haircare, and styling products as part of their daily routines. This shift is influenced by media, fashion trends, and the growing presence of male beauty influencers. In response, brands are developing tailored product lines featuring beard care, facial cleansers, hair gels, and fragrances designed specifically for men. Dedicated grooming salons and spa services for men are also gaining traction, especially in urban markets. The shift from grooming as a necessity to grooming as a lifestyle choice is opening new opportunities for innovation and market expansion in the male segment.
Key Market Players
• Philips India Limited
• Panasonic India Private Limited
• Vega Industries Private Limited
• Procter & Gamble Hygiene & Health Care Ltd.
• Havells India Limited
• Imagine Marketing Limited (Boat)
• Xiaomi Technology India Private Limited
• Syska LED Lights Pvt Ltd
• Dyson Technology India Pvt Ltd
• Realme Mobile Telecommunications (India) Private Limited
Report Scope:
In this report, the India Personal Grooming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• India Personal Grooming Market, By Product Type:
o Hair Dryers
o Hair Straighteners
o Hair Curlers
o Trimmers & Shavers
• India Personal Grooming Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Multi-Branded Stores
o Online
o Others
• India Personal Grooming Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India Personal Grooming Market.
Available Customizations:
India Personal Grooming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. India Personal Grooming Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers, Trimmers & Shavers)
5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. India Hair Dryers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Distribution Channel
7. India Hair Straighteners Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
8. India Hair Curlers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
9. India Trimmers & Shavers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments
12. Porters Five Forces Analysis
12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products
13. India Economic Profile
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Philips India Limited
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. Panasonic India Private Limited
14.1.3. Vega Industries Private Limited
14.1.4. Procter & Gamble Hygiene & Health Care Ltd.
14.1.5. Havells India Limited
14.1.6. Imagine Marketing Limited (Boat)
14.1.7. Xiaomi Technology India Private Limited
14.1.8. Syska LED Lights Pvt Ltd
14.1.9. Dyson Technology India Pvt Ltd
14.1.10. Realme Mobile Telecommunications (India) Private Limited
15. Strategic Recommendations
16. About Us & Disclaimer