Summary

The Indian advertising market size reached INR 908.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 2,118.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.37% during 2025-2033. The growing adoption of advertising to enhance brand awareness, increasing number of media and entertainment models, and rising demand for digital advertising solutions represent some of the key factors driving the market.

Advertising refers to a marketing strategy that is designed to promote a product, service, or cause. It comprises various forms of advertising, such as television, print, radio, internet or online, mobile, and outdoor. It acts as an introduction to a product and can be considered an effective way to increase brand awareness among individuals. It is inexpensive, convenient, eliminates middlemen, and assists in easy tracking of consumer behavior. It benefits in attracting a wide consumer base, increasing sales volume and rate of investment (ROI) of a business, and expanding business reach. It assists in educating businesses to consumers, supporting salesmanship, and creating employment opportunities. It aids in increasing the engagement of customers towards the business by offering information about the product and improving their decision-making. Besides this, it encourages various businesses to stay in competition with other companies. As a result, advertising can be employed in roadside billboards, websites, street furniture, email and print newsletters, event bulletins, airport kiosks, and product packaging in India.

Indian Advertising Market Trends:
At present, the rising adoption of advertising by various companies to increase customer retention and attract new buyers represents one of the key factors supporting the growth of the market in India. Besides this, the growing adoption of advertising to enhance brand awareness and loyalty of a business is offering a positive market outlook in the country. Additionally, there is a rise in the need for convenient and cost-effective advertising solutions among the masses. This, coupled with the increasing demand for digital advertising due to the rapid adoption of smartphones and smart devices with the ease of internet facilities, is propelling the growth of the market in the country. Apart from this, the rising trend of advertising through various sports events is offering lucrative growth opportunities to industry investors in India. Moreover, the increasing consumer preference towards online shopping, along with the burgeoning e-commerce industry, is positively influencing the market. In addition, various advertising agencies are rapidly investing in digital advertising in the country, which is contributing to the growth of the market. Furthermore, the rising number of media and entertainment models is strengthening the market growth in India.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian advertising market report, along with forecasts for the period 2025-2033. Our report has categorized the market based on segments.

Segment Insights:
? Television Advertising
? Print Advertising
o Newspaper
o Magazines
? Radio Advertising
? Internet/Online Advertising
? Mobile Advertising
? Outdoor Advertising
o Bill Boards
o Street Furniture
o Transit Advertising
o Other Mediums

The report has provided a detailed breakup and analysis of the Indian advertising market based on segment. This includes television advertising, print advertising (newspaper and magazines), radio advertising, internet/online advertising, mobile advertising, outdoor advertising (bill boards, street furniture, transit advertising, and other mediums). According to the report, television advertising represented the largest segment.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the Indian advertising market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion DY&R, McCann Erickson India, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report
1.What was the size of the Indian advertising market in 2024?
2.What is the expected growth rate of the Indian advertising market during 2025-2033?
3.What are the key factors driving the Indian advertising market?
4.What has been the impact of COVID-19 on the Indian advertising market?
5.What is the breakup of the Indian advertising market based on the segments?
6.Who are the key players/companies in the Indian advertising market?

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Table of Contents

1 Preface
2 Introduction and Methodology
2.1 Objectives of the study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Indian Advertising Market: Introduction
4.1 Indian Advertising Market
4.2 Current Trends
4.3 Impact of COVID-19
4.4 Market Forecast
4.5 Competitive Landscape
5 Indian Advertising Market: SWOT Analysis
5.1 Overview
5.2 Strengths
5.3 Weaknesses
5.4 Opportunities
5.5 Threats
6 Indian Advertising Market: Performance of Various Segments
6.1 Television Advertising
6.1.1 Current Trends
6.1.2 Viewership & Advertising Revenues Across Various Genres
6.1.3 Major Industries Advertising on Television
6.1.4 Major Companies Advertising on Television
6.1.5 Market Forecast
6.2 Print Advertising
6.2.1 Current Trends
6.2.2 Newspapers
6.2.3 Magazines
6.2.4 Major Industries Advertising on Print Media
6.2.5 Major Companies Advertising on Print Media
6.2.6 Market Forecast
6.3 Radio Advertising
6.3.1 Current Trends
6.3.2 Listenership of Different Radio Channels
6.3.3 Major Industries Advertising on Radio
6.3.4 Major Companies Advertising on Radio
6.3.5 Market Forecast
6.4 Internet/Online Advertising
6.4.1 Current Trends
6.4.2 Viewership of Various Internet Websites
6.4.3 Major Industries Using Internet/Online Media for Advertising
6.4.4 Major Companies Using Internet/Online Media for Advertising
6.4.5 Market Forecast
6.5 Mobile Advertising
6.5.1 Current Trends
6.5.2 Various Forms of Mobile Advertisements
6.5.3 Major Industries & Companies Using Mobile for Advertising
6.5.4 Market Forecast
6.6 Outdoor Advertising
6.6.1 Current Trends
6.6.2 Bill Boards
6.6.3 Street Furniture
6.6.4 Transit Advertising
6.6.5 Other Mediums
6.6.6 Major Industries and Companies Using Outdoor Advertising
6.6.7 Market Forecast
7 Indian Advertising Market: Value Chain Analysis
7.1 Research
7.2 Content Development
7.3 Advertising Agencies
7.4 Advertising Media
7.5 Audience
8 Indian Advertising Market: Porter's Five Forces Analysis
8.1 Bargaining Power of Suppliers
8.2 Bargaining Power of Buyers
8.3 Threat of Substitutes
8.4 Competitive Rivalry
8.5 Threat of New Entrants
9 Indian Advertising Market: Key Player Profiles
9.1 JWT India
9.2 Ogilvy & Mather India
9.3 DDB Mudra Group
9.4 FCB-Ulka Advertising Ltd.
9.5 Rediffusion DY&R
9.6 McCann Erickson India

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List of Tables/Graphs

List of Figures

Figure 1: India: Advertising Market: Value Trends (in Billion INR), 2019-2024
Figure 2: India: Advertising Market: Break-up by Segment (in %), 2024
Figure 3: India: Advertising Market Forecast: Value Trends (in Billion INR), 2025-2033
Figure 4: India: Advertising Market Forecast: Market Share by Segment (in %), 2033
Figure 5: India: Advertising Market Forecast: Comparative Market Share by Segment (in %), 2024 & 2033
Figure 6: India, North America, Western Europe & China: Advertising to GDP Ratio (in %)
Figure 7: India: Television Advertising Market (in Billion INR), 2019-2024
Figure 8: India: Total Number of TV Households (in Million), 2019 & 2024
Figure 9: India: Total Number of Cable & Satellite Households (in Million), 2019 & 2024
Figure 10: India: Television Advertising Market Forecast (in Billion INR), 2025-2033
Figure 11: India: Print Advertising Market (in Billion INR), 2019-2024
Figure 12: India: Print Advertisement Market: Breakup of Newspaper & Magazine Revenues (in %), 2019-2024
Figure 13: India: Newspaper Advertising Market (in Billion INR), 2019-2024
Figure 14: India: Total Newspaper Circulation (in Million), 2018-19 & 2024-25
Figure 15: India: Newspaper Advertising Market Forecast (in Billion INR), 2025-2033
Figure 16: India: Magazine Advertising Market (in Billion INR), 2019-2024
Figure 17: India: Magazine Advertising Market Forecast (in Billion INR), 2025-2033
Figure 18: India: Print Advertising Market Forecast (in Billion INR), 2025-2033
Figure 19: India: Print Advertising Market: Share of Newspapers & Magazines (in %), 2025-2033
Figure 20: India: Radio Advertising Market (in Billion INR), 2019-2024
Figure 21: India: Radio Advertising Market Forecast (in Billion INR), 2025-2033
Figure 22: India: Internet/Online Advertising Market (in Billion INR), 2019-2024
Figure 23: India: Internet Users (in Million), 2019 & 2024
Figure 24: India: Internet/Online Advertising Spends by Sectors (in %)
Figure 25: India: Internet/Online Advertising Market Forecast (in Billion INR), 2025-2033
Figure 26: India: Mobile Advertising Market (in Billion INR), 2019-2024
Figure 27: India: Mobile Advertising Market Forecast (in Billion INR), 2025-2033
Figure 28: India: Outdoor Advertising Market (in Billion INR), 2019-2024
Figure 29: India: Break-up of Outdoor Advertising Market by Formats (in %) 2019-2024
Figure 30: India: Billboards Advertising Market (in Billion INR), 2019-2024
Figure 31: India: Billboards Advertising Market Forecast (in Billion INR), 2025-2033
Figure 32: India: Street Furniture Advertising Market (in Billion INR), 2019-2024
Figure 33: India: Street Furniture Advertising Market Forecast (in Billion INR), 2025-2033
Figure 34: India: Transit Advertising Market (in Billion INR), 2019-2024
Figure 35: India: Transit Advertising Market Forecast (in Billion INR), 2025-2033
Figure 36: India: Other Outdoor Advertising Market (in Billion INR), 2019-2024
Figure 37: India: Other Outdoor Advertising Market Forecast (in Billion INR), 2025-2033
Figure 38: India: Outdoor Advertising Spends by Sector (in %)
Figure 39: India: Outdoor Advertising Market Forecast (in Billion INR), 2025-2033
Figure 40: India: Break-up of Outdoor Advertising Market by Format (in %), 2033
Figure 41: India: Advertising Industry: SWOT Analysis
Figure 42: India: Advertising Industry: Value Chain Analysis
Figure 43: India: Advertising Industry: Porter's Five Forces Analysis

List of Tables

Table 1: India: Advertising Market: Key Industry Highlights, 2024 and 2033
Table 2: India: Advertising Market Forecast (in Billion INR), 2025-2033
Table 3: India: Top Ten Advertising Agencies by Gross Income (in INR Million)
Table 4: India: Advertising Market Forecast: Growth Rate of Various Mediums (in %)
Table 5: India: Top Print Advertising Sectors by Volume (in %)
Table 6: India: Top Ten Indian Websites
Table 7: India: Internet/Online Advertising Spends by Sectors (in INR Million)
Table 8: India: Types of Mobile Advertisements