Summary

A connected car is a vehicle equipped with internet access and communication technologies that allow it to interact with external devices, systems, and networks. These cars can share data with other vehicles, infrastructure, and cloud services, providing features like real-time navigation, remote diagnostics, safety alerts, and infotainment, enhancing both the driving experience and overall vehicle functionality.
The sales of connected cars are expected to grow significantly in the coming years, driven by several technological advancements and shifting consumer expectations. One key factor is the increasing demand for enhanced safety features. Connected cars enable real-time communication between vehicles and infrastructure, leading to features like automatic emergency braking, lane-keeping assistance, and collision avoidance systems, which are becoming standard in modern vehicles. By 2030, more than 90% of new vehicles sold in developed markets will include some form of connectivity.
Additionally, the rapid expansion of 5G networks is creating a stronger foundation for connected cars. The ultra-low latency and higher bandwidth of 5G allow for faster data transmission, supporting the growing use of vehicle-to-everything (V2X) communication, crucial for the development of autonomous driving. As these technologies mature, more consumers will demand vehicles that can leverage these capabilities, further boosting sales.
Consumer preferences are also shifting towards infotainment and in-car connectivity. Automakers are responding by integrating advanced infotainment systems in a wider range of models, catering to tech-savvy consumers. Moreover, the adoption of electric vehicles (EVs) is rising, and these vehicles are often paired with advanced connected technologies to optimize performance, battery management, and navigation to charging stations. As governments push for greater EV adoption through incentives and stricter emission regulations, connected EVs will contribute to the overall rise in connected car sales. Such factors create a strong foundation for sustained growth in the connected car market over the coming years.
The advancement of autonomous driving technologies is significantly driving the demand for connected cars. As automakers and tech companies invest heavily in developing self-driving systems, the need for robust connectivity becomes increasingly critical. Autonomous vehicles rely on real-time data exchange to navigate complex environments, avoid obstacles, and ensure passenger safety. This requires constant communication with other vehicles, infrastructure, and cloud services, thus highlighting the importance of connected technology.
As consumers become more aware of the benefits of autonomous driving, their interest in connected cars grows. Features such as adaptive cruise control, lane-keeping assistance, and automated parking are in the initial phase of autonomous capabilities; full autonomy is expected to transform personal mobility strongly.
Connected cars not only enhance the functionality of these features but also provide essential updates and improvements through over-the-air software updates, making them more appealing to potential buyers.
In addition, the integration of connected systems allows for the development of advanced safety protocols, reassuring consumers about the reliability of autonomous technology. With government regulations driving safer and more efficient transportation standards, the market is expected to have a significant growth. The combination of rising consumer interest, technological advancements, and regulatory support positions connected cars as a key player in the future of transportation, is further fueling the demand for autonomous driving technologies.
As foundational mobile technology, 3G is witnessing increased sales due to its role in connecting older vehicles to basic services such as emergency calls and navigation. While it may not support high-bandwidth applications, many consumers still own vehicles equipped with 3G technology. The growing demand for retrofitting existing vehicles with connectivity solution keeps this segment relevant. Additionally, some regions are gradually expanding their 3G infrastructure to improve mobile coverage, facilitating better service access. Consequently, manufacturers and service providers can capitalize on this demand, leading to sustained growth in the 3G technology segment as consumers prioritize connectivity in their vehicles.
The 5G segment is expected to witness growth as it offers unprecedented data speeds, low latency, and massive connectivity potential for connected cars. This technology enables advanced applications such as autonomous driving, vehicle-to-everything (V2X) communication, and real-time data sharing, which are becoming increasingly essential in the automotive industry. The shift from 3G to 5G technology is driving the growth of connected car sales. With 5G expected to provide ultra-low latency and faster data transfer, automakers are increasingly integrating this technology into their vehicles. According to the 5G Automotive Association, the 5G connections in vehicles are projected to reach more than 400 million globally by 2025, enhancing features like real-time navigation and vehicle-to-everything communication.
The connected car market is segmented on the basis of technology, connectivity solution, service, sales channel, and region. On the basis of technology, the market is classified into 3G, 4G/LTE, and 5G. On the basis of connectivity solution, the market is categorized into integrated, embedded, and tethered. On the basis of service, the market is categorized into driver assistance, safety, entertainment, well-being, vehicle management, and mobility management. On the basis of sales channel, the market is divided into OEM, and aftermarket. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, Latin America. and Middles East & Africa. The key players in the connected car market are AT&T, Audi, Continental AG, Ford Motor Company, Harman International, Intellias Ltd, Qualcomm Technologies, Inc., Robert Bosch GmbH, TomTom International BV, Verizon, and Visteon.

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● Technology Trend Analysis
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Key Market Segments
By Technology
● 4G/LTE
● 5G
● 3G
By Connectivity Solutions
● Integrated
● Embedded
● Tethered
By Service
● Driver assistance
● Safety
● Entertainment
● Well-being
● Vehicle management
● Mobility management
By Sales Channel
● OEM
● Aftermarket
By Region
● North America
○ U.S.
○ Canada
○ Mexico
● Europe
○ UK
○ Germany
○ France
○ Russia
○ Italy
○ Rest of Europe
● Asia-Pacific
○ China
○ India
○ Japan
○ South Korea
○ Rest of Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa
● Key Market Players
○ TomTom International BV
○ Robert Bosch GmbH
○ Continental AG
○ HARMAN International
○ Visteon Corporation
○ Verizon
○ AT&T
○ AUDI AG
○ Ford Motor Company
○ Qualcomm Technologies, Inc.
○ Intellias

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. High threat of substitutes
3.3.4. High intensity of rivalry
3.3.5. Low bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increasing demand for ADAS (Advanced Driver Assistance Systems)
3.4.1.2. Growth of 5G network infrastructure is expected to increase the sales of connected cars
3.4.1.3. Expansion of autonomous driving technologies to increase the demand for connected car
3.4.2. Restraints
3.4.2.1. High cost of connected car technology to limit the connected car sales
3.4.2.2. High Operating Costs to Act as a Challenge in Connected car Market
3.4.3. Opportunities
3.4.3.1. Partnerships between automakers and tech companies to create lucrative opportunities in the market
3.4.3.2. Expansion of autonomous vehicle fleets to drive the success for connected car market
CHAPTER 4: CONNECTED CAR MARKET, BY TECHNOLOGY
4.1. Overview
4.1.1. Market size and forecast
4.2. 3G
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. 4G/LTE
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. 5G
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: CONNECTED CAR MARKET, BY CONNECTIVITY SOLUTIONS
5.1. Overview
5.1.1. Market size and forecast
5.2. Integrated
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Embedded
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Tethered
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: CONNECTED CAR MARKET, BY SERVICE
6.1. Overview
6.1.1. Market size and forecast
6.2. Driver assistance
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Safety
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Entertainment
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Well-being
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Vehicle management
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
6.7. Mobility management
6.7.1. Key market trends, growth factors and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market share analysis by country
CHAPTER 7: CONNECTED CAR MARKET, BY SALES CHANNEL
7.1. Overview
7.1.1. Market size and forecast
7.2. OEM
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Aftermarket
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
CHAPTER 8: CONNECTED CAR MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Technology
8.2.3. Market size and forecast, by Connectivity Solutions
8.2.4. Market size and forecast, by Service
8.2.5. Market size and forecast, by Sales Channel
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Technology
8.2.6.1.2. Market size and forecast, by Connectivity Solutions
8.2.6.1.3. Market size and forecast, by Service
8.2.6.1.4. Market size and forecast, by Sales Channel
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Technology
8.2.6.2.2. Market size and forecast, by Connectivity Solutions
8.2.6.2.3. Market size and forecast, by Service
8.2.6.2.4. Market size and forecast, by Sales Channel
8.2.6.3. Mexico
8.2.6.3.1. Market size and forecast, by Technology
8.2.6.3.2. Market size and forecast, by Connectivity Solutions
8.2.6.3.3. Market size and forecast, by Service
8.2.6.3.4. Market size and forecast, by Sales Channel
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Technology
8.3.3. Market size and forecast, by Connectivity Solutions
8.3.4. Market size and forecast, by Service
8.3.5. Market size and forecast, by Sales Channel
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Technology
8.3.6.1.2. Market size and forecast, by Connectivity Solutions
8.3.6.1.3. Market size and forecast, by Service
8.3.6.1.4. Market size and forecast, by Sales Channel
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Technology
8.3.6.2.2. Market size and forecast, by Connectivity Solutions
8.3.6.2.3. Market size and forecast, by Service
8.3.6.2.4. Market size and forecast, by Sales Channel
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by Technology
8.3.6.3.2. Market size and forecast, by Connectivity Solutions
8.3.6.3.3. Market size and forecast, by Service
8.3.6.3.4. Market size and forecast, by Sales Channel
8.3.6.4. Russia
8.3.6.4.1. Market size and forecast, by Technology
8.3.6.4.2. Market size and forecast, by Connectivity Solutions
8.3.6.4.3. Market size and forecast, by Service
8.3.6.4.4. Market size and forecast, by Sales Channel
8.3.6.5. Italy
8.3.6.5.1. Market size and forecast, by Technology
8.3.6.5.2. Market size and forecast, by Connectivity Solutions
8.3.6.5.3. Market size and forecast, by Service
8.3.6.5.4. Market size and forecast, by Sales Channel
8.3.6.6. Rest of Europe
8.3.6.6.1. Market size and forecast, by Technology
8.3.6.6.2. Market size and forecast, by Connectivity Solutions
8.3.6.6.3. Market size and forecast, by Service
8.3.6.6.4. Market size and forecast, by Sales Channel
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Technology
8.4.3. Market size and forecast, by Connectivity Solutions
8.4.4. Market size and forecast, by Service
8.4.5. Market size and forecast, by Sales Channel
8.4.6. Market size and forecast, by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by Technology
8.4.6.1.2. Market size and forecast, by Connectivity Solutions
8.4.6.1.3. Market size and forecast, by Service
8.4.6.1.4. Market size and forecast, by Sales Channel
8.4.6.2. India
8.4.6.2.1. Market size and forecast, by Technology
8.4.6.2.2. Market size and forecast, by Connectivity Solutions
8.4.6.2.3. Market size and forecast, by Service
8.4.6.2.4. Market size and forecast, by Sales Channel
8.4.6.3. Japan
8.4.6.3.1. Market size and forecast, by Technology
8.4.6.3.2. Market size and forecast, by Connectivity Solutions
8.4.6.3.3. Market size and forecast, by Service
8.4.6.3.4. Market size and forecast, by Sales Channel
8.4.6.4. South Korea
8.4.6.4.1. Market size and forecast, by Technology
8.4.6.4.2. Market size and forecast, by Connectivity Solutions
8.4.6.4.3. Market size and forecast, by Service
8.4.6.4.4. Market size and forecast, by Sales Channel
8.4.6.5. Rest of Asia-Pacific
8.4.6.5.1. Market size and forecast, by Technology
8.4.6.5.2. Market size and forecast, by Connectivity Solutions
8.4.6.5.3. Market size and forecast, by Service
8.4.6.5.4. Market size and forecast, by Sales Channel
8.5. LAMEA
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Technology
8.5.3. Market size and forecast, by Connectivity Solutions
8.5.4. Market size and forecast, by Service
8.5.5. Market size and forecast, by Sales Channel
8.5.6. Market size and forecast, by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by Technology
8.5.6.1.2. Market size and forecast, by Connectivity Solutions
8.5.6.1.3. Market size and forecast, by Service
8.5.6.1.4. Market size and forecast, by Sales Channel
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by Technology
8.5.6.2.2. Market size and forecast, by Connectivity Solutions
8.5.6.2.3. Market size and forecast, by Service
8.5.6.2.4. Market size and forecast, by Sales Channel
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by Technology
8.5.6.3.2. Market size and forecast, by Connectivity Solutions
8.5.6.3.3. Market size and forecast, by Service
8.5.6.3.4. Market size and forecast, by Sales Channel
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2023
CHAPTER 10: COMPANY PROFILES
10.1. AT&T
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.2. AUDI AG
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.2.7. Key strategic moves and developments
10.3. Continental AG
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.3.7. Key strategic moves and developments
10.4. Ford Motor Company
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Business performance
10.4.7. Key strategic moves and developments
10.5. HARMAN International
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. Intellias
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Key strategic moves and developments
10.7. Qualcomm Technologies, Inc.
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.7.7. Key strategic moves and developments
10.8. Robert Bosch GmbH
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. TomTom International BV
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.10. Verizon
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Business performance
10.10.7. Key strategic moves and developments
10.11. Visteon Corporation
10.11.1. Company overview
10.11.2. Key executives
10.11.3. Company snapshot
10.11.4. Operating business segments
10.11.5. Product portfolio
10.11.6. Business performance
10.11.7. Key strategic moves and developments