Summary

Mexico digital animation market is expected to reach USD 16.45 billion by 2032 from USD 9.76 billion in 2024, growing with a CAGR of 6.8% in the forecast period of 2025 to 2032.
Market Segmentation:
Mexico Digital Animation Market, By Type (3D Animation, 2D Animation, Motion Capture/ Motion Graphics, Animation With Live Action, Typography Animation, Whiteboard Animation, Rotoscoping, Traditional/ Handmade/Cell Animation, Stop Motion/Frame By Frame, Cutout Animation, Claymation, and Others), Deployment Mode (Cloud Based and On Premise), Marketing Channels (OTT, Advertisements, Ticket Sales, Broadcast/Satellite Rights, Comic/Manga, and Others), Application (Entertainment, Marketing and Advertising, Gaming, Architecture and Engineering Design, Simulations, Data Visualization, Modern Arts, and Others), Vertical (Motion Picture/Film Industry, Gaming Industry, Education & Academics, Healthcare & Pharmaceuticals Industry, Mass Consumption, Automotive Industry, Retail & E-Commerce Industry, Real Estate Sector, Government & Defence, and Others), End Consumers (Streaming Platforms, Television Channels, Advertising Agencies, and Others), Animation and Media Production Services Type (2D and 3D Animation Services, Post-Production and Visual Effects (VFX), Pre-Production and Concept Development, Video Production and Digital Media, Audio Production and Sound Design, and Others), Provinces (Mexico City, State of Mexico, Nuevo León, Jalisco, Veracruz, Guanajuato, Baja California, Sonora, Chihuahua, and Rest of Mexico) - Industry Trends and Forecast to 2032
Overview of Mexico Digital Animation Market Dynamics:
Drivers
• Growing demand for high-quality animated content in films, advertising, and gaming
• Rising investments in digital media and entertainment industries
Restraints
• High production costs and limited access to advanced animation technology
• Shortage of skilled professionals and specialized training programs
Opportunities
• Rising demand for educational and e-learning content using animated formats
• Increasing collaboration between international studios and local mexican animation houses
Market Players:
The key market players operating in the Mexico digital animation market are listed below:
• Epic Games, Inc.
• Universal Studios
• SEGA
• Anima Estudios S.A.P.I. de C.V.
• Visualma
• VIDENS
• Casa Anafre | Animation Studio
• Intermedia Digital Studio
• Estudio Haini
• wearehobby
• Chaman Animation Studio
• Morita Creative Studios
• Cinema Fantasma
• EXODO ANIMATION STUDIOS
• Cluster Studio
• Boxel Studio
• Clik Clak Studio
• Sony Pictures Animation Inc.
• Huevocartoon
• Disney Enterprises, Inc.

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Table of Contents

TABLE OF CONTENTS
1 INTRODUCTION 29
1.1 OBJECTIVES OF THE STUDY 29
1.2 MARKET DEFINITION 29
1.3 OVERVIEW OF MEXICO DIGITAL ANIMATION MARKET 29
1.4 CURRENCY AND PRICING 31
1.5 LIMITATIONS 31
1.6 MARKETS COVERED 32
2 MARKET SEGMENTATION 39
2.1 MARKETS COVERED 39
2.2 GEOGRAPHICAL SCOPE 40
2.3 YEARS CONSIDERED FOR THE STUDY 40
2.4 DBMR TRIPOD DATA VALIDATION MODEL 41
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 44
2.6 DBMR MARKET POSITION GRID 45
2.7 VENDOR SHARE ANALYSIS 46
2.8 MULTIVARIATE MODELING 47
2.9 TYPE TIMELINE CURVE 48
2.10 MARKET END CONSUMERS COVERAGE GRID 49
2.11 SECONDARY SOURCES 50
2.12 ASSUMPTIONS 50
3 EXECUTIVE SUMMARY 51
4 PREMIUM INSIGHTS 58
4.1 PORTER’S FIVE FORCES 59
4.2 PENETRATION AND GROWTH PROSPECT MAPPING 60
4.3 NEW BUSINESS AND EMERGING BUSINESS REVENUE OPPORTUNITIES 63
4.4 DIGITAL ANIMATION TRENDS 64
4.5 MARKET ACCESS REQUIREMENTS FOR ANIMATION MARKET 65
4.5.1 MARKET REGULATIONS NEEDED FOR DIGITAL ANIMATION MARKET 65
4.5.2 DEMAND ANALYSIS OF ANIMATION MARKET 66
4.6 CONSUMER BEHAVIOR 68
4.6.1 BUYING PATTERN 68
4.6.2 USES ANALYSIS 69
4.7 IMPORTANT PLAYERS IN THE DIGITAL ANIMATION ECOSYSTEM IN MEXICO 70
4.7.1 CONCLUSION 71
4.8 PRICING ANALYSIS 72
4.9 PRODUCTION AND SERVICE COSTS IN THE DIGITAL ANIMATION INDUSTRY (COSTS PER MAN-HOUR) 74
4.9.1 OVERVIEW 74
4.10 TECHNICAL AND QUALITY REQUIREMENTS DEMANDED BY THE MEXICAN MARKET 76
4.11 OPPORTUNITIES FOR PARTNERSHIPS WITH MEXICAN INSTITUTIONS IN THE MEXICO DIGITAL ANIMATION MARKET 78
4.12 KEY STUDIOS AND COMPANIES IN DIGITAL ANIMATION 80
4.13 COMPANIES IN MEXICO (PRODUCTION COMPANIES, ADVERTISING AGENCIES, AMONG OTHERS) THAT USE OR CONTRACT SERVICES FROM 81
4.14 INDUSTRY ANALYSIS & FUTURISTIC SCENARIO 84
4.15 TECHNOLOGY ANALYSIS 86
4.16 CHALLENGES 90
4.16.1 INADEQUATE ACCESS TO DOMESTIC FUNDING AND FINANCIAL SUPPORT 90
4.16.2 LACK OF GLOBAL PRESENCE AND RECOGNITION 90
4.16.3 INDUSTRY FRAGMENTATION AND WEAK COLLABORATIVE NETWORKS 90
4.16.4 CULTURAL AND LANGUAGE BARRIERS TO INTERNATIONAL SUCCESS 91
4.17 INHOUSE IMPLEMENTATION/OUTSOURCED (THIRD PARTY) IMPLEMENTATION 92
4.17.1 CUSTOMER BASE 93
4.18 FUNDING DETAILS—INVESTOR DETAILS, REASON OF INVESTMENT FROM INVESTOR 101
5 REGULATORY STANDARDS 102
5.1 MEXICO DIGITAL ANIMATION MARKET – REGULATORY STANDARDS OVERVIEW 102
6 TARIFFS & IMPACT ON THE MEXICO DIGITAL ANIMATION MARKET 103
6.1 OVERVIEW 103
6.2 TARIFF STRUCTURES 103
6.2.1 GLOBAL VS. REGIONAL TARIFF STRUCTURES 103
6.2.2 MEXICO: ICT TARIFF POLICIES 104
6.3 EMERGING MARKETS: CHALLENGES IN TARIFF IMPLEMENTATION 104
6.4 IMPACT OF COSTS ON DIGITAL COMPONENTS 104
6.5 MARKET DISRUPTIONS 104
6.6 UNCERTAINTY AND INVESTMENT 104
6.7 IMPACT ON INNOVATION 105
6.8 COMPETITION AND MARKET DYNAMICS 106
6.9 EFFECT ON SMALL AND MEDIUM ENTERPRISES (SMES) 106
6.10 DEPLOYMENT OF DIGITAL COMPONENTS 106
6.11 STRATEGIC RESPONSES AND INDUSTRY OUTLOOK 106
6.12 ADVOCACY FOR POLICY ADJUSTMENTS 106
 
7 MARKET OVERVIEW 107
7.1 DRIVERS 109
7.1.1 GROWING DEMAND FOR HIGH-QUALITY ANIMATED CONTENT IN FILMS, ADVERTISING, AND GAMING 109
7.1.2 RISING INVESTMENTS IN DIGITAL MEDIA AND ENTERTAINMENT INDUSTRIES 109
7.1.3 EXPANSION OF STREAMING PLATFORMS INCREASING THE NEED FOR ORIGINAL ANIMATED CONTENT 110
7.1.4 TECHNOLOGICAL ADVANCEMENTS IN ANIMATION SOFTWARE AND TOOLS 111
7.2 RESTRAINTS 112
7.2.1 HIGH PRODUCTION COSTS AND LIMITED ACCESS TO ADVANCED ANIMATION TECHNOLOGY 112
7.2.2 REGULATORY AND BUREAUCRATIC HURDLES FOR MEDIA AND ENTERTAINMENT BUSINESSES 113
7.3 OPPORTUNITIES 113
7.3.1 RISING DEMAND FOR EDUCATIONAL AND E-LEARNING CONTENT USING ANIMATED FORMATS 113
7.3.2 INCREASING COLLABORATION BETWEEN INTERNATIONAL STUDIOS AND LOCAL MEXICAN ANIMATION HOUSES 114
7.3.3 GROWING POPULARITY OF LATIN AMERICAN STORYTELLING AND CULTURAL REPRESENTATION IN GLOBAL CONTENT 115
7.4 CHALLENGES 115
7.4.1 SHORTAGE OF SKILLED PROFESSIONALS AND SPECIALIZED TRAINING PROGRAMS 115
7.4.2 INTELLECTUAL PROPERTY PROTECTION AND PIRACY CONCERNS 116
8 MEXICO DIGITAL ANIMATION MARKET, BY TYPE 117
8.1 OVERVIEW 118
8.2 3D ANIMATION 121
8.2.1 CGI 121
8.2.2 MODELING AND SCULPTING 121
8.2.3 VIRTUAL REALITY 121
8.2.4 OTHERS 121
8.3 2D ANIMATION 122
8.4 MOTION CAPTURE/MOTION GRAPHICS 122
8.5 ANIMATION WITH LIVE ACTION 122
8.6 TYPOGRAPHY ANIMATION 122
8.7 WHITEBOARD ANIMATION 122
8.8 ROTOSCOPING 122
8.8.1 DIGITAL 123
8.8.2 VECTOR 123
8.8.3 OTHERS 123
8.9 TRADITIONAL/HANDMADE/CELL ANIMATION 123
8.10 STOP MOTION/FRAME BY FRAME 123
8.11 CUTOUT ANIMATION 123
8.12 CLAYMATION 123
8.12.1 SILICON 124
8.12.2 CLAY 124
8.12.3 GO MOTION 124
8.12.4 OTHER 124
8.13 OTHERS 124
9 MEXICO DIGITAL ANIMATION MARKET, BY DEPLOYMENT MODE 125
9.1 OVERVIEW 126
9.2 CLOUD BASED 127
9.3 ON PREMISE 127
10 MEXICO DIGITAL ANIMATION MARKET, MARKETING CHANNELS 128
10.1 OVERVIEW 129
10.2 OTT 130
10.3 ADVERTISEMENTS 130
10.4 TICKET SALES 130
10.5 BROADCAST/SATELLITE RIGHTS 130
10.6 COMIC/MANGA 131
10.7 OTHERS 131
11 MEXICO DIGITAL ANIMATION MARKET, BY APPLICATION 132
11.1 OVERVIEW 133
11.2 ENTERTAINMENT 134
11.3 MARKETING AND ADVERTISING 134
11.4 GAMING 134
11.5 ARCHITECTURE AND ENGINEERING DESIGN 134
11.6 SIMULATIONS 135
11.7 DATA VISUALIZATION 135
11.8 MODERN ARTS 135
11.9 OTHERS 135
12 MEXICO DIGITAL ANIMATION MARKET, BY VERTICAL 136
12.1 OVERVIEW 137
12.2 MOTION PICTURE/FILM INDUSTRY 139
12.2.1 MOTION CAPTURE/MOTION GRAPHICS 139
12.2.2 2D ANIMATION 139
12.2.3 3D ANIMATION 140
12.2.4 TYPOGRAPHY ANIMATION 140
12.2.5 ROTOSCOPING 140
12.2.6 STOP MOTION/CUTOUT ANIMATION 140
12.2.7 CLAYMATION 140
12.2.8 WHITEBOARD ANIMATION 140
12.2.9 TRADITIONAL/HANDMADE/CELL ANIMATION 140
12.2.10 OTHERS 140
12.3 GAMING INDUSTRY 141
12.3.1 3D ANIMATION 141
12.3.2 2D ANIMATION 141
12.3.3 MOTION CAPTURE/MOTION GRAPHICS 142
12.3.4 TYPOGRAPHY ANIMATION 142
12.3.5 WHITEBOARD ANIMATION 142
12.3.6 ROTOSCOPING 142
12.3.7 STOP MOTION/CUTOUT ANIMATION 142
12.3.8 CLAYMATION 142
12.3.9 TRADITIONAL/HANDMADE/CELL ANIMATION 142
12.3.10 OTHERS 142
12.4 EDUCATION & ACADEMICS 143
12.4.1 2D ANIMATION 143
12.4.2 WHITEBOARD ANIMATION 143
12.4.3 3D ANIMATION 144
12.4.4 MOTION CAPTURE/MOTION GRAPHICS 144
12.4.5 TYPOGRAPHY ANIMATION 144
12.4.6 ROTOSCOPING 144
12.4.7 STOP MOTION/CUTOUT ANIMATION 144
12.4.8 CLAYMATION 144
12.4.9 TRADITIONAL/HANDMADE/CELL ANIMATION 144
12.4.10 OTHERS 144
12.5 HEALTHCARE & PHARMACEUTICALS INDUSTRY 145
12.5.1 2D ANIMATION 145
12.5.2 WHITEBOARD ANIMATION 145
12.5.3 3D ANIMATION 146
12.5.4 MOTION CAPTURE/MOTION GRAPHICS 146
12.5.5 TYPOGRAPHY ANIMATION 146
12.5.6 ROTOSCOPING 146
12.5.7 STOP MOTION/CUTOUT ANIMATION 146
12.5.8 CLAYMATION 146
12.5.9 TRADITIONAL/HANDMADE/CELL ANIMATION 146
12.5.10 OTHERS 146
 
12.6 MASS CONSUMPTION 147
12.6.1 2D ANIMATION 147
12.6.2 MOTION CAPTURE/MOTION GRAPHICS 147
12.6.3 TYPOGRAPHY ANIMATION 148
12.6.4 ROTOSCOPING 148
12.6.5 STOP MOTION/CUTOUT ANIMATION 148
12.6.6 CLAYMATION 148
12.6.7 3D ANIMATION 148
12.6.8 WHITEBOARD ANIMATION 148
12.6.9 TRADITIONAL/HANDMADE/CELL ANIMATION 148
12.6.10 OTHERS 148
12.7 AUTOMOTIVE INDUSTRY 149
12.7.1 2D ANIMATION 149
12.7.2 MOTION CAPTURE/MOTION GRAPHICS 149
12.7.3 TYPOGRAPHY ANIMATION 150
12.7.4 WHITEBOARD ANIMATION 150
12.7.5 3D ANIMATION 150
12.7.6 ROTOSCOPING 150
12.7.7 STOP MOTION/CUTOUT ANIMATION 150
12.7.8 CLAYMATION 150
12.7.9 TRADITIONAL/HANDMADE/CELL ANIMATION 150
12.7.10 OTHERS 150
12.8 RETAIL & E-COMMERCE INDUSTRY 151
12.8.1 2D ANIMATION 151
12.8.2 3D ANIMATION 151
12.8.3 MOTION CAPTURE/MOTION GRAPHICS 152
12.8.4 TYPOGRAPHY ANIMATION 152
12.8.5 WHITEBOARD ANIMATION 152
12.8.6 ROTOSCOPING 152
12.8.7 STOP MOTION/CUTOUT ANIMATION 152
12.8.8 CLAYMATION 152
12.8.9 TRADITIONAL/HANDMADE/CELL ANIMATION 152
12.8.10 OTHERS 152
12.9 REAL ESTATE SECTOR 153
12.9.1 3D ANIMATION 153
12.9.2 2D ANIMATION 153
12.9.3 MOTION CAPTURE/MOTION GRAPHICS 154
12.9.4 TYPOGRAPHY ANIMATION 154
12.9.5 WHITEBOARD ANIMATION 154
12.9.6 ROTOSCOPING 154
12.9.7 STOP MOTION/CUTOUT ANIMATION 154
12.9.8 CLAYMATION 154
12.9.9 TRADITIONAL/HANDMADE/CELL ANIMATION 154
12.9.10 OTHERS 154
12.10 GOVERNMENT & DEFENSE 155
12.10.1 2D ANIMATION 155
12.10.2 MOTION CAPTURE/MOTION GRAPHICS 155
12.10.3 TYPOGRAPHY ANIMATION 156
12.10.4 WHITEBOARD ANIMATION 156
12.10.5 3D ANIMATION 156
12.10.6 ROTOSCOPING 156
12.10.7 STOP MOTION/CUTOUT ANIMATION 156
12.10.8 CLAYMATION 156
12.10.9 TRADITIONAL/HANDMADE/CELL ANIMATION 156
12.10.10 OTHERS 156
12.11 OTHERS 156
13 MEXICO DIGITAL ANIMATION MARKET, END CONSUMERS 157
13.1 OVERVIEW 158
13.2 STREAMING PLATFORMS 159
13.3 TELEVISION CHANNELS 159
13.4 ADVERTISING AGENCIES 159
13.5 OTHERS 159
14 MEXICO DIGITAL ANIMATION MARKET, ANIMATION AND MEDIA PRODUCTION SERVICES TYPE 160
14.1 OVERVIEW 161
14.2 2D AND 3D ANIMATION SERVICES 163
14.2.1 2D & 3D ANIMATION VIDEOS 164
14.2.1.1 SERIES 164
14.2.1.2 FILMS 164
14.2.1.3 SHORT FILMS 164
14.2.1.4 MUSIC VIDEOS 164
14.2.2 2D & 3D ANIMATION ADVERTISING 165
14.2.3 PRODUCT MODELING SERVICES 165
14.2.4 CHARACTER DESIGN 165
14.2.5 VIRTUAL REALITY (VR)/AUGMENTED REALITY (AR) 165
14.2.6 OTHERS 165
14.3 POST-PRODUCTION AND VISUAL EFFECTS (VFX) 165
 
14.4 PRE-PRODUCTION AND CONCEPT DEVELOPMENT 166
14.4.1 STORYBOARDS AND ANIMATICS 166
14.4.2 CONCEPT DESIGN AND SCRIPT VISUALIZATION 166
14.4.3 E-LEARNING VIDEO CONCEPTS AND STRUCTURE 166
14.5 VIDEO PRODUCTION AND DIGITAL MEDIA 167
14.5.1 VIDEO PRODUCTION AND DIGITAL MEDIA 167
14.5.1.1 ADS 168
14.5.1.2 BRANDING 168
14.5.1.3 EDUCATIONAL CONTENT 168
14.5.1.4 OTHERS 168
14.5.2 DIGITAL MARKETING CONTENT CREATION 168
14.5.3 PACKAGING DESIGN 168
14.5.4 OTHERS 168
14.6 AUDIO PRODUCTION AND SOUND DESIGN 169
14.6.1 AUDIO POST-PRODUCTION (MIXING & MASTERING) 169
14.6.2 DUBBING OF FILMS 169
14.6.3 MUSIC PRODUCTION AND SOUND DESIGN 169
14.6.4 OTHERS 169
14.7 OTHERS 170
15 MEXICO DIGITAL ANIMATION MARKET COUNTRY 171
15.1 MEXICO 171
15.1.1 MEXICO CITY 174
15.1.2 STATE OF MEXICO 190
15.1.3 NUEVO LEÓN 208
15.1.4 JALISCO 224
15.1.5 VERACRUZ 241
15.1.6 GUANAJUATO 257
15.1.7 BAJA CALIFORNIA 273
15.1.8 SONORA 289
15.1.9 CHIHUAHUA 305
15.1.10 REST OF MEXICO 321
16 MEXICO DIGITAL ANIMATION MARKET 322
16.1 COMPANY SHARE ANALYSIS: MEXICO 322
17 SWOT ANALYSIS 323
 
18 COMPANY PROFILES 324
18.1 EPIC GAMES, INC. 324
18.1.1 COMPANY SNAPSHOT 324
18.1.2 SERVICE PORTFOLIO 324
18.1.3 RECENT DEVELOPMENT 325
18.1.4 MARKETING CHANNEL BENCHMARKING 326
18.2 UNIVERSAL STUDIOS 327
18.2.1 COMPANY SNAPSHOT 327
18.2.2 SERVICE PORTFOLIO 327
18.2.3 RECENT DEVELOPMENT 328
18.2.4 MARKETING CHANNEL BENCHMARKING 328
18.3 SEGA 329
18.3.1 COMPANY SNAPSHOT 329
18.3.2 REVENUE ANALYSIS 329
18.3.3 SERVICE PORTFOLIO 330
18.3.4 RECENT DEVELOPMENT 330
18.3.5 MARKETING CHANNEL BENCHMARKING 330
18.4 ANIMA ESTUDIOS S.A.P.I. DE C.V 331
18.4.1 COMPANY SNAPSHOT 331
18.4.2 SERVICE PORTFOLIO 331
18.4.3 RECENT DEVELOPMENT 332
18.4.4 MARKETING CHANNEL BENCHMARKING 332
18.5 VISUALMA 333
18.5.1 COMPANY SNAPSHOT 333
18.5.2 SERVICE PORTFOLIO 333
18.5.3 RECENT DEVELOPMENTS 335
18.5.4 MARKETING CHANNEL BENCHMARKING 335
18.6 BOXEL STUDIO 336
18.6.1 COMPANY SNAPSHOT 336
18.6.2 SERVICE PORTFOLIO 336
18.6.3 RECENT DEVELOPMENT 337
18.6.4 MARKETING CHANNEL BENCHMARKING 337
18.7 CASA ANAFRE | ANIMATION STUDIO 338
18.7.1 COMPANY SNAPSHOT 338
18.7.2 SERVICE PORTFOLIO 338
18.7.3 RECENT DEVELOPMENT 339
18.7.4 MARKETING CHANNEL BENCHMARKING 340
 
18.8 CHAMAN ANIMATION STUDIO 341
18.8.1 COMPANY SNAPSHOT 341
18.8.2 SERVICE PORTFOLIO 341
18.8.3 RECENT DEVELOPMENT/NEWS 341
18.8.4 MARKETING CHANNEL BENCHMARKING 342
18.9 CINEMA FANTASMA 343
18.9.1 COMPANY SNAPSHOT 343
18.9.2 SERVICE PORTFOLIO 343
18.9.3 RECENT DEVELOPMENT 344
18.9.4 MARKETING CHANNEL BENCHMARKING 344
18.10 CLIK CLAK STUDIO 345
18.10.1 COMPANY SNAPSHOT 345
18.10.2 SERVICE PORTFOLIO 345
18.10.3 RECENT DEVELOPMENT 345
18.10.4 MARKETING CHANNEL BENCHMARKING 345
18.11 CLUSTER STUDIO 346
18.11.1 COMPANY SNAPSHOT 346
18.11.2 SERVICE PORTFOLIO 346
18.11.3 RECENT DEVELOPMENT 347
18.11.4 MARKETING CHANNEL BENCHMARKING 347
18.12 DISNEY ENTERPRISES, INC. 348
18.12.1 COMPANY SNAPSHOT 348
18.12.2 SERVICE PORTFOLIO 348
18.12.3 RECENT NEWS 349
18.12.4 MARKETING CHANNEL BENCHMARKING 349
18.13 ESTUDIO HAINI 350
18.13.1 COMPANY SNAPSHOT 350
18.13.2 SERVICE PORTFOLIO 350
18.13.3 RECENT DEVELOPMENT 350
18.13.4 MARKETING CHANNEL BENCHMARKING 351
18.14 EXODO ANIMATION STUDIOS 352
18.14.1 COMPANY SNAPSHOT 352
18.14.2 SERVICE PORTFOLIO 352
18.14.3 RECENT DEVELOPMENT 353
18.14.4 MARKETING CHANNEL BENCHMARKING 353
18.15 HUEVOCARTOON 354
18.15.1 COMPANY SNAPSHOT 354
18.15.2 SERVICE PORTFOLIO 354
18.15.3 RECENT DEVELOPMENT 355
18.15.4 MARKETING CHANNEL BENCHMARKING 355
18.16 INTERMEDIA DIGITAL STUDIO 356
18.16.1 COMPANY SNAPSHOT 356
18.16.2 SERVICE PORTFOLIO 356
18.16.3 RECENT DEVELOPMENT 356
18.16.4 MARKETING CHANNEL BENCHMARKING 357
18.17 MORITA CREATIVE STUDIO 358
18.17.1 COMPANY SNAPSHOT 358
18.17.2 SERVICE PORTFOLIO 358
18.17.3 RECENT DEVELOPMENT 359
18.17.4 MARKETING CHANNEL BENCHMARKING 359
18.18 SONY PICTURES ANIMATION INC. 360
18.18.1 COMPANY SNAPSHOT 360
18.18.2 SERVICE PORTFOLIO 360
18.18.3 RECENT DEVELOPMENTS 361
18.18.4 MARKETING CHANNEL BENCHMARKING 361
18.19 VIDENS 362
18.19.1 COMPANY SNAPSHOT 362
18.19.2 SERVICE PORTFOLIO 362
18.19.3 RECENT DEVELOPMENT 362
18.19.4 MARKETING CHANNEL BENCHMARKING 363
18.20 WEAREHOBBY 364
18.20.1 COMPANY SNAPSHOT 364
18.20.2 SERVICE PORTFOLIO 364
18.20.3 RECENT DEVELOPMENT 365
18.20.4 MARKETING CHANNEL BENCHMARKING 365
19 QUESTIONNAIRE 366
20 RELATED REPORTS 370