Summary

The U.S. (state-wise data) frozen burritos market is expected to reach 3.80 billion by 2032 from USD 2.40 billion in 2025, growing with a substantial CAGR of 6.7% during the forecast period of 2024 to 2031.
Market Segmentation:
U.S. Frozen Burritos Market, By Filling Type (Vegetarian Fillings and Non-Vegetarian Fillings), By Cuisine (Mexican, Tex-Mex, America, and Fusion), Nature (Conventional and Organic), Freezing Technique (Blast Freezing, IQF (Individual Quick Freezing), Flash Freezing (Cryogenic), and Plate Freezing), Packaging Type (Multi-Packs and Single Pack), Packaging Type (Multi-Packs and Single Pack), Price Range (Mass, Premium, and Luxury), Dietary Preference (High-Protein, Vegan, Low-Carb, Low-Fat, Fiber-Rich, and Keto-Friendly), Consumer Age Group (Adults, Kids, Teenagers, and Seniors), Distribution Channel (Store Based Retailers and Non-Store Based Retailers) – Industry Trends And Forecast to 2032

Overview of U.S. (State-wise Data) Frozen Burritos Market Dynamics:

Driver

• Growing demand for convenient, ready-to-eat meal solutions
RestrainT

• Limited shelf life and storage requirements of frozen burritos can restrict distribution in certain markets
OpportunitY

• Growing demand for plant-based and vegetarian frozen burritos
Market Players:

The key market players operating in the U.S. (State-wise Data) frozen burritos market are listed below:
• Kraft Heinz
• Conagra Brands, INC.
• MegaMex Foods, LLC
• Ruiz Food Products, Inc.
• Amy's Kitchen, Inc.
• Camino Real Kitchens
• Real Good Foods
• LIVEKINDLY Collective
• Ajinomoto Co., Inc.
• BANSK GROUP
• ADF Foods Ltd
• Burritos La Palma
• YESWAY
• Ramona's Food Group LLC

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Table of Contents

TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 OVERVIEW OF U.S. FROZEN BURRITOS MARKET 14
1.4 CURRENCY AND PRICING 16
1.5 LIMITATIONS 16
1.6 MARKETS COVERED 17
2 MARKET SEGMENTATION 23
2.1 MARKETS COVERED 23
2.2 GEOGRAPHICAL SCOPE 24
2.3 DBMR TRIPOD DATA VALIDATION MODEL 25
2.4 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 28
2.5 DBMR MARKET POSITION GRID 29
2.6 VENDOR SHARE ANALYSIS 30
2.7 MULTIVARIATE MODELING 31
2.8 FILLING TYPE TIMELINE CURVE 32
2.9 SECONDARY SOURCES 33
2.10 ASSUMPTIONS 33
3 EXECUTIVE SUMMARY 34
4 PREMIUM INSIGHTS 40
5 MARKET OVERVIEW 41
5.1 DRIVERS 43
5.1.1 GROWING DEMAND FOR CONVENIENT, READY-TO-EAT MEAL SOLUTIONS 43
5.1.2 RISING PREFERENCE FOR ORGANIC, GLUTEN-FREE, HIGH-PROTEIN, AND LOW-CALORIE FROZEN BURRITO OPTIONS 44
5.1.3 RISING POPULARITY OF FROZEN BURRITOS WITH DIVERSE AND FUSION FLAVORS 45
5.1.4 RISING URBAN POPULATION DRIVES DEMAND FOR AFFORDABLE, EASY-TO-COOK FOOD PRODUCTS 46
5.2 RESTRAINT 48
5.2.1 LIMITED SHELF LIFE AND STORAGE REQUIREMENTS OF FROZEN BURRITOS CAN RESTRICT DISTRIBUTION IN CERTAIN MARKETS 48
5.2.2 HIGH SODIUM AND PRESERVATIVE CONTENT IN FROZEN BURRITOS MAY DETER HEALTH-CONSCIOUS CONSUMERS 49
5.3 OPPORTUNITIES 50
5.3.1 GROWING DEMAND FOR PLANT-BASED AND VEGETARIAN FROZEN BURRITOS 50
5.3.2 EXPANDING E-COMMERCE PLATFORMS FOR FROZEN FOOD PRODUCTS 51
5.3.3 STRATEGIC PARTNERSHIPS AND ACQUISITIONS OF MARKET PLAYERS 52
5.4 CHALLENGES 53
5.4.1 INTENSE COMPETITION FROM BOTH ESTABLISHED BRANDS AND NEW ENTRANTS IN THE FROZEN FOOD INDUSTRY 53
5.4.2 FLUCTUATING RAW MATERIAL PRICES AND SUPPLY CHAIN DISRUPTIONS 53
6 U.S. FROZEN BURRITOS MARKET, BY FILLING TYPE 55
6.1 OVERVIEW 56
6.2 VEGETARIAN FILLINGS 57
6.2.1 VEGETARIAN FILLINGS, TYPE 57
6.2.1.1 CHEESE 57
6.2.1.2 VEGETABLES 57
6.2.1.2.1 VEGETABLES, TYPE 58
6.2.1.2.1.1 BELL PEPPERS 58
6.2.1.2.1.1.1 BELL PEPPERS, TYPE 59
6.2.1.2.1.1.1.1 RED 59
6.2.1.2.1.1.1.2 GREEN 59
6.2.1.2.1.1.1.3 YELLOW 59
6.2.1.2.1.1.1.4 ORANGE 59
6.2.1.2.1.2 ONIONS 59
6.2.1.2.1.3 LETTUCE 59
6.2.1.2.1.4 TOMOATOES 60
6.2.1.2.1.5 AVOCADO 60
6.2.1.2.1.6 POTATOES 60
6.2.1.2.1.7 CORNS 60
6.2.1.2.1.8 JALAPEÑOS 60
6.2.1.2.1.9 SPINACH 60
6.2.1.2.1.10 PEPPERS 60
6.2.1.2.1.10.1 PEPPERS, TYPE 60
6.2.1.2.1.10.1.1 POBLANO PEPPERS 61
6.2.1.2.1.10.1.2 SERRANO PEPPERS 61
6.2.1.2.1.11 CARROTS 61
6.2.1.2.1.12 MUSHROOMS 61
6.2.1.2.1.13 RADISHES 61
6.2.1.2.1.14 BROCCOLI 61
6.2.1.2.1.15 CAULIFLOWER 61
6.2.1.2.1.16 OTHERS 61
6.2.1.3 BEANS 62
6.2.1.3.1 BEANS, BEANS TYPE 62
6.2.1.3.1.1 BLACK BEANS 62
6.2.1.3.1.2 PINTO BEANS 62
6.2.1.3.1.3 KIDNEY BEANS 62
6.2.1.3.1.4 WHITE BEANS 62
6.2.1.3.1.5 LENTILS 63
6.2.1.3.1.6 FAVA BEANS 63
6.2.1.3.1.7 OTHERS 63
6.2.1.3.2 BEANS, TYPE 63
6.2.1.3.2.1 REFRIED BEANS 63
6.2.1.3.2.2 WHOLE BEANS 63
6.2.1.3.2.3 SEASONED BEANS 63
6.2.1.4 MIXED 63
6.2.1.4.1 MIXED, TYPE 64
6.2.1.4.1.1 BEANS AND VEGETABLES 64
6.2.1.4.1.2 BEANS AND CHEESE 64
6.2.1.4.1.3 VEGETABLES AND CHEESE 64
6.2.1.4.1.4 OTHERS 64
6.3 NON-VEGETARIAN FILLINGS 65
6.3.1 NON-VEGETARIAN FILLINGS, TYPE 65
6.3.1.1 CHICKEN 65
6.3.1.2 BEEF 65
6.3.1.3 MIXED FILLINGS 66
6.3.1.3.1 MIXED FILLINGS, TYPE 66
6.3.1.3.1.1 MEAT AND BEANS 66
6.3.1.3.1.1.1 MEAT AND BEANS, TYPE 66
6.3.1.3.1.1.1.1 CHICKEN AND BEANS 67
6.3.1.3.1.1.1.2 BEEF AND BEANS 67
6.3.1.3.1.1.1.3 EGGS AND BEANS 67
6.3.1.3.1.1.1.4 PORK AND BEANS 67
6.3.1.3.1.1.1.5 OTHERS 67
6.3.1.3.1.2 MEAT AND CHEESE 67
6.3.1.3.1.3 MEAT AND VEGETABLES 67
6.3.1.4 EGGS 67
6.3.1.5 PORK 68
6.3.1.6 SEAFOOD 68
6.3.1.7 OTHERS 68
7 U.S. FROZEN BURRITOS MARKET, BY CUISINE 69
7.1 OVERVIEW 70
7.2 MEXICAN 71
7.3 TEX-MEX 71
7.4 AMERICAN 71
7.5 FUSION 72
7.5.1 FUSION, TYPE 72
7.5.1.1 ASIAN FUSION 72
7.5.1.2 INDIAN FUSION 72
7.5.1.3 OTHERS 72
7.6 OTHERS 72
8 U.S. FROZEN BURRITOS MARKET, BY NATURE 73
8.1 OVERVIEW 74
8.2 CONVENTIONAL 75
8.3 ORGANIC 75
9 U.S. FROZEN BURRITOS MARKET, BY FREEZING TECHNIQUE 76
9.1 OVERVIEW 77
9.2 BLAST FREEZING 78
9.3 IQF (INDIVIDUAL QUICK FREEZING) 78
9.4 FLASH FREEZING (CRYOGENIC) 78
9.5 PLATE FREEZING 78
9.6 OTHERS 78
10 U.S. FROZEN BURRITOS MARKET, BY PACKAGING TYPE 79
10.1 OVERVIEW 80
10.2 MULTI-PACKS 81
10.2.1 MULTI-PACKS, TYPE 81
10.2.1.1 4 PACKS 81
10.2.1.2 6 PACKS 81
10.2.1.3 8 PACKS 82
10.2.1.4 12 PACKS 82
10.2.1.5 10 PACKS 82
10.2.1.6 16 PACKS 82
10.2.1.7 OTHERS 82
10.3 SINGLE-PACK 82
11 U.S. FROZEN BURRITOS MARKET, BY PRICE RANGE 83
11.1 OVERVIEW 84
11.2 MASS 85
11.3 PREMIUM 85
11.4 LUXURY 85
12 U.S. FROZEN BURRITOS MARKET, BY DIETARY PREFERENCE 86
12.1 OVERVIEW 87
12.2 HIGH-PROTEIN 88
12.3 VEGAN 88
12.4 LOW-CARB 88
12.5 LOW FAT 88
12.6 FIBER-RICH 88
12.7 KETO-FRIENDLY 89
12.8 OTHERS 89
13 U.S. FROZEN BURRITO MARKET, BY CONSUMER AGE GROUP 90
13.1 OVERVIEW 91
13.2 ADULTS 92
13.3 KIDS 92
13.4 TEENAGERS 92
13.5 SENIORS 92
14 U.S. FROZEN BURRITOS MARKET, BY DISTRIBUTION CHANNEL 93
14.1 OVERVIEW 94
14.2 STORE BASED RETAILERS 95
14.2.1 STORE BASED RETAILERS, TYPE 95
14.2.1.1 SUPERMARKETS / HYPERMARKETS 95
14.2.1.2 CONVENIENCE STORES 95
14.2.1.3 SPECIALTY STORES 96
14.2.1.4 OTHERS 96
14.3 NON-STORE BASED RETAILERS 96
14.3.1 NON-STORE BASED RETAILERS, TYPE 96
14.3.1.1 E-COMMERCE WEBSITES 96
14.3.1.2 COMPANY OWNED WEBSITES 96
15 U.S. FROZEN BURRITOS MARKET: COMPANY LANDSCAPE 97
15.1 COMPANY SHARE ANALYSIS: GLOBAL 97
16 SWOT ANALYSIS 98
17 COMPANY PROFILES 99
17.1 KRAFT HEINZ. 99
17.1.1 COMPANY SNAPSHOT 99
17.1.2 REVENUE ANALYSIS 99
17.1.3 PRODUCT PORTFOLIO 100
17.1.4 RECENT DEVELOPMENT 100
17.2 CONAGRA BRANDS, INC. 101
17.2.1 COMPANY SNAPSHOT 101
17.2.2 REVENUE ANALYSIS 101
17.2.3 PRODUCT PORTFOLIO 102
17.2.4 RECENT DEVELOPMENT 103
17.3 MEGAMEX FOODS, LLC 104
17.3.1 COMPANY SNAPSHOT 104
17.3.2 PRODUCT PORTFOLIO 104
17.3.3 RECENT DEVELOPMENT 105
17.4 RUIZ FOODS 106
17.4.1 COMPANY SNAPSHOT 106
17.4.2 PRODUCT PORTFOLIO 106
17.4.3 RECENT DEVELOPMENT 107
17.5 AMY'S KITCHEN, INC. 108
17.5.1 COMPANY SNAPSHOT 108
17.5.2 PRODUCT PORTFOLIO 108
17.5.3 RECENT DEVELOPMENT 108
17.6 ADF FOODS LTD 109
17.6.1 COMPANY SNAPSHOT 109
17.6.2 REVENUE ANALYSIS 109
17.6.3 PRODUCT PORTFOLIO 110
17.6.4 RECENT DEVELOPMENT 111
17.7 AJINOMOTO CO., INC 112
17.7.1 COMPANY SNAPSHOT 112
17.7.2 REVENUE ANALYSIS 112
17.7.3 PRODUCT PORTFOLIO 113
17.7.4 RECENT DEVELOPMENT 113
17.8 BANSK GROUP 114
17.8.1 COMPANY SNAPSHOT 114
17.8.2 PRODUCT PORTFOLIO 114
17.8.3 RECENT DEVELOPMENT 115
17.9 BURRITOS LA PALMA 116
17.9.1 COMPANY SNAPSHOT 116
17.9.2 PRODUCT PORTFOLIO 116
17.9.3 RECENT DEVELOPMENT 116
17.10 CAMINO REAL KITCHENS 117
17.10.1 COMPANY SNAPSHOT 117
17.10.2 PRODUCT PORTFOLIO 117
17.10.3 RECENT DEVELOPMENT 118
17.11 LIVEKINDLY COLLECTIVE 119
17.11.1 COMPANY SNAPSHOT 119
17.11.2 PRODUCT PORTFOLIO 119
17.11.3 RECENT DEVELOPMENT 120
17.12 RAMONA'S FOOD GROUP LLC 121
17.12.1 COMPANY SNAPSHOT 121
17.12.2 PRODUCT PORTFOLIO 121
17.12.3 RECENT DEVELOPMENT 122
17.13 REAL GOOD FOODS 123
17.13.1 COMPANY SNAPSHOT 123
17.13.2 REVENUE ANALYSIS 123
17.13.3 PRODUCT PORTFOLIO 124
17.13.4 RECENT DEVELOPMENT 124
17.14 YESWAY 125
17.14.1 COMPANY SNAPSHOT 125
17.14.2 PRODUCT PORTFOLIO 125
17.14.3 RECENT DEVELOPMENT 125
18 QUESTIONNAIRE 126
19 RELATED REPORTS 130