Summary

North America Cereals Market is expected to reach USD 75,767,688.99 thousand by 2032 from USD 38,965,351.00 thousand in 2024, growing with a CAGR of 8.8% in the forecast period of 2025 to 2032.
Market Segmentation:
By Product Type (Wheat, Rice, Maize (Corn), Barley, Oats, Rye, Sorghum, Millet, Quinoa, Buckwheat, Triticale, Fonio, Teff, Amaranth, Kamut, and Others), By Product Form (Whole Grains, Flour, Flaked Grains, Rolled Grains, Puffed Grains, Ground Meal, Cracked Grains, Starch, Bran, Germ, and Others), By Processing Level (Fortified, Dehusked, Polished, Pre-Cooked, Blended, Instant, Sprouted, Roasted, Extruded, Partially Cooked, Micronized, Raw, Fully Cooked, Steamed, Seasoned, Sweetened, Coated and Others), By Consumption Format (Spoon-Eaten With Milk/Yogurt, On-The-Go Bars, Porridge, Dry Snack, Snack Packs, Ready-To-Cook, Ready-To-Heat, Mix-In Ingredient, Beverage-Infused and Others), By Product Category (Bakery Ingredients (Flour/Grain Blends), Breakfast Cereals, Feedstock/Animal Feed, Cereal Snacks, Instant Cereal Mixes, Infant Cereals, Cereal-Based Meal Kits, Brewing/Distilling Inputs and Others), By Nature (Conventional and Organic), By Category (GMO-BASED and NON-GMO Certified), By Functional Benefits (Vitamin-Fortified, High-Fiber, Low/No Sugar, High-Protein, Gluten-Free, Heart-Healthy, Probiotic/Prebiotic Enhanced, Cholesterol-Lowering, Low Glycemic Index, Omega-3 Enriched, Low Fat, Allergen-Free, High-Iron, Low/No Salt, Paleo-Friendly, Keto-Friendly, Vegan-Certified and Others) By Shelf Life (Long-Term (Ambient Shelf-Stable), Medium-Term and Short-Term (Perishable)), By Packaging (Box, Pouch, Bag, Sachet/Stick Pack, Sack (Bulk), Jar, Tetra Pack / Aseptic Carton, Canister, Drum, Eco-Packaging, and Others), By Packaging Size (Small Packs (51G–250G), Medium Packs (251G–500G), Large Packs (501G–1KG), Single Serve Packs (BELOW 50G), Extra Large Packs (1.1KG–2.5KG) and Bulk Packs (ABOVE 2.5KG)), By Price Range (Economy (UPTO USD 2.49), Mid-Range (USD 2.50-6.99) and Premium (USD 7.00 AND ABOVE)), By Distribution Channel (B2B and B2C) - Industry Trends and Forecast to 2032

Overview of North America Cereals Market Dynamics:

Driver

• Rising Demand for Nutritional and Functional Foods
• Urbanization And Changing Lifestyles Boosting Ready-To-Eat Cereals
• Boom In Protein‑Enriched Cereals Meets Demand for Meal‑Like Morning Options
• Surge Of Plant‑Based and Functional Ingredients Driven by Health & Environmental Concerns

Restraint

• Fluctuating Raw Material Prices and Climate Risks
• Growing Criticism Over Added Sugar and Processing
Opportunity

• Increasing consumer preference for high-fiber, low-sugar, and organically formulated cereals, driven by a heightened focus on health, wellness, and clean-label ingredients.
• The rising shift toward plant-based dietary patterns is significantly influencing consumer preferences in the cereals market
• Online grocery growth boosting cereal brands to sell directly, access consumer data, and provide subscription services

Challenge

• Challenges such as logistics disruptions, customs regulations, and distribution inefficiencies across multiple regions, particularly in emerging markets
• Increasing competition from granola, protein bars, smoothies, yogurt, and traditional ethnic breakfasts diminishing demand for packaged cereals

Market Players:

The key market players operating in the North America Cereals Market are listed below:

• General Mills Inc. (U.S.)
• WK Kellogg Co (U.S.)
• PepsiCo (U.S.)
• Post Holdings, Inc. (U.S.)
• The Quaker Oats Company (U.S.)
• The Hain Celestial Group (U.S.)
• B&G Foods, Inc. (U.S.)
• Barbara's Bakery (U.S.)
• Nature's Path (Canada)
• Kashi LLC (U.S.)
• Bob’s Red Mill Natural Foods (U.S.)
• Seven Sundays (U.S.)
• The Silver Palate (U.S.)

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Table of Contents

TABLE OF CONTENTS
1 INTRODUCTION 29
1.1 OBJECTIVES OF THE STUDY 29
1.2 MARKET DEFINITION 29
1.3 OVERVIEW 29
1.4 LIMITATIONS 32
1.5 MARKETS COVERED 33
2 MARKET SEGMENTATION 44
2.1 MARKETS COVERED 44
2.2 GEOGRAPHICAL SCOPE 45
2.3 YEARS CONSIDERED FOR THE STUDY 46
2.4 CURRENCY AND PRICING 46
2.5 DBMR TRIPOD DATA VALIDATION MODEL 47
2.6 MULTIVARIATE MODELING 51
2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 52
2.8 DBMR MARKET POSITION GRID 54
2.9 DBMR VENDOR SHARE ANALYSIS 55
2.10 SECONDARY SOURCES 56
2.11 ASSUMPTIONS 57
3 EXECUTIVE SUMMARY 58
4 PREMIUM INSIGHTS 64
4.1 PORTERS FIVE FORCES:- 65
4.1.1 INTENSITY OF COMPETITIVE RIVALRY (HIGH) 65
4.1.2 BARGAINING POWER OF BUYERS/CONSUMERS (HIGH) 65
4.1.3 THREAT OF NEW ENTRANTS (LOW TO MODERATE) 66
4.1.4 THREAT OF SUBSTITUTE PRODUCTS (MODERATE TO HIGH) 66
4.1.5 BARGAINING POWER OF SUPPLIERS (MODERATE) 66
4.2 BRAND OUTLOOK 67
4.2.1 COMPARATIVE BRAND ANALYSIS 67
4.2.2 PRODUCT AND BRAND OVERVIEW 72
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS: 78
4.4 FACTORS INFLUENCING PURCHASING DECISION OF END-USERS 81
4.5 IMPACT OF ECONOMIC SLOWDOWN ON MARKET 83
4.5.1 IMPACT ON PRICE 83
4.5.2 IMPACT ON SUPPLY CHAIN 83
4.5.3 IMPACT ON SHIPMENT 84
4.5.4 IMPACT ON COMPANY’S STRATEGIC DECISIONS 85
4.6 REGULATORY FRAMEWORK AND GUIDELINES 86
4.7 VALUE CHAIN 89
4.7.1 NORTH AMERICA CEREALS MARKET VALUE CHAIN 89
4.7.2 PRODUCTION: 89
4.7.3 PROCESSING: 90
4.7.4 MARKETING/DISTRIBUTION: 91
4.7.5 BUYERS: 92
4.8 SUPPLY CHAIN ANALYSIS 94
4.9 COST ANALYSIS BREAKDOWN 101
4.10 PROFIT MARGINS SCENARIO 106
4.11 INNOVATION TRACKER AND STRATEGIC ANALYSIS 108
4.11.1 MAJOR DEALS AND STRATEGIC ALLIANCES ANALYSIS 108
4.11.1.1 JOINT VENTURES 108
4.11.1.2 MERGERS AND ACQUISITIONS 109
4.11.1.3 LICENSING AND PARTNERSHIP 109
4.11.1.4 TECHNOLOGY COLLABORATIONS 110
4.11.1.5 STRATEGIC DIVESTMENTS 111
4.12 PRICING ANALYSIS 114
4.13 PATENT ANALYSIS 117
4.13.1 PATENT QUALITY AND STRENGTH 117
4.13.2 PATENT FAMILIES 118
4.13.3 NUMBER OF INTERNATIONAL PATENT FAMILIES BY PUBLICATION YEAR 119
4.13.4 LICENSING AND COLLABORATIONS 120
4.13.5 COMPANY PATENT LANDSCAPE 121
4.13.6 REGION PATENT LANDSCAPE 122
4.14 IP STRATEGY AND MANAGEMENT 124
4.14.1 PATENT ANALYSIS 125
4.14.2 PROFIT MARGINS SCENARIO 125
4.15 IMPACT OF ECONOMIC SLOWDOWN ON THE NORTH AMERICA CEREALS MARKET 126
4.15.1 IMPACT ON PRICES 126
4.15.2 IMPACT ON SUPPLY CHAIN 126
4.15.3 IMPACT ON SHIPMENT 127
4.15.4 IMPACT ON DEMAND 127
4.15.5 IMPACT ON STRATEGIC DECISIONS 127
4.16 SUPPLY CHAIN ANALYSIS 129
4.16.1 OVERVIEW 129
4.16.2 TYPES OF LOGISTICS COSTS INVOLVED 129
4.16.3 FACTORS INFLUENCING EACH COST TYPE 131
4.16.4 STRATEGIES TO MINIMIZE LOGISTIC COSTS 133
4.16.5 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 134
4.17 INDUSTRY ECOSYSTEM ANALYSIS 136
4.17.1 PROMINENT COMPANIES 136
4.17.2 SMALL & MEDIUM SIZE COMPANIES 138
4.17.3 END USERS 138
4.18 PRODUCTION CONSUMPTION ANALYSIS 141
4.19 RAW MATERIAL SOURCING ANALYSIS (NORTH AMERICA CEREALS MARKET) 146
4.20 OVERVIEW OF TECHNOLOGICAL INNOVATIONS 149
4.20.1 OVERVIEW: 149
4.21 TARIFFS & IMPACT ON THE MARKET 152
4.21.1 CURRENT TARIFF RATE (S) IN TOP-5 COUNTRY MARKETS 152
4.21.2 OUTLOOK: LOCAL PRODUCTION V/S IMPORT RELIANCE 153
4.21.3 VENDOR SELECTION CRITERIA DYNAMICS 154
4.21.4 IMPACT ON SUPPLY CHAIN 155
4.21.4.1 RAW MATERIAL PROCUREMENT 156
4.21.4.2 MANUFACTURING AND PRODUCTION 158
4.21.4.3 LOGISTICS AND DISTRIBUTION 159
4.21.4.4 PRICE PITCHING AND POSITION OF MARKET 161
4.21.5 INDUSTRY PARTICIPANTS: PROACTIVE MOVES 163
4.21.5.1 SUPPLY CHAIN OPTIMIZATION 165
4.21.5.2 JOINT VENTURE ESTABLISHMENTS 167
4.21.6 IMPACT ON PRICES 169
4.21.7 REGULATORY INCLINATION 171
4.21.7.1 GEOPOLITICAL SITUATION 172
4.21.7.2 TRADE PARTNERSHIPS BETWEEN THE COUNTRIES 173
4.21.8 FREE TRADE AGREEMENTS 175
4.21.9 ALLIANCES ESTABLISHMENTS 176
4.21.10 STATUS ACCREDITATION (INCLUDING MFTN) 177
4.21.11 DOMESTIC COURSE OF CORRECTION 179
4.21.12 INCENTIVE SCHEMES TO BOOST PRODUCTION OUTPUTS 180
4.21.13 ESTABLISHMENT OF SPECIAL ECONOMIC ZONES/INDUSTRIAL PARKS 182
5 MARKET OVERVIEW 183
5.1 DRIVERS 185
5.1.1 RISING DEMAND FOR NUTRITIONAL AND FUNCTIONAL FOODS 185
5.1.2 URBANIZATION AND CHANGING LIFESTYLES BOOSTING READY-TO-EAT CEREALS 185
5.1.3 SURGE OF PLANT‑BASED AND FUNCTIONAL INGREDIENTS DRIVEN BY HEALTH & ENVIRONMENTAL CONCERNS 187
5.2 RESTRAINTS 188
5.2.1 FLUCTUATING RAW MATERIAL PRICES AND CLIMATE RISKS 188
5.2.2 GROWING CRITICISM OVER ADDED SUGAR AND PROCESSING 188
5.3 OPPORTUNITIES 189
5.3.1 CONSUMERS ARE INCREASINGLY CHOOSING HIGH-FIBER, LOW-SUGAR, AND ORGANIC CEREALS 189
5.3.2 THE RISING SHIFT TOWARD PLANT-BASED DIETARY PATTERNS INFLUENCING CONSUMER PREFERENCES. 190
5.3.3 ONLINE GROCERY ENABLING CEREAL BRANDS TO SELL DIRECTLY, GATHER CONSUMER DATA, AND OFFER SUBSCRIPTIONS 190
5.4 CHALLENGES 191
5.4.1 SIGNIFICANT HURDLES FOR SUPPLY CHAINS DUE TO LOGISTICS DISRUPTIONS, COMPLEX REGULATIONS, AND INEFFICIENT DISTRIBUTION NETWORKS 191
5.4.2 INCREASED COMPETITION FROM ALTERNATIVES LIKE GRANOLA, PROTEIN BARS, SMOOTHIES, YOGURT, AND ETHNIC BREAKFASTS 192
6 NORTH AMERICA CEREALS MARKET, BY CEREAL TYPE 194
6.1 OVERVIEW 195
6.2 WHEAT 198
6.2.1 WHEAT, BY TYPE 198
6.3 RICE 199
6.3.1 RICE, BY TYPE 199
6.4 MAIZE(CORN) 200
6.4.1 MAIZE(CORN), BY TYPE 200
6.5 BARLEY 201
6.5.1 BARLEY, BY TYPE 201
6.6 OATS 202
6.6.1 OATS, BY TYPE 202
6.7 RYE 203
6.7.1 RYE, BY TYPE 203
6.8 SORGHUM 204
6.8.1 SORGHUM, BY TYPE 204
6.9 MILLET 205
6.9.1 MILLET, BY TYPE 205
6.10 QUINOA 206
6.10.1 QUINOA, BY TYPE 206
6.11 BUCKWHEAT 207
6.12 TRITICALE 207
6.13 FONIO 208
6.14 TEFF 208
6.15 AMARANTH 209
6.16 KAMUT 209
6.17 OTHERS 210
7 NORTH AMERICA CEREALS MARKET, PRODUCT FORM 211
7.1 OVERVIEW 212
7.2 WHOLE GRAINS 214
7.3 FLOUR 214
7.4 FLAKED GRAINS 215
7.5 ROLLED GRAINS 215
7.6 PUFFED GRAINS 216
7.7 GROUND MEAL 216
7.8 CRACKED GRAINS 217
7.9 STARCH 217
7.10 BRAN 218
7.11 GERM 218
7.12 OTHERS 219
8 NORTH AMERICA CEREALS MARKET, BY PROCESSING LEVEL 220
8.1 OVERVIEW 221
8.2 FORTIFIED 223
8.3 DEHUSKED 223
8.4 POLISHED 224
8.5 PRE-COOKED 224
8.6 BLENDED 225
8.7 INSTANT 225
8.8 SPROUTED 226
8.9 ROASTED 226
8.10 EXTRUDED 227
8.11 PARTIALLY COOKED 227
8.12 MICRONIZED 228
8.13 RAW 228
8.14 FULLY COOKED 229
8.15 STEAMED 229
8.16 SEASONED 230
8.17 SWEETENED 230
8.18 COATED 231
8.19 OTHERS 231
9 NORTH AMERICA CEREALS MARKET, BY CONSUMPTION FORMAT 232
9.1 OVERVIEW 233
9.2 SPOON-EATEN WITH MILK/YOGURT 235
9.3 ON-THE-GO BARS 235
9.4 PORRIDGE 236
9.5 DRY SNACK 236
9.6 SNACK PACKS 237
9.7 READY-TO-COOK 237
9.8 READY-TO-HEAT 238
9.9 MIX-IN INGREDIENT 238
9.10 BEVERAGE-INFUSED 239
9.11 OTHERS 239
10 NORTH AMERICA CEREALS MARKET, BY PRODUCT CATEGORY 240
10.1 OVERVIEW 241
10.2 BAKERY INGREDIENTS (FLOUR/GRAIN BLENDS) 243
10.3 BREAKFAST CEREALS 244
10.3.1 BREAKFAST CEREALS, BY TYPE 244
10.3.1.1 Ready-To-Eat (RTE), By Type 245
10.3.1.2 Hot Cereals, By Type 245
10.4 FEEDSTOCK/ANIMAL FEED 246
10.5 CEREAL SNACKS 246
10.5.1 CEREAL SNACKS, BY TYPE 247
10.6 INSTANT CEREAL MIXES 247
10.7 INFANT CEREALS 248
10.7.1 INFANT CEREALS, BY TYPE 248
10.8 CEREAL-BASED MEAL KITS 249
10.9 BREWING/DISTILLING INPUTS 249
10.10 OTHERS 250
11 NORTH AMERICA CEREALS MARKET, BY NATURE 251
11.1 OVERVIEW 252
11.2 CONVENTIONAL 253
11.3 ORGANIC 254
12 NORTH AMERICA CEREALS MARKET, BY CATEGORY 255
12.1 OVERVIEW 256
12.2 GMO-BASED 257
12.3 NON-GMO CERTIFIED 258
13 NORTH AMERICA CEREALS MARKET, BY FUNCTIONAL BENEFITS 259
13.1 OVERVIEW 260
13.2 VITAMIN-FORTIFIED 262
13.3 HIGH-FIBER 262
13.4 LOW/NO SUGAR 263
13.5 HIGH-PROTEIN 263
13.6 GLUTEN-FREE 264
13.7 HEART-HEALTHY 264
13.8 PROBIOTIC/PREBIOTIC ENHANCED 265
13.9 CHOLESTEROL-LOWERING 265
13.10 LOW GLYCEMIC INDEX 266
13.11 OMEGA-3 ENRICHED 266
13.12 LOW FAT 267
13.13 ALLERGEN-FREE 267
13.14 HIGH-IRON 268
13.15 LOW/NO SALT 268
13.16 PALEO-FRIENDLY 269
13.17 KETO-FRIENDLY 269
13.18 VEGAN-CERTIFIED 270
13.19 OTHERS 270
14 NORTH AMERICA CEREALS MARKET, BY SHELF LIFE 271
14.1 OVERVIEW 272
14.2 LONG-TERM (AMBIENT SHELF-STABLE) 273
14.3 MEDIUM-TERM 274
14.4 SHORT-TERM (PERISHABLE) 274
15 NORTH AMERICA CEREALS MARKET, BY PACKAGING 275
15.1 OVERVIEW 276
15.2 BOX 278
15.2.1 BOX, BY TYPE 278
15.3 POUCH 279
15.3.1 POUCH, BY TYPE 279
15.4 BAG 280
15.4.1 BAG, BY TYPE 280
15.5 SACHET/STICK PACK 281
15.6 SACK (BULK) 281
15.7 JAR 282
15.7.1 JAR, BY TYPE 282
15.8 TETRA PACK / ASEPTIC CARTON 283
15.9 CANISTER 283
15.10 DRUM 284
15.11 ECO-PACKAGING 284
15.11.1 ECO-PACKAGING, BY TYPE 285
15.12 OTHERS 285
16 NORTH AMERICA CEREALS MARKET, BY PACKAGING SIZE 286
16.1 OVERVIEW 287
16.2 SMALL PACKS (51G–250G) 289
16.3 MEDIUM PACKS (251G–500G) 289
16.4 LARGE PACKS (501G–1KG) 290
16.5 SINGLE SERVE PACKS (BELOW 50G) 290
16.6 EXTRA LARGE PACKS (1.1KG–2.5KG) 291
16.7 BULK PACKS (ABOVE 2.5KG) 291
17 NORTH AMERICA CEREALS MARKET, BY PRICE RANGE 292
17.1 OVERVIEW 293
17.2 ECONOMY (UPTO USD 2.49) 294
17.3 MID-RANGE (USD 2.50-6.99) 295
17.4 PREMIUM (USD 7.00 AND ABOVE) 295
18 NORTH AMERICA CEREALS MARKET, BY DISTRIBUTION CHANNEL 296
18.1 OVERVIEW 297
18.2 B2B 298
18.3 B2C 299
18.3.1 B2C, BY TYPE 299
18.3.2 ONLINE, BY TYPE 300
18.3.3 OFFLINE, BY TYPE 301
19 NORTH AMERICA CEREALS MARKET, BY REGION 302
19.1 NORTH AMERICA 303
19.1.1 U.S. 327
19.1.2 CANADA 346
19.1.3 MEXICO 364
20 NORTH AMERICA CEREALS MARKET 383
20.1 COMPANY SHARE ANALYSIS: GLOBAL 383
21 SWOT ANALYSIS 384
22 COMPANY PROFILES 385
22.1 NESTLÉ 385
22.1.1 COMPANY SNAPSHOT 385
22.1.2 REVENUE ANALYSIS 386
22.1.3 COMPANY SHARE ANALYSIS 386
22.1.4 BRAND PORTFOLIO 387
22.1.5 RECENT DEVELOPMENT 390
22.2 ASSOCIATED BRITISH FOODS PLC 391
22.2.1 COMPANY SNAPSHOT 391
22.2.2 REVENUE ANALYSIS 391
22.2.3 COMPANY SHARE ANALYSIS 392
22.2.4 BUSINESS PORTFOLIO 392
22.2.5 RECENT NEWS 396
22.3 GENERAL MILLS INC. 397
22.3.1 COMPANY SNAPSHOT 397
22.3.2 REVENUE ANALYSIS 397
22.3.3 COMPANY SHARE ANALYSIS 398
22.3.4 BRAND PORTFOLIO 398
22.3.5 RECENT DEVELOPMENT 399
22.4 POST HOLDINGS, INC. 400
22.4.1 COMPANY SNAPSHOT 400
22.4.2 REVENUE ANALYSIS 400
22.4.3 COMPANY SHARE ANALYSIS 401
22.4.4 BRAND PORTFOLIO 401
22.4.5 RECENT DEVELOPMENT 403
22.5 WK KELLOGG CO 404
22.5.1 COMPANY SNAPSHOT 404
22.5.2 REVENUE ANALYSIS 404
22.5.3 COMPANY SHARE ANALYSIS 405
22.5.4 BRAND PORTFOLIO 405
22.5.5 RECENT DEVELOPMENT 409
22.6 BAGRRY'S 410
22.6.1 COMPANY SNAPSHOT 410
22.6.2 PRODUCT PORTFOLIO 410
22.6.3 RECENT DEVELOPMENTS/NEWS 413
22.7 B&G FOODS, INC. 414
22.7.1 COMPANY SNAPSHOT 414
22.7.2 REVENUE ANALYSIS 414
22.7.3 PRODUCT PORTFOLIO 415
22.7.4 RECENT DEVELOPMENT 416
22.8 BARBARA'S BAKERY 417
22.8.1 COMPANY SNAPSHOT 417
22.8.2 PRODUCT PORTFOLIO 417
22.8.3 RECENT DEVELOPMENT 418
22.9 BIO-FAMILIA EN 419
22.9.1 COMPANY SNAPSHOT 419
22.9.2 PRODUCT PORTFOLIO 419
22.9.3 RECENT DEVELOPMENTS/NEWS 421
22.10 BOB’S RED MILL NATURAL FOODS 422
22.10.1 COMPANY SNAPSHOT 422
22.10.2 PRODUCT PORTFOLIO 422
22.10.3 RECENT DEVELOPMENTS/NEWS 424
22.11 CÉRÉAL BIO 425
22.11.1 COMPANY SNAPSHOT 425
22.11.2 PRODUCT PORTFOLIO 425
22.11.3 RECENT DEVELOPMENT 425
22.12 CLEXTRAL 426
22.12.1 COMPANY SNAPSHOT 426
22.12.2 PRODUCT PORTFOLIO 426
22.12.3 RECENT DEVELOPMENT 426
22.13 DR. OETKER 427
22.13.1 COMPANY SNAPSHOT 427
22.13.2 REVENUE ANALYSIS 427
22.13.3 PRODUCT PORTFOLIO 428
22.13.4 RECENT DEVELOPMENTS/NEWS 428
22.14 HERO GROUP 430
22.14.1 COMPANY SNAPSHOT 430
22.14.2 REVENUE ANALYSIS 430
22.14.3 PRODUCT PORTFOLIO 431
22.14.4 RECENT DEVELOPMENTS/NEWS 434
22.15 KASHI LLC 435
22.15.1 COMPANY SNAPSHOT 435
22.15.2 PRODUCT PORTFOLIO 435
22.15.3 RECENT DEVELOPMENT 436
22.16 KWALITY 437
22.16.1 COMPANY SNAPSHOT 437
22.16.2 PRODUCT PORTFOLIO 437
22.16.3 RECENT DEVELOPMENT 439
22.17 LIMAGRAIN - INGRÉDIENTS 440
22.17.1 COMPANY SNAPSHOT 440
22.17.2 PRODUCT PORTFOLIO 440
22.17.3 RECENT DEVELOPMENT 440
22.18 MARICO 441
22.18.1 COMPANY SNAPSHOT 441
22.18.2 REVENUE ANALYSIS 442
22.18.3 BRAND PORTFOLIO 442
22.18.4 RECENT DEVELOPMENTS/NEWS 444
22.19 MULDER BREAKFAST CEREALS 445
22.19.1 COMPANY SNAPSHOT 445
22.19.2 PRODUCT PORTFOLIO 445
22.19.3 RECENT DEVELOPMENT 446
22.20 NATURE'S PATH 447
22.20.1 COMPANY SNAPSHOT 447
22.20.2 PRODUCT PORTFOLIO 447
22.20.3 RECENT DEVELOPMENT 448
22.21 PEPSICO 449
22.21.1 COMPANY SNAPSHOT 449
22.21.2 REVENUE ANALYSIS 449
22.21.3 PRODUCT PORTFOLIO 450
22.21.4 RECENT DEVELOPMENT 450
22.22 RUDE HEALTH 451
22.22.1 COMPANY SNAPSHOT 451
22.22.2 PRODUCT PORTFOLIO 451
22.22.3 RECENT DEVELOPMENTS/NEWS 453
22.23 SANITARIUM 454
22.23.1 COMPANY SNAPSHOT 454
22.23.2 PRODUCT PORTFOLIO 454
22.23.3 RECENT DEVELOPMENT 455
22.24 SEITENBACHER 456
22.24.1 COMPANY SNAPSHOT 456
22.24.2 PRODUCT PORTFOLIO 456
22.24.3 RECENT DEVELOPMENTS/NEWS 458
22.25 SEVEN SUNDAYS 459
22.25.1 COMPANY SNAPSHOT 459
22.25.2 PRODUCT PORTFOLIO 459
22.25.3 RECENT DEVELOPMENTS/NEWS 462
22.26 SURREAL UK 463
22.26.1 COMPANY SNAPSHOT 463
22.26.2 PRODUCT PORTFOLIO 463
22.26.3 RECENT DEVELOPMENTS/NEWS 464
22.27 THE HAIN CELESTIAL GROUP, INC. 465
22.27.1 COMPANY SNAPSHOT 465
22.27.2 REVENUE ANALYSIS 465
22.27.3 BRAND PORTFOLIO 466
22.27.4 RECENT DEVELOPMENTS/NEWS 466
22.28 THE QUAKER OATS COMPANY 468
22.28.1 COMPANY SNAPSHOT 468
22.28.2 PRODUCT PORTFOLIO 468
22.28.3 RECENT DEVELOPMENTS/NEWS 474
22.29 THE SILVER PALATE 475
22.29.1 COMPANY SNAPSHOT 475
22.29.2 PRODUCT PORTFOLIO 475
22.29.3 RECENT DEVELOPMENT 475
22.30 WEETABIX 476
22.30.1 COMPANY SNAPSHOT 476
22.30.2 PRODUCT PORTFOLIO 476
22.30.3 RECENT DEVELOPMENTS/NEWS 477
23 QUESTIONNAIRE 479
24 RELATED REPORTS 488