Summary

Middle East and Africa Cereals Market is expected to reach USD 19,894,177.27 thousand by 2032 from USD 11,012,791.00 thousand in 2024, growing with a CAGR of 7.8% in the forecast period of 2025 to 2032.
Market Segmentation:
By Product Type (Wheat, Rice, Maize (Corn), Barley, Oats, Rye, Sorghum, Millet, Quinoa, Buckwheat, Triticale, Fonio, Teff, Amaranth, Kamut, and Others), By Product Form (Whole Grains, Flour, Flaked Grains, Rolled Grains, Puffed Grains, Ground Meal, Cracked Grains, Starch, Bran, Germ, and Others), By Processing Level (Fortified, Dehusked, Polished, Pre-Cooked, Blended, Instant, Sprouted, Roasted, Extruded, Partially Cooked, Micronized, Raw, Fully Cooked, Steamed, Seasoned, Sweetened, Coated and Others), By Consumption Format (Spoon-Eaten With Milk/Yogurt, On-The-Go Bars, Porridge, Dry Snack, Snack Packs, Ready-To-Cook, Ready-To-Heat, Mix-In Ingredient, Beverage-Infused and Others), By Product Category (Bakery Ingredients (Flour/Grain Blends), Breakfast Cereals, Feedstock/Animal Feed, Cereal Snacks, Instant Cereal Mixes, Infant Cereals, Cereal-Based Meal Kits, Brewing/Distilling Inputs and Others), By Nature (Conventional and Organic), By Category (GMO-BASED and NON-GMO Certified), By Functional Benefits (Vitamin-Fortified, High-Fiber, Low/No Sugar, High-Protein, Gluten-Free, Heart-Healthy, Probiotic/Prebiotic Enhanced, Cholesterol-Lowering, Low Glycemic Index, Omega-3 Enriched, Low Fat, Allergen-Free, High-Iron, Low/No Salt, Paleo-Friendly, Keto-Friendly, Vegan-Certified and Others) By Shelf Life (Long-Term (Ambient Shelf-Stable), Medium-Term and Short-Term (Perishable)), By Packaging (Box, Pouch, Bag, Sachet/Stick Pack, Sack (Bulk), Jar, Tetra Pack / Aseptic Carton, Canister, Drum, Eco-Packaging, and Others), By Packaging Size (Small Packs (51G–250G), Medium Packs (251G–500G), Large Packs (501G–1KG), Single Serve Packs (BELOW 50G), Extra Large Packs (1.1KG–2.5KG) and Bulk Packs (ABOVE 2.5KG)), By Price Range (Economy (UPTO USD 2.49), Mid-Range (USD 2.50-6.99) and Premium (USD 7.00 AND ABOVE)), By Distribution Channel (B2B and B2C) - Industry Trends and Forecast to 2032
Overview of Middle East and Africa Cereals Market Dynamics:

Driver

• Rising Demand for Nutritional and Functional Foods
• Urbanization And Changing Lifestyles Boosting Ready-To-Eat Cereals
• Boom In Protein‑Enriched Cereals Meets Demand for Meal‑Like Morning Options
• Surge Of Plant‑Based and Functional Ingredients Driven by Health & Environmental Concerns

Restraint

• Fluctuating Raw Material Prices and Climate Risks
• Growing Criticism Over Added Sugar and Processing

Opportunity

• Increasing consumer preference for high-fiber, low-sugar, and organically formulated cereals, driven by a heightened focus on health, wellness, and clean-label ingredients.
• The rising shift toward plant-based dietary patterns is significantly influencing consumer preferences in the cereals market
• Online grocery growth boosting cereal brands to sell directly, access consumer data, and provide subscription services

Challenge

• Challenges such as logistics disruptions, customs regulations, and distribution inefficiencies across multiple regions, particularly in emerging markets
• Increasing competition from granola, protein bars, smoothies, yogurt, and traditional ethnic breakfasts diminishing demand for packaged cereals

Market Players:

The key market players operating in the Middle East and Africa Cereals Market are listed below:

• KWALITY (India)
• Céréal Bio (Italy)
• MULDER BREAKFAST CEREALS (Belgium)

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Table of Contents

TABLE OF CONTENTS
1 INTRODUCTION 98
1.1 OBJECTIVES OF THE STUDY 98
1.2 MARKET DEFINITION 98
1.3 OVERVIEW 98
1.4 LIMITATIONS 101
1.5 MARKETS COVERED 102
2 MARKET SEGMENTATION 113
2.1 MARKETS COVERED 113
2.2 GEOGRAPHICAL SCOPE 114
2.3 YEARS CONSIDERED FOR THE STUDY 115
2.4 CURRENCY AND PRICING 115
2.5 DBMR TRIPOD DATA VALIDATION MODEL 116
2.6 MULTIVARIATE MODELING 120
2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 121
2.8 DBMR MARKET POSITION GRID 123
2.9 DBMR VENDOR SHARE ANALYSIS 124
2.10 SECONDARY SOURCES 125
2.11 ASSUMPTIONS 126
3 EXECUTIVE SUMMARY 127
4 PREMIUM INSIGHTS 133
4.1 PORTERS FIVE FORCES:- 134
4.1.1 INTENSITY OF COMPETITIVE RIVALRY (HIGH) 134
4.1.2 BARGAINING POWER OF BUYERS/CONSUMERS (HIGH) 134
4.1.3 THREAT OF NEW ENTRANTS (LOW TO MODERATE) 135
4.1.4 THREAT OF SUBSTITUTE PRODUCTS (MODERATE TO HIGH) 135
4.1.5 BARGAINING POWER OF SUPPLIERS (MODERATE) 135
4.2 BRAND OUTLOOK 136
4.2.1 COMPARATIVE BRAND ANALYSIS 136
4.2.2 PRODUCT AND BRAND OVERVIEW 141
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS: 147
4.4 FACTORS INFLUENCING PURCHASING DECISION OF END-USERS 150
4.5 IMPACT OF ECONOMIC SLOWDOWN ON MARKET 152
4.5.1 IMPACT ON PRICE 152
4.5.2 IMPACT ON SUPPLY CHAIN 152
4.5.3 IMPACT ON SHIPMENT 153
4.5.4 IMPACT ON COMPANY’S STRATEGIC DECISIONS 154
4.6 REGULATORY FRAMEWORK AND GUIDELINES 155
4.7 VALUE CHAIN 158
4.7.1 MIDDLE EAST AND AFRICA CEREALS MARKET VALUE CHAIN 158
4.7.2 PRODUCTION: 158
4.7.3 PROCESSING: 159
4.7.4 MARKETING/DISTRIBUTION: 160
4.7.5 BUYERS: 161
4.8 SUPPLY CHAIN ANALYSIS 163
4.9 COST ANALYSIS BREAKDOWN 170
4.10 PROFIT MARGINS SCENARIO 175
4.11 INNOVATION TRACKER AND STRATEGIC ANALYSIS 177
4.11.1 MAJOR DEALS AND STRATEGIC ALLIANCES ANALYSIS 177
4.11.1.1 JOINT VENTURES 177
4.11.1.2 MERGERS AND ACQUISITIONS 178
4.11.1.3 LICENSING AND PARTNERSHIP 178
4.11.1.4 TECHNOLOGY COLLABORATIONS 179
4.11.1.5 STRATEGIC DIVESTMENTS 180
4.12 PRICING ANALYSIS 183
4.13 PATENT ANALYSIS 186
4.13.1 PATENT QUALITY AND STRENGTH 186
4.13.2 PATENT FAMILIES 187
4.13.3 NUMBER OF INTERNATIONAL PATENT FAMILIES BY PUBLICATION YEAR 188
4.13.4 LICENSING AND COLLABORATIONS 189
4.13.5 COMPANY PATENT LANDSCAPE 190
4.13.6 REGION PATENT LANDSCAPE 191
4.14 IP STRATEGY AND MANAGEMENT 193
4.14.1 PATENT ANALYSIS 194
4.14.2 PROFIT MARGINS SCENARIO 194
4.15 IMPACT OF ECONOMIC SLOWDOWN ON THE MIDDLE EAST AND AFRICA CEREALS MARKET 195
4.15.1 IMPACT ON PRICES 195
4.15.2 IMPACT ON SUPPLY CHAIN 195
4.15.3 IMPACT ON SHIPMENT 196
4.15.4 IMPACT ON DEMAND 196
4.15.5 IMPACT ON STRATEGIC DECISIONS 196
4.16 SUPPLY CHAIN ANALYSIS 198
4.16.1 OVERVIEW 198
4.16.2 TYPES OF LOGISTICS COSTS INVOLVED 198
4.16.3 FACTORS INFLUENCING EACH COST TYPE 200
4.16.4 STRATEGIES TO MINIMIZE LOGISTIC COSTS 202
4.16.5 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 203
4.17 INDUSTRY ECOSYSTEM ANALYSIS 205
4.17.1 PROMINENT COMPANIES 205
4.17.2 SMALL & MEDIUM SIZE COMPANIES 207
4.17.3 END USERS 207
4.18 PRODUCTION CONSUMPTION ANALYSIS 210
4.19 RAW MATERIAL SOURCING ANALYSIS (MIDDLE EAST AND AFRICA CEREALS MARKET) 215
4.20 OVERVIEW OF TECHNOLOGICAL INNOVATIONS 218
4.20.1 OVERVIEW: 218
4.21 TARIFFS & IMPACT ON THE MARKET 221
4.21.1 CURRENT TARIFF RATE (S) IN TOP-5 COUNTRY MARKETS 221
4.21.2 OUTLOOK: LOCAL PRODUCTION V/S IMPORT RELIANCE 222
4.21.3 VENDOR SELECTION CRITERIA DYNAMICS 223
4.21.4 IMPACT ON SUPPLY CHAIN 224
4.21.4.1 RAW MATERIAL PROCUREMENT 225
4.21.4.2 MANUFACTURING AND PRODUCTION 227
4.21.4.3 LOGISTICS AND DISTRIBUTION 228
4.21.4.4 PRICE PITCHING AND POSITION OF MARKET 230
4.21.5 INDUSTRY PARTICIPANTS: PROACTIVE MOVES 232
4.21.5.1 SUPPLY CHAIN OPTIMIZATION 234
4.21.5.2 JOINT VENTURE ESTABLISHMENTS 236
4.21.6 IMPACT ON PRICES 238
4.21.7 REGULATORY INCLINATION 240
4.21.7.1 GEOPOLITICAL SITUATION 241
4.21.7.2 TRADE PARTNERSHIPS BETWEEN THE COUNTRIES 242
4.21.8 FREE TRADE AGREEMENTS 244
4.21.9 ALLIANCES ESTABLISHMENTS 245
4.21.10 STATUS ACCREDITATION (INCLUDING MFTN) 246
4.21.11 DOMESTIC COURSE OF CORRECTION 248
4.21.12 INCENTIVE SCHEMES TO BOOST PRODUCTION OUTPUTS 249
4.21.13 ESTABLISHMENT OF SPECIAL ECONOMIC ZONES/INDUSTRIAL PARKS 251
5 MARKET OVERVIEW 252
5.1 DRIVERS 254
5.1.1 RISING DEMAND FOR NUTRITIONAL AND FUNCTIONAL FOODS 254
5.1.2 URBANIZATION AND CHANGING LIFESTYLES BOOSTING READY-TO-EAT CEREALS 254
5.1.3 SURGE OF PLANT‑BASED AND FUNCTIONAL INGREDIENTS DRIVEN BY HEALTH & ENVIRONMENTAL CONCERNS 256
5.2 RESTRAINTS 257
5.2.1 FLUCTUATING RAW MATERIAL PRICES AND CLIMATE RISKS 257
5.2.2 GROWING CRITICISM OVER ADDED SUGAR AND PROCESSING 257
5.3 OPPORTUNITIES 258
5.3.1 CONSUMERS ARE INCREASINGLY CHOOSING HIGH-FIBER, LOW-SUGAR, AND ORGANIC CEREALS 258
5.3.2 THE RISING SHIFT TOWARD PLANT-BASED DIETARY PATTERNS INFLUENCING CONSUMER PREFERENCES. 259
5.3.3 ONLINE GROCERY ENABLING CEREAL BRANDS TO SELL DIRECTLY, GATHER CONSUMER DATA, AND OFFER SUBSCRIPTIONS 259
5.4 CHALLENGES 260
5.4.1 SIGNIFICANT HURDLES FOR SUPPLY CHAINS DUE TO LOGISTICS DISRUPTIONS, COMPLEX REGULATIONS, AND INEFFICIENT DISTRIBUTION NETWORKS 260
5.4.2 INCREASED COMPETITION FROM ALTERNATIVES LIKE GRANOLA, PROTEIN BARS, SMOOTHIES, YOGURT, AND ETHNIC BREAKFASTS 261
6 MIDDLE EAST AND AFRICA CEREALS MARKET, BY CEREAL TYPE 263
6.1 OVERVIEW 264
6.2 WHEAT 267
6.2.1 WHEAT, BY TYPE 267
6.3 RICE 268
6.3.1 RICE, BY TYPE 268
6.4 MAIZE(CORN) 269
6.4.1 MAIZE(CORN), BY TYPE 269
6.5 BARLEY 270
6.5.1 BARLEY, BY TYPE 270
6.6 OATS 271
6.6.1 OATS, BY TYPE 271
6.7 RYE 272
6.7.1 RYE, BY TYPE 272
6.8 SORGHUM 273
6.8.1 SORGHUM, BY TYPE 273
6.9 MILLET 274
6.9.1 MILLET, BY TYPE 274
6.10 QUINOA 275
6.10.1 QUINOA, BY TYPE 275
6.11 BUCKWHEAT 276
6.12 TRITICALE 276
6.13 FONIO 277
6.14 TEFF 277
6.15 AMARANTH 278
6.16 KAMUT 278
6.17 OTHERS 279
7 MIDDLE EAST AND AFRICA CEREALS MARKET, PRODUCT FORM 280
7.1 OVERVIEW 281
7.2 WHOLE GRAINS 283
7.3 FLOUR 283
7.4 FLAKED GRAINS 284
7.5 ROLLED GRAINS 284
7.6 PUFFED GRAINS 285
7.7 GROUND MEAL 285
7.8 CRACKED GRAINS 286
7.9 STARCH 286
7.10 BRAN 287
7.11 GERM 287
7.12 OTHERS 288
8 MIDDLE EAST AND AFRICA CEREALS MARKET, BY PROCESSING LEVEL 289
8.1 OVERVIEW 290
8.2 FORTIFIED 292
8.3 DEHUSKED 292
8.4 POLISHED 293
8.5 PRE-COOKED 293
8.6 BLENDED 294
8.7 INSTANT 294
8.8 SPROUTED 295
8.9 ROASTED 295
8.10 EXTRUDED 296
8.11 PARTIALLY COOKED 296
8.12 MICRONIZED 297
8.13 RAW 297
8.14 FULLY COOKED 298
8.15 STEAMED 298
8.16 SEASONED 299
8.17 SWEETENED 299
8.18 COATED 300
8.19 OTHERS 300
9 MIDDLE EAST AND AFRICA CEREALS MARKET, BY CONSUMPTION FORMAT 301
9.1 OVERVIEW 302
9.2 SPOON-EATEN WITH MILK/YOGURT 304
9.3 ON-THE-GO BARS 304
9.4 PORRIDGE 305
9.5 DRY SNACK 305
9.6 SNACK PACKS 306
9.7 READY-TO-COOK 306
9.8 READY-TO-HEAT 307
9.9 MIX-IN INGREDIENT 307
9.10 BEVERAGE-INFUSED 308
9.11 OTHERS 308
10 MIDDLE EAST AND AFRICA CEREALS MARKET, BY PRODUCT CATEGORY 309
10.1 OVERVIEW 310
10.2 BAKERY INGREDIENTS (FLOUR/GRAIN BLENDS) 312
10.3 BREAKFAST CEREALS 313
10.3.1 BREAKFAST CEREALS, BY TYPE 313
10.3.1.1 Ready-To-Eat (RTE), By Type 314
10.3.1.2 Hot Cereals, By Type 314
10.4 FEEDSTOCK/ANIMAL FEED 315
10.5 CEREAL SNACKS 315
10.5.1 CEREAL SNACKS, BY TYPE 316
10.6 INSTANT CEREAL MIXES 316
10.7 INFANT CEREALS 317
10.7.1 INFANT CEREALS, BY TYPE 317
10.8 CEREAL-BASED MEAL KITS 318
10.9 BREWING/DISTILLING INPUTS 318
10.10 OTHERS 319
11 MIDDLE EAST AND AFRICA CEREALS MARKET, BY NATURE 320
11.1 OVERVIEW 321
11.2 CONVENTIONAL 322
11.3 ORGANIC 323
12 MIDDLE EAST AND AFRICA CEREALS MARKET, BY CATEGORY 324
12.1 OVERVIEW 325
12.2 GMO-BASED 326
12.3 NON-GMO CERTIFIED 327
13 MIDDLE EAST AND AFRICA CEREALS MARKET, BY FUNCTIONAL BENEFITS 328
13.1 OVERVIEW 329
13.2 VITAMIN-FORTIFIED 331
13.3 HIGH-FIBER 331
13.4 LOW/NO SUGAR 332
13.5 HIGH-PROTEIN 332
13.6 GLUTEN-FREE 333
13.7 HEART-HEALTHY 333
13.8 PROBIOTIC/PREBIOTIC ENHANCED 334
13.9 CHOLESTEROL-LOWERING 334
13.10 LOW GLYCEMIC INDEX 335
13.11 OMEGA-3 ENRICHED 335
13.12 LOW FAT 336
13.13 ALLERGEN-FREE 336
13.14 HIGH-IRON 337
13.15 LOW/NO SALT 337
13.16 PALEO-FRIENDLY 338
13.17 KETO-FRIENDLY 338
13.18 VEGAN-CERTIFIED 339
13.19 OTHERS 339
14 MIDDLE EAST AND AFRICA CEREALS MARKET, BY SHELF LIFE 340
14.1 OVERVIEW 341
14.2 LONG-TERM (AMBIENT SHELF-STABLE) 342
14.3 MEDIUM-TERM 343
14.4 SHORT-TERM (PERISHABLE) 343
15 MIDDLE EAST AND AFRICA CEREALS MARKET, BY PACKAGING 344
15.1 OVERVIEW 345
15.2 BOX 347
15.2.1 BOX, BY TYPE 347
15.3 POUCH 348
15.3.1 POUCH, BY TYPE 348
15.4 BAG 349
15.4.1 BAG, BY TYPE 349
15.5 SACHET/STICK PACK 350
15.6 SACK (BULK) 350
15.7 JAR 351
15.7.1 JAR, BY TYPE 351
15.8 TETRA PACK / ASEPTIC CARTON 352
15.9 CANISTER 352
15.10 DRUM 353
15.11 ECO-PACKAGING 353
15.11.1 ECO-PACKAGING, BY TYPE 354
15.12 OTHERS 354
16 MIDDLE EAST AND AFRICA CEREALS MARKET, BY PACKAGING SIZE 355
16.1 OVERVIEW 356
16.2 SMALL PACKS (51G–250G) 358
16.3 MEDIUM PACKS (251G–500G) 358
16.4 LARGE PACKS (501G–1KG) 359
16.5 SINGLE SERVE PACKS (BELOW 50G) 359
16.6 EXTRA LARGE PACKS (1.1KG–2.5KG) 360
16.7 BULK PACKS (ABOVE 2.5KG) 360
17 MIDDLE EAST AND AFRICA CEREALS MARKET, BY PRICE RANGE 361
17.1 OVERVIEW 362
17.2 ECONOMY (UPTO USD 2.49) 363
17.3 MID-RANGE (USD 2.50-6.99) 364
17.4 PREMIUM (USD 7.00 AND ABOVE) 364
18 MIDDLE EAST AND AFRICA CEREALS MARKET, BY DISTRIBUTION CHANNEL 365
18.1 OVERVIEW 366
18.2 B2B 367
18.3 B2C 368
18.3.1 B2C, BY TYPE 368
18.3.2 ONLINE, BY TYPE 369
18.3.3 OFFLINE, BY TYPE 370
19 MIDDLE EAST AND AFRICA CEREALS MARKET, BY REGION 371
19.1 MIDDLE EAST AND AFRICA 372
19.1.1 SOUTH AFRICA 396
19.1.2 SAUDI ARABIA 414
19.1.3 EGYPT 432
19.1.4 U.A.E 450
19.1.5 ISRAEL 467
19.1.6 KUWAIT 484
19.1.7 OMAN 500
19.1.8 BAHRAIN 516
19.1.9 QATAR 532
19.1.10 REST OF MIDDLE EAST AND AFRICA 548
20 MIDDLE EAST AND AFRICA CEREALS MARKET 550
20.1 COMPANY SHARE ANALYSIS: GLOBAL 550
21 SWOT ANALYSIS 551
22 COMPANY PROFILES 552
22.1 NESTLÉ 552
22.1.1 COMPANY SNAPSHOT 552
22.1.2 REVENUE ANALYSIS 553
22.1.3 COMPANY SHARE ANALYSIS 553
22.1.4 BRAND PORTFOLIO 554
22.1.5 RECENT DEVELOPMENT 557
22.2 ASSOCIATED BRITISH FOODS PLC 558
22.2.1 COMPANY SNAPSHOT 558
22.2.2 REVENUE ANALYSIS 558
22.2.3 COMPANY SHARE ANALYSIS 559
22.2.4 BUSINESS PORTFOLIO 559
22.2.5 RECENT NEWS 563
22.3 GENERAL MILLS INC. 564
22.3.1 COMPANY SNAPSHOT 564
22.3.2 REVENUE ANALYSIS 564
22.3.3 COMPANY SHARE ANALYSIS 565
22.3.4 BRAND PORTFOLIO 565
22.3.5 RECENT DEVELOPMENT 566
22.4 POST HOLDINGS, INC. 567
22.4.1 COMPANY SNAPSHOT 567
22.4.2 REVENUE ANALYSIS 567
22.4.3 COMPANY SHARE ANALYSIS 568
22.4.4 BRAND PORTFOLIO 568
22.4.5 RECENT DEVELOPMENT 570
22.5 WK KELLOGG CO 571
22.5.1 COMPANY SNAPSHOT 571
22.5.2 REVENUE ANALYSIS 571
22.5.3 COMPANY SHARE ANALYSIS 572
22.5.4 BRAND PORTFOLIO 572
22.5.5 RECENT DEVELOPMENT 576
22.6 BAGRRY'S 577
22.6.1 COMPANY SNAPSHOT 577
22.6.2 PRODUCT PORTFOLIO 577
22.6.3 RECENT DEVELOPMENTS/NEWS 580
22.7 B&G FOODS, INC. 581
22.7.1 COMPANY SNAPSHOT 581
22.7.2 REVENUE ANALYSIS 581
22.7.3 PRODUCT PORTFOLIO 582
22.7.4 RECENT DEVELOPMENT 583
22.8 BARBARA'S BAKERY 584
22.8.1 COMPANY SNAPSHOT 584
22.8.2 PRODUCT PORTFOLIO 584
22.8.3 RECENT DEVELOPMENT 585
22.9 BIO-FAMILIA EN 586
22.9.1 COMPANY SNAPSHOT 586
22.9.2 PRODUCT PORTFOLIO 586
22.9.3 RECENT DEVELOPMENTS/NEWS 588
22.10 BOB’S RED MILL NATURAL FOODS 589
22.10.1 COMPANY SNAPSHOT 589
22.10.2 PRODUCT PORTFOLIO 589
22.10.3 RECENT DEVELOPMENTS/NEWS 591
22.11 CÉRÉAL BIO 592
22.11.1 COMPANY SNAPSHOT 592
22.11.2 PRODUCT PORTFOLIO 592
22.11.3 RECENT DEVELOPMENT 592
22.12 CLEXTRAL 593
22.12.1 COMPANY SNAPSHOT 593
22.12.2 PRODUCT PORTFOLIO 593
22.12.3 RECENT DEVELOPMENT 593
22.13 DR. OETKER 594
22.13.1 COMPANY SNAPSHOT 594
22.13.2 REVENUE ANALYSIS 594
22.13.3 PRODUCT PORTFOLIO 595
22.13.4 RECENT DEVELOPMENTS/NEWS 595
22.14 HERO GROUP 597
22.14.1 COMPANY SNAPSHOT 597
22.14.2 REVENUE ANALYSIS 597
22.14.3 PRODUCT PORTFOLIO 598
22.14.4 RECENT DEVELOPMENTS/NEWS 601
22.15 KASHI LLC 602
22.15.1 COMPANY SNAPSHOT 602
22.15.2 PRODUCT PORTFOLIO 602
22.15.3 RECENT DEVELOPMENT 603
22.16 KWALITY 604
22.16.1 COMPANY SNAPSHOT 604
22.16.2 PRODUCT PORTFOLIO 604
22.16.3 RECENT DEVELOPMENT 606
22.17 LIMAGRAIN - INGRÉDIENTS 607
22.17.1 COMPANY SNAPSHOT 607
22.17.2 PRODUCT PORTFOLIO 607
22.17.3 RECENT DEVELOPMENT 607
22.18 MARICO 608
22.18.1 COMPANY SNAPSHOT 608
22.18.2 REVENUE ANALYSIS 609
22.18.3 BRAND PORTFOLIO 609
22.18.4 RECENT DEVELOPMENTS/NEWS 611
22.19 MULDER BREAKFAST CEREALS 612
22.19.1 COMPANY SNAPSHOT 612
22.19.2 PRODUCT PORTFOLIO 612
22.19.3 RECENT DEVELOPMENT 613
22.20 NATURE'S PATH 614
22.20.1 COMPANY SNAPSHOT 614
22.20.2 PRODUCT PORTFOLIO 614
22.20.3 RECENT DEVELOPMENT 615
22.21 PEPSICO 616
22.21.1 COMPANY SNAPSHOT 616
22.21.2 REVENUE ANALYSIS 616
22.21.3 PRODUCT PORTFOLIO 617
22.21.4 RECENT DEVELOPMENT 617
22.22 RUDE HEALTH 618
22.22.1 COMPANY SNAPSHOT 618
22.22.2 PRODUCT PORTFOLIO 618
22.22.3 RECENT DEVELOPMENTS/NEWS 620
22.23 SANITARIUM 621
22.23.1 COMPANY SNAPSHOT 621
22.23.2 PRODUCT PORTFOLIO 621
22.23.3 RECENT DEVELOPMENT 622
22.24 SEITENBACHER 623
22.24.1 COMPANY SNAPSHOT 623
22.24.2 PRODUCT PORTFOLIO 623
22.24.3 RECENT DEVELOPMENTS/NEWS 625
22.25 SEVEN SUNDAYS 626
22.25.1 COMPANY SNAPSHOT 626
22.25.2 PRODUCT PORTFOLIO 626
22.25.3 RECENT DEVELOPMENTS/NEWS 629
22.26 SURREAL UK 630
22.26.1 COMPANY SNAPSHOT 630
22.26.2 PRODUCT PORTFOLIO 630
22.26.3 RECENT DEVELOPMENTS/NEWS 631
22.27 THE HAIN CELESTIAL GROUP, INC. 632
22.27.1 COMPANY SNAPSHOT 632
22.27.2 REVENUE ANALYSIS 632
22.27.3 BRAND PORTFOLIO 633
22.27.4 RECENT DEVELOPMENTS/NEWS 633
22.28 THE QUAKER OATS COMPANY 635
22.28.1 COMPANY SNAPSHOT 635
22.28.2 PRODUCT PORTFOLIO 635
22.28.3 RECENT DEVELOPMENTS/NEWS 641
22.29 THE SILVER PALATE 642
22.29.1 COMPANY SNAPSHOT 642
22.29.2 PRODUCT PORTFOLIO 642
22.29.3 RECENT DEVELOPMENT 642
22.30 WEETABIX 643
22.30.1 COMPANY SNAPSHOT 643
22.30.2 PRODUCT PORTFOLIO 643
22.30.3 RECENT DEVELOPMENTS/NEWS 644
23 QUESTIONNAIRE 646
24 RELATED REPORTS 655