Summary

Romania Cosmetics Market Research Report by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, Skin Care, Fragrance, Others), by Gender (Men, Women, Unisex), by Category (Regular, Organic), by Price Range (Economy/ Mass, Premium), by End User (Residential/Retail, Commercial/ Professional), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Pharmacy, Drugstore, Online, Others) Forecast till 2032

Market Overview
Romania cosmetics market generated USD 2,088.09 million in 2023 and is expected to reach a CAGR of 3.8% through the forecast year. Romania is naturally beautiful and has a rich, proud history and culture. So, when consumers are shopping for skincare products, the local brands that are getting the spotlight are those that are tapping into the country’s botanical wonders and creating excellent skincare out of them.
The cosmetics industry in Romania is developing continuously and at a rapid pace, as customers want more than ever personalized beauty products that fit their preferences and skin profile. Experiences are being reshaped by AI-driven skin analysis, virtual skin consultations, and modular product lines introduced by both local and global brands. The expanding Romanian middle class, coupled with rising disposable incomes, is also directing more spending toward premium and luxury cosmetics. Urbanization, increased internet penetration, and changing consumer lifestyles are likely to further intensify this trend, which means we will see the market grow slowly but more dynamically.
In rural areas, there is a lack of stores and even internet penetration, limiting their exposure to the latest products. Deploying mobile beauty trucks, partnering with local beauty influencers, and enhancing online platforms for connecting with customers are required to fill the gap in creative retail solutions. By spreading out distribution like this, brands can future-proof their growth and avoid entire regions of the country being left without product.
Romania cosmetics market is being shielded from the increasing number of counterfeit products by regulations and sophisticated product verification techniques. Building consumer trust and preserving the legitimacy of authentic brands depend heavily on these initiatives.

Market Segmentations
Based on the product type, the Romania cosmetics market is divided into face cosmetics, eye cosmetics, lip cosmetics, skin care, fragrance, and others.
Men, women, and unisex are gender-based segmentations of the market.
Depending on the category, the market is classified into regular and organic.
In terms of end user, the regional market is segmented into commercial or professional and residential or retail.
Romania cosmetics market is diversified based on distribution channel, comprising supermarkets and hypermarkets, specialty stores, pharmacies, drugstores, online, and others.

Major Players
Major competitors in the Romania cosmetics market are Sabio Cosmetics SRL, Beiersdorf AG, Vichy Laboratoires, Sephora, Avon, Farmec S.A., Ivatherm, BIODERMA, Elmiplant Cosmetics, Sabio Cosmetics SRL, and Ziaja Ltd.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ........................... 15
2 MARKET INTRODUCTION ........................ 17
2.1 DEFINITION .............................................................................. 17
2.2 SCOPE OF THE STUDY .......................................................... 17
2.3 RESEARCH OBJECTIVE ........................................................ 17
2.4 MARKET STRUCTURE .......................................................... 18
3 RESEARCH METHODOLOGY .................. 19
3.1 OVERVIEW ................................................................................ 19
3.2 DATA FLOW .............................................................................. 21
3.2.1 DATA MINING PROCESS ................................................... 21
3.3 PURCHASED DATABASE: ..................................................... 22
3.4 SECONDARY SOURCES: ........................................................ 23
3.4.1 SECONDARY RESEARCH DATA FLOW: .................................... 23
3.5 PRIMARY RESEARCH: ........................................................... 24
3.5.1 PRIMARY RESEARCH DATA FLOW: ................................... 25
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ....... 26
3.6.1 REVENUE ANALYSIS APPROACH ........................................ 26
3.7 DATA FORECASTING............................................................. 27
3.7.1 DATA FORECASTING TECHNIQUE ........................................ 27
3.8 DATA MODELING .................................................................... 28
3.8.1 MICROECONOMIC FACTOR ANALYSIS: ................................... 28
3.8.2 DATA MODELING: ........................................................... 29
3.9 TEAMS AND ANALYST CONTRIBUTION ....................... 30
4 MARKET DYNAMICS ................................ 31
4.1 INTRODUCTION ....................................................................... 31
4.2 DRIVERS ..................................................................................... 31
4.2.1 DEMAND FOR CUSTOMIZED PRODUCTS ...................... 31
4.2.2 RISING DISPOSABLE INCOME ........................................... 32
4.2.3 DRIVERS IMPACT ANALYSIS ............................................... 32
4.3 CHALLENGES ........................................................................... 32
4.3.1 URBAN-RURAL DIVIDE IN ACCESSIBILITY ............................... 32
4.4 RESTRAINT .............................................................................. 33
4.4.1 COUNTERFEIT PRODUCTS ................................................... 33
4.4.2 RESTRAINT IMPACT ANALYSIS ............................................ 33
4.5 OPPORTUNITY ......................................................................... 34
4.5.1 DIGITAL MARKETING AND INFLUENCER COLLABORATIONS ........... 34
4.6 STRATEGIC INSIGHTS .......................................................... 34
4.6.1 TECHNOLOGY UPDATE ............................................... 34
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR ................................. 35
4.7 REGULATORY UPDATE ........................................................ 36
4.8 MARKET TREND ..................................................................... 36
4.9 COVID-19 IMPACT ANALYSIS ............................................ 37
4.9.1 IMPACT ON OVERALL CONSUMER GOODS INDUSTRY ................. 37
4.9.1.1 ECONOMIC IMPACT ................................................ 37
4.9.2 IMPACT ON SUPPLY CHAIN ............................................... 37
4.9.2.1 IMPACT ON PRICE VARIATION OF KEY RAW MATERIALS ... 37
4.9.2.2 PRODUCTION SHUTDOWN .......................................... 38
4.9.2.3 CASH FLOW CONSTRAINTS ........................................ 38
4.9.2.4 IMPACT ON IMPORT/EXPORT ..................................... 38
4.9.3 IMPACT ON MARKET DEMAND .......................................... 38
4.9.3.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN ................... 38
4.9.3.2 CONSUMER SENTIMENTS ........................................ 38
4.9.4 IMPACT ON PRICING ........................................................ 39
4.10 CONSUMER BEHAVIOUR ANALYSIS ............................... 39
5 MARKET FACTOR ANALYSIS .................. 40
5.1 VALUE CHAIN ANALYSIS ................................................... 40
5.1.1 RAW MATERIALS: ............................................................ 40
5.1.2 MANUFACTURING / PRODUCTION / PROCESSING: .................... 40
5.1.3 PACKING: ................................................................... 40
5.2 SUPPLY CHAIN ANALYSIS ................................................. 41
5.2.1 PARTICIPANTS ................................................................ 41
5.2.2 INTEGRATION LEVELS ....................................................... 41
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)............... 42
5.3 PORTER’S FIVE FORCES MODEL ....................................... 43
5.3.1 THREAT OF NEW ENTRANTS ............................................... 44
5.3.2 BARGAINING POWER OF SUPPLIERS ..................................... 44
5.3.3 THREAT OF SUBSTITUTES .................................................. 45
5.3.4 BARGAINING POWER OF BUYERS ........................................ 45
5.3.5 INTENSITY OF RIVALRY ...................................................... 45
5.4 REGULATORY LANDSCAPE ................................................ 45
5.5 ANALYSIS ON MIGRATION PATTERNS ......................... 46
6 ROMANIA COSMETICS MARKET, BY PRODUCT TYPE ............................................................. 49
6.1 OVERVIEW ................................................................................ 49
6.2 FACE COSMETICS ................................................................... 50
6.2.1 FOUNDATION ................................................................. 50
6.2.2 FACE POWDER .............................................................. 50
6.2.3 CONTOURING PRODUCTS ................................................... 50
6.2.4 OTHERS ........................................................................ 50
6.3 EYE COSMETICS ..................................................................... 51
6.3.1 EYE SHADOW ................................................................ 51
6.3.2 MASCARA ..................................................................... 51
6.3.3 EYELINERS .................................................................... 51
6.3.4 OTHERS ........................................................................ 51
6.4 LIP COSMETICS ....................................................................... 51
6.4.1 LIPSTICKS .................................................................... 51
6.4.2 LIP BALM ..................................................................... 51
6.4.3 OTHERS ........................................................................ 51
6.5 SKIN CARE ................................................................................ 51
6.6 FRAGRANCE ............................................................................. 52
6.7 OTHERS .. 52
7 ROMANIA COSMETICS MARKET, BY GENDER .......................................................................... 55
7.1 OVERVIEW ................................................................................ 55
7.2 MEN ......... 55
7.3 WOMEN .. 56
7.4 UNISEX ... 57
8 ROMANIA COSMETICS MARKET, BY CATEGORY ..................................................................... 60
8.1 OVERVIEW ................................................................................ 60
8.2 REGULAR ................................................................................... 60
8.3 ORGANIC .................................................................................... 61
9 ROMANIA COSMETICS MARKET, BY PRICE RANGE ................................................................ 64
9.1 OVERVIEW ................................................................................ 64
9.2 ECONOMY/MASS .................................................................... 64
9.3 PREMIUM .................................................................................. 65
10 ROMANIA COSMETICS MARKET, BY END USER ...................................................................... 68
10.1 OVERVIEW ................................................................................ 68
10.2 RESIDENTIAL/RETAIL .......................................................... 68
10.3 COMMERCIAL/ PROFESSIONAL ........................................ 70
11 ROMANIA COSMETICS MARKET, BY DISTRIBUTION CHANNEL .............................................. 72
11.1 OVERVIEW ................................................................................ 72
11.2 SUPERMARKETS & HYPERMARKETS ............................ 72
11.3 SPECIALTY STORES .............................................................. 73
11.4 PHARMACY .............................................................................. 73
11.5 DRUGSTORE .............................................................................. 74
11.6 ONLINE ... 74
11.7 OTHERS .. 75
12 COMPETITIVE LANDSCAPE .................... 77
12.1 INTRODUCTION ....................................................................... 77
12.2 MARKET SHARE ANALYSIS, 2023 ................................... 77
12.3 COMPETITOR DASHBOARD................................................. 77
12.4 THE LEADING PLAYER IN TERMS OF THE NUMBER OF RECENT DEVELOPMENTS IN THE MARKET
78
12.4.1 COLLABORATION & PARNERSHIP .......................................... 79
12.4.2 EXPANSION .................................................................. 79
13 COMPANY PROFILES .............................. 80
13.1 AVON ...... 80
13.1.1 COMPANY OVERVIEW ................................................. 80
13.1.2 FINANCIAL OVERVIEW ................................................ 80
13.1.3 PRODUCTS OFFERED .................................................. 80
13.1.4 KEY DEVELOPMENTS .................................................. 82
13.1.5 SWOT ANALYSIS ........................................................ 82
13.1.6 KEY STRATEGIES ........................................................ 83
13.2 FARMEC S.A ............................................................................. 84
13.2.1 COMPANY OVERVIEW ................................................. 84
13.2.2 FINANCIAL OVERVIEW ................................................ 84
13.2.3 PRODUCTS OFFERED .................................................. 84
13.2.4 KEY DEVELOPMENTS .................................................. 85
13.2.5 SWOT ANALYSIS ........................................................ 85
13.2.6 KEY STRATEGIES ........................................................ 85
13.3 IVATHERM ............................................................................... 87
13.3.1 COMPANY OVERVIEW ................................................. 87
13.3.2 FINANCIAL OVERVIEW ................................................ 87
13.3.3 PRODUCTS OFFERED .................................................. 87
13.3.4 KEY DEVELOPMENTS .................................................. 88
13.3.5 SWOT ANALYSIS ........................................................ 88
13.3.6 KEY STRATEGIES ........................................................ 88
13.4 BIODERMA ................................................................................ 90
13.4.1 COMPANY OVERVIEW ................................................. 90
13.4.2 FINANCIAL OVERVIEW ................................................ 90
13.4.3 PRODUCTS OFFERED .................................................. 90
13.4.4 KEY DEVELOPMENTS .................................................. 91
13.4.5 SWOT ANALYSIS ........................................................ 91
13.4.6 KEY STRATEGIES ........................................................ 91
13.5 ELMIPLANT COSMETICS ..................................................... 92
13.5.1 COMPANY OVERVIEW ................................................. 92
13.5.2 FINANCIAL OVERVIEW ................................................ 92
13.5.3 PRODUCTS OFFERED .................................................. 92
13.5.4 KEY DEVELOPMENTS .................................................. 93
13.5.5 SWOT ANALYSIS ........................................................ 93
13.5.6 KEY STRATEGIES ........................................................ 93
13.6 VICHY LABORATOIRES ........................................................ 94
13.6.1 COMPANY OVERVIEW ................................................. 94
13.6.2 FINANCIAL OVERVIEW ................................................ 94
13.6.3 PRODUCTS OFFERED .................................................. 94
13.6.4 KEY DEVELOPMENTS .................................................. 95
13.6.5 SWOT ANALYSIS ........................................................ 95
13.6.6 KEY STRATEGIES ........................................................ 96
13.7 SEPHORA ................................................................................... 97
13.7.1 COMPANY OVERVIEW ................................................. 97
13.7.2 FINANCIAL OVERVIEW ................................................ 97
13.7.3 PRODUCTS OFFERED .................................................. 97
13.7.4 KEY DEVELOPMENTS .................................................. 98
13.7.5 SWOT ANALYSIS ........................................................ 98
13.7.6 KEY STRATEGIES ........................................................ 99
13.8 SABIO COSMETICS SRL ......................................................... 100
13.8.1 COMPANY OVERVIEW ................................................. 100
13.8.2 FINANCIAL OVERVIEW ................................................ 100
13.8.3 PRODUCTS OFFERED .................................................. 100
13.8.4 KEY DEVELOPMENTS .................................................. 101
13.8.5 SWOT ANALYSIS ........................................................ 101
13.8.6 KEY STRATEGIES ........................................................ 101
13.9 BEIERSDORF AG ...................................................................... 102
13.9.1 COMPANY OVERVIEW ................................................. 102
13.9.2 FINANCIAL OVERVIEW ................................................ 102
13.9.3 PRODUCTS OFFERED .................................................. 103
13.9.4 KEY DEVELOPMENTS .................................................. 103
13.9.5 SWOT ANALYSIS ........................................................ 103
13.9.6 KEY STRATEGIES ........................................................ 104
13.10 ZIAJA LTD ................................................................................. 105
13.10.1 COMPANY OVERVIEW ................................................. 105
13.10.2 FINANCIAL OVERVIEW ................................................ 105
13.10.3 PRODUCTS OFFERED .................................................. 105
13.10.4 KEY DEVELOPMENTS .................................................. 105
13.10.5 SWOT ANALYSIS ........................................................ 106
13.10.6 KEY STRATEGIES ........................................................ 106