Summary

Middle East and Africa (MEA) Recycled Pulp Tissue Market Research Report by Product Type (Toilet Paper, Facial Tissues, Napkins Tissues, Wet Tissues/ Wipes, Specialty Tissues, Others), by Material (Cardboard, Newspaper and Magazines, Office Waste, Industrial Waste), by End User [Residential, Commercial (Hotel/Restaurants, Healthcare Facilities, Offices, Educational Institutes), by Distribution Channel [Supermarkets/ Hypermarkets, Convenience Stores, Online/ E-Commerce, Specialty Stores, Wholesale Stores, Others (B2B, Distributors)], and by Region (GCC Countries, Algeria, Bahrain, Egypt, Iran, Iraq, South Africa, Nigeria, Kenya, Ghana, Turkey, Rest of Middle East & Africa) Forecast till 2032

Market Overview
The Middle East and Africa recycled pulp tissue market is projected to reach USD 685.3 million by 2032, growing at a CAGR of 8.24% from 2024 to 2032. Recycled pulp tissue is a type of paper tissue made from recovered paper fibers that are reprocessed to create soft, absorbent products like toilet paper, napkins, and paper towels. It helps reduce waste and promotes sustainability by minimizing the need for virgin wood pulp.
The Middle East and Africa (MEA) recycled pulp tissue market is influenced significantly by the awareness of hygiene and sanitation that has become prevalent throughout the region. The focus on cleanliness has been a result of public health initiatives, government programs, and NGO activities, especially in the time post the COVID-19 pandemic. The consumers and businesses influenced by these factors along with quick urbanization, changing culture, and increased eco-friendly awareness have been adopting products of recycled pulp tissue that not only meet the hygiene standards but are also environmentally friendly.

Key Company Development
Renova has planned and executed numerous strategic initiatives revolving around innovation, environmental friendliness, and luxury branding in the recycled pulp tissue market. The company produces high-quality, eco-friendly products with the artistic nature of the articles, and by the designers, make the packaging unique and attractive. It also uses clean energy for the production of its goods and promotes recycling through various channels, thus giving back to the environment and consolidating its position in the luxury tissue segment in Europe.

Major Players
Major competitors in the Middle East and Africa recycled pulp tissue market include Sappi Limited, Napco National, Crown Paper Mill LLC, Essel Pulp and Paper Industry, Mediterranean Tissue Mill, Fine Hygienic Holding, Mondi Group, Hayat Kimya, Renova, and Nile Wood Pulp and Paper.

Report Attribute Details
• Market Size 2023: USD 307.7 Million
• Market Size 2032: USD 685.3 Million
• CAGR (2024-2032): 8.24%
• Base Year: 2023
• Market Forecast Period: 2024-2032

Market Segmentations
• By Product Type: Toilet Paper – 8.44%, Facial Tissues – 7.85%.
• By Material: Cardboard – 8.79%, Newspaper and Magazines – 7.99%.
• By End User: Residential – 7.79%, Commercial – 8.39%.
• By Distribution Channel: Supermarkets/ Hypermarkets – 7.56%, Convenience Stores – 8.84%.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY . 17
2 MARKET INTRODUCTION . 19
2.1 DEFINITION . 19
2.2 SCOPE OF THE STUDY . 19
2.3 RESEARCH OBJECTIVE . 19
2.4 MARKET STRUCTURE . 20
3 RESEARCH METHODOLOGY . 21
3.1 OVERVIEW . 21
3.2 DATA FLOW . 22
3.2.1 DATA MINING PROCESS . 23
3.3 PURCHASED DATABASE: . 24
3.4 SECONDARY SOURCES: . 25
3.4.1 SECONDARY RESEARCH DATA FLOW: . 26
3.5 PRIMARY RESEARCH: . 27
3.5.1 PRIMARY RESEARCH DATA FLOW: . 28
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED . 29
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE . 29
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: . 30
3.6.1 CONSUMPTION & NET TRADE APPROACH . 30
3.6.2 REVENUE ANALYSIS APPROACH . 30
3.7 DATA FORECASTING. 31
3.7.1 DATA FORECASTING TECHNIQUE . 31
3.8 DATA MODELING . 32
3.8.1 MICROECONOMIC FACTOR ANALYSIS: . 32
3.8.2 DATA MODELING: . 33
3.9 TEAMS AND ANALYST CONTRIBUTION . 35
4 MARKET DYNAMICS . 36
4.1 INTRODUCTION . 36
4.2 DRIVERS . 37
4.2.1 INCREASING AWARENESS ABOUT HYGIENE AND SANITATION IN MEA REGIONS . 37
4.2.2 GOVERNMENT POLICIES PROMOTING SUSTAINABILITY AND WASTE MANAGEMENT . 38
4.2.3 B2B, ECOMMERCE AND D2B SALES CHANNEL GROWTH . 39
4.2.4 POPULATION GROWTH AND INCREASED GDP ACROSS MEA REGIONS . 41
4.3 RESTRAINTS . 42
4.3.1 ECONOMIC INSTABILITY AND FLUCTUATING EXCHANGE RATES . 42
4.3.2 INCONSISTENT SUPPLY OF RECYCLABLE RAW MATERIALS IN CERTAIN REGIONS . 43
4.4 OPPORTUNITY . 45
4.4.1 GROWING FOCUS ON ENVIRONMENTAL CERTIFICATIONS LIKE FSC AND ECO-LABELS . 45
4.4.2 GROWTH IN HOSPITALITY AND HEALTHCARE SECTOR IN MIDDLE EAST AND AFRICA . 46
4.5 IMPACT ANALYSIS OF COVID-19 . 47
4.5.1 IMPACT ON OVERALL CONSUMER & RETAIL IN MEA . 47
4.5.2 IMPACT ON MIDDLE EAST AND AFRICA RECYCLED PULP TISSUE MARKET . 48
4.5.2.1 IMPACT ON SUPPLY CHAIN OF MEA RECYCLED PULP TISSUE MARKET . 48
4.5.2.2 IMPACT ON MARKET DEMAND OF RECYCLED PULP TISSUE MARKET . 49
4.5.2.3 IMPACT ON PRICING OF RECYCLED PULP TISSUE MARKET . 50
5 MARKET FACTOR ANALYSIS . 52
5.1 VALUE CHAIN ANALYSIS . 52
5.1.1 RAW MATERIAL SOURCING (RECYCLED PAPER WASTE) . 52
5.1.2 RECYCLING AND PULPING . 53
5.1.3 TISSUE MANUFACTURING . 53
5.1.4 PACKAGING AND DISTRIBUTION . 53
5.1.5 RETAIL AND END CONSUMER . 54
5.2 PORTER’S FIVE FORCES MODEL . 56
5.2.1 BARGAINING POWER OF SUPPLIERS . 56
5.2.2 BARGAINING POWER OF BUYERS . 57
5.2.3 THREAT OF NEW ENTRANTS . 57
5.2.4 THREAT OF SUBSTITUTE PRODUCTS. 57
5.2.5 INDUSTRY RIVALRY . 58
5.3 REGULATORY UPDATE . 58
5.4 MARKET TRENDS . 59
5.5 STRATEGIC INSIGHTS . 60
5.6 CONSUMER BEHAVIOR ANALYSIS . 61
5.7 PRODUCTION ANALYSIS OF TISSUE BY COUNTRY . 63
6 MIDDLE EAST AND AFRICA RECYCLED PULP TISSUE MARKET, BY PRODUCT TYPE . 65
6.1 INTRODUCTION . 65
6.2 TOILET PAPER . 67
6.3 FACIAL TISSUES . 67
6.4 NAPKINS TISSUES . 67
6.5 WET TISSUES/WIPES . 68
6.6 SPECIALTY TISSUES . 68
6.7 OTHERS . 68
7 MIDDLE EAST AND AFRICA RECYCLED PULP TISSUE MARKET, BY MATERIAL TYPE . 69
7.1 INTRODUCTION . 69
7.2 CARDBOARD . 71
7.3 NEWSPAPER AND MAGAZINE . 71
7.4 OFFICE WASTE . 71
7.5 INDUSTRIAL WASTE . 71
8 MIDDLE EAST AND AFRICA RECYCLED PULP TISSUE MARKET, BY END USE . 72
8.1 INTRODUCTION . 72
8.2 RESIDENTIAL . 74
8.3 COMMERCIAL . 74
8.3.1 HOTELS/RESTAURANTS. 74
8.3.2 HEALTHCARE FACILITIES . 74
8.3.3 OFFICES . 75
8.3.4 EDUCATIONAL INSTITUTES . 75
9 MIDDLE EAST AND AFRICA RECYCLED PULP TISSUE MARKET, BY DISTRIBUTION CHANNEL
76
9.1 INTRODUCTION . 76
9.2 SUPERMARKETS/HYPERMARKETS . 78
9.3 CONVENIENCE STORES . 78
9.4 ONLINE/E-COMMERCE . 78
9.5 SPECIALTY STORES . 78
9.6 WHOLESALE STORES . 79
9.7 OTHERS (B2B, DISTRIBUTORS) . 79
10 MIDDLE EAST AND AFRICA RECYCLED PULP TISSUE MARKET, BY REGION . 80
10.1 OVERVIEW . 80
10.2 GCC COUNTRIES . 84
10.3 ALGERIA . 87
10.4 BAHRAIN . 89
10.5 EGYPT . 92
10.6 IRAN . 94
10.7 IRAQ . 97
10.8 GHANA . 99
10.9 KENYA . 101
10.10 SOUTH AFRICA . 104
10.11 NIGERIA . 106
10.12 TURKEY . 109
10.13 REST OF MEA . 111
11 COMPETITIVE LANDSCAPE . 115
11.1 INTRODUCTION . 115
11.2 MARKET SHARE ANALYSIS, 2023-24 . 115
11.3 COMPETITOR DASHBOARD. 117
11.4 PER CAPITA TISSUE PRODUCT CONSUMPTION COMPARING IT TO GLOBAL AND REGIONAL
AVERAGES . 118
11.5 PRODUCTION AND CONSUMPTION OF TISSUES MAPPING . 119
11.6 MEA PRICING ANALYSIS FOR RECYCLED PULP TISSUE MARKET, BY PRODUCT TYPE . 119
12 COMPANY PROFILES . 121
12.1 SAPPI LIMITED . 121
12.1.1 COMPANY OVERVIEW . 121
12.1.2 FINANCIAL OVERVIEW . 122
12.1.3 SERVICES OFFERED . 122
12.1.4 KEY DEVELOPMENTS . 122
12.1.5 SWOT ANALYSIS . 123
12.1.6 KEY STRATEGY . 123
12.2 NAPCO NATIONAL . 124
12.2.1 COMPANY OVERVIEW . 124
12.2.2 FINANCIAL OVERVIEW . 124
12.2.3 SERVICES OFFERED . 124
12.2.4 KEY DEVELOPMENTS . 125
12.2.5 SWOT ANALYSIS . 125
12.2.6 KEY STRATEGY . 125
12.3 CROWN PAPER MILL LLC . 126
12.3.1 COMPANY OVERVIEW . 126
12.3.2 FINANCIAL OVERVIEW . 126
12.3.3 SERVICES OFFERED . 126
12.3.4 KEY DEVELOPMENTS . 126
12.3.5 SWOT ANALYSIS . 127
12.3.6 KEY STRATEGY . 127
12.4 ESSEL PULP AND PAPER . 128
12.4.1 COMPANY OVERVIEW . 128
12.4.2 FINANCIAL OVERVIEW . 128
12.4.3 SERVICES OFFERED . 128
12.4.4 KEY DEVELOPMENTS . 128
12.4.5 SWOT ANALYSIS . 129
12.4.6 KEY STRATEGY . 129
12.5 MEDITERRANEAN TISSUE MILL . 130
12.5.1 COMPANY OVERVIEW . 130
12.5.2 FINANCIAL OVERVIEW . 130
12.5.3 SERVICES OFFERED . 130
12.5.4 KEY DEVELOPMENTS . 130
12.5.5 SWOT ANALYSIS . 131
12.5.6 KEY STRATEGY . 131
12.6 FINE HYGIENIC HOLDING . 132
12.6.1 COMPANY OVERVIEW . 132
12.6.2 FINANCIAL OVERVIEW . 132
12.6.3 SERVICES OFFERED . 132
12.6.4 KEY DEVELOPMENTS . 133
12.6.5 SWOT ANALYSIS . 133
12.6.6 KEY STRATEGY . 133
12.7 MONDI GROUP . 134
12.7.1 COMPANY OVERVIEW . 134
12.7.2 FINANCIAL OVERVIEW . 135
12.7.3 SERVICES OFFERED . 135
12.7.4 KEY DEVELOPMENTS . 135
12.7.5 SWOT ANALYSIS . 136
12.7.6 KEY STRATEGY . 136
12.8 HAYAT KIMYA . 137
12.8.1 COMPANY OVERVIEW . 137
12.8.2 FINANCIAL OVERVIEW . 137
12.8.3 SERVICES OFFERED . 137
12.8.4 KEY DEVELOPMENTS . 137
12.8.5 SWOT ANALYSIS . 138
12.8.6 KEY STRATEGY . 138
12.9 RENOVA . 139
12.9.1 COMPANY OVERVIEW . 139
12.9.2 FINANCIAL OVERVIEW . 139
12.9.3 SERVICES OFFERED . 139
12.9.4 KEY DEVELOPMENTS . 139
12.9.5 SWOT ANALYSIS . 140
12.9.6 KEY STRATEGY . 140
12.10 NILE WOOD PULP & PAPER . 141
12.10.1 COMPANY OVERVIEW . 141
12.10.2 FINANCIAL OVERVIEW . 141
12.10.3 SERVICES OFFERED . 141
12.10.4 KEY DEVELOPMENTS . 141
12.10.5 SWOT ANALYSIS . 142
12.10.6 KEY STRATEGY . 142
12.11 DATA CITATIONS . 144