Summary

The lawn mower market is projected to reach USD 36.33 billion by 2032, from USD 23.97 billion in 2025, at a CAGR of 6.1%. Due to the increasing demand for efficient and low-maintenance lawn care solutions, the lawn mower market is growing rapidly across North America and Latin America. In the US and Canada, high-energy-density Li-ion and LFP batteries, combined with brushless motors, enable longer runtime and higher reliability, supporting residential lawns and commercial landscaping fleets. Autonomous mowers, equipped with AI navigation and multi-sensor systems, are gaining traction in urban and suburban areas where precision cutting and adaptive terrain management are critical. Advanced blade geometries, mulching systems, and variable-speed drives improve cutting efficiency while reducing energy use, particularly in regions with large property sizes or commercial landscapes, such as golf courses in Mexico and Brazil. Cloud-based diagnostics and fleet management platforms allow predictive maintenance and optimized battery utilization, lowering the total cost of ownership for commercial operators and driving adoption in regions with high operational demands. Modular, upgradable platforms with accessory ecosystems facilitate scalability and technology integration, further strengthening market expansion across these key regions.


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“Walk-behind lawn mowers are projected to be the largest market during the forecast period.”
The walk-behind type leads to the global market demand for lawn mowers in terms of volume due to their affordability, maneuverability, versatile nature, and suitability for small to medium?sized lawn sizes. The comparatively lower upfront cost with simpler maintenance, gasoline & electrical options availability, and ease of storage make this mower type highly effective for residential & small commercial sectors. The noticeable improvement in the battery-powered walk?behind mowers improves with longer run times and lighter batteries; the electric models are increasingly attractive at an affordable price bracket. Moreover, features like self?propelled drives, adjustable cutting heights, and quieter operation add to their usability in tighter yards and noise?sensitive neighborhoods.
These walk-behind lawn mowers are primarily purchased, contributing to the maximum end?user segment for regular backyard & garden maintenance. On the other hand, small landscaping businesses and municipal authorities use heavy-duty walk?behinds for sidewalks, small parks, etc. The gasoline-powered walk?behinds deliver better performance in more challenging terrain and longer continuous operation, while electric models gain where emissions, noise, and environmental regulation matter. Hence, walk?behind lawn mowers continue to be in the leading position as they hit a sweet spot of cost vs. capability, mainly for residential users.

“Robotic lawn mowers are projected to show the largest share during the forecast period.”
The robotic lawn mower segment shows the strongest growth momentum within the electric mower industry, supported by advancements in autonomous navigation, sensor fusion, and AI-based control systems. Boundary-free navigation platforms that use RTK positioning, computer vision, and LiDAR-based mapping have eliminated the installation complexity of perimeter wires and are significantly improving adoption rates. Improvements in battery management are also critical, as lithium-ion and LFP systems now support higher charge?discharge efficiency, faster charging, and longer operational cycles, reducing downtime and extending overall service life. In urban and suburban deployments, regulatory compliance with noise and emission limits is accelerating adoption. IoT-enabled fleet management and predictive maintenance features are beginning to drive uptake in semi-professional landscaping. Manufacturers such as Segway-Ninebot and Ecovacs are scaling production with modular architectures that support multi-zone mapping, over-the-air software updates, and smart home integration. This positions robotic mowers as connected and upgradable platforms within the broader residential energy and automation ecosystem.

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“Europe is estimated to be one of the prominent markets during the forecast period.”
Europe is estimated to be one of the largest lawn mower markets under the review period. The growth of the European lawn mower market is driven by high homeownership and the widespread presence of private and commercial green spaces, creating steady demand for efficient lawn maintenance solutions. The adoption of electric and battery-powered mowers is increasing, and environmental regulations and consumer preference for low-emission equipment support this. Technological improvements, including AI-enabled robotic mowers, autonomous navigation, and high-performance batteries, enhance efficiency and reduce labor requirements. The rise of compact urban gardens and landscaped commercial properties is further driving demand for precise, automated, and low-maintenance lawn care solutions. The market is becoming increasingly technology-driven, environmentally focused, and aligned with evolving operational and regulatory needs. Leading European lawn mower manufacturers include Husqvarna, which is recognized for its high-quality robotic and traditional mowers; Bosch, known for innovative electric and battery-powered solutions; Stihl, offering durable and reliable residential and commercial equipment; Honda, providing a wide range of petrol and electric models with advanced features; and Makita, specializing in cordless and battery-operated mowers that combine efficiency with ease of use.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
? By Company Type: OEMs - 40%, Tier 1 & Tier 2 - 40%, and Others - 20%
? By Designation: CXOs - 35%, Managers - 25%, and Executives - 40%
? By Region: Americas - 30%, Europe - 20%, and Asia Oceania - 50%
The lawn mower market is dominated by established players such as Deere & Company (US), Husqvarna AB (Sweden), Stanley Black & Decker, Inc. (US), The Toro Company (US), and Kubota Corporation (Japan). These companies actively manufacture and develop new and advanced connectors. They have set up R&D facilities and offer best-in-class products to their customers.

Research Coverage
The market study covers the lawn mower market by type (riding lawn mower, walk-behind lawn mower, robotic lawn mower), autonomy (autonomous lawn mower, non-autonomous lawn mower), propulsion (electric lawn mower, internal combustion engine lawn mowers), end-user (residential, commercial), hardware (ultrasonic sensors, lift sensors, tilt sensors, motors, microcontrollers, batteries), lawn size (small lawn size, medium lawn size, large lawn size), distribution channel, and region (Americas, Europe, Asia Oceania). It also covers the competitive landscape and company profiles of the major players in the lawn mower market.

Key Benefits of Purchasing this Report
The study offers a detailed competitive analysis of the key players in the market, including their company profiles, important insights into product and business offerings, recent developments, and main market strategies. The report will assist market leaders and new entrants with estimates of revenue figures for the overall lawn mower market and its subsegments. It helps stakeholders understand the competitive landscape and gain additional insights to better position their businesses and develop effective go-to-market strategies. Additionally, the report provides information on key market drivers, restraints, challenges, and opportunities, helping stakeholders keep track of market dynamics.

The report provides insights into the following points:
? Analysis of key drivers (increase in demand for lawn mowers in residential and commercial purpose, increase in demand for eco-friendly (battery) mowers, smart city integration & commercial landscaping uptake), restraints (high cost of lawn mowers, competition from artificial/synthetic grass), opportunities [Robotic Lawn Car-as-a-Service (RaaS)], and challenges (seasonal dependency of lawn mowers, technological gap between key players and smaller players) influencing the growth of the lawn mower market
? Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the lawn mower market
? Market Development: Comprehensive information about lucrative markets ? the report analyses the lawn mowers across various regions
? Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the lawn mower market
? Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Deere & Company (US), Husqvarna AB (Sweden), Stanley Black & Decker, Inc. (US), The Toro Company (US), Kubota Corporation (Japan), in the lawn mower market

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Table of Contents

1 INTRODUCTION 25
1.1 STUDY OBJECTIVES 25
1.2 MARKET DEFINITION 26
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 28
1.3.2 INCLUSIONS AND EXCLUSIONS 29
1.3.3 YEARS CONSIDERED 29
1.4 CURRENCY CONSIDERED 30
1.5 UNIT CONSIDERED 30
1.6 STAKEHOLDERS 30
1.7 SUMMARY OF CHANGES 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
2.1.1 SECONDARY DATA 33
2.1.1.1 List of secondary sources 33
2.1.1.2 Key data from secondary sources 34
2.1.2 PRIMARY DATA 34
2.1.2.1 Primary interviewees from demand and supply sides 35
2.1.2.2 Breakdown of primary interviews 35
2.1.2.3 Sampling techniques and data collection methods 35
2.2 MARKET SIZE ESTIMATION 36
2.2.1 BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 37
2.3 DATA TRIANGULATION 39
2.4 FACTOR ANALYSIS 40
2.5 RESEARCH ASSUMPTIONS 41
2.6 RESEARCH LIMITATIONS 42
3 EXECUTIVE SUMMARY 43
4 PREMIUM INSIGHTS 47
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN LAWN MOWER MARKET 47
4.2 LAWN MOWER MARKET, BY TYPE 47
4.3 LAWN MOWER MARKET, BY PROPULSION 48
4.4 LAWN MOWER MARKET, BY AUTONOMY 48
4.5 LAWN MOWER MARKET, BY END USER 49
4.6 LAWN MOWER MARKET, BY LAWN SIZE 49
4.7 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT 50
4.8 ROBOTIC LAWN MOWER SOFTWARE MARKET, BY REGION 50
4.9 LAWN MOWER MARKET, BY REGION 51
5 MARKET OVERVIEW 52
5.1 INTRODUCTION 52
5.2 MARKET DYNAMICS 52
5.2.1 DRIVERS 53
5.2.1.1 Surge in demand from residential and commercial sectors 53
5.2.1.2 Elevated demand for eco-friendly mowers 54
5.2.1.3 Rise of smart city initiatives 55
5.2.2 RESTRAINTS 56
5.2.2.1 High cost of lawn mowers 56
5.2.2.2 Rapid adoption of synthetic grass 57
5.2.3 OPPORTUNITIES 57
5.2.3.1 Introduction of subscription-driven services 57
5.2.4 CHALLENGES 58
5.2.4.1 Seasonal dependency of lawn mowers 58
5.2.4.2 Technological gap between large OEMs and smaller players 58
6 INDUSTRY TRENDS 60
6.1 IMPACT OF AI/GEN AI 60
6.2 TRADE ANALYSIS 60
6.2.1 IMPORT SCENARIO (HS CODE 843110) 61
6.2.2 EXPORT SCENARIO (HS CODE 8433110) 62
6.3 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 64
6.4 SUPPLY CHAIN ANALYSIS 65
6.5 ECOSYSTEM ANALYSIS 66
6.6 INVESTMENT AND FUNDING SCENARIO 69
6.7 PATENT ANALYSIS 71
6.8 CASE STUDY ANALYSIS 74
6.8.1 THINGSCOPE’S BATTERY-POWERED RIDING MOWER PLATFORM 74
6.8.2 BATTERY-POWERED EQUIPMENT FOR KENDAL AT LONGWOOD 74
6.8.3 OXFORD COMPANIES AND A&H LAWN SERVICE’S PHASED ELECTRIFICATION INITIATIVE 75
6.8.4 FMG AND SRS’ RESEARCH ON RESIDENTIAL RIDING LAWN MOWERS 75
6.8.5 TORO GROUNDSMASTER 4700-D MOWER FOR HAGLEY PARK 76
6.9 TECHNOLOGY ANALYSIS 76
6.9.1 KEY TECHNOLOGIES 76
6.9.1.1 Robotic automation with AI 76
6.9.1.2 Battery-powered efficiency 77
6.9.1.3 Smart lawn monitoring 77
6.9.2 COMPLIMENTARY TECHNOLOGIES 77
6.9.2.1 Precision mowing with zero-turn technology 77
6.9.2.2 Integrated GPS navigation 78
6.9.3 ADJACENT TECHNOLOGIES 78
6.9.3.1 Smart home integration 78
6.9.3.2 Solar-powered operation 78
6.10 PRICING ANALYSIS 79
6.10.1 AVERAGE SELLING PRICE TREND, BY REGION 79
6.10.2 AVERAGE SELLING PRICE OF LAWN MOWERS OFFERED BY KEY PLAYERS 81
6.11 REGULATORY LANDSCAPE 82
6.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 82
6.11.2 KEY REGULATIONS 86
6.12 KEY CONFERENCE AND EVENTS 87
6.13 KEY STAKEHOLDERS AND BUYING CRITERIA 88
6.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 88
6.13.2 BUYING CRITERIA 89
6.14 REBATE PROGRAM FOR LAWN MOWERS 90
6.14.1 BY KEY PLAYERS 90
6.14.2 BY GOVERNING BODIES 92
6.15 TOTAL COST OF OWNERSHIP 93
6.16 TOTAL COST OF OWNERSHIP AND RETURN ON INVESTMENT: ICE VS. ELECTRIC LAWN MOWERS 94
6.17 EMISSIONS ANALYSIS 95
6.17.1 ICE VS. ELECTRIC LAWN MOWERS 95
6.17.2 GASOLINE/LP VS. DIESEL LAWN MOWERS 96
6.18 ELECTRIFICATION IN LAWN MOWERS 97
6.19 OEM ANALYSIS 98
6.19.1 BY PROPULSION 98
6.19.2 BY AUTONOMY 100
6.19.3 BY DISTRIBUTION CHANNEL 101
6.20 COST AND PROFITABILITY OUTLOOK: ICE VS. ELECTRIC LAWN MOWERS 102
7 LAWN MOWER MARKET, BY TYPE 104
7.1 INTRODUCTION 105
7.2 RIDING LAWN MOWERS 107
7.2.1 INVESTMENTS IN R&D BY PROMINENT MANUFACTURERS TO DRIVE MARKET 107
7.3 WALK-BEHIND LAWN MOWERS 108
7.3.1 PREDOMINANT USE IN ASIA OCEANIA TO DRIVE MARKET 108
7.4 ROBOTIC LAWN MOWERS 110
7.4.1 RISE OF NEW RESIDENTIAL PROPERTIES TO DRIVE MARKET 110
7.5 PRIMARY INSIGHTS 111
8 LAWN MOWER MARKET, BY PROPULSION 112
8.1 INTRODUCTION 113
8.2 ELECTRIC 114
8.2.1 STRINGENT GOVERNMENT REGULATIONS TO DRIVE MARKET 114
8.3 ICE 116
8.3.1 ELEVATED DEMAND FOR HIGHER ENGINE TO DECK RATIO TO DRIVE MARKET 116
8.4 PRIMARY INSIGHTS 117
9 LAWN MOWER MARKET, BY AUTONOMY 118
9.1 INTRODUCTION 119
9.2 AUTONOMOUS 121
9.2.1 ADVANCEMENTS IN ROBOTIC LAWN MOWING SOLUTIONS TO DRIVE MARKET 121
9.3 NON-AUTONOMOUS 122
9.3.1 LOWER COST AND HIGHER POWER OUTPUT TO DRIVE MARKET 122
9.4 PRIMARY INSIGHTS 124
10 LAWN MOWER MARKET, BY LAWN SIZE 125
10.1 INTRODUCTION 126
10.2 SMALL 127
10.2.1 RAPID URBANIZATION TO DRIVE MARKET 127
10.3 MEDIUM 129
10.3.1 EXPANSION OF COMMERCIAL SPACES TO DRIVE MARKET 129
10.4 LARGE 130
10.4.1 WIDE AVAILABILITY OF GOLF CLUBS TO DRIVE MARKET 130
10.5 PRIMARY INSIGHTS 131
11 LAWN MOWER MARKET, BY END USER 132
11.1 INTRODUCTION 133
11.2 RESIDENTIAL 135
11.2.1 RISE IN URBAN SPACES AND LAWN AREAS TO DRIVE MARKET 135
11.3 COMMERCIAL 136
11.3.1 GROWTH OF LANDSCAPING INDUSTRY TO DRIVE MARKET 136
11.4 PRIMARY INSIGHTS 138
12 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT 139
12.1 INTRODUCTION 140
12.2 ULTRASONIC SENSORS 142
12.2.1 SAFETY COMPLIANCE AND LIABILITY REGULATIONS TO DRIVE MARKET 142
12.3 LIFT SENSORS 144
12.3.1 PREFERENCE FOR MORE SAFETY FEATURES IN ROBOTIC LAWN MOWERS TO DRIVE MARKET 144
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12.4 TILT SENSORS 145
12.4.1 CONSUMER DEMAND FOR PREMIUM MOWERS TO DRIVE MARKET 145
12.5 MOTORS 147
12.5.1 DURABILITY, EFFICIENCY, AND EXCELLENT PERFORMANCE OF WHEEL
AND BLADE MOTORS TO DRIVE MARKET 147
12.5.2 BLADE MOTORS 147
12.5.3 WHEEL MOTORS 148
12.6 MICROCONTROLLERS 149
12.6.1 HEIGHTENED DEMAND FOR AUTOMATION AND AI-BASED DECISION-MAKING TO DRIVE MARKET 149
12.7 BATTERIES 151
12.7.1 SUSTAINABILITY REQUIREMENTS TO REDUCE FUEL CONSUMPTION TO DRIVE MARKET 151
12.8 PRIMARY INSIGHTS 153
13 ROBOTIC LAWN MOWER SOFTWARE MARKET, BY REGION 154
13.1 INTRODUCTION 155
13.2 PRIMARY INSIGHTS 156
14 LAWN MOWER MARKET, BY DISTRIBUTION CHANNEL 157
14.1 INTRODUCTION 157
14.2 ONLINE 157
14.3 RETAIL 158
15 LAWN MOWER MARKET, BY REGION 159
15.1 INTRODUCTION 160
15.2 ASIA OCEANIA 162
15.2.1 MACROECONOMIC OUTLOOK 164
15.2.2 CHINA 167
15.2.2.1 Increasing partnership between lawn mowing service providers and manufacturers to drive market 167
15.2.3 INDIA 168
15.2.3.1 Rise in urban landscaping projects and gated communities to drive market 168
15.2.4 JAPAN 170
15.2.4.1 Labor shortages and supportive government initiatives to drive market 170
15.2.5 SOUTH KOREA 171
15.2.5.1 Expansion of green spaces to drive market 171
15.2.6 AUSTRALIA 173
15.2.6.1 Vast residential properties and commercial landscaping demand to drive market 173
15.2.7 NEW ZEALAND 174
15.2.7.1 Need for durable and high-performance mowing solutions to drive market 174
15.3 EUROPE 176
15.3.1 MACROECONOMIC OUTLOOK 178
15.3.2 GERMANY 182
15.3.2.1 Consumer preference for high-performance and technologically integrated equipment to drive market 182
15.3.3 FRANCE 184
15.3.3.1 Increased adoption of walk-behind mowers to drive market 184
15.3.4 UK 185
15.3.4.1 Introduction of new technologies and products to drive market 185
15.3.5 ITALY 187
15.3.5.1 Transition toward autonomous mowing solutions to drive market 187
15.3.6 SWEDEN 188
15.3.6.1 Significant presence of robotic lawn mower manufacturers to drive market 188
15.3.7 RUSSIA 189
15.3.7.1 Diverse applications of riding lawn mowers to drive market 189
15.3.8 SPAIN 191
15.3.8.1 Popularity of robotic models to drive market 191
15.3.9 REST OF EUROPE 192
15.4 AMERICAS 194
15.4.1 MACROECONOMIC OUTLOOK 196
15.4.2 US 199
15.4.2.1 Rising integration of advanced technologies to drive market 199
15.4.3 CANADA 200
15.4.3.1 Growing demand for lawn-care maintenance to drive market 200
15.4.4 MEXICO 202
15.4.4.1 Smart home integration and expansion of residential landscapes to drive market 202
15.4.5 BRAZIL 203
15.4.5.1 Increasing demand from commercial and residential segments to drive market 203
16 COMPETITIVE LANDSCAPE 205
16.1 INTRODUCTION 205
16.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021?2025 205
16.3 MARKET SHARE ANALYSIS, 2024 208
16.4 REVENUE ANALYSIS, 2020?2024 211
16.5 COMPANY EVALUATION MATRIX: LAWN MOWER MANUFACTURERS, 2024 211
16.5.1 STARS 211
16.5.2 EMERGING LEADERS 211
16.5.3 PERVASIVE PLAYERS 212
16.5.4 PARTICIPANTS 212
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16.5.5 COMPANY FOOTPRINT 213
16.5.5.1 Company footprint 213
16.5.5.2 Region footprint 214
16.5.5.3 End user footprint 215
16.5.5.4 Propulsion footprint 216
16.6 COMPANY EVALUATION MATRIX: ELECTRIC LAWN MOWER MANUFACTURERS, 2024 217
16.6.1 STARS 217
16.6.2 EMERGING LEADERS 217
16.6.3 PERVASIVE PLAYERS 217
16.6.4 PARTICIPANTS 217
16.6.5 COMPANY FOOTPRINT 219
16.6.5.1 Company footprint 219
16.6.5.2 Region footprint 220
16.6.5.3 Autonomy footprint 221
16.7 COMPANY VALUATION AND FINANCIAL METRICS 222
16.8 BRAND/PRODUCT COMPARISON 223
16.9 COMPETITIVE SCENARIO 224
16.9.1 PRODUCT LAUNCHES/DEVELOPMENTS 224
16.9.2 DEALS 227
16.9.3 OTHERS 229
17 COMPANY PROFILES 231
17.1 KEY PLAYERS 231
17.1.1 DEERE & COMPANY 231
17.1.1.1 Business overview 231
17.1.1.2 Products offered 232
17.1.1.3 Recent developments 234
17.1.1.3.1 Product launches/developments 234
17.1.1.3.2 Deals 235
17.1.1.3.3 Others 235
17.1.1.4 MnM view 236
17.1.1.4.1 Right to win 236
17.1.1.4.2 Strategic choices 236
17.1.1.4.3 Weaknesses and competitive threats 236
17.1.2 HUSQVARNA GROUP 237
17.1.2.1 Business overview 237
17.1.2.2 Products offered 238
17.1.2.3 Recent developments 239
17.1.2.3.1 Product launches/developments 239
17.1.2.3.2 Deals 241
17.1.2.4 MnM view 243
17.1.2.4.1 Right to win 243
17.1.2.4.2 Strategic choices 243
17.1.2.4.3 Weaknesses and competitive threats 243
17.1.3 STANLEY BLACK & DECKER, INC. 244
17.1.3.1 Business overview 244
17.1.3.2 Products offered 245
17.1.3.3 Recent developments 247
17.1.3.3.1 Product launches/developments 247
17.1.3.3.2 Deals 248
17.1.3.3.3 Others 248
17.1.3.4 MnM view 249
17.1.3.4.1 Right to win 249
17.1.3.4.2 Strategic choices 249
17.1.3.4.3 Weaknesses and competitive threats 249
17.1.4 KUBOTA CORPORATION 250
17.1.4.1 Business overview 250
17.1.4.2 Products offered 251
17.1.4.3 Recent developments 253
17.1.4.3.1 Product launches/developments 253
17.1.4.3.2 Deals 254
17.1.4.3.3 Others 255
17.1.4.4 MnM view 255
17.1.4.4.1 Right to win 255
17.1.4.4.2 Strategic choices 255
17.1.4.4.3 Weaknesses and competitive threats 255
17.1.5 THE TORO COMPANY 256
17.1.5.1 Business overview 256
17.1.5.2 Products offered 257
17.1.5.3 Recent developments 261
17.1.5.3.1 Product launches/developments 261
17.1.5.3.2 Deals 262
17.1.5.3.3 Others 262
17.1.5.4 MnM view 263
17.1.5.4.1 Right to win 263
17.1.5.4.2 Strategic choices 263
17.1.5.4.3 Weaknesses and competitive threats 263
17.1.6 HONDA MOTOR CO., LTD. 264
17.1.6.1 Business overview 264
17.1.6.2 Products offered 265
17.1.6.3 Recent developments 266
17.1.6.3.1 Product launches/developments 266
17.1.6.3.2 Deals 267
17.1.6.3.3 Others 267
17.1.7 YAMABIKO CORPORATION 268
17.1.7.1 Business overview 268
17.1.7.2 Products offered 269
17.1.7.3 Recent developments 270
17.1.7.3.1 Product launches/developments 270
17.1.7.3.2 Deals 271
17.1.8 ROBERT BOSCH GMBH 272
17.1.8.1 Business overview 272
17.1.8.2 Products offered 273
17.1.8.3 Recent developments 274
17.1.8.3.1 Product launches/developments 274
17.1.8.3.2 Deals 274
17.1.9 STIHL INCORPORATED 275
17.1.9.1 Business overview 275
17.1.9.2 Products offered 275
17.1.9.3 Recent developments 277
17.1.9.3.1 Product launches/developments 277
17.1.9.3.2 Deals 278
17.1.9.3.3 Others 278
17.1.10 ARIENS CO 279
17.1.10.1 Business overview 279
17.1.10.2 Products offered 279
17.1.10.3 Recent developments 282
17.1.10.3.1 Product launches/developments 282
17.2 OTHER PLAYERS 283
17.2.1 IROBOT CORPORATION 283
17.2.2 GREENWORKS NORTH AMERICA LLC 284
17.2.3 EGO POWER+ 285
17.2.4 AMERICAN LAWN MOWER CO. 286
17.2.5 BRIGGS & STRATTON, LLC 287
17.2.6 BAD BOY MOWERS 288
17.2.7 LASTEC LLC 289
17.2.8 TEXTRON SPECIALIZED VEHICLES 290
17.2.9 AL-KO GER?TE GMBH 291
17.2.10 STIGA S.P.A 292
17.2.11 MAMIBOT MANUFACTURING USA INC. 293
17.2.12 ZUCCHETTI CENTRO SISTEMI S.P.A 293
17.2.13 TECHTRONIC INDUSTRIES CO. LTD. 294
17.2.14 GRAZE ROBOTICS 295
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18 RECOMMENDATIONS BY MARKETSANDMARKETS 296
18.1 ASIA OCEANIA TO BE GROWTH HUB FOR LAWN MOWERS 296
18.2 STRATEGIC FOCUS ON ELECTRIFICATION, AUTOMATION, AND DIGITAL CONNECTIVITY 296
18.3 INVESTMENTS IN R&D FOR ROBOTIC LAWN MOWERS 297
18.4 CONCLUSION 297
19 APPENDIX 298
19.1 INSIGHTS FROM INDUSTRY EXPERTS 298
19.2 DISCUSSION GUIDE 298
19.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 301
19.4 CUSTOMIZATION OPTIONS 303
19.4.1 ROBOTIC LAWN MOWER MARKET, BY TYPE, AT COUNTRY LEVEL 303
19.4.2 LAWN MOWER MARKET, BY END USER, AT COUNTRY LEVEL 303
19.4.3 COMPANY INFORMATION 303
19.4.3.1 Profiling of up to three additional players 303
19.5 RELATED REPORTS 303
19.6 AUTHOR DETAILS 304

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List of Tables/Graphs

TABLE 1 MARKET DEFINITION, BY END USER 26
TABLE 2 MARKET DEFINITION, BY LAWN SIZE 26
TABLE 3 MARKET DEFINITION, BY TYPE 27
TABLE 4 MARKET DEFINITION, BY PROPULSION 27
TABLE 5 CURRENCY EXCHANGE RATES 30
TABLE 6 RECENT MEGA PROJECTS REQUIRING LAWN MOWERS 53
TABLE 7 UPCOMING SMART CITY PROJECTS 55
TABLE 8 HIGH-END VS. BASIC LAWN MOWERS 56
TABLE 9 US: IMPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 61
TABLE 10 GERMANY: IMPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 61
TABLE 11 FRANCE: IMPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 61
TABLE 12 BELGIUM: IMPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 62
TABLE 13 CANADA: IMPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 62
TABLE 14 CHINA: EXPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 62
TABLE 15 US: EXPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 63
TABLE 16 MEXICO: EXPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 63
TABLE 17 BELGIUM: EXPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 63
TABLE 18 GERMANY: EXPORT DATA FOR HS CODE 8433110-COMPLIANT PRODUCTS,
BY COUNTRY, 2020?2024 (USD THOUSAND) 64
TABLE 19 ROLE OF COMPANIES IN ECOSYSTEM 68
TABLE 20 FUNDING DATA, 2021?2025 70
TABLE 21 PATENT ANALYSIS 72
TABLE 22 AVERAGE SELLING PRICE TREND, BY REGION, 2022?2024 (USD) 79
TABLE 23 AVERAGE SELLING PRICE OF LAWN MOWERS OFFERED BY KEY PLAYERS,
2024 (USD) 81
TABLE 24 AMERICAS: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 82
TABLE 25 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 84
TABLE 26 ASIA OCEANIA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 85
TABLE 27 KEY REGULATIONS, BY COUNTRY/REGION 86
TABLE 28 KEY CONFERENCES AND EVENTS, 2025?2026 87
TABLE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR LAWN MOWERS,
BY PROPULSION (%) 88
TABLE 30 KEY BUYING CRITERIA FOR LAWN MOWERS, BY PROPULSION 89
TABLE 31 LAWN MOWER REBATE PROGRAMS BY KEY PLAYERS 90
TABLE 32 LAWN MOWER REBATE PROGRAMS BY GOVERNING BODIES 92
TABLE 33 TOTAL COST OF OWNERSHIP FOR LAWN MOWERS 93
TABLE 34 TOTAL COST OF OWNERSHIP AND RETURN ON INVESTMENT: ICE VS. ELECTRIC LAWN MOWERS 94
TABLE 35 GASOLINE/LP VS. DIESEL MOWERS 96
TABLE 36 OEM ANALYSIS, BY PROPULSION 99
TABLE 37 OEM ANALYSIS, BY AUTONOMY 100
TABLE 38 OEM GO-TO-MARKET AND DISTRIBUTION MAPPING 101
TABLE 39 COST AND PROFITABILITY OUTLOOK: ICE VS. ELECTRIC LAWN MOWERS 103
TABLE 40 LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 105
TABLE 41 LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 106
TABLE 42 LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 106
TABLE 43 LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 106
TABLE 44 RIDING LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 107
TABLE 45 RIDING LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 107
TABLE 46 RIDING LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 108
TABLE 47 RIDING LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 108
TABLE 48 WALK-BEHIND LAWN MOWER MARKET, BY REGION,
2021?2024 (THOUSAND UNITS) 109
TABLE 49 WALK-BEHIND LAWN MOWER MARKET, BY REGION,
2025?2032 (THOUSAND UNITS) 109
TABLE 50 WALK-BEHIND LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 109
TABLE 51 WALK-BEHIND LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 109
TABLE 52 ROBOTIC LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 110
TABLE 53 ROBOTIC LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 110
TABLE 54 ROBOTIC LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 110
TABLE 55 ROBOTIC LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 111
TABLE 56 LAWN MOWER MARKET, BY PROPULSION, 2021?2024 (THOUSAND UNITS) 113
TABLE 57 LAWN MOWER MARKET, BY PROPULSION, 2025?2032 (THOUSAND UNITS) 114
TABLE 58 LAWN MOWER MARKET, BY PROPULSION, 2021?2024 (USD MILLION) 114
TABLE 59 LAWN MOWER MARKET, BY PROPULSION, 2025?2032 (USD MILLION) 114
TABLE 60 ELECTRIC LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 115
TABLE 61 ELECTRIC LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 115
TABLE 62 ELECTRIC LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 115
TABLE 63 ELECTRIC LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 115
TABLE 64 ICE LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 116
TABLE 65 ICE LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 116
TABLE 66 ICE LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 117
TABLE 67 ICE LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 117
TABLE 68 LAWN MOWER MARKET, BY AUTONOMY, 2021?2024 (THOUSAND UNITS) 119
TABLE 69 LAWN MOWER MARKET, BY AUTONOMY, 2025?2032 (THOUSAND UNITS) 120
TABLE 70 LAWN MOWER MARKET, BY AUTONOMY, 2021?2024 (USD MILLION) 120
TABLE 71 LAWN MOWER MARKET, BY AUTONOMY, 2025?2032 (USD MILLION) 120
TABLE 72 AUTONOMOUS LAWN MOWER MARKET, BY REGION,
2021?2024 (THOUSAND UNITS) 121
TABLE 73 AUTONOMOUS LAWN MOWER MARKET, BY REGION,
2025?2032 (THOUSAND UNITS) 121
TABLE 74 AUTONOMOUS LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 121
TABLE 75 AUTONOMOUS LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 122
TABLE 76 NON-AUTONOMOUS LAWN MOWER MARKET, BY REGION,
2021?2024 (THOUSAND UNITS) 122
TABLE 77 NON-AUTONOMOUS LAWN MOWER MARKET, BY REGION,
2025?2032 (THOUSAND UNITS) 123
TABLE 78 NON-AUTONOMOUS LAWN MOWER MARKET, BY REGION,
2021?2024 (USD MILLION) 123
TABLE 79 NON-AUTONOMOUS LAWN MOWER MARKET, BY REGION,
2025?2032 (USD MILLION) 123
TABLE 80 LAWN MOWER MARKET, BY LAWN SIZE, 2021?2024 (THOUSAND UNITS) 126
TABLE 81 LAWN MOWER MARKET, BY LAWN SIZE, 2025?2032 (THOUSAND UNITS) 126
TABLE 82 LAWN MOWER MARKET, BY LAWN SIZE, 2021?2024 (USD MILLION) 127
TABLE 83 LAWN MOWER MARKET, BY LAWN SIZE, 2025?2032 (USD MILLION) 127
TABLE 84 SMALL LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 128
TABLE 85 SMALL LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 128
TABLE 86 SMALL LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 128
TABLE 87 SMALL LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 128
TABLE 88 MEDIUM LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 129
TABLE 89 MEDIUM LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 129
TABLE 90 MEDIUM LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 129
TABLE 91 MEDIUM LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 130
TABLE 92 LARGE LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 130
TABLE 93 LARGE LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 130
TABLE 94 LARGE LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 131
TABLE 95 LARGE LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 131
TABLE 96 LAWN MOWER MARKET, BY END USER, 2021?2024 (THOUSAND UNITS) 133
TABLE 97 LAWN MOWER MARKET, BY END USER, 2025?2032 (THOUSAND UNITS) 134
TABLE 98 LAWN MOWER MARKET, BY END USER, 2021?2024 (USD MILLION) 134
TABLE 99 LAWN MOWER MARKET, BY END USER, 2025?2032 (USD MILLION) 134
TABLE 100 RESIDENTIAL LAWN MOWER MARKET, BY REGION,
2021?2024 (THOUSAND UNITS) 135
TABLE 101 RESIDENTIAL LAWN MOWER MARKET, BY REGION,
2025?2032 (THOUSAND UNITS) 135
TABLE 102 RESIDENTIAL LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 135
TABLE 103 RESIDENTIAL LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 136
TABLE 104 COMMERCIAL LAWN MOWER MARKET, BY REGION,
2021?2024 (THOUSAND UNITS) 136
TABLE 105 COMMERCIAL LAWN MOWER MARKET, BY REGION,
2025?2032 (THOUSAND UNITS) 137
TABLE 106 COMMERCIAL LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 137
TABLE 107 COMMERCIAL LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 137
TABLE 108 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT,
2021?2024 (THOUSAND UNITS) 140
TABLE 109 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT,
2025?2032 (THOUSAND UNITS) 141
TABLE 110 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT,
2021?2024 (USD MILLION) 141
TABLE 111 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT,
2025?2032 (USD MILLION) 141
TABLE 112 ULTRASONIC SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 142
TABLE 113 ULTRASONIC SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 143
TABLE 114 ULTRASONIC SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 143
TABLE 115 ULTRASONIC SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 143
TABLE 116 LIFT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 144
TABLE 117 LIFT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 144
TABLE 118 LIFT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 144
TABLE 119 LIFT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 145
TABLE 120 TILT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 145
TABLE 121 TILT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 146
TABLE 122 TILT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 146
TABLE 123 TILT SENSORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 146
TABLE 124 BLADE MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 147
TABLE 125 BLADE MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 147
TABLE 126 BLADE MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 148
TABLE 127 BLADE MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 148
TABLE 128 WHEEL MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 148
TABLE 129 WHEEL MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 148
TABLE 130 WHEEL MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 149
TABLE 131 WHEEL MOTORS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 149
TABLE 132 MICROCONTROLLERS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 150
TABLE 133 MICROCONTROLLERS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 150
TABLE 134 MICROCONTROLLERS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 150
TABLE 135 MICROCONTROLLERS: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 151
TABLE 136 BATTERIES: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (THOUSAND UNITS) 151
TABLE 137 BATTERIES: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (THOUSAND UNITS) 152
TABLE 138 BATTERIES: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2021?2024 (USD MILLION) 152
TABLE 139 BATTERIES: ROBOTIC LAWN MOWER HARDWARE MARKET,
BY REGION, 2025?2032 (USD MILLION) 152
TABLE 140 ROBOTIC LAWN MOWER SOFTWARE MARKET, BY REGION,
2021?2024 (USD MILLION) 156
TABLE 141 ROBOTIC LAWN MOWER SOFTWARE MARKET, BY REGION,
2025?2032 (USD MILLION) 156
TABLE 142 LAWN MOWER MARKET, BY REGION, 2021?2024 (THOUSAND UNITS) 160
TABLE 143 LAWN MOWER MARKET, BY REGION, 2025?2032 (THOUSAND UNITS) 161
TABLE 144 LAWN MOWER MARKET, BY REGION, 2021?2024 (USD MILLION) 161
TABLE 145 LAWN MOWER MARKET, BY REGION, 2025?2032 (USD MILLION) 161
TABLE 146 ASIA OCEANIA: LAWN MOWER MARKET, BY COUNTRY,
2021?2024 (THOUSAND UNITS) 163
TABLE 147 ASIA OCEANIA: LAWN MOWER MARKET, BY COUNTRY,
2025?2032 (THOUSAND UNITS) 163
TABLE 148 ASIA OCEANIA: LAWN MOWER MARKET, BY COUNTRY, 2021?2024 (USD MILLION) 163
TABLE 149 ASIA OCEANIA: LAWN MOWER MARKET, BY COUNTRY, 2025?2032 (USD MILLION) 164
TABLE 150 CHINA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 167
TABLE 151 CHINA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 168
TABLE 152 CHINA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 168
TABLE 153 CHINA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 168
TABLE 154 INDIA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (UNITS) 169
TABLE 155 INDIA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (UNITS) 169
TABLE 156 INDIA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 169
TABLE 157 INDIA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 169
TABLE 158 JAPAN: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 170
TABLE 159 JAPAN: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 170
TABLE 160 JAPAN: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 171
TABLE 161 JAPAN: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 171
TABLE 162 SOUTH KOREA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 172
TABLE 163 SOUTH KOREA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 172
TABLE 164 SOUTH KOREA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 172
TABLE 165 SOUTH KOREA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 172
TABLE 166 AUSTRALIA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 173
TABLE 167 AUSTRALIA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 173
TABLE 168 AUSTRALIA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 173
TABLE 169 AUSTRALIA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 174
TABLE 170 NEW ZEALAND: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 174
TABLE 171 NEW ZEALAND: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 175
TABLE 172 NEW ZEALAND: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 175
TABLE 173 NEW ZEALAND: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 175
TABLE 174 EUROPE: LAWN MOWER MARKET, BY COUNTRY, 2021?2024 (THOUSAND UNITS) 177
TABLE 175 EUROPE: LAWN MOWER MARKET, BY COUNTRY, 2025?2032 (THOUSAND UNITS) 177
TABLE 176 EUROPE: LAWN MOWER MARKET, BY COUNTRY, 2021?2024 (USD MILLION) 177
TABLE 177 EUROPE: LAWN MOWER MARKET, BY COUNTRY, 2025?2032 (USD MILLION) 178
TABLE 178 GERMANY: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 183
TABLE 179 GERMANY: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 183
TABLE 180 GERMANY: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 183
TABLE 181 GERMANY: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 183
TABLE 182 FRANCE: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 184
TABLE 183 FRANCE: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 184
TABLE 184 FRANCE: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 184
TABLE 185 FRANCE: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 185
TABLE 186 UK: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 185
TABLE 187 UK: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 186
TABLE 188 UK: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 186
TABLE 189 UK: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 186
TABLE 190 ITALY: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 187
TABLE 191 ITALY: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 187
TABLE 192 ITALY: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 187
TABLE 193 ITALY: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 188
TABLE 194 SWEDEN: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 188
TABLE 195 SWEDEN: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 189
TABLE 196 SWEDEN: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 189
TABLE 197 SWEDEN: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 189
TABLE 198 RUSSIA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 190
TABLE 199 RUSSIA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 190
TABLE 200 RUSSIA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 190
TABLE 201 RUSSIA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 190
TABLE 202 SPAIN: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 191
TABLE 203 SPAIN: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 191
TABLE 204 SPAIN: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 192
TABLE 205 SPAIN: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 192
TABLE 206 REST OF EUROPE: LAWN MOWER MARKET, BY TYPE,
2021?2024 (THOUSAND UNITS) 192
TABLE 207 REST OF EUROPE: LAWN MOWER MARKET, BY TYPE,
2025?2032 (THOUSAND UNITS) 193
TABLE 208 REST OF EUROPE: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 193
TABLE 209 REST OF EUROPE: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 193
TABLE 210 AMERICAS: LAWN MOWER MARKET, BY COUNTRY,
2021?2024 (THOUSAND UNITS) 195
TABLE 211 AMERICAS: LAWN MOWER MARKET, BY COUNTRY,
2025?2032 (THOUSAND UNITS) 195
TABLE 212 AMERICAS: LAWN MOWER MARKET, BY COUNTRY, 2021?2024 (USD MILLION) 195
TABLE 213 AMERICAS: LAWN MOWER MARKET, BY COUNTRY, 2025?2032 (USD MILLION) 196
TABLE 214 US: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 199
TABLE 215 US: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 199
TABLE 216 US: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 200
TABLE 217 US: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 200
TABLE 218 CANADA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (THOUSAND UNITS) 201
TABLE 219 CANADA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (THOUSAND UNITS) 201
TABLE 220 CANADA: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 201
TABLE 221 CANADA: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 201
TABLE 222 MEXICO: LAWN MOWER MARKET, BY TYPE, 2021?2024 (UNITS) 202
TABLE 223 MEXICO: LAWN MOWER MARKET, BY TYPE, 2025?2032 (UNITS) 202
TABLE 224 MEXICO: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 202
TABLE 225 MEXICO: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 203
TABLE 226 BRAZIL: LAWN MOWER MARKET, BY TYPE, 2021?2024 (UNITS) 203
TABLE 227 BRAZIL: LAWN MOWER MARKET, BY TYPE, 2025?2032 (UNITS) 204
TABLE 228 BRAZIL: LAWN MOWER MARKET, BY TYPE, 2021?2024 (USD MILLION) 204
TABLE 229 BRAZIL: LAWN MOWER MARKET, BY TYPE, 2025?2032 (USD MILLION) 204
TABLE 230 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021?2025 205
TABLE 231 LAWN MOWER MARKET: DEGREE OF COMPETITION, 2024 208
TABLE 232 LAWN MOWER MANUFACTURERS: REGION FOOTPRINT 214
TABLE 233 LAWN MOWER MANUFACTURERS: END USER FOOTPRINT 215
TABLE 234 LAWN MOWER MANUFACTURERS: PROPULSION FOOTPRINT 216
TABLE 235 ELECTRIC LAWN MOWER MANUFACTURERS: REGION FOOTPRINT 220
TABLE 236 ELECTRIC LAWN MOWER MANUFACTURERS: AUTONOMY FOOTPRINT 221
TABLE 237 LAWN MOWER MARKET: PRODUCT LAUNCHES/DEVELOPMENTS, 2021?2025 224
TABLE 238 LAWN MOWER MARKET: DEALS, 2021?2025 227
TABLE 239 LAWN MOWER MARKET: OTHERS, 2021?2025 229
TABLE 240 DEERE & COMPANY: COMPANY OVERVIEW 231
TABLE 241 DEERE & COMPANY: PRODUCTS OFFERED 232
TABLE 242 DEERE & COMPANY: PRODUCT LAUNCHES/DEVELOPMENTS 234
TABLE 243 DEERE & COMPANY: DEALS 235
TABLE 244 DEERE & COMPANY: OTHERS 235
TABLE 245 HUSQVARNA GROUP: COMPANY OVERVIEW 237
TABLE 246 HUSQVARNA GROUP: PRODUCTS OFFERED 238
TABLE 247 HUSQVARNA GROUP: PRODUCT LAUNCHES/DEVELOPMENTS 239
TABLE 248 HUSQVARNA GROUP: DEALS 241
TABLE 249 STANLEY BLACK & DECKER, INC.: COMPANY OVERVIEW 244
TABLE 250 STANLEY BLACK & DECKER, INC.: PRODUCTS OFFERED 245
TABLE 251 STANLEY BLACK & DECKER, INC.: PRODUCT LAUNCHES/DEVELOPMENTS 247
TABLE 252 STANLEY BLACK & DECKER, INC.: DEALS 248
TABLE 253 STANLEY BLACK & DECKER, INC.: OTHERS 248
TABLE 254 KUBOTA CORPORATION: COMPANY OVERVIEW 250
TABLE 255 KUBOTA CORPORATION: PRODUCTS OFFERED 251
TABLE 256 KUBOTA CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS 253
TABLE 257 KUBOTA CORPORATION: DEALS 254
TABLE 258 KUBOTA CORPORATION: OTHERS 255
TABLE 259 THE TORO COMPANY: COMPANY OVERVIEW 256
TABLE 260 THE TORO COMPANY: PRODUCTS OFFERED 257
TABLE 261 THE TORO COMPANY: PRODUCT LAUNCHES/DEVELOPMENTS 261
TABLE 262 THE TORO COMPANY: DEALS 262
TABLE 263 THE TORO COMPANY: OTHERS 262
TABLE 264 HONDA MOTOR CO., LTD.: COMPANY OVERVIEW 264
TABLE 265 HONDA MOTOR CO., LTD.: PRODUCTS OFFERED 265
TABLE 266 HONDA MOTOR CO., LTD.: PRODUCT LAUNCHES/DEVELOPMENTS 266
TABLE 267 HONDA MOTOR CO., LTD.: DEALS 267
TABLE 268 HONDA MOTOR CO., LTD.: OTHERS 267
TABLE 269 YAMABIKO CORPORATION: COMPANY OVERVIEW 268
TABLE 270 YAMABIKO CORPORATION: PRODUCTS OFFERED 269
TABLE 271 YAMABIKO CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS 270
TABLE 272 YAMABIKO CORPORATION: DEALS 271
TABLE 273 ROBERT BOSCH GMBH: COMPANY OVERVIEW 272
TABLE 274 ROBERT BOSCH GMBH: PRODUCTS OFFERED 273
TABLE 275 ROBERT BOSCH GMBH: PRODUCT LAUNCHES/DEVELOPMENTS 274
TABLE 276 ROBERT BOSCH GMBH: DEALS 274
TABLE 277 STIHL INCORPORATED: COMPANY OVERVIEW 275
TABLE 278 STIHL INCORPORATED: PRODUCTS OFFERED 275
TABLE 279 STIHL INCORPORATED: PRODUCT LAUNCHES/DEVELOPMENTS 277
TABLE 280 STIHL INCORPORATED: DEALS 278
TABLE 281 STIHL INCORPORATED: OTHERS 278
TABLE 282 ARIENS CO: COMPANY OVERVIEW 279
TABLE 283 ARIENS CO: PRODUCTS OFFERED 279
TABLE 284 ARIENS CO: PRODUCT LAUNCHES/DEVELOPMENTS 282
TABLE 285 IROBOT CORPORATION: COMPANY OVERVIEW 283
TABLE 286 GREENWORKS NORTH AMERICA LLC: COMPANY OVERVIEW 284
TABLE 287 EGO POWER+: COMPANY OVERVIEW 285
TABLE 288 AMERICAN LAWN MOWER CO.: COMPANY OVERVIEW 286
TABLE 289 BRIGGS & STRATTON, LLC: COMPANY OVERVIEW 287
TABLE 290 BAD BOY MOWERS: COMPANY OVERVIEW 288
TABLE 291 LASTEC LLC: COMPANY OVERVIEW 289
TABLE 292 TEXTRON SPECIALIZED VEHICLES: COMPANY OVERVIEW 290
TABLE 293 AL-KO GER?TE GMBH: COMPANY OVERVIEW 291
TABLE 294 STIGA S.P.A: COMPANY OVERVIEW 292
TABLE 295 MAMIBOT MANUFACTURING USA INC.: COMPANY OVERVIEW 293
TABLE 296 ZUCCHETTI CENTRO SISTEMI S.P.A: COMPANY OVERVIEW 293
TABLE 297 TECHTRONIC INDUSTRIES CO. LTD.: COMPANY OVERVIEW 294
TABLE 298 GRAZE ROBOTICS: COMPANY OVERVIEW 295FIGURE 1 LAWN MOWER MARKET SEGMENTATION 28
FIGURE 2 RESEARCH DESIGN 32
FIGURE 3 RESEARCH DESIGN MODEL 33
FIGURE 4 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 36
FIGURE 5 BOTTOM-UP APPROACH 37
FIGURE 6 TOP-DOWN APPROACH 38
FIGURE 7 MARKET SIZE ESTIMATION NOTES 38
FIGURE 8 DATA TRIANGULATION 39
FIGURE 9 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDES 40
FIGURE 10 MARKET OUTLOOK 43
FIGURE 11 ASIA OCEANIA TO BE FASTEST-GROWING REGION DURING FORECAST PERIOD 44
FIGURE 12 WALK-BEHIND LAWN MOWERS TO BE LARGEST SEGMENT DURING
FORECAST PERIOD 45
FIGURE 13 ELECTRIC PROPULSION TO EXHIBIT FASTER GROWTH DURING FORECAST PERIOD 45
FIGURE 14 KEY MARKET PLAYERS 46
FIGURE 15 RISING ADOPTION OF AUTOMATION, IOT INTEGRATION, AND AI-BASED NAVIGATION TO DRIVE MARKET 47
FIGURE 16 RIDING LAWN MOWERS TO BE DOMINANT DURING FORECAST PERIOD 47
FIGURE 17 ICE TO BE LARGER THAN ELECTRIC DURING FORECAST PERIOD 48
FIGURE 18 NON-AUTONOMOUS TO ACQUIRE HIGHER SHARE DURING FORECAST PERIOD 48
FIGURE 19 COMMERCIAL SEGMENT TO SECURE LEADING POSITION DURING
FORECAST PERIOD 49
FIGURE 20 LARGE TO SURPASS OTHER SEGMENTS DURING FORECAST PERIOD 49
FIGURE 21 BLADE MOTORS TO RECORD FASTEST GROWTH DURING FORECAST PERIOD 50
FIGURE 22 EUROPE TO HOLD HIGHEST SHARE DURING FORECAST PERIOD 50
FIGURE 23 AMERICAS TO BE LARGEST MARKET FOR LAWN MOWERS IN 2025 51
FIGURE 24 LAWN MOWER MARKET DYNAMICS 52
FIGURE 25 KEY PLAYER VS. SMALL PLAYER OFFERINGS 59
FIGURE 26 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 64
FIGURE 27 SUPPLY CHAIN ANALYSIS 65
FIGURE 28 ECOSYSTEM ANALYSIS 66
FIGURE 29 ECOSYSTEM MAP 67
FIGURE 30 INVESTMENT AND FUNDING SCENARIO, 2021?2025 69
FIGURE 31 PATENT ANALYSIS 71
FIGURE 32 AVERAGE SELLING PRICE TREND IN ASIA OCEANIA, 2022?2024 (USD) 79
FIGURE 33 AVERAGE SELLING PRICE TREND IN EUROPE, 2022?2024 (USD) 80
FIGURE 34 AVERAGE SELLING PRICE TREND IN AMERICAS, 2022?2024 (USD) 80
FIGURE 35 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY PROPULSION 88
FIGURE 36 KEY BUYING CRITERIA, BY PROPULSION 89
FIGURE 37 TOTAL COST OF OWNERSHIP FOR WALK-BEHIND LAWN MOWERS 93
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FIGURE 38 EMISSIONS FROM ICE VS. ELECTRIC LAWN MOWERS 95
FIGURE 39 GASOLINE/LP VS. DIESEL LAWN MOWERS 97
FIGURE 40 ELECTRIFICATION IN LAWN MOWERS BY KEY PLAYERS 98
FIGURE 41 LAWN MOWER MARKET, BY TYPE, 2025 VS. 2032 (USD MILLION) 105
FIGURE 42 LAWN MOWER MARKET, BY PROPULSION, 2025 VS. 2032 (USD MILLION) 113
FIGURE 43 LAWN MOWER MARKET, BY AUTONOMY, 2025 VS. 2032 (USD MILLION) 119
FIGURE 44 LAWN MOWER MARKET, BY LAWN SIZE, 2025 VS. 2032 (USD MILLION) 126
FIGURE 45 LAWN MOWER MARKET, BY END USER, 2025 VS. 2032 (USD MILLION) 133
FIGURE 46 ROBOTIC LAWN MOWER HARDWARE MARKET, BY COMPONENT,
2025 VS. 2032 (USD MILLION) 140
FIGURE 47 ROBOTIC LAWN MOWER SOFTWARE MARKET, BY REGION,
2025 VS. 2032 (USD MILLION) 155
FIGURE 48 LAWN MOWER MARKET, BY REGION, 2025 VS. 2032 (USD MILLION) 160
FIGURE 49 ASIA OCEANIA: LAWN MOWER MARKET SNAPSHOT 162
FIGURE 50 ASIA OCEANIA: REAL GDP GROWTH RATE, BY COUNTRY, 2024?2026 165
FIGURE 51 ASIA OCEANIA: GDP PER CAPITA, BY COUNTRY, 2024?2026 165
FIGURE 52 ASIA OCEANIA: INFLATION RATE AVERAGE CONSUMER PRICES,
BY COUNTRY, 2024?2026 166
FIGURE 53 ASIA OCEANIA: MANUFACTURING INDUSTRY CONTRIBUTION TO GDP,
BY COUNTRY, 2024 166
FIGURE 54 EUROPE: LAWN MOWER MARKET SNAPSHOT 176
FIGURE 55 EUROPE: REAL GDP GROWTH RATE, BY COUNTRY, 2024?2026 179
FIGURE 56 EUROPE: GDP PER CAPITA, BY COUNTRY, 2024?2026 180
FIGURE 57 EUROPE: INFLATION RATE AVERAGE CONSUMER PRICES,
BY COUNTRY, 2024?2026 180
FIGURE 58 EUROPE: MANUFACTURING INDUSTRY CONTRIBUTION TO GDP, BY COUNTRY, 2024 181
FIGURE 59 AMERICAS: LAWN MOWER MARKET SNAPSHOT 194
FIGURE 60 AMERICAS: REAL GDP GROWTH RATE, BY COUNTRY, 2024?2026 197
FIGURE 61 AMERICAS: GDP PER CAPITA, BY COUNTRY, 2024?2026 197
FIGURE 62 AMERICAS: INFLATION RATE AVERAGE CONSUMER PRICES,
BY COUNTRY, 2023?2026 198
FIGURE 63 AMERICAS: MANUFACTURING INDUSTRY’S CONTRIBUTION TO GDP,
BY COUNTRY, 2024 (USD TRILLION) 198
FIGURE 64 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2024 209
FIGURE 65 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2020?2024 211
FIGURE 66 COMPANY EVALUATION MATRIX (LAWN MOWER MANUFACTURERS), 2024 212
FIGURE 67 LAWN MOWER MANUFACTURERS: COMPANY FOOTPRINT 213
FIGURE 68 COMPANY EVALUATION MATRIX (ELECTRIC LAWN MOWER
MANUFACTURERS), 2024 218
FIGURE 69 ELECTRIC LAWN MOWER MANUFACTURERS: COMPANY FOOTPRINT 219
FIGURE 70 COMPANY VALUATION (USD BILLION) 222
FIGURE 71 FINANCIAL METRICS (EV/EBIDTA) 222
FIGURE 72 BRAND/PRODUCT COMPARISON 223
FIGURE 73 DEERE & COMPANY: COMPANY SNAPSHOT 232
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FIGURE 74 HUSQVARNA GROUP: COMPANY SNAPSHOT 238
FIGURE 75 STANLEY BLACK & DECKER, INC.: COMPANY SNAPSHOT 245
FIGURE 76 KUBOTA CORPORATION: COMPANY SNAPSHOT 251
FIGURE 77 THE TORO COMPANY: COMPANY SNAPSHOT 257
FIGURE 78 HONDA MOTOR CO., LTD.: COMPANY SNAPSHOT 265
FIGURE 79 YAMABIKO CORPORATION: COMPANY SNAPSHOT 269
FIGURE 80 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 273