デジタルマーケティング支出の世界市場 2023-2027Global Digital Marketing Spending Market 2023-2027 デジタルマーケティング支出の世界市場 2023-2027 Technavioは、デジタルマーケティング支出市場をモニターしており、2022年から2027年の間に3232億9000万ドル、予測期間中のCAGRは8.71%で加速して成長すると予... もっと見る
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サマリーデジタルマーケティング支出の世界市場 2023-2027Technavioは、デジタルマーケティング支出市場をモニターしており、2022年から2027年の間に3232億9000万ドル、予測期間中のCAGRは8.71%で加速して成長すると予測しています。当レポートでは、デジタルマーケティング支出市場について、全体的な分析、市場規模と予測、トレンド、成長促進要因、課題、さらに約25のベンダーをカバーするベンダー分析などを掲載しています。 現在の市場シナリオ、最新のトレンドとドライバー、市場全体の環境に関する最新の分析を提供しています。市場は、複数の部門にわたるデジタル変革、信頼性の向上、デジタルマーケティングソフトウェアの普及の拡大が牽引しています。 Technavioのデジタルマーケティング支出市場は以下のように区分されます: タイプ別 - 検索広告 - ディスプレイ広告 - ソーシャルメディア - メールマーケティング - その他 ジオグラフィー別 - APAC - 北アメリカ - ヨーロッパ - 中近東・アフリカ - 南米 本調査では、広告交換プラットフォームの増加が、今後数年間のデジタルマーケティング支出市場の成長を促進する主要な理由の1つであることを明らかにしています。また、ソーシャルメディアの利用増加や動画RTBの成長も、市場の大きな需要につながると考えられます。 Technavioは、複数のソースからのデータを主要パラメータの分析によって調査、合成、要約する方法で、市場の詳細な画像を提示します。デジタルマーケティング支出市場に関する弊社のレポートは、以下の分野をカバーしています: - デジタルマーケティング支出市場のサイジング - デジタルマーケティング支出市場予測 - デジタルマーケティング支出市場の業界分析 Technavioの強固なベンダー分析は、クライアントが市場での地位を向上させることを目的としており、これに沿って、本レポートでは、Alphabet Inc.、AppLovin Corp.、Coalition Technologies LLC、Dentsu Group Inc、Disruptive Advertising Inc.、Effective Spend、Ignite Visibility LLC、L7 Creative、Meta Platforms Inc.、Microsoft Corp.、Omnicom Group Inc.、Oracle Corp.、Perfect Search Media、Power Digital Marketing、Silverback Strategies Inc、Thrive Internet Marketing Agency、Twitter Inc、Verizon Communications Inc、WebFXおよびInMobi Pte.Ltd.の6社です。また、デジタルマーケティング支出市場分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が戦略を立て、今後訪れるすべての成長機会を活用するのに役立つものです。 本調査は、業界の主要参加者からのインプットを含む一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/digital-marketing-spending-market-industry-analysis をご覧ください。 Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析によって、複数のソースからのデータを調査、合成、要約する方法で、市場の詳細な画像を提示します。また、業界の主要なインフルエンサーを特定することで、様々な市場の様相を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた詳細なベンダー選択方法と分析を提供します。 目次• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market by Geography o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type o Exhibit 07: Executive Summary - Chart on Incremental Growth o Exhibit 08: Executive Summary - Data Table on Incremental Growth o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 10: Parent market o Exhibit 11: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 12: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 13: Market segments o 3.3 Market size 2022 o 3.4 Market outlook: Forecast for 2022-2027 o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion) o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion) o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%) o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) • 4 Historic Market Size o 4.1 Global digital marketing spending market 2017 - 2021 o Exhibit 18: Historic Market Size - Data Table on Global digital marketing spending market 2017 - 2021 ($ billion) o 4.2 Component Segment Analysis 2017 - 2021 o Exhibit 19: Historic Market Size - Component Segment 2017 - 2021 ($ billion) o 4.3 Type Segment Analysis 2017 - 2021 o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion) o 4.4 Geography Segment Analysis 2017 - 2021 o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion) o 4.5 Country Segment Analysis 2017 - 2021 o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion) • 5 Five Forces Analysis o 5.1 Five forces summary o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027 o 5.2 Bargaining power of buyers o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 o 5.3 Bargaining power of suppliers o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 o 5.4 Threat of new entrants o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027 o 5.5 Threat of substitutes o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027 o 5.6 Threat of rivalry o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027 o 5.7 Market condition o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027 • 6 Market Segmentation by Platform o 6.1 Market segments o Exhibit 30: Chart on Platform - Market share 2022-2027 (%) o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%) o 6.2 Comparison by Platform o Exhibit 32: Chart on Comparison by Platform o Exhibit 33: Data Table on Comparison by Platform o 6.3 Mobile devices - Market size and forecast 2022-2027 o Exhibit 34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion) o Exhibit 35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion) o Exhibit 36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%) o Exhibit 37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%) o 6.4 Desktops - Market size and forecast 2022-2027 o Exhibit 38: Chart on Desktops - Market size and forecast 2022-2027 ($ billion) o Exhibit 39: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion) o Exhibit 40: Chart on Desktops - Year-over-year growth 2022-2027 (%) o Exhibit 41: Data Table on Desktops - Year-over-year growth 2022-2027 (%) o 6.5 Market opportunity by Platform o Exhibit 42: Market opportunity by Platform ($ billion) • 7 Market Segmentation by Type o 7.1 Market segments o Exhibit 43: Chart on Type - Market share 2022-2027 (%) o Exhibit 44: Data Table on Type - Market share 2022-2027 (%) o 7.2 Comparison by Type o Exhibit 45: Chart on Comparison by Type o Exhibit 46: Data Table on Comparison by Type o 7.3 Search ads - Market size and forecast 2022-2027 o Exhibit 47: Chart on Search ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 48: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 49: Chart on Search ads - Year-over-year growth 2022-2027 (%) o Exhibit 50: Data Table on Search ads - Year-over-year growth 2022-2027 (%) o 7.4 Display ads - Market size and forecast 2022-2027 o Exhibit 51: Chart on Display ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 52: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 53: Chart on Display ads - Year-over-year growth 2022-2027 (%) o Exhibit 54: Data Table on Display ads - Year-over-year growth 2022-2027 (%) o 7.5 Social media - Market size and forecast 2022-2027 o Exhibit 55: Chart on Social media - Market size and forecast 2022-2027 ($ billion) o Exhibit 56: Data Table on Social media - Market size and forecast 2022-2027 ($ billion) o Exhibit 57: Chart on Social media - Year-over-year growth 2022-2027 (%) o Exhibit 58: Data Table on Social media - Year-over-year growth 2022-2027 (%) o 7.6 E-mail marketing - Market size and forecast 2022-2027 o Exhibit 59: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion) o Exhibit 60: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion) o Exhibit 61: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%) o Exhibit 62: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%) o 7.7 Others - Market size and forecast 2022-2027 o Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion) o Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion) o Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%) o Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%) o 7.8 Market opportunity by Type o Exhibit 67: Market opportunity by Type ($ billion) • 8 Customer Landscape o 8.1 Customer landscape overview o Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 9 Geographic Landscape o 9.1 Geographic segmentation o Exhibit 69: Chart on Market share by geography 2022-2027 (%) o Exhibit 70: Data Table on Market share by geography 2022-2027 (%) o 9.2 Geographic comparison o Exhibit 71: Chart on Geographic comparison o Exhibit 72: Data Table on Geographic comparison o 9.3 APAC - Market size and forecast 2022-2027 o Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion) o Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion) o Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%) o Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%) o 9.4 North America - Market size and forecast 2022-2027 o Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion) o Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion) o Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%) o Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%) o 9.5 Europe - Market size and forecast 2022-2027 o Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion) o Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion) o Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%) o Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%) o 9.6 Middle East and Africa - Market size and forecast 2022-2027 o Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) o Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) o Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) o Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) o 9.7 South America - Market size and forecast 2022-2027 o Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ billion) o Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ billion) o Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%) o Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%) o 9.8 US - Market size and forecast 2022-2027 o Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion) o Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion) o Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%) o Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%) o 9.9 China - Market size and forecast 2022-2027 o Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion) o Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion) o Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%) o Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%) o 9.10 UK - Market size and forecast 2022-2027 o Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion) o Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion) o Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%) o Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%) o 9.11 Japan - Market size and forecast 2022-2027 o Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion) o Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion) o Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%) o Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%) o 9.12 Germany - Market size and forecast 2022-2027 o Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion) o Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion) o Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%) o Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%) o 9.13 Market opportunity by geography o Exhibit 113: Market opportunity by geography ($ billion) • 10 Drivers, Challenges, and Trends o 10.1 Market drivers o 10.2 Market challenges o 10.3 Impact of drivers and challenges o Exhibit 114: Impact of drivers and challenges in 2022 and 2027 o 10.4 Market trends • 11 Vendor Landscape o 11.1 Overview o 11.2 Vendor landscape o Exhibit 115: Overview on Criticality of inputs and Factors of differentiation o 11.3 Landscape disruption o Exhibit 116: Overview on factors of disruption o 11.4 Industry risks o Exhibit 117: Impact of key risks on business • 12 Vendor Analysis o 12.1 Vendors covered o Exhibit 118: Vendors covered o 12.2 Market positioning of vendors o Exhibit 119: Matrix on vendor position and classification o 12.3 Alphabet Inc. o Exhibit 120: Alphabet Inc. - Overview o Exhibit 121: Alphabet Inc. - Business segments o Exhibit 122: Alphabet Inc. - Key news o Exhibit 123: Alphabet Inc. - Key offerings o Exhibit 124: Alphabet Inc. - Segment focus o 12.4 Coalition Technologies LLC o Exhibit 125: Coalition Technologies LLC - Overview o Exhibit 126: Coalition Technologies LLC - Product / Service o Exhibit 127: Coalition Technologies LLC - Key offerings o 12.5 Dentsu Group Inc. o Exhibit 128: Dentsu Group Inc. - Overview o Exhibit 129: Dentsu Group Inc. - Business segments o Exhibit 130: Dentsu Group Inc. - Key offerings o Exhibit 131: Dentsu Group Inc. - Segment focus o 12.6 Disruptive Advertising Inc. o Exhibit 132: Disruptive Advertising Inc. - Overview o Exhibit 133: Disruptive Advertising Inc. - Product / Service o Exhibit 134: Disruptive Advertising Inc. - Key offerings o 12.7 Effective Spend o Exhibit 135: Effective Spend - Overview o Exhibit 136: Effective Spend - Product / Service o Exhibit 137: Effective Spend - Key offerings o 12.8 Ignite Visibility LLC o Exhibit 138: Ignite Visibility LLC - Overview o Exhibit 139: Ignite Visibility LLC - Product / Service o Exhibit 140: Ignite Visibility LLC - Key offerings o 12.9 L7 Creative o Exhibit 141: L7 Creative - Overview o Exhibit 142: L7 Creative - Product / Service o Exhibit 143: L7 Creative - Key offerings o 12.10 Meta Platforms Inc. o Exhibit 144: Meta Platforms Inc. - Overview o Exhibit 145: Meta Platforms Inc. - Business segments o Exhibit 146: Meta Platforms Inc. - Key offerings o Exhibit 147: Meta Platforms Inc. - Segment focus o 12.11 Microsoft Corp. o Exhibit 148: Microsoft Corp. - Overview o Exhibit 149: Microsoft Corp. - Business segments o Exhibit 150: Microsoft Corp. - Key news o Exhibit 151: Microsoft Corp. - Key offerings o Exhibit 152: Microsoft Corp. - Segment focus o 12.12 Omnicom Group Inc. o Exhibit 153: Omnicom Group Inc. - Overview o Exhibit 154: Omnicom Group Inc. - Business segments o Exhibit 155: Omnicom Group Inc. - Key news o Exhibit 156: Omnicom Group Inc. - Key offerings o Exhibit 157: Omnicom Group Inc. - Segment focus o 12.13 Perfect Search Media o Exhibit 158: Perfect Search Media - Overview o Exhibit 159: Perfect Search Media - Product / Service o Exhibit 160: Perfect Search Media - Key offerings o 12.14 Power Digital Marketing o Exhibit 161: Power Digital Marketing - Overview o Exhibit 162: Power Digital Marketing - Product / Service o Exhibit 163: Power Digital Marketing - Key offerings o 12.15 Silverback Strategies Inc. o Exhibit 164: Silverback Strategies Inc. - Overview o Exhibit 165: Silverback Strategies Inc. - Product / Service o Exhibit 166: Silverback Strategies Inc. - Key offerings o 12.16 Thrive Internet Marketing Agency o Exhibit 167: Thrive Internet Marketing Agency - Overview o Exhibit 168: Thrive Internet Marketing Agency - Product / Service o Exhibit 169: Thrive Internet Marketing Agency - Key offerings o 12.17 Twitter Inc. o Exhibit 170: Twitter Inc. - Overview o Exhibit 171: Twitter Inc. - Product / Service o Exhibit 172: Twitter Inc. - Key offerings • 13 Appendix o 13.1 Scope of the report o 13.2 Inclusions and exclusions checklist o Exhibit 173: Inclusions checklist o Exhibit 174: Exclusions checklist o 13.3 Currency conversion rates for US$ o Exhibit 175: Currency conversion rates for US$ o 13.4 Research methodology o Exhibit 176: Research methodology o Exhibit 177: Validation techniques employed for market sizing o Exhibit 178: Information sources o 13.5 List of abbreviations o Exhibit 179: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Platform Exhibits6: Executive Summary - Chart on Market Segmentation by Type Exhibits7: Executive Summary - Chart on Incremental Growth Exhibits8: Executive Summary - Data Table on Incremental Growth Exhibits9: Executive Summary - Chart on Vendor Market Positioning Exhibits10: Parent market Exhibits11: Market Characteristics Exhibits12: Offerings of vendors included in the market definition Exhibits13: Market segments Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion) Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion) Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%) Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) Exhibits18: Historic Market Size - Data Table on Global digital marketing spending market 2017 - 2021 ($ billion) Exhibits19: Historic Market Size - Component Segment 2017 - 2021 ($ billion) Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion) Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion) Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion) Exhibits23: Five forces analysis - Comparison between 2022 and 2027 Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027 Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027 Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027 Exhibits29: Chart on Market condition - Five forces 2022 and 2027 Exhibits30: Chart on Platform - Market share 2022-2027 (%) Exhibits31: Data Table on Platform - Market share 2022-2027 (%) Exhibits32: Chart on Comparison by Platform Exhibits33: Data Table on Comparison by Platform Exhibits34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion) Exhibits35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion) Exhibits36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%) Exhibits37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%) Exhibits38: Chart on Desktops - Market size and forecast 2022-2027 ($ billion) Exhibits39: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion) Exhibits40: Chart on Desktops - Year-over-year growth 2022-2027 (%) Exhibits41: Data Table on Desktops - Year-over-year growth 2022-2027 (%) Exhibits42: Market opportunity by Platform ($ billion) Exhibits43: Chart on Type - Market share 2022-2027 (%) Exhibits44: Data Table on Type - Market share 2022-2027 (%) Exhibits45: Chart on Comparison by Type Exhibits46: Data Table on Comparison by Type Exhibits47: Chart on Search ads - Market size and forecast 2022-2027 ($ billion) Exhibits48: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion) Exhibits49: Chart on Search ads - Year-over-year growth 2022-2027 (%) Exhibits50: Data Table on Search ads - Year-over-year growth 2022-2027 (%) Exhibits51: Chart on Display ads - Market size and forecast 2022-2027 ($ billion) Exhibits52: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion) Exhibits53: Chart on Display ads - Year-over-year growth 2022-2027 (%) Exhibits54: Data Table on Display ads - Year-over-year growth 2022-2027 (%) Exhibits55: Chart on Social media - Market size and forecast 2022-2027 ($ billion) Exhibits56: Data Table on Social media - Market size and forecast 2022-2027 ($ billion) Exhibits57: Chart on Social media - Year-over-year growth 2022-2027 (%) Exhibits58: Data Table on Social media - Year-over-year growth 2022-2027 (%) Exhibits59: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion) Exhibits60: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion) Exhibits61: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%) Exhibits62: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%) Exhibits63: Chart on Others - Market size and forecast 2022-2027 ($ billion) Exhibits64: Data Table on Others - Market size and forecast 2022-2027 ($ billion) Exhibits65: Chart on Others - Year-over-year growth 2022-2027 (%) Exhibits66: Data Table on Others - Year-over-year growth 2022-2027 (%) Exhibits67: Market opportunity by Type ($ billion) Exhibits68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits69: Chart on Market share by geography 2022-2027 (%) Exhibits70: Data Table on Market share by geography 2022-2027 (%) Exhibits71: Chart on Geographic comparison Exhibits72: Data Table on Geographic comparison Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ billion) Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion) Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%) Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%) Exhibits77: Chart on North America - Market size and forecast 2022-2027 ($ billion) Exhibits78: Data Table on North America - Market size and forecast 2022-2027 ($ billion) Exhibits79: Chart on North America - Year-over-year growth 2022-2027 (%) Exhibits80: Data Table on North America - Year-over-year growth 2022-2027 (%) Exhibits81: Chart on Europe - Market size and forecast 2022-2027 ($ billion) Exhibits82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion) Exhibits83: Chart on Europe - Year-over-year growth 2022-2027 (%) Exhibits84: Data Table on Europe - Year-over-year growth 2022-2027 (%) Exhibits85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) Exhibits86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) Exhibits87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits89: Chart on South America - Market size and forecast 2022-2027 ($ billion) Exhibits90: Data Table on South America - Market size and forecast 2022-2027 ($ billion) Exhibits91: Chart on South America - Year-over-year growth 2022-2027 (%) Exhibits92: Data Table on South America - Year-over-year growth 2022-2027 (%) Exhibits93: Chart on US - Market size and forecast 2022-2027 ($ billion) Exhibits94: Data Table on US - Market size and forecast 2022-2027 ($ billion) Exhibits95: Chart on US - Year-over-year growth 2022-2027 (%) Exhibits96: Data Table on US - Year-over-year growth 2022-2027 (%) Exhibits97: Chart on China - Market size and forecast 2022-2027 ($ billion) Exhibits98: Data Table on China - Market size and forecast 2022-2027 ($ billion) Exhibits99: Chart on China - Year-over-year growth 2022-2027 (%) Exhibits100: Data Table on China - Year-over-year growth 2022-2027 (%) Exhibits101: Chart on UK - Market size and forecast 2022-2027 ($ billion) Exhibits102: Data Table on UK - Market size and forecast 2022-2027 ($ billion) Exhibits103: Chart on UK - Year-over-year growth 2022-2027 (%) Exhibits104: Data Table on UK - Year-over-year growth 2022-2027 (%) Exhibits105: Chart on Japan - Market size and forecast 2022-2027 ($ billion) Exhibits106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion) Exhibits107: Chart on Japan - Year-over-year growth 2022-2027 (%) Exhibits108: Data Table on Japan - Year-over-year growth 2022-2027 (%) Exhibits109: Chart on Germany - Market size and forecast 2022-2027 ($ billion) Exhibits110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion) Exhibits111: Chart on Germany - Year-over-year growth 2022-2027 (%) Exhibits112: Data Table on Germany - Year-over-year growth 2022-2027 (%) Exhibits113: Market opportunity by geography ($ billion) Exhibits114: Impact of drivers and challenges in 2022 and 2027 Exhibits115: Overview on Criticality of inputs and Factors of differentiation Exhibits116: Overview on factors of disruption Exhibits117: Impact of key risks on business Exhibits118: Vendors covered Exhibits119: Matrix on vendor position and classification Exhibits120: Alphabet Inc. - Overview Exhibits121: Alphabet Inc. - Business segments Exhibits122: Alphabet Inc. - Key news Exhibits123: Alphabet Inc. - Key offerings Exhibits124: Alphabet Inc. - Segment focus Exhibits125: Coalition Technologies LLC - Overview Exhibits126: Coalition Technologies LLC - Product / Service Exhibits127: Coalition Technologies LLC - Key offerings Exhibits128: Dentsu Group Inc. - Overview Exhibits129: Dentsu Group Inc. - Business segments Exhibits130: Dentsu Group Inc. - Key offerings Exhibits131: Dentsu Group Inc. - Segment focus Exhibits132: Disruptive Advertising Inc. - Overview Exhibits133: Disruptive Advertising Inc. - Product / Service Exhibits134: Disruptive Advertising Inc. - Key offerings Exhibits135: Effective Spend - Overview Exhibits136: Effective Spend - Product / Service Exhibits137: Effective Spend - Key offerings Exhibits138: Ignite Visibility LLC - Overview Exhibits139: Ignite Visibility LLC - Product / Service Exhibits140: Ignite Visibility LLC - Key offerings Exhibits141: L7 Creative - Overview Exhibits142: L7 Creative - Product / Service Exhibits143: L7 Creative - Key offerings Exhibits144: Meta Platforms Inc. - Overview Exhibits145: Meta Platforms Inc. - Business segments Exhibits146: Meta Platforms Inc. - Key offerings Exhibits147: Meta Platforms Inc. - Segment focus Exhibits148: Microsoft Corp. - Overview Exhibits149: Microsoft Corp. - Business segments Exhibits150: Microsoft Corp. - Key news Exhibits151: Microsoft Corp. - Key offerings Exhibits152: Microsoft Corp. - Segment focus Exhibits153: Omnicom Group Inc. - Overview Exhibits154: Omnicom Group Inc. - Business segments Exhibits155: Omnicom Group Inc. - Key news Exhibits156: Omnicom Group Inc. - Key offerings Exhibits157: Omnicom Group Inc. - Segment focus Exhibits158: Perfect Search Media - Overview Exhibits159: Perfect Search Media - Product / Service Exhibits160: Perfect Search Media - Key offerings Exhibits161: Power Digital Marketing - Overview Exhibits162: Power Digital Marketing - Product / Service Exhibits163: Power Digital Marketing - Key offerings Exhibits164: Silverback Strategies Inc. - Overview Exhibits165: Silverback Strategies Inc. - Product / Service Exhibits166: Silverback Strategies Inc. - Key offerings Exhibits167: Thrive Internet Marketing Agency - Overview Exhibits168: Thrive Internet Marketing Agency - Product / Service Exhibits169: Thrive Internet Marketing Agency - Key offerings Exhibits170: Twitter Inc. - Overview Exhibits171: Twitter Inc. - Product / Service Exhibits172: Twitter Inc. - Key offerings Exhibits173: Inclusions checklist Exhibits174: Exclusions checklist Exhibits175: Currency conversion rates for US$ Exhibits176: Research methodology Exhibits177: Validation techniques employed for market sizing Exhibits178: Information sources Exhibits179: List of abbreviations
SummaryGlobal Digital Marketing Spending Market 2023-2027 Table of Contents• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market by Geography o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type o Exhibit 07: Executive Summary - Chart on Incremental Growth o Exhibit 08: Executive Summary - Data Table on Incremental Growth o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 10: Parent market o Exhibit 11: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 12: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 13: Market segments o 3.3 Market size 2022 o 3.4 Market outlook: Forecast for 2022-2027 o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion) o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion) o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%) o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) • 4 Historic Market Size o 4.1 Global digital marketing spending market 2017 - 2021 o Exhibit 18: Historic Market Size - Data Table on Global digital marketing spending market 2017 - 2021 ($ billion) o 4.2 Component Segment Analysis 2017 - 2021 o Exhibit 19: Historic Market Size - Component Segment 2017 - 2021 ($ billion) o 4.3 Type Segment Analysis 2017 - 2021 o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion) o 4.4 Geography Segment Analysis 2017 - 2021 o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion) o 4.5 Country Segment Analysis 2017 - 2021 o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion) • 5 Five Forces Analysis o 5.1 Five forces summary o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027 o 5.2 Bargaining power of buyers o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 o 5.3 Bargaining power of suppliers o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 o 5.4 Threat of new entrants o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027 o 5.5 Threat of substitutes o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027 o 5.6 Threat of rivalry o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027 o 5.7 Market condition o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027 • 6 Market Segmentation by Platform o 6.1 Market segments o Exhibit 30: Chart on Platform - Market share 2022-2027 (%) o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%) o 6.2 Comparison by Platform o Exhibit 32: Chart on Comparison by Platform o Exhibit 33: Data Table on Comparison by Platform o 6.3 Mobile devices - Market size and forecast 2022-2027 o Exhibit 34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion) o Exhibit 35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion) o Exhibit 36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%) o Exhibit 37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%) o 6.4 Desktops - Market size and forecast 2022-2027 o Exhibit 38: Chart on Desktops - Market size and forecast 2022-2027 ($ billion) o Exhibit 39: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion) o Exhibit 40: Chart on Desktops - Year-over-year growth 2022-2027 (%) o Exhibit 41: Data Table on Desktops - Year-over-year growth 2022-2027 (%) o 6.5 Market opportunity by Platform o Exhibit 42: Market opportunity by Platform ($ billion) • 7 Market Segmentation by Type o 7.1 Market segments o Exhibit 43: Chart on Type - Market share 2022-2027 (%) o Exhibit 44: Data Table on Type - Market share 2022-2027 (%) o 7.2 Comparison by Type o Exhibit 45: Chart on Comparison by Type o Exhibit 46: Data Table on Comparison by Type o 7.3 Search ads - Market size and forecast 2022-2027 o Exhibit 47: Chart on Search ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 48: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 49: Chart on Search ads - Year-over-year growth 2022-2027 (%) o Exhibit 50: Data Table on Search ads - Year-over-year growth 2022-2027 (%) o 7.4 Display ads - Market size and forecast 2022-2027 o Exhibit 51: Chart on Display ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 52: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion) o Exhibit 53: Chart on Display ads - Year-over-year growth 2022-2027 (%) o Exhibit 54: Data Table on Display ads - Year-over-year growth 2022-2027 (%) o 7.5 Social media - Market size and forecast 2022-2027 o Exhibit 55: Chart on Social media - Market size and forecast 2022-2027 ($ billion) o Exhibit 56: Data Table on Social media - Market size and forecast 2022-2027 ($ billion) o Exhibit 57: Chart on Social media - Year-over-year growth 2022-2027 (%) o Exhibit 58: Data Table on Social media - Year-over-year growth 2022-2027 (%) o 7.6 E-mail marketing - Market size and forecast 2022-2027 o Exhibit 59: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion) o Exhibit 60: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion) o Exhibit 61: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%) o Exhibit 62: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%) o 7.7 Others - Market size and forecast 2022-2027 o Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion) o Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion) o Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%) o Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%) o 7.8 Market opportunity by Type o Exhibit 67: Market opportunity by Type ($ billion) • 8 Customer Landscape o 8.1 Customer landscape overview o Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 9 Geographic Landscape o 9.1 Geographic segmentation o Exhibit 69: Chart on Market share by geography 2022-2027 (%) o Exhibit 70: Data Table on Market share by geography 2022-2027 (%) o 9.2 Geographic comparison o Exhibit 71: Chart on Geographic comparison o Exhibit 72: Data Table on Geographic comparison o 9.3 APAC - Market size and forecast 2022-2027 o Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion) o Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion) o Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%) o Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%) o 9.4 North America - Market size and forecast 2022-2027 o Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion) o Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion) o Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%) o Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%) o 9.5 Europe - Market size and forecast 2022-2027 o Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion) o Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion) o Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%) o Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%) o 9.6 Middle East and Africa - Market size and forecast 2022-2027 o Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) o Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) o Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) o Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) o 9.7 South America - Market size and forecast 2022-2027 o Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ billion) o Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ billion) o Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%) o Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%) o 9.8 US - Market size and forecast 2022-2027 o Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion) o Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion) o Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%) o Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%) o 9.9 China - Market size and forecast 2022-2027 o Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion) o Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion) o Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%) o Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%) o 9.10 UK - Market size and forecast 2022-2027 o Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion) o Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion) o Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%) o Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%) o 9.11 Japan - Market size and forecast 2022-2027 o Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion) o Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion) o Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%) o Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%) o 9.12 Germany - Market size and forecast 2022-2027 o Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion) o Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion) o Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%) o Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%) o 9.13 Market opportunity by geography o Exhibit 113: Market opportunity by geography ($ billion) • 10 Drivers, Challenges, and Trends o 10.1 Market drivers o 10.2 Market challenges o 10.3 Impact of drivers and challenges o Exhibit 114: Impact of drivers and challenges in 2022 and 2027 o 10.4 Market trends • 11 Vendor Landscape o 11.1 Overview o 11.2 Vendor landscape o Exhibit 115: Overview on Criticality of inputs and Factors of differentiation o 11.3 Landscape disruption o Exhibit 116: Overview on factors of disruption o 11.4 Industry risks o Exhibit 117: Impact of key risks on business • 12 Vendor Analysis o 12.1 Vendors covered o Exhibit 118: Vendors covered o 12.2 Market positioning of vendors o Exhibit 119: Matrix on vendor position and classification o 12.3 Alphabet Inc. o Exhibit 120: Alphabet Inc. - Overview o Exhibit 121: Alphabet Inc. - Business segments o Exhibit 122: Alphabet Inc. - Key news o Exhibit 123: Alphabet Inc. - Key offerings o Exhibit 124: Alphabet Inc. - Segment focus o 12.4 Coalition Technologies LLC o Exhibit 125: Coalition Technologies LLC - Overview o Exhibit 126: Coalition Technologies LLC - Product / Service o Exhibit 127: Coalition Technologies LLC - Key offerings o 12.5 Dentsu Group Inc. o Exhibit 128: Dentsu Group Inc. - Overview o Exhibit 129: Dentsu Group Inc. - Business segments o Exhibit 130: Dentsu Group Inc. - Key offerings o Exhibit 131: Dentsu Group Inc. - Segment focus o 12.6 Disruptive Advertising Inc. o Exhibit 132: Disruptive Advertising Inc. - Overview o Exhibit 133: Disruptive Advertising Inc. - Product / Service o Exhibit 134: Disruptive Advertising Inc. - Key offerings o 12.7 Effective Spend o Exhibit 135: Effective Spend - Overview o Exhibit 136: Effective Spend - Product / Service o Exhibit 137: Effective Spend - Key offerings o 12.8 Ignite Visibility LLC o Exhibit 138: Ignite Visibility LLC - Overview o Exhibit 139: Ignite Visibility LLC - Product / Service o Exhibit 140: Ignite Visibility LLC - Key offerings o 12.9 L7 Creative o Exhibit 141: L7 Creative - Overview o Exhibit 142: L7 Creative - Product / Service o Exhibit 143: L7 Creative - Key offerings o 12.10 Meta Platforms Inc. o Exhibit 144: Meta Platforms Inc. - Overview o Exhibit 145: Meta Platforms Inc. - Business segments o Exhibit 146: Meta Platforms Inc. - Key offerings o Exhibit 147: Meta Platforms Inc. - Segment focus o 12.11 Microsoft Corp. o Exhibit 148: Microsoft Corp. - Overview o Exhibit 149: Microsoft Corp. - Business segments o Exhibit 150: Microsoft Corp. - Key news o Exhibit 151: Microsoft Corp. - Key offerings o Exhibit 152: Microsoft Corp. - Segment focus o 12.12 Omnicom Group Inc. o Exhibit 153: Omnicom Group Inc. - Overview o Exhibit 154: Omnicom Group Inc. - Business segments o Exhibit 155: Omnicom Group Inc. - Key news o Exhibit 156: Omnicom Group Inc. - Key offerings o Exhibit 157: Omnicom Group Inc. - Segment focus o 12.13 Perfect Search Media o Exhibit 158: Perfect Search Media - Overview o Exhibit 159: Perfect Search Media - Product / Service o Exhibit 160: Perfect Search Media - Key offerings o 12.14 Power Digital Marketing o Exhibit 161: Power Digital Marketing - Overview o Exhibit 162: Power Digital Marketing - Product / Service o Exhibit 163: Power Digital Marketing - Key offerings o 12.15 Silverback Strategies Inc. o Exhibit 164: Silverback Strategies Inc. - Overview o Exhibit 165: Silverback Strategies Inc. - Product / Service o Exhibit 166: Silverback Strategies Inc. - Key offerings o 12.16 Thrive Internet Marketing Agency o Exhibit 167: Thrive Internet Marketing Agency - Overview o Exhibit 168: Thrive Internet Marketing Agency - Product / Service o Exhibit 169: Thrive Internet Marketing Agency - Key offerings o 12.17 Twitter Inc. o Exhibit 170: Twitter Inc. - Overview o Exhibit 171: Twitter Inc. - Product / Service o Exhibit 172: Twitter Inc. - Key offerings • 13 Appendix o 13.1 Scope of the report o 13.2 Inclusions and exclusions checklist o Exhibit 173: Inclusions checklist o Exhibit 174: Exclusions checklist o 13.3 Currency conversion rates for US$ o Exhibit 175: Currency conversion rates for US$ o 13.4 Research methodology o Exhibit 176: Research methodology o Exhibit 177: Validation techniques employed for market sizing o Exhibit 178: Information sources o 13.5 List of abbreviations o Exhibit 179: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Platform Exhibits6: Executive Summary - Chart on Market Segmentation by Type Exhibits7: Executive Summary - Chart on Incremental Growth Exhibits8: Executive Summary - Data Table on Incremental Growth Exhibits9: Executive Summary - Chart on Vendor Market Positioning Exhibits10: Parent market Exhibits11: Market Characteristics Exhibits12: Offerings of vendors included in the market definition Exhibits13: Market segments Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion) Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion) Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%) Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) Exhibits18: Historic Market Size - Data Table on Global digital marketing spending market 2017 - 2021 ($ billion) Exhibits19: Historic Market Size - Component Segment 2017 - 2021 ($ billion) Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion) Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion) Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion) Exhibits23: Five forces analysis - Comparison between 2022 and 2027 Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027 Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027 Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027 Exhibits29: Chart on Market condition - Five forces 2022 and 2027 Exhibits30: Chart on Platform - Market share 2022-2027 (%) Exhibits31: Data Table on Platform - Market share 2022-2027 (%) Exhibits32: Chart on Comparison by Platform Exhibits33: Data Table on Comparison by Platform Exhibits34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion) Exhibits35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion) Exhibits36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%) Exhibits37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%) Exhibits38: Chart on Desktops - Market size and forecast 2022-2027 ($ billion) Exhibits39: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion) Exhibits40: Chart on Desktops - Year-over-year growth 2022-2027 (%) Exhibits41: Data Table on Desktops - Year-over-year growth 2022-2027 (%) Exhibits42: Market opportunity by Platform ($ billion) Exhibits43: Chart on Type - Market share 2022-2027 (%) Exhibits44: Data Table on Type - Market share 2022-2027 (%) Exhibits45: Chart on Comparison by Type Exhibits46: Data Table on Comparison by Type Exhibits47: Chart on Search ads - Market size and forecast 2022-2027 ($ billion) Exhibits48: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion) Exhibits49: Chart on Search ads - Year-over-year growth 2022-2027 (%) Exhibits50: Data Table on Search ads - Year-over-year growth 2022-2027 (%) Exhibits51: Chart on Display ads - Market size and forecast 2022-2027 ($ billion) Exhibits52: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion) Exhibits53: Chart on Display ads - Year-over-year growth 2022-2027 (%) Exhibits54: Data Table on Display ads - Year-over-year growth 2022-2027 (%) Exhibits55: Chart on Social media - Market size and forecast 2022-2027 ($ billion) Exhibits56: Data Table on Social media - Market size and forecast 2022-2027 ($ billion) Exhibits57: Chart on Social media - Year-over-year growth 2022-2027 (%) Exhibits58: Data Table on Social media - Year-over-year growth 2022-2027 (%) Exhibits59: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion) Exhibits60: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion) Exhibits61: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%) Exhibits62: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%) Exhibits63: Chart on Others - Market size and forecast 2022-2027 ($ billion) Exhibits64: Data Table on Others - Market size and forecast 2022-2027 ($ billion) Exhibits65: Chart on Others - Year-over-year growth 2022-2027 (%) Exhibits66: Data Table on Others - Year-over-year growth 2022-2027 (%) Exhibits67: Market opportunity by Type ($ billion) Exhibits68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits69: Chart on Market share by geography 2022-2027 (%) Exhibits70: Data Table on Market share by geography 2022-2027 (%) Exhibits71: Chart on Geographic comparison Exhibits72: Data Table on Geographic comparison Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ billion) Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion) Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%) Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%) Exhibits77: Chart on North America - Market size and forecast 2022-2027 ($ billion) Exhibits78: Data Table on North America - Market size and forecast 2022-2027 ($ billion) Exhibits79: Chart on North America - Year-over-year growth 2022-2027 (%) Exhibits80: Data Table on North America - Year-over-year growth 2022-2027 (%) Exhibits81: Chart on Europe - Market size and forecast 2022-2027 ($ billion) Exhibits82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion) Exhibits83: Chart on Europe - Year-over-year growth 2022-2027 (%) Exhibits84: Data Table on Europe - Year-over-year growth 2022-2027 (%) Exhibits85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) Exhibits86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion) Exhibits87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits89: Chart on South America - Market size and forecast 2022-2027 ($ billion) Exhibits90: Data Table on South America - Market size and forecast 2022-2027 ($ billion) Exhibits91: Chart on South America - Year-over-year growth 2022-2027 (%) Exhibits92: Data Table on South America - Year-over-year growth 2022-2027 (%) Exhibits93: Chart on US - Market size and forecast 2022-2027 ($ billion) Exhibits94: Data Table on US - Market size and forecast 2022-2027 ($ billion) Exhibits95: Chart on US - Year-over-year growth 2022-2027 (%) Exhibits96: Data Table on US - Year-over-year growth 2022-2027 (%) Exhibits97: Chart on China - Market size and forecast 2022-2027 ($ billion) Exhibits98: Data Table on China - Market size and forecast 2022-2027 ($ billion) Exhibits99: Chart on China - Year-over-year growth 2022-2027 (%) Exhibits100: Data Table on China - Year-over-year growth 2022-2027 (%) Exhibits101: Chart on UK - Market size and forecast 2022-2027 ($ billion) Exhibits102: Data Table on UK - Market size and forecast 2022-2027 ($ billion) Exhibits103: Chart on UK - Year-over-year growth 2022-2027 (%) Exhibits104: Data Table on UK - Year-over-year growth 2022-2027 (%) Exhibits105: Chart on Japan - Market size and forecast 2022-2027 ($ billion) Exhibits106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion) Exhibits107: Chart on Japan - Year-over-year growth 2022-2027 (%) Exhibits108: Data Table on Japan - Year-over-year growth 2022-2027 (%) Exhibits109: Chart on Germany - Market size and forecast 2022-2027 ($ billion) Exhibits110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion) Exhibits111: Chart on Germany - Year-over-year growth 2022-2027 (%) Exhibits112: Data Table on Germany - Year-over-year growth 2022-2027 (%) Exhibits113: Market opportunity by geography ($ billion) Exhibits114: Impact of drivers and challenges in 2022 and 2027 Exhibits115: Overview on Criticality of inputs and Factors of differentiation Exhibits116: Overview on factors of disruption Exhibits117: Impact of key risks on business Exhibits118: Vendors covered Exhibits119: Matrix on vendor position and classification Exhibits120: Alphabet Inc. - Overview Exhibits121: Alphabet Inc. - Business segments Exhibits122: Alphabet Inc. - Key news Exhibits123: Alphabet Inc. - Key offerings Exhibits124: Alphabet Inc. - Segment focus Exhibits125: Coalition Technologies LLC - Overview Exhibits126: Coalition Technologies LLC - Product / Service Exhibits127: Coalition Technologies LLC - Key offerings Exhibits128: Dentsu Group Inc. - Overview Exhibits129: Dentsu Group Inc. - Business segments Exhibits130: Dentsu Group Inc. - Key offerings Exhibits131: Dentsu Group Inc. - Segment focus Exhibits132: Disruptive Advertising Inc. - Overview Exhibits133: Disruptive Advertising Inc. - Product / Service Exhibits134: Disruptive Advertising Inc. - Key offerings Exhibits135: Effective Spend - Overview Exhibits136: Effective Spend - Product / Service Exhibits137: Effective Spend - Key offerings Exhibits138: Ignite Visibility LLC - Overview Exhibits139: Ignite Visibility LLC - Product / Service Exhibits140: Ignite Visibility LLC - Key offerings Exhibits141: L7 Creative - Overview Exhibits142: L7 Creative - Product / Service Exhibits143: L7 Creative - Key offerings Exhibits144: Meta Platforms Inc. - Overview Exhibits145: Meta Platforms Inc. - Business segments Exhibits146: Meta Platforms Inc. - Key offerings Exhibits147: Meta Platforms Inc. - Segment focus Exhibits148: Microsoft Corp. - Overview Exhibits149: Microsoft Corp. - Business segments Exhibits150: Microsoft Corp. - Key news Exhibits151: Microsoft Corp. - Key offerings Exhibits152: Microsoft Corp. - Segment focus Exhibits153: Omnicom Group Inc. - Overview Exhibits154: Omnicom Group Inc. - Business segments Exhibits155: Omnicom Group Inc. - Key news Exhibits156: Omnicom Group Inc. - Key offerings Exhibits157: Omnicom Group Inc. - Segment focus Exhibits158: Perfect Search Media - Overview Exhibits159: Perfect Search Media - Product / Service Exhibits160: Perfect Search Media - Key offerings Exhibits161: Power Digital Marketing - Overview Exhibits162: Power Digital Marketing - Product / Service Exhibits163: Power Digital Marketing - Key offerings Exhibits164: Silverback Strategies Inc. - Overview Exhibits165: Silverback Strategies Inc. - Product / Service Exhibits166: Silverback Strategies Inc. - Key offerings Exhibits167: Thrive Internet Marketing Agency - Overview Exhibits168: Thrive Internet Marketing Agency - Product / Service Exhibits169: Thrive Internet Marketing Agency - Key offerings Exhibits170: Twitter Inc. - Overview Exhibits171: Twitter Inc. - Product / Service Exhibits172: Twitter Inc. - Key offerings Exhibits173: Inclusions checklist Exhibits174: Exclusions checklist Exhibits175: Currency conversion rates for US$ Exhibits176: Research methodology Exhibits177: Validation techniques employed for market sizing Exhibits178: Information sources Exhibits179: List of abbreviations
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