Summary

The global Freshly Made Tea Gross Merchandise Volume (GMV) market was valued at US$ 118.77 billion in 2025 and is anticipated to reach US$ 333.14 billion by 2032, at a CAGR of 14.99% from 2026 to 2032.
Major global manufacturers of Freshly Made Tea include MIXUE Group, Chagee, Guming, Yihetang, ChaPanda, Heytea, Auntea Jenny, CoCo Fresh Tea & Juice, Tian LaLa, Nayuki, Shuyi Tealicious, etc. In 2025, the world’s top three vendors accounted for 15.41% of Gross Merchandise Volume (GMV).
This report delivers a comprehensive overview of the global Freshly Made Tea market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding Freshly Made Tea. The Freshly Made Tea market size, estimates, and forecasts are provided in terms of sales volume (million cups) and Gross Merchandise Volume (GMV) (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.
The report segments the global Freshly Made Tea market comprehensively. Regional market sizes by Type, by Application, and by company are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.
This report will assist Freshly Made Tea manufacturers, new entrants, and companies across the industry value chain with information on Gross Merchandise Volume (GMV)s, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.
Market Segmentation
By Company
 MIXUE Group
 Chagee
 Guming
 Yihetang
 ChaPanda
 Heytea
 Auntea Jenny
 CoCo Fresh Tea & Juice
 Tian LaLa
 Nayuki
 Shuyi Tealicious

Segment by Type
 Milk-based Tea
 Fruit Tea
 Pure Brewed Tea
 Others

Segment by Application
 Online Sales
 Offline Sales

Consumption by Region
 North America
 United States
 Canada

 Asia-Pacific
 China
 Japan
 South Korea
 India
 Southeast Asia

 Europe
 Germany
 France
 U.K.
 Italy

 Latin America
 Mexico
 Brazil

 Middle East & Africa
 Middle East
 Africa

Chapter Outline
Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Provides a detailed analysis of the competitive landscape for Freshly Made Tea manufacturers, covering pricing, sales and Gross Merchandise Volume (GMV) shares, latest development plans, and mergers and acquisitions.
Chapter 3: Examines Freshly Made Tea sales and Gross Merchandise Volume (GMV) at the regional and country levels. It quantifies market size and growth potential for each region and its key countries, and outlines market development, outlook, addressable space, and national market size.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify “blue ocean” opportunities.
Chapter 5: Analyzes market segments by Application, covering the size and growth potential of each segment to help readers identify “blue ocean” opportunities in downstream markets.
Chapter 6: Profiles key players, presenting core information on leading companies, including product sales, Gross Merchandise Volume (GMV), pricing, gross margin, product portfolio/introductions.
Chapter 7: Reviews the industry value chain, including upstream and downstream segments.
Chapter 8: Discusses market dynamics and recent developments, including drivers, restraints, challenges and risks for manufacturers, U.S. Tariffs and relevant policy analysis.
Chapter 9: Summarizes the key findings and conclusions of the report.

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Table of Contents

1 Freshly Made Tea Market Overview 1
1.1 Product Definition 1
1.2 Freshly Made Tea by Type 1
1.2.1 Global Freshly Made Tea Market Value by Type: 2025 vs 2032 1
1.2.2 Milk-based Tea 2
1.2.3 Fruit Tea 2
1.2.4 Pure Brewed Tea 2
1.2.5 Others 3
1.3 Freshly Made Tea by Application 3
1.3.1 Global Freshly Made Tea Market Value by Application: 2025 vs 2032 3
1.3.2 Online Sales 4
1.3.3 Offline Sales 4
1.4 Global Freshly Made Tea Market Size Estimates and Forecasts 5
1.4.1 Global Freshly Made Tea Gross Merchandise Volume (GMV) 2021–2032 5
1.4.2 Global Freshly Made Tea Sales 2021–2032 6
1.4.3 Global Freshly Made Tea Market Average Price (2021–2032) 6
1.5 Assumptions and Limitations 7
2 Freshly Made Tea Market Competition by Manufacturers 9
2.1 Global Freshly Made Tea Sales Market Share by Manufacturers (2021–2026) 9
2.2 Global Freshly Made Tea Gross Merchandise Volume (GMV) Market Share by Manufacturers (2021–2026) 11
2.3 Global Freshly Made Tea Average Price by Manufacturers (2021–2026) 12
2.4 Global Key Players of Freshly Made Tea, Industry Ranking, 2023 vs 2024 vs 2025 13
2.5 Global Freshly Made Tea Market Competitive Situation and Trends 13
2.5.1 Global Freshly Made Tea Market Concentration Rate 13
2.5.2 The Top 5 and Top 10 Global Freshly Made Tea Players Market Share by Gross Merchandise Volume (GMV) 14
2.5.3 Global Freshly Made Tea Market Share by Company Tier (Tier 1, Tier 2, Tier 3) 14
2.6 Manufacturers Mergers & Acquisitions, Expansion Plans 15
3 Global Freshly Made Tea Market Scenario by Region 16
3.1 Global Freshly Made Tea Market Size by Region: 2021 vs 2025 vs 2032 16
3.2 Global Freshly Made Tea Sales by Region: 2021–2032 16
3.2.1 Global Freshly Made Tea Sales by Region: 2021–2026 16
3.2.2 Global Freshly Made Tea Sales by Region: 2027–2032 17
3.3 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Region: 2021–2032 18
3.3.1 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Region: 2021–2026 18
3.3.2 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Region: 2027–2032 18
3.4 North America Freshly Made Tea Market Facts & Figures by Country 19
3.4.1 North America Freshly Made Tea Market Size by Country: 2021 vs 2025 vs 2032 19
3.4.2 North America Freshly Made Tea Sales by Country (2021–2032) 19
3.4.3 North America Freshly Made Tea Gross Merchandise Volume (GMV) by Country (2021–2032) 20
3.4.4 United States 21
3.4.5 Canada 22
3.5 Europe Freshly Made Tea Market Facts & Figures by Country 22
3.5.1 Europe Freshly Made Tea Market Size by Country: 2021 vs 2025 vs 2032 22
3.5.2 Europe Freshly Made Tea Sales by Country (2021–2032) 23
3.5.3 Europe Freshly Made Tea Gross Merchandise Volume (GMV) by Country (2021–2032) 24
3.5.4 Germany 25
3.5.5 France 26
3.5.6 U.K. 27
3.5.7 Italy 28
3.6 Asia Pacific Freshly Made Tea Market Facts & Figures by Region 28
3.6.1 Asia Pacific Freshly Made Tea Market Size by Region: 2021 vs 2025 vs 2032 28
3.6.2 Asia Pacific Freshly Made Tea Sales by Region (2021–2032) 29
3.6.3 Asia Pacific Freshly Made Tea Gross Merchandise Volume (GMV) by Region (2021–2032) 30
3.6.4 China 31
3.6.5 Japan 32
3.6.6 South Korea 33
3.6.7 India 34
3.6.8 Southeast Asia 35
3.7 Latin America Freshly Made Tea Market Facts & Figures by Country 35
3.7.1 Latin America Freshly Made Tea Market Size by Country: 2021 vs 2025 vs 2032 35
3.7.2 Latin America Freshly Made Tea Sales by Country (2021–2032) 36
3.7.3 Latin America Freshly Made Tea Gross Merchandise Volume (GMV) by Country (2021–2032) 36
3.7.4 Mexico 37
3.7.5 Brazil 38
3.8 Middle East and Africa Freshly Made Tea Market Facts & Figures by Country 39
3.8.1 Middle East and Africa Freshly Made Tea Market Size by Country: 2021 vs 2025 vs 2032 39
3.8.2 Middle East and Africa Freshly Made Tea Sales by Country (2021–2032) 39
3.8.3 Middle East and Africa Freshly Made Tea Gross Merchandise Volume (GMV) by Country (2021–2032) 40
3.8.4 Middle East 41
3.8.5 Africa 42
4 Segment by Type 43
4.1 Global Freshly Made Tea Sales by Type (2021–2032) 43
4.1.1 Global Freshly Made Tea Sales by Type (2021–2026) 43
4.1.2 Global Freshly Made Tea Sales by Type (2027–2032) 43
4.1.3 Global Freshly Made Tea Sales Market Share by Type (2021–2032) 43
4.2 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Type (2021–2032) 44
4.2.1 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Type (2021–2026) 44
4.2.2 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Type (2027–2032) 44
4.2.3 Global Freshly Made Tea Gross Merchandise Volume (GMV) Market Share by Type (2021–2032) 45
4.3 Global Freshly Made Tea Price by Type (2021–2032) 46
5 Segment by Application 47
5.1 Global Freshly Made Tea Sales by Application (2021–2032) 47
5.1.1 Global Freshly Made Tea Sales by Application (2021–2026) 47
5.1.2 Global Freshly Made Tea Sales by Application (2027–2032) 47
5.1.3 Global Freshly Made Tea Sales Market Share by Application (2021–2032) 47
5.2 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Application (2021–2032) 48
5.2.1 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Application (2021–2026) 48
5.2.2 Global Freshly Made Tea Gross Merchandise Volume (GMV) by Application (2027–2032) 48
5.2.3 Global Freshly Made Tea Gross Merchandise Volume (GMV) Market Share by Application (2021–2032) 48
5.3 Global Freshly Made Tea Price by Application (2021–2032) 49
6 Key Companies Profiled 50
6.1 MIXUE Group 50
6.1.1 MIXUE Group Company Information 50
6.1.2 MIXUE Group Description and Business Overview 50
6.1.3 MIXUE Group Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 51
6.1.4 MIXUE Group Freshly Made Tea Product Portfolio 51
6.2 Chagee 52
6.2.1 Chagee Company Information 52
6.2.2 Chagee Description and Business Overview 52
6.2.3 Chagee Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 53
6.2.4 Chagee Freshly Made Tea Product Portfolio 53
6.3 Guming 54
6.3.1 Guming Company Information 54
6.3.2 Guming Description and Business Overview 54
6.3.3 Guming Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 55
6.3.4 Guming Freshly Made Tea Product Portfolio 55
6.4 Yihetang 56
6.4.1 Yihetang Company Information 56
6.4.2 Yihetang Description and Business Overview 56
6.4.3 Yihetang Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 57
6.4.4 Yihetang Freshly Made Tea Product Portfolio 57
6.5 ChaPanda 58
6.5.1 ChaPanda Company Information 58
6.5.2 ChaPanda Description and Business Overview 58
6.5.3 ChaPanda Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 59
6.5.4 ChaPanda Freshly Made Tea Product Portfolio 59
6.6 Heytea 60
6.6.1 Heytea Company Information 60
6.6.2 Heytea Description and Business Overview 60
6.6.3 Heytea Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 61
6.6.4 Heytea Freshly Made Tea Product Portfolio 61
6.7 Auntea Jenny 62
6.7.1 Auntea Jenny Company Information 62
6.7.2 Auntea Jenny Description and Business Overview 62
6.7.3 Auntea Jenny Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 63
6.7.4 Auntea Jenny Freshly Made Tea Product Portfolio 63
6.8 CoCo Fresh Tea & Juice 64
6.8.1 CoCo Fresh Tea & Juice Company Information 64
6.8.2 CoCo Fresh Tea & Juice Description and Business Overview 64
6.8.3 CoCo Fresh Tea & Juice Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 65
6.8.4 CoCo Fresh Tea & Juice Freshly Made Tea Product Portfolio 65
6.9 Tian LaLa 66
6.9.1 Tian LaLa Company Information 66
6.9.2 Tian LaLa Description and Business Overview 66
6.9.3 Tian LaLa Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 66
6.9.4 Tian LaLa Freshly Made Tea Product Portfolio 67
6.10 Nayuki 67
6.10.1 Nayuki Company Information 67
6.10.2 Nayuki Description and Business Overview 68
6.10.3 Nayuki Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 68
6.10.4 Nayuki Freshly Made Tea Product Portfolio 69
6.11 Shuyi Tealicious 69
6.11.1 Shuyi Tealicious Company Information 69
6.11.2 Shuyi Tealicious Description and Business Overview 70
6.11.3 Shuyi Tealicious Freshly Made Tea Sales, Gross Merchandise Volume (GMV) (2021–2026) 70
6.11.4 Shuyi Tealicious Freshly Made Tea Product Portfolio 70
7 Industry Chain and Sales Channels Analysis 72
7.1 Freshly Made Tea Raw Material Supply Analysis 72
7.1.1 Key Raw Materials 72
7.1.2 Raw Materials Key Suppliers 72
7.2 Freshly Made Tea Production Mode & Process Analysis 72
7.3 Freshly Made Tea Sales and Marketing 73
7.3.1 Freshly Made Tea Sales Channels 73
7.3.2 Freshly Made Tea Distributors 74
7.4 Freshly Made Tea Customer Analysis 74
8 Freshly Made Tea Market Dynamics 75
8.1 Freshly Made Tea Industry Trends 75
8.2 Freshly Made Tea Market Drivers 75
8.3 Freshly Made Tea Market Challenges 77
8.4 Freshly Made Tea Market Restraints 78
8.5 Impact of U.S. Tariffs 79
9 Research Findings and Conclusion 80
10 Methodology and Data Source 82
10.1 Methodology/Research Approach 82
10.1.1 Research Programs/Design 82
10.1.2 Market Size Estimation 83
10.1.3 Market Breakdown and Data Triangulation 84
10.2 Data Source 85
10.2.1 Secondary Sources 85
10.2.2 Primary Sources 86
10.3 Author List 88
10.4 Disclaimer 89