Summary

The global market for Matcha Tea was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Matcha Tea cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Matcha Tea originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha tea market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha tea market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
This report aims to provide a comprehensive presentation of the global market for Matcha Tea, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Matcha Tea by region & country, by Type, and by Application.
The Matcha Tea market size, estimations, and forecasts are provided in terms of sales volume (Tons) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha Tea.
Market Segmentation
By Company
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segment by Application
Food Additives
Beverage Additives
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Matcha Tea manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Matcha Tea in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Matcha Tea in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Matcha Tea Product Introduction
1.2 Global Matcha Tea Market Size Forecast
1.2.1 Global Matcha Tea Sales Value (2020-2031)
1.2.2 Global Matcha Tea Sales Volume (2020-2031)
1.2.3 Global Matcha Tea Sales Price (2020-2031)
1.3 Matcha Tea Market Trends & Drivers
1.3.1 Matcha Tea Industry Trends
1.3.2 Matcha Tea Market Drivers & Opportunity
1.3.3 Matcha Tea Market Challenges
1.3.4 Matcha Tea Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Matcha Tea Players Revenue Ranking (2024)
2.2 Global Matcha Tea Revenue by Company (2020-2025)
2.3 Global Matcha Tea Players Sales Volume Ranking (2024)
2.4 Global Matcha Tea Sales Volume by Company Players (2020-2025)
2.5 Global Matcha Tea Average Price by Company (2020-2025)
2.6 Key Manufacturers Matcha Tea Manufacturing Base and Headquarters
2.7 Key Manufacturers Matcha Tea Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Matcha Tea
2.9 Matcha Tea Market Competitive Analysis
2.9.1 Matcha Tea Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Matcha Tea Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Matcha Tea as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Drinking-use Matcha Tea
3.1.2 Additive-use Matcha Tea
3.2 Global Matcha Tea Sales Value by Type
3.2.1 Global Matcha Tea Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Matcha Tea Sales Value, by Type (2020-2031)
3.2.3 Global Matcha Tea Sales Value, by Type (%) (2020-2031)
3.3 Global Matcha Tea Sales Volume by Type
3.3.1 Global Matcha Tea Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Matcha Tea Sales Volume, by Type (2020-2031)
3.3.3 Global Matcha Tea Sales Volume, by Type (%) (2020-2031)
3.4 Global Matcha Tea Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Food Additives
4.1.2 Beverage Additives
4.1.3 Others
4.2 Global Matcha Tea Sales Value by Application
4.2.1 Global Matcha Tea Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Matcha Tea Sales Value, by Application (2020-2031)
4.2.3 Global Matcha Tea Sales Value, by Application (%) (2020-2031)
4.3 Global Matcha Tea Sales Volume by Application
4.3.1 Global Matcha Tea Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Matcha Tea Sales Volume, by Application (2020-2031)
4.3.3 Global Matcha Tea Sales Volume, by Application (%) (2020-2031)
4.4 Global Matcha Tea Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Matcha Tea Sales Value by Region
5.1.1 Global Matcha Tea Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Matcha Tea Sales Value by Region (2020-2025)
5.1.3 Global Matcha Tea Sales Value by Region (2026-2031)
5.1.4 Global Matcha Tea Sales Value by Region (%), (2020-2031)
5.2 Global Matcha Tea Sales Volume by Region
5.2.1 Global Matcha Tea Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Matcha Tea Sales Volume by Region (2020-2025)
5.2.3 Global Matcha Tea Sales Volume by Region (2026-2031)
5.2.4 Global Matcha Tea Sales Volume by Region (%), (2020-2031)
5.3 Global Matcha Tea Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Matcha Tea Sales Value, 2020-2031
5.4.2 North America Matcha Tea Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Matcha Tea Sales Value, 2020-2031
5.5.2 Europe Matcha Tea Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Matcha Tea Sales Value, 2020-2031
5.6.2 Asia Pacific Matcha Tea Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Matcha Tea Sales Value, 2020-2031
5.7.2 South America Matcha Tea Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Matcha Tea Sales Value, 2020-2031
5.8.2 Middle East & Africa Matcha Tea Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Matcha Tea Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Matcha Tea Sales Value and Sales Volume
6.2.1 Key Countries/Regions Matcha Tea Sales Value, 2020-2031
6.2.2 Key Countries/Regions Matcha Tea Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Matcha Tea Sales Value, 2020-2031
6.3.2 United States Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Matcha Tea Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Matcha Tea Sales Value, 2020-2031
6.4.2 Europe Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Matcha Tea Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Matcha Tea Sales Value, 2020-2031
6.5.2 China Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.5.3 China Matcha Tea Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Matcha Tea Sales Value, 2020-2031
6.6.2 Japan Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Matcha Tea Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Matcha Tea Sales Value, 2020-2031
6.7.2 South Korea Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Matcha Tea Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Matcha Tea Sales Value, 2020-2031
6.8.2 Southeast Asia Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Matcha Tea Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Matcha Tea Sales Value, 2020-2031
6.9.2 India Matcha Tea Sales Value by Type (%), 2024 VS 2031
6.9.3 India Matcha Tea Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Guizhou Tongren Guitea
7.1.1 Guizhou Tongren Guitea Company Information
7.1.2 Guizhou Tongren Guitea Introduction and Business Overview
7.1.3 Guizhou Tongren Guitea Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Guizhou Tongren Guitea Matcha Tea Product Offerings
7.1.5 Guizhou Tongren Guitea Recent Development
7.2 Aiya
7.2.1 Aiya Company Information
7.2.2 Aiya Introduction and Business Overview
7.2.3 Aiya Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Aiya Matcha Tea Product Offerings
7.2.5 Aiya Recent Development
7.3 Marushichi Seicha
7.3.1 Marushichi Seicha Company Information
7.3.2 Marushichi Seicha Introduction and Business Overview
7.3.3 Marushichi Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Marushichi Seicha Matcha Tea Product Offerings
7.3.5 Marushichi Seicha Recent Development
7.4 Shaoxing Royal Tea Village
7.4.1 Shaoxing Royal Tea Village Company Information
7.4.2 Shaoxing Royal Tea Village Introduction and Business Overview
7.4.3 Shaoxing Royal Tea Village Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Shaoxing Royal Tea Village Matcha Tea Product Offerings
7.4.5 Shaoxing Royal Tea Village Recent Development
7.5 Zhejiang Hua's Tea Industry
7.5.1 Zhejiang Hua's Tea Industry Company Information
7.5.2 Zhejiang Hua's Tea Industry Introduction and Business Overview
7.5.3 Zhejiang Hua's Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Zhejiang Hua's Tea Industry Matcha Tea Product Offerings
7.5.5 Zhejiang Hua's Tea Industry Recent Development
7.6 Marukyu Koyamaen
7.6.1 Marukyu Koyamaen Company Information
7.6.2 Marukyu Koyamaen Introduction and Business Overview
7.6.3 Marukyu Koyamaen Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Marukyu Koyamaen Matcha Tea Product Offerings
7.6.5 Marukyu Koyamaen Recent Development
7.7 Yanoen
7.7.1 Yanoen Company Information
7.7.2 Yanoen Introduction and Business Overview
7.7.3 Yanoen Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Yanoen Matcha Tea Product Offerings
7.7.5 Yanoen Recent Development
7.8 DoMatcha
7.8.1 DoMatcha Company Information
7.8.2 DoMatcha Introduction and Business Overview
7.8.3 DoMatcha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 DoMatcha Matcha Tea Product Offerings
7.8.5 DoMatcha Recent Development
7.9 Uji Matcha (Shanghai)
7.9.1 Uji Matcha (Shanghai) Company Information
7.9.2 Uji Matcha (Shanghai) Introduction and Business Overview
7.9.3 Uji Matcha (Shanghai) Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Uji Matcha (Shanghai) Matcha Tea Product Offerings
7.9.5 Uji Matcha (Shanghai) Recent Development
7.10 AOI Seicha
7.10.1 AOI Seicha Company Information
7.10.2 AOI Seicha Introduction and Business Overview
7.10.3 AOI Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 AOI Seicha Matcha Tea Product Offerings
7.10.5 AOI Seicha Recent Development
7.11 Ujinotsuyu Seicha
7.11.1 Ujinotsuyu Seicha Company Information
7.11.2 Ujinotsuyu Seicha Introduction and Business Overview
7.11.3 Ujinotsuyu Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Ujinotsuyu Seicha Matcha Tea Product Offerings
7.11.5 Ujinotsuyu Seicha Recent Development
7.12 Zhejiang Tea
7.12.1 Zhejiang Tea Company Information
7.12.2 Zhejiang Tea Introduction and Business Overview
7.12.3 Zhejiang Tea Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Zhejiang Tea Matcha Tea Product Offerings
7.12.5 Zhejiang Tea Recent Development
7.13 Horii Shichimeien
7.13.1 Horii Shichimeien Company Information
7.13.2 Horii Shichimeien Introduction and Business Overview
7.13.3 Horii Shichimeien Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Horii Shichimeien Matcha Tea Product Offerings
7.13.5 Horii Shichimeien Recent Development
7.14 Shandong Hongyu agricultural science and Technology
7.14.1 Shandong Hongyu agricultural science and Technology Company Information
7.14.2 Shandong Hongyu agricultural science and Technology Introduction and Business Overview
7.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Shandong Hongyu agricultural science and Technology Matcha Tea Product Offerings
7.14.5 Shandong Hongyu agricultural science and Technology Recent Development
7.15 Hubei banbingwei Tea Industry
7.15.1 Hubei banbingwei Tea Industry Company Information
7.15.2 Hubei banbingwei Tea Industry Introduction and Business Overview
7.15.3 Hubei banbingwei Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Hubei banbingwei Tea Industry Matcha Tea Product Offerings
7.15.5 Hubei banbingwei Tea Industry Recent Development
8 Industry Chain Analysis
8.1 Matcha Tea Industrial Chain
8.2 Matcha Tea Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Matcha Tea Sales Model
8.5.2 Sales Channel
8.5.3 Matcha Tea Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer