Summary
The global market for Plum Wine was estimated to be worth US$ 54.9 million in 2024 and is forecast to a readjusted size of US$ 68.9 million by 2031 with a CAGR of 3.3% during the forecast period 2025-2031.
Plum Wine is a Japanese liqueur made by steeping ume fruits (while still unripe and green) in liquor and sugar. It has a sweet, sour taste, and an alcohol content of 10–15%. Famous brands of umeshu include Choya, Takara Shuzo and Matsuyuki. Varieties are available with whole ume fruits contained in the bottle, and some people make their own umeshu at home.
In China, key players in the Plum Wine market are Choya, Takara, Hakutsuru, Gekkeikan, Suntory, Dalian Kuoshen Bio-fermenting Products and Guangdong Kunzhu Winery. The top 5 companies occupy about 65% of the whole market share in China. By type, wine of 12%-16% Vol accounts for the largest percent of 65%.
Plum Wine Market Drivers
The Plum Wine market has been witnessing significant growth, driven by several key factors. Firstly, the increasing consumer preference for healthier alcoholic beverages has been a major driver. Plum wine, known for its rich nutritional profile and lower alcohol content compared to other traditional alcoholic beverages, is gaining traction among health-conscious consumers.
Secondly, the growing trend of exploring and consuming diverse varieties of alcohol is also propelling the market. Consumers are becoming more adventurous in their drinking choices, leading to a surge in demand for specialty wines like plum wine.
Furthermore, the influence of social media and the rise of food and alcohol influencers has also played a pivotal role in driving the market. These influencers often promote unique and lesser-known beverages like plum wine, thereby increasing its visibility and acceptance among the masses.
This report aims to provide a comprehensive presentation of the global market for Plum Wine, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Plum Wine by region & country, by Type, and by Application.
The Plum Wine market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Plum Wine.
Market Segmentation
By Company
Choya
Takara
Hakutsuru
Gekkeikan
Suntory
Dalian Kuoshen Bio-fermenting Products
Guangdong Kunzhu Winery
Zuimeisilu (Beijing)
Hamada
Segment by Type
<12% Vol
12%-16% Vol
>16 Vol%
Segment by Application
Online
Offline
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Plum Wine manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Plum Wine in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Plum Wine in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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Table of Contents
1 Market Overview
1.1 Plum Wine Product Introduction
1.2 Global Plum Wine Market Size Forecast
1.2.1 Global Plum Wine Sales Value (2020-2031)
1.2.2 Global Plum Wine Sales Volume (2020-2031)
1.2.3 Global Plum Wine Sales Price (2020-2031)
1.3 Plum Wine Market Trends & Drivers
1.3.1 Plum Wine Industry Trends
1.3.2 Plum Wine Market Drivers & Opportunity
1.3.3 Plum Wine Market Challenges
1.3.4 Plum Wine Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Plum Wine Players Revenue Ranking (2024)
2.2 Global Plum Wine Revenue by Company (2020-2025)
2.3 Global Plum Wine Players Sales Volume Ranking (2024)
2.4 Global Plum Wine Sales Volume by Company Players (2020-2025)
2.5 Global Plum Wine Average Price by Company (2020-2025)
2.6 Key Manufacturers Plum Wine Manufacturing Base and Headquarters
2.7 Key Manufacturers Plum Wine Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Plum Wine
2.9 Plum Wine Market Competitive Analysis
2.9.1 Plum Wine Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Plum Wine Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Plum Wine as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 <12% Vol
3.1.2 12%-16% Vol
3.1.3 >16 Vol%
3.2 Global Plum Wine Sales Value by Type
3.2.1 Global Plum Wine Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Plum Wine Sales Value, by Type (2020-2031)
3.2.3 Global Plum Wine Sales Value, by Type (%) (2020-2031)
3.3 Global Plum Wine Sales Volume by Type
3.3.1 Global Plum Wine Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Plum Wine Sales Volume, by Type (2020-2031)
3.3.3 Global Plum Wine Sales Volume, by Type (%) (2020-2031)
3.4 Global Plum Wine Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Online
4.1.2 Offline
4.2 Global Plum Wine Sales Value by Application
4.2.1 Global Plum Wine Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Plum Wine Sales Value, by Application (2020-2031)
4.2.3 Global Plum Wine Sales Value, by Application (%) (2020-2031)
4.3 Global Plum Wine Sales Volume by Application
4.3.1 Global Plum Wine Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Plum Wine Sales Volume, by Application (2020-2031)
4.3.3 Global Plum Wine Sales Volume, by Application (%) (2020-2031)
4.4 Global Plum Wine Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Plum Wine Sales Value by Region
5.1.1 Global Plum Wine Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Plum Wine Sales Value by Region (2020-2025)
5.1.3 Global Plum Wine Sales Value by Region (2026-2031)
5.1.4 Global Plum Wine Sales Value by Region (%), (2020-2031)
5.2 Global Plum Wine Sales Volume by Region
5.2.1 Global Plum Wine Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Plum Wine Sales Volume by Region (2020-2025)
5.2.3 Global Plum Wine Sales Volume by Region (2026-2031)
5.2.4 Global Plum Wine Sales Volume by Region (%), (2020-2031)
5.3 Global Plum Wine Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Plum Wine Sales Value, 2020-2031
5.4.2 North America Plum Wine Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Plum Wine Sales Value, 2020-2031
5.5.2 Europe Plum Wine Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Plum Wine Sales Value, 2020-2031
5.6.2 Asia Pacific Plum Wine Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Plum Wine Sales Value, 2020-2031
5.7.2 South America Plum Wine Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Plum Wine Sales Value, 2020-2031
5.8.2 Middle East & Africa Plum Wine Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Plum Wine Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Plum Wine Sales Value and Sales Volume
6.2.1 Key Countries/Regions Plum Wine Sales Value, 2020-2031
6.2.2 Key Countries/Regions Plum Wine Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Plum Wine Sales Value, 2020-2031
6.3.2 United States Plum Wine Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Plum Wine Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Plum Wine Sales Value, 2020-2031
6.4.2 Europe Plum Wine Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Plum Wine Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Plum Wine Sales Value, 2020-2031
6.5.2 China Plum Wine Sales Value by Type (%), 2024 VS 2031
6.5.3 China Plum Wine Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Plum Wine Sales Value, 2020-2031
6.6.2 Japan Plum Wine Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Plum Wine Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Plum Wine Sales Value, 2020-2031
6.7.2 South Korea Plum Wine Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Plum Wine Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Plum Wine Sales Value, 2020-2031
6.8.2 Southeast Asia Plum Wine Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Plum Wine Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Plum Wine Sales Value, 2020-2031
6.9.2 India Plum Wine Sales Value by Type (%), 2024 VS 2031
6.9.3 India Plum Wine Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Choya
7.1.1 Choya Company Information
7.1.2 Choya Introduction and Business Overview
7.1.3 Choya Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Choya Plum Wine Product Offerings
7.1.5 Choya Recent Development
7.2 Takara
7.2.1 Takara Company Information
7.2.2 Takara Introduction and Business Overview
7.2.3 Takara Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Takara Plum Wine Product Offerings
7.2.5 Takara Recent Development
7.3 Hakutsuru
7.3.1 Hakutsuru Company Information
7.3.2 Hakutsuru Introduction and Business Overview
7.3.3 Hakutsuru Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Hakutsuru Plum Wine Product Offerings
7.3.5 Hakutsuru Recent Development
7.4 Gekkeikan
7.4.1 Gekkeikan Company Information
7.4.2 Gekkeikan Introduction and Business Overview
7.4.3 Gekkeikan Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Gekkeikan Plum Wine Product Offerings
7.4.5 Gekkeikan Recent Development
7.5 Suntory
7.5.1 Suntory Company Information
7.5.2 Suntory Introduction and Business Overview
7.5.3 Suntory Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Suntory Plum Wine Product Offerings
7.5.5 Suntory Recent Development
7.6 Dalian Kuoshen Bio-fermenting Products
7.6.1 Dalian Kuoshen Bio-fermenting Products Company Information
7.6.2 Dalian Kuoshen Bio-fermenting Products Introduction and Business Overview
7.6.3 Dalian Kuoshen Bio-fermenting Products Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Dalian Kuoshen Bio-fermenting Products Plum Wine Product Offerings
7.6.5 Dalian Kuoshen Bio-fermenting Products Recent Development
7.7 Guangdong Kunzhu Winery
7.7.1 Guangdong Kunzhu Winery Company Information
7.7.2 Guangdong Kunzhu Winery Introduction and Business Overview
7.7.3 Guangdong Kunzhu Winery Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Guangdong Kunzhu Winery Plum Wine Product Offerings
7.7.5 Guangdong Kunzhu Winery Recent Development
7.8 Zuimeisilu (Beijing)
7.8.1 Zuimeisilu (Beijing) Company Information
7.8.2 Zuimeisilu (Beijing) Introduction and Business Overview
7.8.3 Zuimeisilu (Beijing) Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Zuimeisilu (Beijing) Plum Wine Product Offerings
7.8.5 Zuimeisilu (Beijing) Recent Development
7.9 Hamada
7.9.1 Hamada Company Information
7.9.2 Hamada Introduction and Business Overview
7.9.3 Hamada Plum Wine Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Hamada Plum Wine Product Offerings
7.9.5 Hamada Recent Development
8 Industry Chain Analysis
8.1 Plum Wine Industrial Chain
8.2 Plum Wine Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Plum Wine Sales Model
8.5.2 Sales Channel
8.5.3 Plum Wine Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
