Summary

Europe Wild Bird Feed Market Research Report by Product Type (Seed Mixes, Suet Fat Balls, Pellets Crumbles, Live/Freeze-Dried Insects, Nectar Liquid Feeds), by Bird Species (Songbirds, Woodpeckers, Game Birds, Waterfowl, Others), and by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Pet Stories, Online Retail, Garden Centers) Forecast till 2035

Market Overview
Europe wild bird feed market generated USD 659.0 million in revenue in 2024 and expected to reach a compound annual growth rate (CAGR) of 4.0% in 2035.
Europe wild bird feed market is experiencing significant growth, driven by several key factors. One of the primary drivers is the increasing interest in urban bird watching activities, which has become a popular recreational pursuit across European cities. This growing enthusiasm is complemented by rising public awareness of wildlife conservation, encouraging more individuals to feed birds responsibly. Additionally, the expansion of online retail channels has made wild bird feed products more accessible to a wider customer base, while rising disposable income in emerging European markets supports greater consumer spending on hobbyist and ecological activities. The market has also seen notable diversification in product offerings, including organic and specialty feeds, catering to environmentally conscious and niche consumers.
However, the market also faces several challenges. Fluctuations in raw material prices can affect product costs and profitability. Competition from synthetic or alternative feed products poses a threat to traditional wild bird feed. Seasonal variations in demand further contribute to market instability, while strict regulatory compliance and food safety standards present operational hurdles for manufacturers.
Despite these restraints, there are promising opportunities. The rising demand for eco-friendly packaging aligns with consumer preferences for sustainability. Moreover, partnerships with environmental organizations for co-branding initiatives can enhance brand image and support conservation-focused marketing strategies.

Market Segmentations
Europe wild bird feed market has been categorized on the product type, comprising seed mixes, suet fat balls, pellets crumbles, live and freeze-dried insects, nectar liquid feeds.
In terms of bird species, the regional market is divided into songbirds, woodpeckers, game birds, waterfowl, others.
The regional market is segmented based on the distribution channel including supermarkets, hypermarkets, specialty pet stories, online retail, garden centers.

Major Players
Central Garden & Pet Company, RSPB, Heith’s, CJ Wildlife (Gardman Ltd.), GEVO GmbH, KEJO Products, Welzhofer GmbH, Vine House Farm, Kujipers Petfood, and Ivel Valley Wild Bird Food are the key players of Europe wild bird feed market.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ........... 15
1.1 MARKET OVERVIEW: ......................................... 16
1.2 MARKET SEGMENTATION ............................... 16
1.3 COMPETITIVE LANDSCAPE .............................. 16
1.4 FUTURE OUTLOOK ............................................... 16
2 MARKET INTRODUCTION .......................................................... 18
2.1 DEFINITION ......... 18
2.2 SCOPE OF THE STUDY ........................................ 18
2.3 RESEARCH OBJECTIVE ...................................... 18
2.4 MARKET STRUCTURE ........................................ 19
3 RESEARCH METHODOLOGY ...................................................... 20
3.1 OVERVIEW ........... 20
3.2 DATA FLOW ......... 22
3.2.1 DATA MINING PROCESS ................................. 22
3.3 PURCHASED DATABASE: ................................... 23
3.4 SECONDARY SOURCES: ...................................... 24
3.4.1 SECONDARY RESEARCH DATA FLOW: ................. 25
3.5 PRIMARY RESEARCH: ......................................... 26
3.5.1 PRIMARY RESEARCH DATA FLOW: ................. 27
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED .................................. 28
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE ........ 28
3.6 APPROACHES FOR MARKET END USER ESTIMATION: ............................ 29
3.6.1 REVENUE ANALYSIS APPROACH ...................... 29
3.6.2 DATA FORECASTING ....................................... 30
3.6.3 DATA FORECASTING TECHNIQUE ...................... 30
3.7 DATA MODELING .................................................. 31
3.7.1 MICROECONOMIC FACTOR ANALYSIS: ................. 31
3.7.2 DATA MODELING: ......................................... 32
3.8 TEAMS AND ANALYST CONTRIBUTION ..... 33
4 MARKET DYNAMICS ................ 35
4.1 INTRODUCTION ..................................................... 35
4.2 DRIVERS ................ 36
4.2.1 INCREASING URBAN BIRD WATCHING ACTIVITIES .. 36
4.2.2 GROWING AWARENESS OF WILDLIFE CONSERVATION ................................................ 36
4.2.3 EXPANSION OF ONLINE RETAIL CHANNELS .......... 36
4.2.4 RISING DISPOSABLE INCOME IN EMERGING MARKETS ............................................ 37
4.2.5 DIVERSIFICATION OF PRODUCT OFFERINGS (ORGANIC, SPECIALTY FEEDS) ....................... 37
4.3 RESTRAINTS ....... 38
4.3.1 FLUCTUATING RAW MATERIAL PRICES ................ 38
4.3.2 COMPETITION FROM SYNTHETIC ALTERNATIVES .... 38
4.3.3 SEASONAL DEMAND VARIATIONS ..................... 38
4.3.4 REGULATORY COMPLIANCE AND FOOD SAFETY STANDARDS ....................................... 39
4.4 OPPORTUNITY .... 40
4.4.1 INCREASING DEMAND FOR ECO-FRIENDLY PACKAGING SOLUTIONS .............................. 40
4.4.2 COLLABORATION WITH ENVIRONMENTAL ORGANIZATIONS FOR CO-BRANDING ................... 40
4.5 IMPACT ANALYSIS OF COVID – 19 ................. 41
4.6 IMPACT ON MARKET DEMAND OF WILD BIRD FEED MARKET ............ 41
5 MARKET FACTOR ANALYSIS .. 42
5.1 SUPPLY CHAIN ANALYSIS ............................... 42
5.1.1 RAW MATERIAL SOURCING ............................... 42
5.1.2 PROCESSING AND MANUFACTURING .................. 42
5.1.3 DISTRIBUTION AND LOGISTICS ........................... 42
5.1.4 RETAIL AND CONSUMER PURCHASE ................... 43
5.2 PORTER’S FIVE FORCES MODEL ..................... 43
5.2.1 COMPETITIVE RIVALRY (HIGH TO MODERATE) ...... 43
5.2.2 THREAT OF NEW ENTRANTS (MODERATE) ............ 44
5.2.3 BARGAINING POWER OF SUPPLIERS (MODERATE TO LOW) ......................................... 44
5.2.4 BARGAINING POWER OF BUYERS (MODERATE TO HIGH) ............................................ 44
5.2.5 THREAT OF SUBSTITUTES (MODERATE) ............... 44
6 EUROPE WILD BIRD FEED MARKET, BY PRODUCT TYPE ..... 46
6.1 INTRODUCTION ..................................................... 46
6.2 SEED MIXES ........ 47
6.3 SUET FAT BALLS .................................................. 47
6.4 PELLETS CRUMBLES ........................................... 47
6.5 LIVE/FREEZE-DRIED INSECTS ......................... 48
6.6 NECTAR LIQUID FEEDS ...................................... 48
7 EUROPE WILD BIRD FEED MARKET, BY BIRD SPECIES ........ 49
7.1 INTRODUCTION ..................................................... 49
7.2 SONGBIRDS .......... 50
7.3 WOODPECKERS ..................................................... 50
7.4 GAME BIRDS ........ 51
7.5 WATERFOWL ...... 51
8 EUROPE WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL ........................................ 52
8.1 INTRODUCTION ..................................................... 52
8.2 SUPERMARKETS/HYPERMARKETS ............. 53
8.3 SPECIALTY STORES ............................................ 53
8.4 ONLINE RETAIL ..................................................... 54
8.5 GARDEN CENTERS ............................................... 54
9 EUROPE WILD BIRD FEED MARKET, BY COUNTRY ............... 55
9.1 EUROPE ................. 55
9.1.1 GERMANY ................................................ 57
9.1.2 UNITED KINGDOM .................................... 59
9.1.3 FRANCE ................................................... 61
9.1.4 ITALY .... 63
9.1.5 SPAIN ... 65
9.1.6 RUSSIA .................................................... 67
9.1.7 REST OF EUROPE ...................................... 69
10 COMPETITIVE LANDSCAPE .... 71
10.1 INTRODUCTION ..................................................... 71
10.2 MARKET SHARE ANALYSIS, 2024 ................. 71
10.3 COMPETITOR DASHBOARD............................... 72
11 COMPANY PROFILES .............. 73
11.1 CENTRAL GARDEN & PET COMPANY ........... 73
11.1.1 COMPANY OVERVIEW ............................... 73
11.1.2 PRODUCTS OFFERED ................................ 74
11.1.3 KEY DEVELOPMENTS ................................ 74
11.1.4 SWOT ANALYSIS ...................................... 75
11.1.5 KEY STRATEGY ............................................. 75
11.2 RSPB ....................... 76
11.2.1 COMPANY OVERVIEW ............................... 76
11.2.2 FINANCIAL OVERVIEW .............................. 77
11.2.3 PRODUCTS OFFERED ................................ 78
11.2.4 KEY DEVELOPMENTS ................................ 78
11.2.5 SWOT ANALYSIS ...................................... 79
11.2.6 KEY STRATEGY ............................................. 79
11.3 HAITH'S ................ 80
11.3.1 COMPANY OVERVIEW ............................... 80
11.3.2 PRODUCTS OFFERED ................................ 81
11.3.3 KEY DEVELOPMENTS ................................ 81
11.3.4 SWOT ANALYSIS ...................................... 82
11.3.5 KEY STRATEGY ............................................. 82
11.4 CJ WILDLIFE (GARDMAN LTD.) ....................... 83
11.4.1 COMPANY OVERVIEW ............................... 83
11.4.2 PRODUCTS OFFERED ................................ 84
11.4.3 KEY DEVELOPMENTS ................................ 84
11.4.4 SWOT ANALYSIS ...................................... 85
11.4.5 KEY STRATEGY ............................................. 85
11.5 GEVO GMBH ......... 86
11.5.1 COMPANY OVERVIEW ............................... 86
11.5.2 PRODUCTS OFFERED ................................ 86
11.5.3 SWOT ANALYSIS ...................................... 87
11.5.4 KEY STRATEGY ............................................. 87
11.6 KEJO PRODUCTS ................................................... 88
11.6.1 COMPANY OVERVIEW ............................... 88
11.6.2 PRODUCTS OFFERED ................................ 88
11.6.3 SWOT ANALYSIS ...................................... 89
11.6.4 KEY STRATEGY ............................................. 89
11.7 WELZHOFER GMBH ............................................. 90
11.7.1 COMPANY OVERVIEW ............................... 90
11.7.2 PRODUCTS OFFERED ................................ 90
11.7.3 SWOT ANALYSIS ...................................... 91
11.7.4 KEY STRATEGY ............................................. 91
11.8 VINE HOUSE FARM.............................................. 92
11.8.1 COMPANY OVERVIEW ............................... 92
11.8.2 PRODUCTS OFFERED ................................ 92
11.8.3 SWOT ANALYSIS ...................................... 93
11.8.4 KEY STRATEGY ............................................. 93
11.9 KUIJPERS PETFOOD ............................................ 94
11.9.1 COMPANY OVERVIEW ............................... 94
11.9.2 PRODUCTS OFFERED ................................ 95
11.9.3 SWOT ANALYSIS ...................................... 95
11.9.4 KEY STRATEGY ............................................. 96
11.10 IVEL VALLEY WILD BIRD FOOD ....................... 97
11.10.1 COMPANY OVERVIEW ............................... 97
11.10.2 PRODUCTS OFFERED ................................ 97
11.10.3 SWOT ANALYSIS ...................................... 98
11.10.4 KEY STRATEGY ............................................. 98