Summary

Europe and Turkey Men’s Loungewear Market Research Report by Material (Natural, and Synthetic/Blends), by Price Range (Economy/Mass, And Premium/Luxury), by Type (Track Suits & Relaxed Pants, T-Shirts, Hoodies & Sweats, Joggers and Others), by Consumer Group (Gen Alpha, Gen Z, Millennials, Gen X, and Baby Boomers), by Distribution Channel (Offline and Online) Forecast to 2032
Market Overview
The market value of men's loungewear in Europe and Turkey was USD 19,911.50 million in 2023. It is anticipated that the Men's Loungewear market in Europe and Turkey will exhibit a significant compound annual growth rate (CAGR) of 7.6% during the review period.
Casual apparel that is predominantly designed for comfort and relaxation is referred to as men's loungewear. It is generally donned during leisure activities or at home.
Due to the proliferation of online retail, evolving consumer preferences, and the altering lifestyles and work-from-home culture, the Men's Loungewear Market in Europe and Turkey is undergoing development. Additionally, the market is restricted by concerns regarding durability and quality. Nevertheless, the market will be presented with future growth prospects because of the new product innovation.
Market Segmentation
The European and Turkish men's loungewear market has been segmented into synthetic/blends and natural materials from a material perspective. During the forecast period (2023-2032), the natural segment is the fastest-growing segment, while the synthetic/blends segment held the largest market share in 2023.
Based on the price range, the market has been segmented into economy/mass and premium/luxury. The premium/luxury segment is the fastest-growing segment during the forecast period, while the economy/mass segment held the largest market in 2023.
Tracksuits and relaxed trousers, t-shirts, hoodies, and sweatpants, as well as joggers and other items, comprise the Men's Loungewear Market in Europe and Turkey.
The market has been divided into five consumer groups: Baby Boomers, Millennials, Gen X, Gen Z, and Gen Alpha. The millennials segment held the largest market in 2023, while the Gen Z segment is the quickest developing segment during the forecast period.
The market has been divided into two categories based on the distribution channel: online and offline.
Europe and Turkey are the two segments into which the European and Turkish men's loungewear markets have been divided based on country/region. Europe's market share was the highest in 2023, and it is anticipated to reach USD 35,144.40 million by 2032. However, Turkey is expected to experience the highest compound annual growth rate (CAGR) of 8.01% during the current forecast period.
Major Players
The Men's loungewear market in Europe and Turkey is primarily dominated by the following companies: Adidas, PUMA SE, Next Retail Ltd., Ralph Lauren Corporation, Marks and Spencer Group plc, H&M Hennes & Mauritz AB, Boozt Fashion AB, and Zalando SE.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ....................................... 19
2 MARKET INTRODUCTION ..................................... 21
2.1 DEFINITION....................................................................... 21
2.2 SCOPE OF THE STUDY ................................................... 21
2.3 RESEARCH OBJECTIVE .................................................. 21
2.4 MARKET STRUCTURE ..................................................... 22
3 RESEARCH METHODOLOGY ............................... 23
3.1 OVERVIEW........................................................................ 23
3.2 DATA FLOW ...................................................................... 25
3.2.1 DATA MINING PROCESS .......................................................... 25
3.3 PURCHASED DATABASE: ............................................... 26
3.4 SECONDARY SOURCES: ................................................ 27
3.4.1 SECONDARY RESEARCH DATA FLOW: ...................................... 28
3.5 PRIMARY RESEARCH: .................................................... 29
3.5.1 PRIMARY RESEARCH DATA FLOW: .......................................... 30
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED .. 31
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ........ 31
3.6.1 REVENUE ANALYSIS APPROACH .............................................. 31
3.7 DATA FORECASTING ...................................................... 32
3.7.1 DATA FORECASTING TYPE ....................................................... 32
3.8 DATA MODELING ............................................................. 33
3.8.1 MICROECONOMIC FACTOR ANALYSIS: ..................................... 33
3.8.2 DATA MODELING: .................................................................... 34
3.9 TEAMS AND ANALYST CONTRIBUTION ........................ 36
4 MARKET DYNAMICS ............................................. 38
4.1 INTRODUCTION ............................................................... 38
4.2 DRIVERS .... 39
4.2.1 SHIFTING LIFESTYLES AND WORK-FROM-HOME CULTURE ........ 39
4.2.2 CHANGING CONSUMER PREFERENCES BOOSTS MARKET DEMAND .................................................................. 39
4.3 RESTRAINTS .................................................................... 41
4.3.1 QUALITY AND DURABILITY ISSUES ........................................... 41
4.4 OPPORTUNITY ................................................................. 42
4.4.1 NEW PRODUCT INNOVATION ................................................... 42
4.5 STRATEGIC INSIGHTS .................................................... 42
4.5.1 TECHNOLOGY UPDATE ............................................................ 42
4.5.2 REGIONAL MARKETS TO LOOKOUT FOR ................................... 43
4.6 REGULATORY UPDATE .................................................. 43
4.7 MARKET TRENDS ............................................................ 44
5 MARKET FACTOR ANALYSIS ............................... 45
5.1 PORTER'S FIVE FORCES MODEL .................................. 45
5.1.1 THREAT OF NEW ENTRANTS .................................................... 45
5.1.2 BARGAINING POWER OF SUPPLIERS ........................................ 46
5.1.3 THREAT OF SUBSTITUTES ....................................................... 46
5.1.4 BARGAINING POWER OF BUYERS ............................................. 46
5.1.5 INTENSITY OF RIVALRY ........................................................... 46
5.2 IMPACT OF COVID-19 ON THE EUROPE AND TURKEY LOUNGEWEAR MARKET .......................... 47
5.3 SOURCING AND PRODUCTION OF LOUNGEWEAR: KEY INSIGHTS ................................................ 48
6 EUROPE AND TURKEY MEN’S LOUNGEWEAR MARKET, BY MATERIAL ................................ 51
6.1 OVERVIEW........................................................................ 51
6.2 NATURAL ... 53
6.3 SYNTHETIC/BLENDS ....................................................... 53
7 EUROPE AND TURKEY MEN’S LOUNGEWEAR MARKET, BY PRICE RANGE .......................... 54
7.1 OVERVIEW........................................................................ 54
7.2 ECONOMY/MASS ............................................................. 56
7.3 PREMIUM/LUXURY .......................................................... 56
8 EUROPE AND TURKEY MEN’S LOUNGEWEAR MARKET, BY TYPE ......................................... 57
8.1 OVERVIEW........................................................................ 57
8.2 TRACK SUIT & RELAXED PANTS ................................... 59
8.3 T-SHIRTS ... 60
8.4 HOODIES & SWEATS ....................................................... 60
8.5 JOGGERS .. 60
8.6 OTHERS ..... 61
9 EUROPE AND TURKEY MEN’S LOUNGEWEAR MARKET, BY CONSUMER GROUP ................ 62
9.1 OVERVIEW........................................................................ 62
9.2 GEN ALPHA ...................................................................... 64
9.3 GEN Z ......... 64
9.4 MILLENNIALS ................................................................... 65
9.5 GEN X ......... 65
9.6 BABY BOOMERS .............................................................. 65
10 EUROPE AND TURKEY MEN’S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL ....... 66
10.1 OVERVIEW........................................................................ 66
10.2 OFFLINE ..... 68
10.3 ONLINE ....... 68
11 EUROPE AND TURKEY MEN’S LOUNGEWEAR MARKET, BY REGION/COUNTRY ................. 69
11.1 INTRODUCTION ............................................................... 69
11.2 EUROPE ..... 70
11.2.1 GERMANY ........ 74
11.2.2 FRANCE ........... 75
11.2.3 UK ................... 77
11.2.4 ITALY ............... 79
11.2.5 SPAIN .............. 80
11.2.6 NETHERLANDS ........................................................................ 82
11.2.7 POLAND ........... 84
11.2.8 SWEDEN .......... 85
11.2.9 BELGIUM .......... 87
11.2.10 GREECE ............ 89
11.2.11 DENMARK ........ 90
11.2.12 NORWAY .......... 92
11.2.13 SERBIA ............. 94
11.2.14 REST OF EUROPE ..................................................................... 95
11.3 TURKEY ..... 98
12 COMPETITIVE LANDSCAPE ................................. 102
12.1 INTRODUCTION ............................................................... 102
12.2 MARKET SHARE ANALYSIS, 2023 .................................. 102
12.3 COMPETITOR DASHBOARD ........................................... 103
12.4 PUBLIC PLAYERS STOCK SUMMARY ........................... 104
12.5 COMPARATIVE ANALYSIS: KEY PLAYERS FINANICAL ...................................................................... 104
12.6 KEY DEVELOPMENTS & GROWTH STRATEGIES ........ 105
12.6.1 PRODUCT LAUNCH .................................................................. 105
12.6.2 PARTNERSHIP .. 105
12.6.3 COLLABORATION/ NEW VENTURE/ REBRANDING ..................... 106
12.7 PRICING STRATEGY & SUSTAINABILITY FOCUS OF VITAL PLAYERS ............................................ 107
12.8 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) ................................... 111
12.8.1 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY HOODIES & SWEATSHIRT ....................................................... 111
12.8.2 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY TRACKSUITS & RELAXED PANTS ............................................ 113
12.8.3 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY T-SHIRTS ....... 115
12.8.4 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY JOGGERS ....... 118
13 COMPANY PROFILES ........................................... 121
13.1 ADIDAS ....... 121
13.1.1 COMPANY OVERVIEW .............................................................. 121
13.1.2 FINANCIAL OVERVIEW ............................................................. 122
13.1.3 PRODUCTS OFFERED ............................................................... 123
13.1.4 KEY DEVELOPMENTS ............................................................... 123
13.1.5 SWOT ANALYSIS ..................................................................... 124
13.1.6 KEY STRATEGIES ..................................................................... 124
13.2 PUMA SE .... 125
13.2.1 COMPANY OVERVIEW ............................................................. 125
13.2.2 FINANCIAL OVERVIEW ............................................................. 126
13.2.3 PRODUCTS OFFERED ............................................................... 126
13.2.4 KEY DEVELOPMENTS ............................................................... 127
13.2.5 KEY STRATEGIES ..................................................................... 127
13.3 NEXT RETAIL LTD. ........................................................... 128
13.3.1 COMPANY OVERVIEW ............................................................. 128
13.3.2 FINANCIAL OVERVIEW ............................................................. 129
13.3.3 PRODUCTS OFFERED ............................................................... 129
13.3.4 KEY DEVELOPMENTS ............................................................... 130
13.3.5 KEY STRATEGIES ..................................................................... 130
13.4 JOCKEY ...... 131
13.4.1 COMPANY OVERVIEW .............................................................. 131
13.4.2 FINANCIAL OVERVIEW ............................................................. 131
13.4.3 PRODUCTS OFFERED ............................................................... 131
13.4.4 KEY DEVELOPMENTS ............................................................... 132
13.4.5 KEY STRATEGIES ..................................................................... 132
13.5 RALPH LAUREN CORPORATION ................................... 133
13.5.1 COMPANY OVERVIEW .............................................................. 133
13.5.2 FINANCIAL OVERVIEW ............................................................. 134
13.5.3 PRODUCTS OFFERED ............................................................... 134
13.5.4 KEY DEVELOPMENTS ............................................................... 135
13.5.5 KEY STRATEGIES ..................................................................... 135
13.6 MARK AND SPENCER GROUP PLC. .............................. 136
13.6.1 COMPANY OVERVIEW .............................................................. 136
13.6.2 FINANCIAL OVERVIEW ............................................................. 137
13.6.3 PRODUCTS OFFERED ............................................................... 137
13.6.4 KEY DEVELOPMENTS ............................................................... 138
13.6.5 SWOT ANALYSIS ..................................................................... 139
13.6.6 KEY STRATEGIES ..................................................................... 139
13.7 H&M HENNES & MAURITZ AB......................................... 140
13.7.1 COMPANY OVERVIEW .............................................................. 140
13.7.2 FINANCIAL OVERVIEW ............................................................. 141
13.7.3 PRODUCTS OFFERED ............................................................... 141
13.7.4 KEY DEVELOPMENTS ............................................................... 142
13.7.5 SWOT ANALYSIS ..................................................................... 143
13.7.6 KEY STRATEGIES ..................................................................... 143
13.8 BOOZT FASHION AB. ....................................................... 144
13.8.1 COMPANY OVERVIEW .............................................................. 144
13.8.2 FINANCIAL OVERVIEW ............................................................. 145
13.8.3 PRODUCT OFFERED ................................................................. 145
13.8.4 KEY DEVELOPMENTS ............................................................... 146
13.8.5 SWOT ANALYSIS ..................................................................... 146
13.8.6 KEY STRATEGIES ..................................................................... 147
13.9 ZALANDO SE .................................................................... 148
13.9.1 COMPANY OVERVIEW .............................................................. 148
13.9.2 FINANCIAL OVERVIEW ............................................................. 149
13.9.3 PRODUCTS OFFERED ............................................................... 150
13.9.4 KEY DEVELOPMENTS ............................................................... 150
13.9.5 SWOT ANALYSIS ..................................................................... 151
13.9.6 KEY STRATEGIES ..................................................................... 151
13.10 DEFACTO ... 152
13.10.1 COMPANY OVERVIEW .............................................................. 152
13.10.2 FINANCIAL OVERVIEW ............................................................. 153
13.10.3 PRODUCTS OFFERED ............................................................... 153
13.10.4 KEY DEVELOPMENTS ............................................................... 153
13.10.5 KEY STRATEGIES ..................................................................... 154
13.11 HUGO BOSS ..................................................................... 155
13.11.1 COMPANY OVERVIEW .............................................................. 155
13.11.2 FINANCIAL OVERVIEW ............................................................. 156
13.11.3 PRODUCTS OFFERED ............................................................... 156
13.11.4 KEY DEVELOPMENTS ............................................................... 157
13.11.5 SWOT ANALYSIS ..................................................................... 157
13.11.6 KEY STRATEGIES ..................................................................... 158
13.12 GIORGIO ARMANI S.P.A. ................................................. 159
13.12.1 COMPANY OVERVIEW .............................................................. 159
13.12.2 FINANCIAL OVERVIEW ............................................................. 159
13.12.3 PRODUCTS OFFERED ............................................................... 160
13.12.4 KEY DEVELOPMENTS ............................................................... 160
13.12.5 SWOT ANALYSIS ..................................................................... 161
13.12.6 KEY STRATEGIES ..................................................................... 161
13.13 LACOSTE ... 162
13.13.1 COMPANY OVERVIEW ............................................................. 162
13.13.2 FINANCIAL OVERVIEW ............................................................. 162
13.13.3 PRODUCT OFFERED ................................................................. 163
13.13.4 KEY DEVELOPMENTS ............................................................... 164
13.13.5 SWOT ANALYSIS ..................................................................... 165
13.13.6 KEY STRATEGIES ..................................................................... 165
13.14 TOMMY HILFIGER LICENSING B.V. ............................... 166
13.14.1 COMPANY OVERVIEW .............................................................. 166
13.14.2 FINANCIAL OVERVIEW ............................................................. 167
13.14.3 PRODUCTS OFFERED ............................................................... 167
13.14.4 KEY DEVELOPMENTS ............................................................... 168
13.14.5 SWOT ANALYSIS ..................................................................... 169
13.14.6 KEY STRATEGIES ..................................................................... 169
13.15 CALVIN KLEIN INC. .......................................................... 170
13.15.1 COMPANY OVERVIEW .............................................................. 170
13.15.2 FINANCIAL OVERVIEW ............................................................. 171
13.15.3 PRODUCTS OFFERED ............................................................... 172
13.15.4 KEY DEVELOPMENTS ............................................................... 172
13.15.5 SWOT ANALYSIS ..................................................................... 173
13.15.6 KEY STRATEGIES ..................................................................... 173
14 DATA CITATIONS .................................................. 174