Summary

Yogurt, a dairy product made through the bacterial fermentation of milk, has a long history, with evidence suggesting its existence as early as 2000 BC. However, its modern commercial development in North America began in the early 20th century. As of the 21st century, the yogurt market in North America has expanded significantly. Demand for yogurt has been shaped by a variety of factors, including the rise of health-conscious consumers, the increasing popularity of functional foods, and changing dietary habits. The growing awareness of the potential digestive and immune-boosting benefits of probiotics in yogurt has led to a surge in consumption, especially in the United States and Canada. Furthermore, yogurt has diversified into various forms, catering to specific consumer needs such as Greek yogurt, which offers a thicker texture and higher protein content, and plant-based yogurt alternatives made from almond, soy, and coconut milk. This diversification has helped the market attract a wider range of consumers, including those with lactose intolerance, vegans, and those seeking higher-protein snacks. Consumers are increasingly looking for high-quality, natural products that align with their values of sustainability and health. The demand for organic yogurt has led to greater market participation from organic dairy producers and specialty brands. Additionally, the market has seen the rise of yogurt innovation, with companies introducing new flavors, packaging options, and probiotic-rich varieties aimed at appealing to health-conscious consumers seeking variety and enhanced benefits from their dairy products. The yogurt market in North America is primarily driven by supermarket chains, health food stores, and increasingly online platforms. This shift to e-commerce, particularly during the COVID-19 pandemic, has introduced new opportunities for yogurt brands to reach a broader customer base.

According to the research report, "North America Yogurt Market Overview, 2030," published by Bonafide Research, the North America Yogurt market is anticipated to add to more than USD 6.72 Billion by 2025–30. The growing demand for yogurt in North America has also spurred increased competition among key players, ranging from established dairy brands to newer, niche producers. Companies such as Yoplait, Chobani, Danone, and Stonyfield have played a pivotal role in shaping the market. In particular, Chobani’s introduction of Greek yogurt in the U.S. revolutionized the yogurt segment, and the company remains one of the leaders in the market. The rise of regional brands and private-label products from grocery stores further intensified competition, creating a dynamic market environment. North America has been the growing emphasis on high-protein diets, particularly with the popularity of diets like keto and paleo. Greek yogurt, with its higher protein content, has emerged as a significant growth area, outpacing traditional yogurt in both sales and popularity. The thick, creamy texture and richer nutritional profile have made Greek yogurt a staple for those seeking a protein-packed snack or meal. With the rise of veganism, lactose intolerance awareness, and a growing preference for plant-based diets, many consumers have turned to non-dairy yogurt alternatives made from almond, soy, coconut, and oat milk. This shift has prompted dairy companies to diversify their offerings and cater to these new market segments. Plant-based yogurt products have gained traction not only among vegans and those with dietary restrictions but also among mainstream consumers looking for variety or healthier options. In terms of product innovation, yogurt companies in North America have focused on offering a wide array of flavors and functional ingredients. This includes yogurt fortified with additional nutrients such as fiber, omega-3s, or vitamin D, appealing to consumers seeking personalized health benefits. Innovations in packaging, including single-serve containers and environmentally-friendly materials, have also helped companies cater to on-the-go consumers and those with sustainability concerns.


Market Drivers

• Health and Wellness Trends: Health and wellness have become major drivers in the North American yogurt market. Consumers are increasingly seeking products that align with their growing awareness of the importance of diet and overall well-being. Yogurt, being rich in probiotics, protein, and calcium, is viewed as a functional food that supports digestive health, boosts immunity, and provides other nutritional benefits. The demand for functional yogurts, such as those with added probiotics or fortified with vitamins and minerals, is increasing. These trends are particularly noticeable among health-conscious Millennials and Gen Z consumers, who are more likely to opt for products that align with their wellness-focused lifestyles.
• Rise of Plant-Based Yogurt Alternatives: The rise of plant-based diets has created a significant trend in the yogurt industry. With more consumers adopting vegan or dairy-free diets due to lactose intolerance, environmental concerns, or ethical reasons, plant-based yogurt alternatives have gained significant traction. These alternatives are typically made from ingredients such as almond, coconut, soy, or oats. Brands are increasingly introducing dairy-free yogurt options to cater to this growing segment, as well as incorporating ingredients with health benefits, such as chia seeds, turmeric, and matcha. The rise of plant-based yogurt alternatives not only taps into the expanding vegan market but also caters to those who prefer environmentally friendly and sustainable food options.

Market Challenges

• Intense Competition and Market Saturation: One of the biggest challenges facing the North American yogurt industry is the intense competition and market saturation. With an ever-increasing number of brands and varieties available on the market, it’s becoming increasingly difficult for companies to differentiate themselves. This has led to price wars and a focus on marketing strategies to capture consumer attention. Large multinational corporations dominate the market, but smaller, niche brands are also fighting for market share by offering specialized products, such as organic, local, or artisanal yogurt. The crowded marketplace makes it difficult for new entrants to break through, and established brands must continually innovate and invest in product differentiation to retain consumer loyalty.
• Supply Chain Disruptions: The yogurt industry faces significant challenges related to supply chain disruptions, which have become more apparent in recent years. These disruptions are a result of various factors, including the COVID-19 pandemic, labor shortages, and fluctuating demand for dairy products. The supply chain issues have impacted the sourcing of raw materials, such as milk, and have caused delays in production and distribution. Additionally, the need for cold storage during transportation and storage of yogurt products presents logistical challenges. Price increases in dairy and transportation costs also affect profit margins for yogurt producers.

Market Trends

• Clean Label and Transparency: Consumers in North America are becoming more conscious about the ingredients in their food and are increasingly demanding "clean labels"—products with fewer and simpler ingredients that are natural and recognizable. This trend is driving yogurt producers to reformulate their products to avoid artificial preservatives, sweeteners, and additives. Consumers are also seeking more transparency from brands about where ingredients come from, how they are produced, and whether they align with sustainability or ethical practices. Brands that prioritize clear labeling, transparency, and responsibly sourced ingredients are seen as more trustworthy and are more likely to gain consumer loyalty.
• Convenience and On-the-Go Consumption: Another key trend in the North American yogurt industry is the increasing demand for convenience, particularly among busy consumers. With fast-paced lifestyles, many consumers are looking for quick, easy, and portable snack options. This has led to the rise of yogurt products in single-serve containers, squeezable pouches, and snack-sized portions. These products cater to individuals who are on the go, such as young professionals, parents, and students. Brands are innovating with packaging and formats that enhance convenience while ensuring that the product maintains its nutritional benefits.


Traditional yogurt is leading in the North American yogurt industry due to its perceived health benefits, authentic taste, and increasing consumer preference for natural, minimally processed foods.

Traditional yogurt has emerged as the dominant product type in the North American yogurt market largely because it aligns well with the growing consumer trend toward health-conscious eating and demand for natural, minimally processed foods. In recent years, consumers have become increasingly aware of the benefits of probiotics, the presence of good bacteria in yogurt that aid digestion and support a healthy gut. This has led to a rise in the popularity of traditional yogurt, which is often less processed compared to other yogurt variants, such as low-fat or flavored yogurts, retaining more of its natural nutrients and probiotic cultures. Furthermore, the rise in the popularity of clean-label products, which emphasize transparency in ingredients and manufacturing processes, has bolstered traditional yogurt’s appeal. Many consumers view traditional yogurt as a more authentic, pure product without artificial additives, preservatives, or excessive sweeteners that can be found in other yogurt types. The growing preference for whole, real foods has made traditional yogurt an attractive option for individuals seeking simplicity and quality in their dietary choices. Additionally, traditional yogurt’s versatility as both a snack and an ingredient in various meals has contributed to its widespread consumption. From being paired with fruits and granola to being used in smoothies or as a base for sauces and dressings, traditional yogurt offers a wide range of uses that cater to different culinary preferences. Although plant-based yogurt options have gained traction, traditional dairy yogurt still holds a strong position due to its long-standing reputation, established production methods, and the relatively affordable price point compared to newer plant-based alternatives.

Drinkable yogurt is the fastest-growing form in the North American yogurt industry due to its convenience, portability, and appeal to on-the-go consumers seeking nutritious and tasty beverages.

Drinkable yogurt has quickly become the fastest-growing segment in the North American yogurt industry, largely due to its convenience, portability, and the growing consumer demand for healthy, ready-to-consume options. With the fast-paced lifestyle of many North Americans, consumers increasingly seek out foods and beverages that fit seamlessly into their busy routines. Drinkable yogurt, which combines the health benefits of traditional yogurt with the ease of a beverage, provides an ideal solution for individuals on the go who may not have the time or inclination to sit down and eat traditional yogurt in a bowl. The rise of drinkable yogurt is closely tied to broader trends in the beverage sector, where consumers are increasingly opting for functional drinks that offer both hydration and health benefits, such as probiotics, protein, and vitamins. Drinkable yogurt allows consumers to enjoy these benefits in a more portable format, making it easy to consume while commuting, at the gym, or during a busy workday. The demand for protein-rich and gut-health-promoting products has further contributed to the surge in popularity of drinkable yogurt, as it provides a quick and convenient way to add protein and probiotics to one's diet. Additionally, the variety of flavors and formulations available in drinkable yogurt has expanded its appeal, catering to a wide range of tastes and dietary preferences. Brands have introduced options in various flavors, including fruit-based, vanilla, and even coffee, making drinkable yogurt not only nutritious but also a flavorful option that competes with other beverages in the market, such as smoothies and flavored waters. Moreover, drinkable yogurt’s appeal extends to health-conscious individuals who are looking for lower-calorie, fat-free, or plant-based options, allowing the product to cater to various dietary needs, from those seeking to reduce their fat intake to individuals following vegan or dairy-free lifestyles. The convenience factor of drinkable yogurt also makes it a popular choice for parents looking for an easy, nutritious snack or meal option for their children.

Non-flavored yogurt is growing in the North American yogurt industry due to the rising consumer preference for natural, versatile, and clean-label products that offer control over ingredients and customization.

The growth of non-flavored yogurt in the North American yogurt market can be attributed to several key factors, primarily the increasing consumer demand for natural, minimally processed foods that align with the growing trend toward clean-label products. As more consumers become aware of the potential downsides of artificial additives, preservatives, and added sugars, they are seeking out products that are simpler and more transparent in terms of ingredients. Non-flavored yogurt, which typically contains only basic ingredients such as milk and live cultures, appeals to this desire for authenticity and purity. With a clean label that is free from unnecessary artificial flavorings and sweeteners, non-flavored yogurt is seen as a wholesome, natural option that allows consumers to enjoy the nutritional benefits of yogurt without the complications of processed ingredients. Additionally, the appeal of non-flavored yogurt extends beyond its natural composition; it serves as a highly versatile product that can be used in a variety of ways. Consumers enjoy the flexibility of customizing non-flavored yogurt to suit their tastes by adding fruits, honey, granola, or other toppings, giving them control over both flavor and nutritional content. This customization is particularly attractive to health-conscious individuals who wish to monitor their calorie intake, adjust the sweetness of their yogurt, or avoid artificial ingredients. The growing awareness of the importance of gut health has also contributed to the popularity of non-flavored yogurt, as this type typically has a higher concentration of live probiotic cultures, which are known for their digestive benefits. The simple, unsweetened nature of non-flavored yogurt makes it an ideal base for those looking to boost their intake of beneficial bacteria without the added sugar found in flavored yogurt options. Furthermore, as more consumers adopt plant-based diets or reduce their consumption of processed foods, non-flavored yogurt is seen as a healthier alternative that can be easily adapted to fit different dietary preferences, such as low-carb, dairy-free, or gluten-free diets.

Supermarkets and hypermarkets are leading the North American yogurt industry due to their wide product selection, competitive pricing, and the convenience of offering a one-stop shopping experience for consumers.

Supermarkets and hypermarkets have become the dominant channel for yogurt sales in North America because they offer a comprehensive shopping experience, combining convenience, variety, and competitive pricing. These large retail chains attract a diverse customer base, providing a broad selection of yogurt types, including traditional, fat-free, drinkable, non-flavored, and even plant-based options, catering to the growing demand for variety among consumers. Shoppers can find multiple brands, product formats, and flavors all in one location, which makes these stores an ideal destination for those looking to fulfill their yogurt needs in a single trip. The wide selection also allows customers to compare prices and brands easily, helping them make more informed purchasing decisions. This variety also supports the increasing trend of personalization in consumer diets, where individuals seek products that align with their specific preferences, whether that’s for lower-calorie, higher-protein, or dairy-free yogurt. Furthermore, supermarkets and hypermarkets are well-positioned to offer yogurt at competitive prices, often through promotions, bulk discounts, and loyalty programs. For many consumers, price plays a significant role in their purchase decisions, and the larger retail chains are able to leverage their economies of scale to offer yogurt at more affordable prices than smaller, specialized retailers. As yogurt has become a staple in many households, competitive pricing makes it more accessible to a broader audience, including families, single-person households, and health-conscious consumers. The convenience of these retail formats is another significant factor in their success. Supermarkets and hypermarkets are often conveniently located in both urban and suburban areas, making them an easy destination for consumers who prefer shopping in large, one-stop stores.


The USA leads the North American yogurt industry due to its strong innovation in product variety, a rapidly growing health-conscious consumer base, and a well-established distribution network.

The United States has positioned itself as the leader in the North American yogurt industry, largely due to its continuous innovation in product development and its ability to tap into shifting consumer preferences towards healthier, functional foods. Over the past decade, there has been a significant surge in demand for yogurt as a convenient, nutrient-dense snack option. The U.S. yogurt market has capitalized on this trend by introducing a wide variety of yogurt products that cater to different dietary needs, including low-fat, high-protein, dairy-free, organic, and probiotic-rich options. The ability to adapt and diversify product offerings, such as the rise of Greek yogurt in the 2010s, was pivotal in driving growth and capturing a broad spectrum of consumer tastes, preferences, and health trends. This innovation has not only expanded the market but has also increased the overall appeal of yogurt, making it a popular choice for consumers of all age groups, including children, adults, and the aging population. Furthermore, the health-conscious trend in the U.S. has been a significant driver for the yogurt industry. With an increasing emphasis on gut health, probiotics, and clean-label products, U.S. yogurt brands have marketed their offerings as not just a snack but a tool for improved digestion, immunity, and overall well-being. This focus on health benefits has helped differentiate yogurt from other snack options, providing a strong competitive edge. The country’s extensive retail landscape, ranging from large supermarkets and convenience stores to specialized health food stores, ensures that yogurt products are widely available to consumers. Additionally, the advent of e-commerce has further expanded the accessibility of yogurt, allowing brands to reach a broader audience across various regions. The synergy between innovation in product development, a shift towards healthier eating, and effective distribution strategies has allowed U.S. companies to dominate the North American yogurt market.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Traditional Yogurt
• Greek Yogurt
• Plant-Based Yogurt
• Others (Frozen yogurt, Set yogurt,High Protein, Vegan, probiotic-rich specialty yogurts)

By Flavor
• Flavored
• Non Flavored

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others (vending machines, dairy farms, direct-to-consumer sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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Table of Contents

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.3.1. XXXX
2.3.2. XXXX
2.3.3. XXXX
2.3.4. XXXX
2.3.5. XXXX
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. North America Yogurt Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Form
6.5. Market Size and Forecast, By Flavor
6.6. Market Size and Forecast, By Distribution Channel
6.7. United States Yogurt Market Outlook
6.7.1. Market Size by Value
6.7.2. Market Size and Forecast By Product Type
6.7.3. Market Size and Forecast By Flavor
6.7.4. Market Size and Forecast By Distribution Channel
6.8. Canada Yogurt Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By Product Type
6.8.3. Market Size and Forecast By Flavor
6.8.4. Market Size and Forecast By Distribution Channel
6.9. Mexico Yogurt Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By Product Type
6.9.3. Market Size and Forecast By Flavor
6.9.4. Market Size and Forecast By Distribution Channel
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Key Players Market Positioning Matrix
7.4. Porter's Five Forces
7.5. Company Profile
7.5.1. Danone S.A.
7.5.1.1. Company Snapshot
7.5.1.2. Company Overview
7.5.1.3. Financial Highlights
7.5.1.4. Geographic Insights
7.5.1.5. Business Segment & Performance
7.5.1.6. Product Portfolio
7.5.1.7. Key Executives
7.5.1.8. Strategic Moves & Developments
7.5.2. Nestlé S.A.
7.5.3. Groupe Lactalis S.A.
7.5.4. Chobani LLC
7.5.5. FAGE International S.A.
7.5.6. Royal FrieslandCampina N.V.
7.5.7. General Mills, Inc.
7.5.8. Saputo Inc.
7.5.9. Ganaderos Productores de Leche Pura, S.A.P.I. de C.V.
7.5.10. General Mills Inc
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
9.3. Related Reports
10. Disclaimer


List of Figures

Figure 1: Global Yogurt Market Size (USD Billion) By Region, 2024 & 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: North America Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: North America Yogurt Market Share By Country (2024)
Figure 6: US Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: Canada Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: Mexico Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Yogurt Market


List of Tables

Figure 1: Global Yogurt Market Size (USD Billion) By Region, 2024 & 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: North America Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: North America Yogurt Market Share By Country (2024)
Figure 6: US Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: Canada Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: Mexico Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Yogurt Market