Market Overview:
The global over the top (OTT) market size reached US$ 350.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,555.6 Billion by 2028, exhibiting a growth rate (CAGR) of 27.55% during 2023-2028. The increasing…
Media & Entertainment Storage Market by Storage Solution (Direct-attached Storage, Network-attached Storage, Storage Area Network), Deployment Mode (On-premises, Cloud-based, Hybrid), Storage Medium (HDD, SSD, Digital Type, and Others), End User (Broadcast, Production and Post-Production, Media Agencies, Advertising, and Others), and Region 2023-2028
The country has a relatively large and young population that is tech-savvy and is embracing OTT services such as video streaming, social media, and online gaming. Major players such as Netflix and Amazon Prime are present in the market, but local players …
In Saudi Arabia the market is dominated by a few large international companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, as well as regional players such as Starz Play Arabia and Icflix. The platforms offer a mix of licensed content, or…
In UAE the market is dominated by a few large international companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, as well as local players such as Starz Play and Icflix. The platforms offer a mix of licensed content, original productions,…
Colombia's OTT market is relatively new, but growing rapidly, with a large and expanding user base. The market is dominated by a few large international companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, which offer a wide range of con…
In Argentina the market is dominated by a few large international companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, as well as regional players such as Flow and Telefe Play. The platforms offer a mix of licensed content, original prod…
Brazil's OTT market is one of the largest and fastest-growing in the world, with a large and expanding user base. The market is dominated by a few large international companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, as well as local …
In South Korea the OTT media service sector is undergoing intense competition because new service providers offer content at lower prices than current providers. Furthermore, service providers have begun to deliver new content they have created, which mig…
Australia's OTT market is mature, with a large and growing user base. The market is dominated by a few large international companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, which offer a wide range of content to Australian users. Loca…
In India the market is dominated by a few large companies, including Netflix, Amazon Prime Video, and Disney+ Hotstar, which offer a wide range of content to Indian users. Local players, such as ZEE5 and ALT Balaji, also have a significant market share. …
The OTT market in Japan is one of the largest in Asia, with a large and growing user base. The market is dominated by a few large companies, including Netflix, Amazon Prime Video, and Hulu, which offer a wide range of content to Japanese users. Local play…