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Leather Market Research Report by Source [Animal Leather (Cow Skin, Buffalo Skin, Sheep Skin, Goat Skin, Camel Skin, Kangaroo Skin, Others), Synthetic Leather, Vegan Leather], by Product Type [Small Leather Goods/ Accessories, Apparel, Footwear (Athletics, Non-Athletics), Home Dcor and Furnishing, Pet Accessories, Automotive Accessories, Others], and by End-Use Industry (Footwear, Clothing, Furnishing, Automotive, Bags, Others) Forecast till 2032

Leather Market Research Report by Source [Animal Leather (Cow Skin, Buffalo Skin, Sheep Skin, Goat Skin, Camel Skin, Kangaroo Skin, Others), Synthetic Leather, Vegan Leather], by Product Type [Small Leather Goods/ Accessories, Apparel, Footwear (Athletics, Non-Athletics), Home Dcor and Furnishing, Pet Accessories, Automotive Accessories, Others], and by End-Use Industry (Footwear, Clothing, Furnishing, Automotive, Bags, Others) Forecast till 2032


Leather Market Research Report by Source [Animal Leather (Cow Skin, Buffalo Skin, Sheep Skin, Goat Skin, Camel Skin, Kangaroo Skin, Others), Synthetic Leather, Vegan Leather], by Product Type [Smal... もっと見る

 

 

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Market Research Future
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2025年7月8日 US$4,950
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Summary

Leather Market Research Report by Source [Animal Leather (Cow Skin, Buffalo Skin, Sheep Skin, Goat Skin, Camel Skin, Kangaroo Skin, Others), Synthetic Leather, Vegan Leather], by Product Type [Small Leather Goods/ Accessories, Apparel, Footwear (Athletics, Non-Athletics), Home Décor and Furnishing, Pet Accessories, Automotive Accessories, Others], and by End-Use Industry (Footwear, Clothing, Furnishing, Automotive, Bags, Others) Forecast till 2032

Market Overview
The global leather market was valued at USD 88,493.83 million in 2023 and is projected to reach USD 144,178.57 million by 2032. The growth of the global leather market reflects a compound annual growth rate (CAGR) of 5.59% from 2024 to 2032. Leather is a rugged yet pliable material produced from animal skins (mostly cattle) that have gone through processing. The leather was obtained through a tanning process to prevent decay and increase strength. The leather, which was used even in ancient times, is still in fashion for clothing, furniture, and cars.
The global leather market is still on the rise, but it is now more steady than it used to be, driven by the increasing need for top-notch leather goods in such sectors as fashion, automotive, and furniture. The luxury brands are broadening their product offerings, and consumers, who find the durability and classic appearance of premium leather goods attractive, are doing so as well. The car industry views leather interiors as the ultimate in fine dressing; thus, it is only natural that the material’s demand increases. Besides this, the developing regions in Asia-Pacific and Latin America are full of exciting growth prospects for the leather market, as the fat in net incomes and urbanization continue to rise.
On the other hand, the sector is not free of problems that may cause it to slow down. The most extreme examples are the prices of raw materials that are used for production of skins and chemicals for tanning which cause fluctuating prices in production costs. The issue of the environment and hence the pollution from the tanning process as well as the growing awareness of animal rights have resulted in some countries being stricter than before in their regulations. On the other hand, synthetic and vegan leather substitutes are coming up to compete for portions of the market, especially among young people who are very conscious of the environment and the planet.
However, the bright side is that the space is still big. The technology in tanning and finishing has reduced the use of resources and pollution in the process of making leather. Hence, the innovation in these fields is also sustainability. The luxury goods market is still expanding rapidly, especially in developing countries, opening up new opportunities for growth. In the next few years, companies that are focused on sustainable sourcing and eco-friendly processing will have a chance to gain a competitive advantage.

Market Segmentations
The global leather market is segmented based on the source, comprising animal leather, synthetic leather, and vegan leather. Cow skin, buffalo skin, sheep skin, goat skin, camel skin, kangaroo skin, and others are segments of the animal leather.
Small leather goods or accessories, apparel, footwear, home décor and furnishing, pet accessories, automotive accessories, and others are part of the product type of the global market. Footwear is also classified into athletic and non-athletic.
Depending on the end-use industry, the global leather market is classified into footwear, clothing, furnishing, automotive, bags, and others.

Regional Insights
The leather market in North America is anchored by a mature cattle industry, modern processing capabilities, and steady demand from automotive and furniture manufacturers. The U.S. leads production, supported by its export network and focus on high-grade leather. Recent years have undoubtedly traced a route remarkably directed at eco-friendly thinking as far as the dyeing of hides and the use of computer-enabled technology, all aimed at more efficient operations. Ongoing issues arise on the one hand from synthetic counterparts, and on the other, from higher compliance costs.
The leather industry in Europe is the cultural and economic power on which the region has been depending on because of the tanning expertise passed down from generation to generation. The Italian luxury leather, the Spanish hides for the shoes, and the German leather for the car upholstery somewhat represent the diversity of the regional strengths. The environmental legislation REACH forced the sector to change to the use of safer chemicals and sustainable practices. While dealing with rising costs and facing competition from alternatives, Europe holds its position as the leader in quality and brand reputation.
Asia Pacific’s leather industry is the biggest global player and also the market leader for the production of leather. The industry benefits from scale, skilled labor, and export-oriented production hubs. The high output of China has to be compensated for by pollution control. Hence, the Chinese government is tightening environmental regulations for the industry. Due to changes in the availability of raw materials, the Indian fragmented market becomes more flexible, while the last two countries, for example, Vietnam and Indonesia, are extending their finishing centers of competition. The region’s flexibility and production capacity make it indispensable to global supply chains.
In South America, the leather trade is shaped by abundant livestock resources, and there are well-established export channels from the continent. Brazil’s wet blue exports and Argentina’s premium-grade hides serve markets in Europe, North America, and Asia. Eco-friendly projects go along with the protection of the forest, as well as investing in technology that preserves quality. Domestic demand from the footwear and automotive sectors further
MEA has many African countries that are rich in livestock, such as Ethiopia and Kenya, that sell hides to the Middle Eastern processing hubs. Middle Eastern countries like the UAE and Saudi Arabia are able to increase the value of their products by providing high-quality finishing for luxury markets. There are efforts to upgrade tanning facilities as well as use chrome-free processes to gain more competitiveness. The growth in exports will hinge on connecting infrastructure gaps as well as complying with international environmental regulations.

Major Players
Key competitors in the global leather market are Sanimax Industries Inc., San Fang Chemical, Tyson Foods, Huafon Microfibre, Anhui Anli Material, Darling Ingredients Inc., Twin City Hide, Inc., Packer Leather, NSW Leather Co. Pty Ltd, AusTANNERS, LVMH Moët Hennessy Louis Vuitton SE, Kering SA, Hermes International S.A., Tapestry Inc., Prada S.p.A., Adidas AG, Nike, Inc., Puma SE, Samsonite International S.A., and Johnston & Murphy.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ...... 24
1.1 MARKET ATTRACTIVENESS ANALYSIS ................ 25
1.1.1 GLOBAL LEATHER MARKET, BY SOURCE .... 26
1.1.2 GLOBAL LEATHER MARKET, BY PRODUCT TYPE ................ 27
1.1.3 GLOBAL LEATHER MARKET, BY END-USE INDUSTRY .......... 28
1.1.4 GLOBAL LEATHER MARKET, BY REGION .... 29
2 MARKET INTRODUCTION ... 31
2.1 DEFINITION … 31
2.2 SCOPE OF THE STUDY .... 31
2.3 RESEARCH OBJECTIVE ... 32
2.4 MARKET STRUCTURE ..... 33
2.5 KEY BUYING CRITERIA .. 34
3 RESEARCH METHODOLOGY .................. 35
3.1 OVERVIEW... 35
3.2 DATA FLOW …. 37
3.2.1 DATA MINING PROCESS............... 38
3.3 PURCHASED DATABASE: .................... 39
3.4 SECONDARY SOURCES:.. 40
3.4.1 SECONDARY RESEARCH DATA FLOW: ................... 41
3.5 PRIMARY RESEARCH: ..... 42
3.5.1 PRIMARY RESEARCH DATA FLOW: ................. 43
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED ........ 44
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE ....... 44
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: .. 45
3.6.1 CONSUMPTION & NET TRADE APPROACH............ 45
3.6.2 REVENUE ANALYSIS APPROACH ... 45
3.7 DATA FORECASTING ...... 46
3.7.1 DATA FORECASTING TECHNIQUE .... 46
3.8 DATA MODELING ............ 47
3.8.1 MICROECONOMIC FACTOR ANALYSIS: .................... 47
3.8.2 DATA MODELING: .. 48
3.9 TEAMS AND ANALYST CONTRIBUTION ................ 50
4 MARKET DYNAMICS ........... 52
4.1 INTRODUCTION ............... 52
4.2 DRIVERS....... 53
4.2.1 RISING DEMAND FOR LEATHER IN AUTOMOTIVE UPHOLSTERY MANUFACTURING ........ 53
4.2.2 GROWTH IN DEMAND FOR BIO-BASED AND SUSTAINABLE LEATHER .. 54
4.3 RESTRAINTS ..................... 55
4.3.1 ENVIRONMENTAL CONCERNS OVER LEATHER TANNING CHEMICAL POLLUTION ............ 55
4.3.2 RISING REGULATIONS ON CHROMIUM-BASED TANNING PROCESSES ..................... 56
4.4 OPPORTUNITY ................. 57
4.4.1 RISING CONSUMER PREFERENCE FOR PREMIUM-QUALITY GENUINE LEATHER........... 57
4.4.2 TECHNOLOGICAL ADVANCEMENTS IMPROVING LEATHER DURABILITY AND PERFORMANCE ................ 58
4.5 IMPACT ANALYSIS OF COVID - 19 ..... 59
4.5.1 IMPACT ON GLOBAL LEATHER MARKET ................ 59
4.5.2 IMPACT ON SUPPLY CHAIN OF LEATHER MARKET …. 59
4.5.3 IMPACT ON MARKET DEMAND OF LEATHER MARKET .................. 59
4.5.4 IMPACT ON PRICING OF LEATHER MARKET ........... 60
5 MARKET FACTOR ANALYSIS .................. 61
5.1 SUPPLY CHAIN ANALYSIS .................. 61
5.1.1 RAW MATERIALS.... 61
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING ....... 62
5.1.3 DISTRIBUTION …. 62
5.1.4 END-USERS ..... 62
5.1.5 VALUE PERCOLATION ACROSS THE CHAIN ............. 62
5.1.6 INTEGRATION LEVELS ................... 63
5.1.7 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) .................. 63
5.2 PORTER’S FIVE FORCES MODEL ........ 64
5.2.1 THREAT OF NEW ENTRANTS ........... 64
5.2.2 BARGAINING POWER OF SUPPLIERS ..................... 65
5.2.3 THREAT OF SUBSTITUTES............... 65
5.2.4 BARGAINING POWER OF BUYERS.... 65
5.2.5 INTENSITY OF RIVALRY .................. 66
5.3 PRICE ANALYSIS ............. 66
5.3.1 FACTOR PRICING ANALYSIS ........... 66
5.3.1.1 RAW MATERIAL AVAILABILITY AND COST........ 66
5.3.1.2 CHEMICAL AND TANNING PROCESS COSTS .. 66
5.3.1.3 ENERGY AND LABOR COSTS .. 67
5.3.1.4 ENVIRONMENTAL REGULATIONS AND COMPLIANCE COSTS .... 67
5.3.1.5 MARKET DEMAND AND TRADE POLICIES ...... 67
5.4 TECHNOLOGICAL ADVANCEMENTS ..................... 67
5.5 REGULATORY FRAMEWORK ............. 68
5.5.1 GOVERNMENT POLICIES............... 68
5.5.2 INCENTIVES & SUBSIDIES ............ 68
5.5.3 INSTALLATION AND PERMITTING STANDARDS ........... 69
5.5.4 ENVIRONMENTAL CONSIDERATION .. 69
5.6 R&D UPDATE .................... 69
5.6.1 CURRENT SCENARIO .................... 69
5.6.2 FUTURE ROADMAP .................... 70
5.6.3 CHALLENGES ........ 70
5.6.4 NOVEL APPLICATIONS .................. 70
5.6.5 KEY DEVELOPMENTS ................. 71
5.7 PESTEL ANALYSIS........... 71
5.7.1 POLITICAL FACTORS …. 71
5.7.2 ECONOMIC FACTORS ................... 71
5.7.3 SOCIAL FACTORS.... 72
5.7.4 TECHNOLOGICAL FACTORS............. 72
5.7.5 ENVIRONMENTAL FACTORS ............ 72
5.7.6 LEGAL FACTORS .... 72
6 GLOBAL LEATHER MARKET, BY SOURCE .................. 74
6.1 INTRODUCTION ............... 74
6.2 ANIMAL LEATHER .......... 76
6.3 SYNTHETIC LEATHER .... 77
6.4 VEGAN LEATHER ............ 78
7 GLOBAL LEATHER MARKET, BY PRODUCT TYPE ..... 79
7.1 INTRODUCTION ............... 79
7.2 SMALL LEATHER GOODS/ ACCESSORIES ............. 81
7.3 APPAREL ...... 81
7.4 FOOTWEAR .. 81
7.5 HOME DÉCOR AND FURNISHING ....... 81
7.6 PET ACCESSORIES ........... 82
7.7 AUTOMOTIVE ACCESSORIES ............. 82
7.8 OTHERS ........ 82
8 GLOBAL LEATHER MARKET, BY END-USE INDUSTRY ................... 83
8.1 INTRODUCTION ............... 83
8.2 FOOTWEAR .. 84
8.3 CLOTHING ... 84
8.4 FURNISHING ..................... 85
8.5 AUTOMOTIVE .................. 85
8.6 BAGS ............. 85
8.7 OTHERS ........ 86
9 GLOBAL LEATHER MARKET, BY REGION ................... 87
9.1 OVERVIEW... 87
9.2 NORTH AMERICA ............ 90
9.2.1 US ..................... 96
9.2.2 CANADA .............. 99
9.2.3 MEXICO............... 102
9.3 EUROPE ........ 105
9.3.1 GERMANY ........... 112
9.3.2 UK ..................... 115
9.3.3 FRANCE ............... 118
9.3.4 RUSSIA ............... 121
9.3.5 ITALY ................... 124
9.3.6 SPAIN ................. 127
9.3.7 REST OF EUROPE .. 130
9.4 ASIA PACIFIC ................... 133
9.4.1 CHINA ................ 140
9.4.2 INDIA .................. 143
9.4.3 JAPAN ................ 146
9.4.4 SOUTH KOREA ...... 149
9.4.5 MALAYSIA ............ 152
9.4.6 THAILAND ............ 155
9.4.7 INDONESIA .......... 158
9.4.8 REST OF ASIA-PACIFIC ................ 161
9.5 SOUTH AMERICA ............. 164
9.5.1 BRAZIL ................. 170
9.5.2 ARGENTINA ........... 173
9.5.3 REST OF SOUTH AMERICA .............. 176
9.6 MIDDLE EAST & AFRICA ..................... 180
9.6.1 GCC COUNTRIES .. 187
9.6.2 SOUTH AFRICA ....... 190
9.6.3 REST OF MIDDLE EAST & AFRICA ..... 193
10 COMPETITIVE LANDSCAPE .................... 197
10.1 COMPETITIVE OVERVIEW ................... 197
10.2 MAJOR PLAYERS IN THE GLOBAL LEATHER MARKET ........... 198
10.3 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS .. 199
10.4 COMPETITIVE BENCHMARKING ........ 200
10.5 STRATEGIES OF MARKET LEADERS IN THE GLOBAL LEATHER MARKET ..................... 202
10.5.1 SANIMAX INDUSTRIES INC. .......... 202
10.5.2 SAN FANG CHEMICAL ................ 202
10.5.3 TYSON FOODS ..... 202
10.5.4 HUAFON MICROFIBRE ................... 202
10.5.5 ANHUI ANLI MATERIAL .................. 202
10.5.6 LVMH MOËT HENNESSY LOUIS VUITTON SE ...... 203
10.5.7 KERING SA .......... 203
10.5.8 HERMÈS INTERNATIONAL S.A. ....... 203
10.5.9 TAPESTRY INC. ..... 203
10.5.10 PRADA S.P.A. .............. 203
10.6 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN GLOBAL LEATHER MARKET
204
10.7 KEY DEVELOPMENTS & GROWTH STRATEGIES .. 205
10.7.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT ......... 205
11 COMPANY PROFILES (LEATHER MANUFACTURERS) .................... 206
11.1 TWIN CITY HIDE, INC. ..... 206
11.1.1 COMPANY OVERVIEW ................ 206
11.1.2 FINANCIAL OVERVIEW ................. 206
11.1.3 PRODUCTS/SERVICES OFFERED ...... 206
11.1.4 KEY DEVELOPMENTS .......... 206
11.1.5 SWOT ANALYSIS . 207
11.1.6 KEY STRATEGIES ... 207
11.2 SAN FANG CHEMICAL .... 208
11.2.1 COMPANY OVERVIEW ......... 208
11.2.2 FINANCIAL OVERVIEW ................. 208
11.2.3 PRODUCTS OFFERED.......... 209
11.2.4 KEY DEVELOPMENTS .......... 209
11.2.5 SWOT ANALYSIS .................. 210
11.2.6 KEY STRATEGIES ................. 210
11.3 SANIMAX INDUSTRIES INC. ................ 211
11.3.1 COMPANY OVERVIEW ......... 211
11.3.2 FINANCIAL OVERVIEW ................. 211
11.3.3 PRODUCTS OFFERED.......... 211
11.3.4 KEY DEVELOPMENTS .......... 211
11.3.5 SWOT ANALYSIS .................. 212
11.3.6 KEY STRATEGIES ................. 212
11.4 ANHUI ANLI MATERIAL . 213
11.4.1 COMPANY OVERVIEW ......... 213
11.4.2 FINANCIAL OVERVIEW ................. 213
11.4.3 PRODUCTS OFFERED.......... 213
11.4.4 KEY DEVELOPMENTS .......... 214
11.4.5 SWOT ANALYSIS .................. 214
11.4.6 KEY STRATEGIES ................. 214
11.5 TYSON FOODS .................. 215
11.5.1 COMPANY OVERVIEW ......... 215
11.5.2 FINANCIAL OVERVIEW ................. 215
11.5.3 PRODUCTS OFFERED.......... 216
11.5.4 KEY DEVELOPMENTS .......... 216
11.5.5 SWOT ANALYSIS .................. 217
11.5.6 KEY STRATEGIES ................. 217
11.6 DARLING INGREDIENTS . 218
11.6.1 COMPANY OVERVIEW ................ 218
11.6.2 FINANCIAL OVERVIEW ................. 218
11.6.3 PRODUCTS/SERVICES OFFERED ...... 218
11.6.4 KEY DEVELOPMENTS .......... 218
11.6.5 SWOT ANALYSIS . 219
11.6.6 KEY STRATEGIES ... 219
11.7 HUAFON MICROFIBRE .... 220
11.7.1 COMPANY OVERVIEW ......... 220
11.7.2 FINANCIAL OVERVIEW ................. 220
11.7.3 PRODUCTS OFFERED.......... 220
11.7.4 KEY DEVELOPMENTS .......... 220
11.7.5 SWOT ANALYSIS .................. 221
11.7.6 KEY STRATEGIES ................. 221
11.8 NSW LEATHER CO. PTY LTD............... 222
11.8.1 COMPANY OVERVIEW ......... 222
11.8.2 FINANCIAL OVERVIEW ................. 222
11.8.3 PRODUCTS OFFERED.......... 222
11.8.4 KEY DEVELOPMENTS .......... 222
11.8.5 SWOT ANALYSIS .................. 223
11.8.6 KEY STRATEGIES ................. 223
11.9 AUSTANNERS ................... 224
11.9.1 COMPANY OVERVIEW ......... 224
11.9.2 FINANCIAL OVERVIEW ................. 224
11.9.3 PRODUCTS OFFERED.......... 224
11.9.4 KEY DEVELOPMENTS .......... 224
11.9.5 SWOT ANALYSIS .................. 225
11.9.6 KEY STRATEGIES ................. 225
11.10 PACKER LEATHER........... 226
11.10.1 COMPANY OVERVIEW .................. 226
11.10.2 FINANCIAL OVERVIEW ..... 226
11.10.3 PRODUCTS OFFERED .................. 226
11.10.4 KEY DEVELOPMENTS................... 226
11.10.5 SWOT ANALYSIS ...... 227
11.10.6 KEY STRATEGIES .... 227
12 COMPANY PROFILES (LEATHER PRODUCTS MANUFACTURERS) .................... 228
12.1 ADIDAS AG .. 228
12.1.1 COMPANY OVERVIEW ................ 228
12.1.2 FINANCIAL OVERVIEW ................. 229
12.1.3 PRODUCTS/SERVICES OFFERED ...... 229
12.1.4 KEY DEVELOPMENTS .......... 230
12.1.5 SWOT ANALYSIS . 230
12.1.6 KEY STRATEGIES ... 230
12.2 NIKE, INC. .... 231
12.2.1 COMPANY OVERVIEW ......... 231
12.2.2 FINANCIAL OVERVIEW ................. 232
12.2.3 PRODUCTS OFFERED.......... 232
12.2.4 KEY DEVELOPMENTS .......... 233
12.2.5 SWOT ANALYSIS .................. 233
12.2.6 KEY STRATEGIES ................. 233
12.3 PUMA SE ...... 234
12.3.1 COMPANY OVERVIEW ......... 234
12.3.2 FINANCIAL OVERVIEW ................. 234
12.3.3 PRODUCTS OFFERED.......... 234
12.3.4 KEY DEVELOPMENTS .......... 234
12.3.5 SWOT ANALYSIS .................. 235
12.3.6 KEY STRATEGIES ................. 235
12.4 KERING SA ... 236
12.4.1 COMPANY OVERVIEW ......... 236
12.4.2 FINANCIAL OVERVIEW ................. 236
12.4.3 PRODUCTS OFFERED.......... 237
12.4.4 KEY DEVELOPMENTS .......... 237
12.4.5 SWOT ANALYSIS .................. 238
12.4.6 KEY STRATEGIES ................. 238
12.5 HERMES INTERNATIONAL S.A. .......... 239
12.5.1 COMPANY OVERVIEW ......... 239
12.5.2 FINANCIAL OVERVIEW ................. 239
12.5.3 PRODUCTS OFFERED.......... 240
12.5.4 KEY DEVELOPMENTS .......... 240
12.5.5 SWOT ANALYSIS .................. 241
12.5.6 KEY STRATEGIES ................. 241
12.6 SAMSONITE INTERNATIONAL S.A. .... 242
12.6.1 COMPANY OVERVIEW ................ 242
12.6.2 FINANCIAL OVERVIEW ................. 242
12.6.3 PRODUCTS/SERVICES OFFERED ...... 243
12.6.4 KEY DEVELOPMENTS .......... 243
12.6.5 SWOT ANALYSIS . 243
12.6.6 KEY STRATEGIES ... 244
12.7 TAPESTRY INC. ................ 245
12.7.1 COMPANY OVERVIEW ......... 245
12.7.2 FINANCIAL OVERVIEW ................. 245
12.7.3 PRODUCTS OFFERED.......... 246
12.7.4 KEY DEVELOPMENTS .......... 246
12.7.5 SWOT ANALYSIS .................. 246
12.7.6 KEY STRATEGIES ................. 247
12.8 PRADA S.P.A. .................... 248
12.8.1 COMPANY OVERVIEW ......... 248
12.8.2 FINANCIAL OVERVIEW ................. 248
12.8.3 PRODUCTS OFFERED.......... 249
12.8.4 KEY DEVELOPMENTS .......... 249
12.8.5 SWOT ANALYSIS .................. 250
12.8.6 KEY STRATEGIES ................. 250
12.9 LVMH MOËT HENNESSY LOUIS VUITTON SE ....... 251
12.9.1 COMPANY OVERVIEW ......... 251
12.9.2 FINANCIAL OVERVIEW ................. 251
12.9.3 PRODUCTS OFFERED.......... 252
12.9.4 KEY DEVELOPMENTS .......... 252
12.9.5 SWOT ANALYSIS .................. 253
12.9.6 KEY STRATEGIES ................. 253
12.10 JOHNSTON & MURPHY ... 254
12.10.1 COMPANY OVERVIEW .................. 254
12.10.2 FINANCIAL OVERVIEW ..... 254
12.10.3 PRODUCTS OFFERED .................. 254
12.10.4 KEY DEVELOPMENTS................... 255
12.10.5 SWOT ANALYSIS ...... 255
12.10.6 KEY STRATEGIES .... 255

 

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