Summary

The global gluten-free products market size is estimated to be valued at USD 7.70 billion in 2024 and is projected to reach USD 11.48 billion by 2029 at a CAGR of 8.3%.
The increasing prevalence of IBS encourages demand for gluten-free products to a great degree, as patients with IBS consider dietary changes in order to cope with their condition. IBS affects 10-15% of the global population and manifests through symptoms such as abdominal pain, bloating, diarrhea, and constipation. Study published by the National Library of Medicine in April 2020 indicates that IBS is often overlapped with celiac disease and non-celiac gluten/wheat sensitivity. It underlines that though the systematic screening for CD in IBS patients is not advised, GFD may have a positive impact on symptoms of IBS, especially diarrhea-predominant IBS. This has driven the fascination among IBS patients in gluten-free products, further accelerating market growth.

According to the Centers for Disease Control and Prevention’s (CDC) June 2024 report, inflammatory bowel disease cases are on the rise in the United States, affecting an estimated 2.4 to 3.1 million people. The growth in IBD, including Crohn's disease and ulcerative colitis, continues to add to demand for gluten-free foods because at least some of these people also try a gluten-free diet from time to time as part of the various options available for managing symptoms. Growing awareness of gluten-free diets as part of treatment for various gastrointestinal disorders has underlined the need for gluten-free product availability, thereby presenting one of the key drivers in the dynamic food market.
“Disruptions in Gluten-free products Market.”
The gluten-free products market is experiencing disruptions due to rising consumer demand and advancements in ingredient technology. One significant innovation is microencapsulation technology, which enhances the shelf life, texture, and flavor of gluten-free products by protecting sensitive ingredients like probiotics, vitamins, and enzymes from degradation. This technology also improves the nutritional profile of gluten-free foods by enabling the inclusion of beneficial compounds that might otherwise be lost during processing. As consumers increasingly seek high-quality, gluten-free options, these technological advancements are reshaping the market, allowing for more diverse and appealing product offerings.
“Liquid form is expected to have significant CAGR in the form segment throughout the forecast period.”
The liquid form, also addressed as gluten-free products, will witness the highest CAGR in the by-form segment of the market. This is because it offers flexibility and ease, majorly for sauces, dips, and dressings. Companies like The Kraft Heinz Company (US) and Barilla G. e R. F.lli S.p.A. (Italy) offer a variety of gluten-free sauces, mayonnaise, and cheese dips. In April 2024, the company The Kraft Heinz Company (US) launched Velveeta Cheese Dip, for gluten-free demand in the cheese segment. In addition, even a startup like Soom Foods (US) extends gluten-free product offering in the US Tahini market. The more convenient and frequent use of such liquid products in daily meals is fueling their consumption and popularity in the gluten-free segment.
“Grocery stores in conventional stores subsegment by distribution channels segment is the dominant in the gluten-free products market.”
Grocery stores command the highest market share in the conventional store distribution channel for gluten-free products due to their wide reach and convenience. These stores offer a diverse range of gluten-free options, catering to the growing consumer demand for accessible and varied choices. The extensive shelf space and frequent stock updates in grocery stores allow for a broad selection of gluten-free products, from everyday essentials to specialty items. For instance, major grocery chains like Whole Foods and Walmart have dedicated sections for gluten-free products, enhancing visibility and accessibility. This strategic positioning not only attracts health-conscious shoppers but also supports steady sales growth in the gluten-free segment.
“The US accounts for largest market share in the North America region in the gluten-free products market.”
The US accounted for the highest share in the gluten-free products market of North America due to high consumer awareness and industry support. Some of the countries that evidence greater growth in the range of gluten-free products is the US, where there has been an increase in health consciousness, gluten sensitivity, and celiac disease. The companies, for example, The Kraft Heinz Company and Conagra have been investing hugely to have an increase in their product offerings within the gluten-free product categories. This includes the recent introduction of gluten-free sandwich cookies by Kraft Heinz and Glutino pretzels by Conagra. These innovations target different market segments in the form of varied tastes and lifestyle needs. Besides, vast retail shelf-space networks and proper marketing measures have also lent support to helping the U.S. to dominate in the global gluten-free market.
The break-up of the profile of primary participants in the gluten-free products market:
• By Company Type: Tier 1 – 40%, Tier 2 – 32%, and Tier 3 – 28%
• By Designation: C Level – 45%, Director Level – 33%, Others - 22%
• By Region: North America – 15%, Europe – 20%, Asia Pacific – 40%, South America – 12% and Rest of the World – 13%
Prominent companies include The Kraft Heinz Company (US), The Hain Celestial Group (US), General Mills Inc. (US), Conagra Brands, Inc. (US), Kellanova (US), Barilla G. e R. F.lli S.p.A. (Italy), Raisio Oyj (Finland), Dr. Schär AG / SPA (Italy), Ecotone (France), Enjoy Life (US), Alara Wholefoods Ltd (England), Katz Gluten Free (US), Genius Food (UK), Silly Yaks - For Real Taste (Australia), and Norside Foods Ltd. (UK) among others.
Research Coverage:
This research report categorizes the Gluten-free products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings, and Other Types), Form (Solid, and Liquid), Distribution Channels (Conventional Stores, Specialty Stores, and Drugstores & Pharmacies), Source (Animal Source and Plant Source), and Region (North America, Europe, Asia Pacific, South America, and Rest of the World).
The report covers information about the key factors, such as drivers, restraints, opportunities, and challenges impacting the growth of the gluten-free products market. It also provides a detailed analysis of the major players in the market, including their business overview, products offered; key strategies; partnerships, new product launches, expansions, and acquisitions. Competitive benchmarking of upcoming startups in the gluten-free products market is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall gluten-free products market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Increased diagnosis of celiac disease and other food allergies, Health benefits and adoption of special dietary lifestyles and free-from foods, Increasing prevalence of irritable bowel syndrome (IBS) and Increasing availability of gluten-free products in organized retail stores leading to increased sales), restraints (High cost of gluten-free products than conventional gluten-containing products, and Gluten-free products lack an adequate amount of dietary fibers, resulting in constipation and other ailments of the digestive system), opportunities (Adoption of microencapsulation technology to improve the shelf-life of gluten-free products, Favorable regulatory framework and initiatives taken by governments and institutions to promote a gluten-free diet, and Product innovations to make gluten-free products more convenient and affordable), and challenges (Formulation challenges faced by manufacturers) influencing the growth of the gluten-free products market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the gluten-free products market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the gluten-free products market across varied regions.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the gluten-free products market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading gluten-free products market players such as The Kraft Heinz Company (US), The Hain Celestial Group (US), General Mills Inc. (US), Conagra Brands, Inc. (US), Kellanova (US), Barilla G. e R. F.lli S.p.A. (Italy), Raisio Oyj (Finland), Dr. Schär AG / SPA (Italy), Ecotone (France), Enjoy Life (US), Alara Wholefoods Ltd (England), Katz Gluten Free (US), Genius Food (UK), Silly Yaks - For Real Taste (Australia), and Norside Foods Ltd. (UK) among others in the gluten-free products market strategies. The report also helps stakeholders understand the gluten-free products market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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Table of Contents

1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.3 STUDY SCOPE 29
1.3.1 MARKET SEGMENTATION 29
1.4 YEARS CONSIDERED 30
1.5 CURRENCY CONSIDERED 30
1.6 UNIT CONSIDERED 31
1.7 STAKEHOLDERS 31
1.8 SUMMARY OF CHANGES 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
2.1.1 SECONDARY DATA 34
2.1.1.1 Key data from secondary sources 34
2.1.2 PRIMARY DATA 35
2.1.2.1 Key data from primary sources 35
2.1.2.2 Breakdown of primary interviews 36
2.1.2.3 Key industry insights 37
2.2 FACTOR ANALYSIS 38
2.2.1 INTRODUCTION 38
2.2.2 DEMAND-SIDE ANALYSIS 38
2.2.3 SUPPLY-SIDE ANALYSIS 39
2.3 MARKET SIZE ESTIMATION 40
2.3.1 APPROACH ONE (BASED ON PRODUCT TYPE, BY REGION) 41
2.3.2 APPROACH TWO (BASED ON GLOBAL MARKET) 42
2.4 DATA TRIANGULATION 43
2.5 RESEARCH ASSUMPTIONS 44
2.6 LIMITATIONS AND RISK ASSESSMENT 45
3 EXECUTIVE SUMMARY 46
4 PREMIUM INSIGHTS 51
4.1 ATTRACTIVE OPPORTUNITIES IN GLUTEN-FREE PRODUCTS MARKET 51
4.2 GLUTEN-FREE PRODUCTS MARKET: SHARE OF MAJOR REGIONAL SUBMARKETS 52
4.3 NORTH AMERICA: GLUTEN-FREE PRODUCTS MARKET, BY TYPE AND COUNTRY 52
4.4 GLUTEN-FREE PRODUCTS MARKET, BY REGION 53
4.5 GLUTEN-FREE PRODUCTS MARKET, BY TYPE 53
4.6 GLUTEN-FREE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 54
5 MARKET OVERVIEW 55
5.1 INTRODUCTION 55
5.2 MACROECONOMIC OUTLOOK 55
5.2.1 INCREASE IN PER DAY MEDIAN INCOME OR CONSUMPTION 55
5.2.2 INCREASE IN EXPENDITURE ON BAKERY PRODUCTS 56
5.3 MARKET DYNAMICS 57
5.3.1 DRIVERS 58
5.3.1.1 Increased diagnosis of celiac disease and other food allergies 58
5.3.1.2 Growing awareness of benefits of including nutritive and free-from foods in daily diets 58
5.3.1.3 Increasing prevalence of irritable bowel syndrome 59
5.3.1.4 Increasing availability of gluten-free products in
organized retail stores 59
5.3.2 RESTRAINTS 60
5.3.2.1 Premium pricing of gluten-free products than conventional gluten-containing products 60
5.3.2.2 Fiber deficiency in gluten-free products 61
5.3.3 OPPORTUNITIES 62
5.3.3.1 Adoption of microencapsulation technology to improve shelf-life of gluten-free products 62
5.3.3.2 Favorable regulatory framework and initiatives to promote
gluten-free foods 63
5.3.3.3 Product innovations to make gluten-free products more
convenient and affordable 63
5.3.4 CHALLENGES 64
5.3.4.1 Formulation challenges faced by manufacturers 64
5.4 IMPACT OF AI/GEN AI ON GLUTEN-FREE PRODUCTS MARKET 65
5.4.1 INTRODUCTION 65
5.4.2 USE OF GEN AI IN GLUTEN-FREE PRODUCTS 65
5.4.3 IMPACT OF AI ON GLUTEN-FREE PRODUCTS MARKET 66
5.4.4 IMPACT OF GEN AI ON ADJACENT ECOSYSTEM 66
6 INDUSTRY TRENDS 67
6.1 INTRODUCTION 67
6.2 SUPPLY CHAIN ANALYSIS 67
6.3 VALUE CHAIN ANALYSIS 69
6.3.1 RESEARCH AND DEVELOPMENT 69
6.3.2 RAW MATERIAL SOURCING 69
6.3.3 MANUFACTURING/PRODUCTION 70
6.3.4 QUALITY CONTROL & SAFETY 70
6.3.5 LOGISTICS & DISTRIBUTION 70

6.3.6 MARKETING AND SALES 70
6.3.7 END USER 70
6.4 TRADE ANALYSIS 71
6.4.1 EXPORT SCENARIO 71
6.4.1.1 Export scenario of breads, pastries, cakes, biscuits, and other bakers' wares related to gluten-free products 71
6.4.2 IMPORT SCENARIO 72
6.4.2.1 Import scenario of breads, pastries, cakes, biscuits, and other bakers' wares related to gluten-free products 72
6.5 TECHNOLOGY ANALYSIS 75
6.5.1 KEY TECHNOLOGIES 75
6.5.1.1 Hydrocolloids and gums 75
6.5.1.2 Microencapsulation technology 75
6.5.1.3 Enzyme technology 75
6.5.1.4 Extrusion technology 76
6.5.2 COMPLEMENTARY TECHNOLOGIES 76
6.5.2.1 Blockchain for traceability 76
6.5.3 ADJACENT TECHNOLOGIES 76
6.5.3.1 Sustainable packaging solutions 76
6.6 PRICING ANALYSIS 77
6.6.1 AVERAGE SELLING PRICE TREND, BY TYPE 77
6.6.2 AVERAGE SELLING PRICE TREND, BY REGION 78
6.7 ECOSYSTEM ANALYSIS 78
6.7.1 SUPPLY SIDE 78
6.7.2 DEMAND SIDE 79
6.8 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
6.9 PATENT ANALYSIS 82
6.9.1 LIST OF MAJOR PATENTS 83
6.10 KEY CONFERENCES AND EVENTS 87
6.11 TARIFF AND REGULATORY LANDSCAPE 88
6.11.1 TARIFF RELATED TO GLUTEN-FREE PRODUCTS 88
6.11.2 REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 89
6.12 REGULATORY FRAMEWORK 90
6.12.1 INTRODUCTION 90
6.12.2 NORTH AMERICA 91
6.12.2.1 US 91
6.12.2.2 Canada 91
6.12.2.3 Mexico 92
6.12.3 EUROPE 92
6.12.4 ASIA PACIFIC 93
6.12.4.1 China 93
6.12.4.2 Japan 94
6.12.4.3 India 94
6.12.4.4 Australia 95
6.12.5 SOUTH AMERICA 95
6.12.5.1 Brazil 95
6.13 PORTER’S FIVE FORCES ANALYSIS 95
6.13.1 INTENSITY OF COMPETITIVE RIVALRY 96
6.13.2 BARGAINING POWER OF SUPPLIERS 96
6.13.3 BARGAINING POWER OF BUYERS 97
6.13.4 THREAT OF SUBSTITUTES 97
6.13.5 THREAT OF NEW ENTRANTS 97
6.14 KEY STAKEHOLDERS AND BUYING CRITERIA 97
6.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 97
6.14.2 INFLUENCE OF KEY STAKEHOLDERS ON BUYING PROCESS 98
6.14.3 BUYING CRITERIA 98
6.15 CASE STUDY ANALYSIS 100
6.15.1 THE KRAFT HEINZ COMPANY: REVOLUTIONIZING GLUTEN-FREE
PRODUCTS IN CANADA 100
6.15.2 CONAGRA BRANDS, INC. EXPANDS GLUTEN-FREE AND READY-TO-EAT PRODUCT LINEUP AT EXPO WEST 2024 100
6.16 INVESTMENT AND FUNDING SCENARIO 101
7 GLUTEN-FREE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 102
7.1 INTRODUCTION 103
7.2 CONVENTIONAL STORES 104
7.2.1 EASE OF ACCESSIBILITY AND RELATIVE ECONOMIC EFFICIENCY
TO DRIVE MARKET 104
7.2.1.1 Grocery stores 105
7.2.1.2 Mass merchandisers 106
7.2.1.3 Warehouse clubs 107
7.2.1.4 Online retailers 108
7.3 SPECIALTY STORES 109
7.3.1 FOCUS ON NICHE, HIGH-QUALITY OFFERINGS TAILORED TO SPECIFIC DIETARY NEEDS TO BOOST DEMAND FOR SPECIALTY STORES 109
7.3.1.1 Bakery stores 110
7.3.1.2 Confectionery stores 111
7.3.1.3 Gourmet stores 112
7.4 DRUGSTORES & PHARMACIES 113
7.4.1 EXTENSIVE SPECIFIED SELECTION OF FOODS TO DRIVE MARKET 113
8 GLUTEN-FREE PRODUCTS MARKET, BY FORM 115
8.1 INTRODUCTION 116
8.2 SOLID 117
8.2.1 WIDESPREAD AVAILABILITY OF SOLID GLUTEN-FREE PRODUCTS TO
FUEL MARKET GROWTH 117
8.3 LIQUID 118
8.3.1 INCREASING PREFERENCES FOR GLUTEN-FREE BEVERAGES AND DRESSINGS TO DRIVE MARKET 118
9 GLUTEN-FREE PRODUCTS MARKET, BY SOURCE 120
9.1 INTRODUCTION 120
9.2 ANIMAL 120
9.2.1 DAIRY 120
9.2.2 MEAT 120
9.3 PLANT 121
9.3.1 RICE & CORN 121
9.3.2 OILSEEDS & PULSES 121
9.3.3 OTHER PLANT-BASED SOURCES 121
9.3.3.1 Sorghum & oats 121
9.3.3.2 Millets 122
9.3.3.3 Tuber crops 122
9.3.3.4 Pseudocereals 122
10 GLUTEN-FREE PRODUCTS MARKET, BY TYPE 123
10.1 INTRODUCTION 124
10.2 BAKERY PRODUCTS 125
10.2.1 RISING INCLINATION TOWARD ADOPTING GLUTEN-FREE DIETARY LIFESTYLES TO BOOST MARKET 125
10.2.1.1 Breads, rolls, buns, and cakes 127
10.2.1.2 Cookies, crackers, wafers, and biscuits 128
10.2.1.3 Baking mixes & flours 129
10.3 SNACKS & RTE PRODUCTS 130
10.3.1 HEALTH-BENEFITING VALUE ADDITIONS TO DRIVE MARKET 130
10.4 PIZZAS & PASTAS 132
10.4.1 INCREASING PREFERENCE FOR CONVENIENT, STOMACH-FILLING,
AND SENSORY-APPEALING FOODS TO BOOST MARKET 132
10.5 CONDIMENTS & DRESSINGS 133
10.5.1 RISING DEMAND FOR GLUTEN-FREE ADD-ONS AND INCREASING PREFERENCE FOR STRICT GLUTEN-FREE DIETARY LIFESTYLES TO
FUEL MARKET GROWTH 133
10.6 OTHER TYPES 134
11 GLUTEN-FREE PRODUCTS MARKET, BY REGION 136
11.1 INTRODUCTION 137
11.2 NORTH AMERICA 139
11.2.1 US 145
11.2.1.1 Rising demand for special diets such as gluten-free, lactose-free, and vegan to fuel market growth 145

11.2.2 CANADA 147
11.2.2.1 Surging demand for safe, reliable, and high-quality gluten-free options to accelerate market growth 147
11.2.3 MEXICO 149
11.2.3.1 Increase in consumer inclination toward gluten-free products to propel market growth 149
11.3 SOUTH AMERICA 150
11.3.1 BRAZIL 156
11.3.1.1 Increasing health consciousness and stringent gluten-free labeling requirements to propel market growth 156
11.3.2 ARGENTINA 158
11.3.2.1 Growing awareness regarding food intolerance to boost market 158
11.3.3 REST OF SOUTH AMERICA 159
11.4 ASIA PACIFIC 161
11.4.1 AUSTRALIA 167
11.4.1.1 Rising export activities and increasing consumer awareness to accelerate market growth 167
11.4.2 NEW ZEALAND 169
11.4.2.1 Various initiatives for promotion and commercialization of gluten-free products to fuel market growth 169
11.4.3 INDIA 171
11.4.3.1 Lack of awareness and low rate of diagnosis of celiac disease likely to hinder market growth 171
11.4.4 CHINA 173
11.4.4.1 Limited awareness about gluten and gluten-free lifestyles to
impact market growth 173
11.4.5 JAPAN 175
11.4.5.1 Increasing tourism and rising local production of gluten-free products to aid market growth 175
11.4.6 REST OF ASIA PACIFIC 176
11.5 EUROPE 178
11.5.1 ITALY 186
11.5.1.1 Government initiatives and increasing investments in research and development to boost market 186
11.5.2 GERMANY 188
11.5.2.1 Rising consumer preference for healthier foods supported by initiatives for spreading awareness to foster market growth 188
11.5.3 UK 190
11.5.3.1 Increase in gluten-free consumer demand and regulatory clarity to expand market opportunities 190
11.5.4 FRANCE 192
11.5.4.1 Increasing adoption of free-from foods into daily diets to
boost market 192
11.5.5 SPAIN 194
11.5.5.1 Growing awareness regarding gluten-free products to bolster market 194

11.5.6 NETHERLANDS 196
11.5.6.1 Rising trend of adopting specific dietary lifestyles to drive market 196
11.5.7 FINLAND 198
11.5.7.1 Rise in celiac disease prevalence to fuel market growth 198
11.5.8 RUSSIA 200
11.5.8.1 Growing inclination toward free-from products to boost market 200
11.5.9 REST OF EUROPE 201
11.6 ROW 203
11.6.1 MIDDLE EAST 208
11.6.1.1 Increasing purchasing power and inclination toward premium food products with value-added health benefits to bolster market growth 208
11.6.2 AFRICA 209
11.6.2.1 Preferences for healthier dietary lifestyles and growth in distribution channels to drive market 209
12 COMPETITIVE LANDSCAPE 212
12.1 OVERVIEW 212
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 213
12.3 REVENUE ANALYSIS 215
12.4 MARKET SHARE ANALYSIS, 2023 216
12.4.1 MARKET RANKING ANALYSIS 217
12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 219
12.5.1 STARS 219
12.5.2 EMERGING LEADERS 219
12.5.3 PERVASIVE PLAYERS 220
12.5.4 PARTICIPANTS 220
12.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 221
12.5.5.1 Company footprint 221
12.5.5.2 Source footprint 222
12.5.5.3 Type footprint 222
12.5.5.4 Form footprint 223
12.5.5.5 Region footprint 224
12.6 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 224
12.6.1 PROGRESSIVE COMPANIES 224
12.6.2 RESPONSIVE COMPANIES 224
12.6.3 DYNAMIC COMPANIES 225
12.6.4 STARTING BLOCKS 225
12.6.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023 226
12.6.5.1 Key start-ups/SMEs 226
12.6.5.2 Competitive benchmarking of key start-ups/SMEs 227
12.7 COMPANY VALUATION AND FINANCIAL METRICS 228
12.8 BRAND/PRODUCT COMPARISON 229

12.9 COMPETITIVE SCENARIO AND TRENDS 230
12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 230
12.9.2 DEALS 233
12.9.3 EXPANSIONS 235
12.9.4 OTHER DEALS/DEVELOPMENTS 237
13 COMPANY PROFILES 238
13.1 KEY PLAYERS 238
13.1.1 THE KRAFT HEINZ COMPANY 238
13.1.1.1 Business overview 238
13.1.1.2 Products/Solutions/Services offered 239
13.1.1.3 Recent developments 242
13.1.1.3.1 Product launches 242
13.1.1.3.2 Other developments 243
13.1.1.4 MnM view 243
13.1.1.4.1 Right to win 243
13.1.1.4.2 Strategic choices made 243
13.1.1.4.3 Weaknesses and competitive threats 244
13.1.2 GENERAL MILLS INC. 245
13.1.2.1 Business overview 245
13.1.2.2 Products/Solutions/Services offered 246
13.1.2.3 Recent developments 251
13.1.2.3.1 Product launches 251
13.1.2.4 MnM view 251
13.1.2.4.1 Right to win 251
13.1.2.4.2 Strategic choices made 252
13.1.2.4.3 Weaknesses and competitive threats 252
13.1.3 CONAGRA BRANDS, INC. 253
13.1.3.1 Business overview 253
13.1.3.2 Products/Solutions/Services offered 254
13.1.3.3 Recent developments 256
13.1.3.3.1 Product launches 256
13.1.3.4 MnM view 256
13.1.3.4.1 Right to win 256
13.1.3.4.2 Strategic choices made 256
13.1.3.4.3 Weaknesses and competitive threats 256
13.1.4 KELLANOVA 257
13.1.4.1 Business overview 257
13.1.4.2 Products/Solutions/Services offered 258
13.1.4.3 Recent developments 260
13.1.4.3.1 Other developments 260

13.1.4.4 MnM view 260
13.1.4.4.1 Right to win 260
13.1.4.4.2 Strategic choices made 261
13.1.4.4.3 Weaknesses and competitive threats 261
13.1.5 BARILLA G. E R. F.LLI S.P.A. 262
13.1.5.1 Business overview 262
13.1.5.2 Products/Solutions/Services offered 263
13.1.5.3 Recent developments 264
13.1.5.3.1 Deals 264
13.1.5.4 MnM view 264
13.1.5.4.1 Right to win 264
13.1.5.4.2 Strategic choices made 265
13.1.5.4.3 Weaknesses and competitive threats 265
13.1.6 THE HAIN CELESTIAL GROUP 266
13.1.6.1 Business overview 266
13.1.6.2 Products/Solutions/Services offered 267
13.1.6.3 Recent developments 269
13.1.6.3.1 Product launches 269
13.1.6.3.2 Expansions 269
13.1.6.3.3 Deals 270
13.1.6.4 MnM view 270
13.1.7 RAISIO OYJ 271
13.1.7.1 Business overview 271
13.1.7.2 Products/Solutions/Services offered 272
13.1.7.3 Recent developments 275
13.1.7.3.1 Product launches 275
13.1.7.3.2 Expansions 275
13.1.7.3.3 Deals 275
13.1.7.4 MnM view 276
13.1.8 DR. SCHÄR AG / SPA 277
13.1.8.1 Business overview 277
13.1.8.2 Products/Solutions/Services offered 277
13.1.8.3 Recent developments 281
13.1.8.3.1 Expansions 281
13.1.8.3.2 Deals 282
13.1.8.4 MnM view 282
13.1.9 ECOTONE 283
13.1.9.1 Business overview 283
13.1.9.2 Products/Solutions/Services offered 283
13.1.9.3 Recent developments 284
13.1.9.3.1 Other developments 284

13.1.9.4 MnM view 284
13.1.10 ENJOY LIFE 285
13.1.10.1 Business overview 285
13.1.10.2 Products/Solutions/Services offered 285
13.1.10.3 MnM view 286
13.1.11 ALARA WHOLEFOODS LTD 287
13.1.11.1 Business overview 287
13.1.11.2 Products/Solutions/Services offered 287
13.1.11.3 Recent developments 288
13.1.11.3.1 Expansions 288
13.1.11.4 MnM view 288
13.1.12 KATZ GLUTEN FREE 289
13.1.12.1 Business overview 289
13.1.12.2 Products/Solutions/Services offered 289
13.1.12.3 MnM view 291
13.1.13 GENIUS FOODS 292
13.1.13.1 Business overview 292
13.1.13.2 Products/Solutions/Services offered 292
13.1.13.3 Recent developments 293
13.1.13.3.1 Expansions 293
13.1.13.3.2 Deals 294
13.1.13.4 MnM view 294
13.1.14 SILLY YAKS - FOR REAL TASTE 295
13.1.14.1 Business overview 295
13.1.14.2 Products/Solutions/Services offered 295
13.1.14.3 MnM view 296
13.1.15 NORSIDE FOODS LTD. 297
13.1.15.1 Business overview 297
13.1.15.2 Products/Solutions/Services offered 297
13.1.15.3 MnM view 297
13.2 OTHER PLAYERS 298
13.2.1 CHOSEN FOODS LLC 298
13.2.1.1 Business overview 298
13.2.1.2 Products/Solutions/Services offered 298
13.2.1.3 Recent developments 299
13.2.1.3.1 Deals 299
13.2.1.4 MnM view 299
13.2.2 FARMO S.P.A. 300
13.2.2.1 Business overview 300
13.2.2.2 Products/Solutions/Services offered 300
13.2.2.3 MnM view 301

13.2.3 PARTAKE FOODS 302
13.2.3.1 Business overview 302
13.2.3.2 Products/Solutions/Services offered 302
13.2.3.3 Recent developments 303
13.2.3.3.1 Deals 303
13.2.3.4 MnM view 303
13.2.4 SOOM FOODS 304
13.2.4.1 Business overview 304
13.2.4.2 Products/Solutions/Services offered 304
13.2.4.3 MnM view 304
13.2.5 CAPPELLO’S 305
13.2.5.1 Business overview 305
13.2.5.2 Products/Solutions/Services offered 305
13.2.5.3 MnM view 306
13.2.6 ALOHA 307
13.2.7 FREE2B FOODS, LLC 308
13.2.8 GLUTEN FREE KITCHEN 309
13.2.9 THE PALEO FOODS CO. 310
13.2.10 BANZA 311
14 ADJACENT & RELATED MARKETS 312
14.1 INTRODUCTION 312
14.2 LIMITATIONS 312
14.3 SOYABEAN FOOD & BEVERAGE PRODUCTS MARKET 312
14.3.1 MARKET DEFINITION 312
14.3.2 MARKET OVERVIEW 313
14.4 SAVORY SNACK PRODUCTS MARKET 314
14.4.1 MARKET DEFINITION 314
14.4.2 MARKET OVERVIEW 314
14.5 CLEAN-LABEL INGREDIENTS MARKET 315
14.5.1 MARKET DEFINITION 315
14.5.2 MARKET OVERVIEW 315
15 APPENDIX 317
15.1 DISCUSSION GUIDE 317
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 320
15.3 CUSTOMIZATION OPTIONS 322
15.4 RELATED REPORTS 322
15.5 AUTHOR DETAILS 323