Summary

Overview

Juniper Research’s RCS Messaging research is an invaluable guide for market stakeholders to explore emerging opportunities in RCS messaging, with strategic recommendations that outline best practices for stakeholders to maximise revenue from the technology.

The research suite includes:

1. Key Takeaways & Strategic Recommendations – Top-level report evaluating key market challenges and the addressable user base in the RCS messaging industry, along with strategic recommendations for maximising RCS messaging revenue.
2. Future Market Outlook – A deep dive evaluation of the future of the market; outlining future value-added services, such as conversational commerce, brand authentication and user self-service management.
3. 5-Year Forecasts – Extensive forecasts on the total market value of RCS messaging, including the number of RCS users, and RCS business messaging traffic. It also forecasts four different monetisation models for RCS business messaging traffic.
4. Interactive Forecast Excel: Highly granular dataset comprising of 8,880 datapoints; allied to an Interactive Scenario tool; giving users the ability to manipulate Juniper Research’s data (Interactive XL).

Research Details

• Published:07/12/2020
• Author(s):Sam Barker
• Category:RCS Messaging
• Regions:
  8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
• Countries:
  Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA