Summary

The janitorial supplies and services market in the Middle East and Africa (MEA) is experiencing significant transformation, driven by urbanization, heightened hygiene awareness, and technological advancements. The flourishing hospitality and healthcare industries further contribute to the demand for janitorial services, as these sectors require stringent cleanliness standards to ensure sterile environments. Additionally, the trend of outsourcing cleaning tasks to specialized service providers is gaining momentum, allowing businesses to focus on core activities while maintaining high cleanliness standards. Technological innovations are reshaping the janitorial services landscape. The integration of Internet of Things (IoT) devices and smart sensors enables real-time monitoring of cleanliness levels, optimizing cleaning schedules and resource allocation. Robotic cleaners, such as autonomous floor scrubbers and UV-C disinfection robots, are becoming commonplace in commercial cleaning, reducing human error and enhancing efficiency. Artificial Intelligence (AI) is also playing a pivotal role by analyzing data to predict equipment maintenance needs, ensuring peak efficiency and reducing downtime. Regulatory frameworks are evolving to support the growth of the janitorial services market. Governments across the MEA region are implementing policies to promote sustainability, efficiency, and innovation in facility management. These include green building standards, energy efficiency mandates, and waste management rules, which encourage the adoption of sustainable practices among service providers. However, challenges such as intense competition, high employee turnover, and the prevalence of counterfeit cleaning chemicals pose significant obstacles to market growth.

According to the research report "Middle East and Africa Janitorial Supplies and Services Market Outlook, 2030," published by Bonafide Research, the Middle East and Africa Janitorial Supplies and Services market is anticipated to grow at more than 8.17% CAGR from 2025 to 2030. Sustainability has become a cornerstone of the janitorial services market. Companies are increasingly adopting eco-friendly cleaning products and practices, including biodegradable cleaning agents, waterless cleaning technologies, and energy-efficient equipment. This shift not only aligns with environmental goals but also caters to the growing consumer preference for sustainable solutions. Furthermore, the concept of a circular economy is gaining traction, with initiatives focusing on recycling cleaning materials and repurposing waste products. Rapid urbanization across the MEA region is a primary catalyst for the expansion of janitorial services. Countries like Saudi Arabia and the UAE are investing heavily in infrastructure projects, including the development of smart cities, transportation networks, and commercial hubs. For instance, Saudi Arabia's Vision 2030 initiative has led to the construction of megaprojects such as the NEOM city and the Red Sea Project, which necessitate comprehensive cleaning and maintenance services to ensure hygiene and operational efficiency. The COVID-19 pandemic has heightened awareness about the importance of cleanliness and sanitation, particularly in public spaces, healthcare facilities, and commercial establishments. This shift in consumer behavior has led to increased demand for professional cleaning services that adhere to stringent hygiene standards. Innovation in cleaning technologies is transforming the janitorial services landscape. The integration of Internet of Things (IoT) devices, robotics, and automation in cleaning equipment enhances efficiency and effectiveness. For example, the deployment of robotic floor scrubbers and automated cleaning systems in commercial spaces reduces labor costs and ensures consistent cleaning standards. There is a growing emphasis on sustainable and environmentally friendly cleaning practices.


Market Drivers

• Booming Construction and Real Estate Development:The MEA region, particularly in the Gulf countries like the UAE, Saudi Arabia, and Qatar, is experiencing a construction boom driven by ambitious national development plans (e.g., Saudi Vision 2030, UAE’s Expo-driven projects). This rapid growth in commercial real estate, luxury hotels, shopping malls, hospitals, and public infrastructure is significantly increasing the demand for janitorial services and supplies. As these properties come into operation, the need for ongoing cleaning and maintenance presents a major opportunity for service providers and product distributors.
• Tourism and Hospitality Industry Growth:Countries across the MEA region are investing heavily in tourism, with a strong focus on high-end hospitality experiences. This has led to increased demand for top-tier cleaning standards in hotels, resorts, and entertainment venues. The tourism sector’s recovery post-pandemic, coupled with large-scale international events (like Expo 2020 Dubai and upcoming sports tournaments), is pushing facility managers to maintain rigorous hygiene standards, thereby driving up the demand for high-quality janitorial products and services.

Market Challenges

• Reliance on Migrant Labor and Labor Rights Concerns: Much of the janitorial workforce in the Middle East consists of low-paid migrant workers. While this helps keep operational costs down, it also brings scrutiny over labor conditions, wage fairness, and compliance with ethical employment practices. Governments and international watchdogs are placing increasing pressure on companies to improve labor standards. This creates a dual challenge: balancing cost efficiency with the need for ethical practices, especially for companies operating in high-visibility sectors like hospitality and public institutions.
• Climate and Environmental Constraints: The hot and arid climate of much of the MEA region presents unique operational challenges for janitorial services. High dust levels, sandstorms, and water scarcity increase the frequency and complexity of cleaning tasks, particularly for outdoor and semi-outdoor areas. In African regions, inconsistent infrastructure (such as unreliable water and power supplies) can further complicate service delivery. Additionally, environmental sustainability is an emerging but not yet fully developed priority, making the transition to green cleaning practices more difficult.

Market Trends

• Gradual Shift Toward Professionalization and Standardization: The janitorial industry in MEA is evolving from a largely informal or semi-organized sector to a more professionalized one, especially in the Gulf countries. Facility management companies are expanding their service offerings, adopting international cleaning standards (such as ISO certifications), and investing in staff training and equipment. This shift is being driven by government mandates, client expectations, and the need for transparency and accountability in service delivery.
• Adoption of Cleaning Technologies and Automation: As labor becomes harder to source and client expectations rise, janitorial companies in MEA are starting to adopt advanced cleaning technologies. This includes robotic floor cleaners, UV disinfection systems, and IoT-based monitoring for consumables and hygiene levels. While still in early stages compared to Western markets, tech adoption is gaining traction in airports, hospitals, and luxury properties across the region. Digital platforms are also being used to schedule services, track quality metrics, and manage remote cleaning teams more efficiently.


Janitorial services are leading in the Middle East and Africa’s janitorial supplies and services industry due to the region’s rapid urbanization, expanding commercial and hospitality sectors.

The dominance of janitorial services over janitorial supplies in the Middle East and Africa (MEA) region is rooted in the region’s evolving urban landscape, expanding infrastructure, and the growing demand for outsourced cleaning expertise in both public and private sectors. Rapid urbanization across key cities in the Gulf Cooperation Council (GCC) countries, such as Dubai, Riyadh, Doha, and Abu Dhabi, has driven the construction of commercial office buildings, shopping malls, hotels, hospitals, educational institutions, and transportation hubs, all of which require professional cleaning services on a regular basis. As the population becomes increasingly urban and affluent, there is a parallel rise in expectations for cleanliness and environmental hygiene, further boosting the reliance on outsourced janitorial services. In contrast to many Western markets where in-house cleaning and bulk janitorial supply purchasing may be more common, businesses in the MEA region tend to rely more heavily on third-party service providers to meet strict cleanliness standards without building internal capabilities. This is particularly true in the hospitality and tourism sectors, which are central to many Middle Eastern economies. Countries like the United Arab Emirates and Saudi Arabia are investing heavily in tourism mega-projects and luxury hotels, where only specialized service providers can meet international hygiene expectations, including services like floor care, exterior window cleaning for high-rise buildings, damage restoration cleaning, and comprehensive post-construction cleanup. Additionally, the COVID-19 pandemic fundamentally reshaped hygiene awareness across the MEA region. Governments and private enterprises intensified their focus on disinfection, sanitation, and routine cleaning, resulting in long-term contracts with janitorial service providers rather than one-time supply purchases.

Commercial applications are the fastest-growing segment in the Middle East and Africa's janitorial supplies and services industry due to the rapid expansion of the commercial real estate sector.

The commercial sector in the Middle East and Africa (MEA) is experiencing a remarkable boom, which directly contributes to the rapid growth of janitorial supplies and services, making commercial applications the fastest-growing segment in the region. This trend is particularly noticeable in the rapidly expanding cities of the Gulf Cooperation Council (GCC) nations, such as Dubai, Riyadh, and Doha, where enormous commercial real estate developments, business hubs, and high-rise office buildings are sprouting at a remarkable pace. This growth in commercial infrastructure is a direct response to the region’s economic diversification strategies, as many Middle Eastern and African countries work to reduce dependence on oil by investing heavily in non-oil sectors like finance, tourism, retail, and technology. As commercial office spaces, shopping malls, mixed-use developments, and business districts proliferate, the need for reliable, large-scale cleaning and facility management services intensifies. These facilities, particularly high-traffic areas, require regular, professional maintenance to meet high standards of cleanliness, hygiene, and safety—factors that are now paramount in today’s corporate world. The COVID-19 pandemic heightened awareness of hygiene and cleanliness in commercial environments, creating a long-lasting shift in how businesses approach sanitation. Health and safety protocols now require heightened disinfection procedures in commercial spaces, including office buildings, retail stores, healthcare facilities, and hospitality establishments. With stringent regulations governing hygiene standards and increased demand from tenants, building owners and facility managers are increasingly turning to specialized janitorial service providers to ensure they meet public health expectations. Additionally, the rise in commercial and retail businesses across the region has led to the increased demand for specific janitorial services such as floor care, window cleaning, post-construction cleanup, and damage restoration.

Indoor cleaning is the largest end-user segment in the Middle East and Africa’s janitorial supplies and services industry due to the rapid growth of commercial, residential, and healthcare infrastructures.

Indoor cleaning has emerged as the largest end-user segment in the Middle East and Africa’s (MEA) janitorial supplies and services industry, primarily driven by the significant expansion of commercial, residential, and healthcare infrastructures across the region. With rapid urbanization, particularly in major cities within the Gulf Cooperation Council (GCC) countries such as Dubai, Abu Dhabi, Riyadh, and Doha, and the growing number of modern residential, office, retail, and healthcare buildings, the demand for professional indoor cleaning services has surged. The focus on indoor environments—whether commercial, residential, or institutional—has been amplified by the region’s climate, which often sees extreme heat and dust, making indoor spaces more susceptible to dirt and pollution. As a result, there is a growing need for regular cleaning services that ensure the maintenance of safe, hygienic, and pleasant indoor spaces, both for workers and residents. In commercial spaces, offices, and shopping malls, cleanliness is now a key indicator of professionalism and corporate identity. In today’s competitive business environment, companies are increasingly outsourcing indoor cleaning services to maintain high standards of hygiene, create a conducive work environment, and improve employee and customer satisfaction. The importance of clean and well-maintained indoor spaces became even more pronounced following the COVID-19 pandemic, which heightened the focus on sanitation and indoor air quality. During and after the pandemic, businesses and institutions were required to implement more stringent cleaning protocols, including disinfection of high-touch surfaces, floors, and shared spaces, and the demand for deep cleaning and sanitization services soared. Consequently, janitorial service providers have witnessed a growing volume of contracts related to indoor cleaning services for commercial offices, retail stores, and residential properties.

The offline channel is the largest in the Middle East and Africa’s janitorial supplies and services industry due to the region's preference for face-to-face interactions, trust-based relationships, and the reliance on traditional distribution networks in commercial, residential, and industrial sectors.

The offline channel is the dominant sales and distribution method in the Middle East and Africa's (MEA) janitorial supplies and services industry, primarily due to the region’s longstanding preference for face-to-face interactions, the importance of trust in business relationships, and the reliance on traditional, physical distribution networks. In many parts of the MEA region, businesses and consumers still place a high value on direct, personal engagements when purchasing janitorial supplies or contracting cleaning services. This preference is deeply embedded in the cultural norms of the region, where building strong, personal relationships is a key aspect of business transactions. Face-to-face interactions allow clients to assess service providers' reliability, professionalism, and ability to meet their specific needs. As such, service providers, especially in the janitorial industry, often rely heavily on in-person meetings, consultations, and negotiations to secure long-term contracts. The offline channel in the MEA region also thrives due to the traditional structure of supply chains. Janitorial products such as cleaning chemicals, floor care equipment, sanitation tools, and machinery are often distributed through established wholesale and retail networks, which are well-integrated into the local business ecosystem. Physical stores and suppliers dominate, as many businesses still prefer to buy products in bulk from local distributors they’ve worked with for years. These distributors provide direct customer support and service, which builds strong brand loyalty among customers. For instance, businesses in the hospitality sector, which is rapidly growing in cities like Dubai, Riyadh, and Cape Town, prefer to deal with local suppliers who can deliver high-quality janitorial supplies and provide on-site assistance for any urgent needs. The offline model also supports the customization of cleaning services and products, which is essential in a diverse region like MEA.


South Africa is leading the Middle East and Africa janitorial supplies and services industry due to its advanced urban infrastructure, diversified economy, and established facility management sector that supports rising demand for professional cleaning across public and private sectors.

South Africa’s leadership in the janitorial supplies and services industry within the Middle East and Africa (MEA) region is driven by its relatively advanced urban development, strong economic diversification, and a mature facility management industry that meets the growing hygiene and maintenance needs of its public and private institutions. As one of the most industrialized and urbanized nations in Africa, South Africa boasts major urban centers such as Johannesburg, Cape Town, and Durban, all of which feature dense commercial activity, high-rise buildings, corporate headquarters, hospitals, shopping malls, universities, and government facilities that require constant and professional cleaning services. This urban complexity, paired with a service-oriented economy, has generated a stable demand for janitorial support. The country’s facility management sector is well-established compared to its regional counterparts, with local and multinational firms providing integrated cleaning, hygiene, and maintenance solutions tailored to corporate, healthcare, educational, and retail environments. These services have become increasingly essential in the post-pandemic era, where health and safety compliance has grown significantly in importance across industries. In particular, sectors such as healthcare, hospitality, and education have seen a marked increase in hygiene protocols, creating a broader market for high-quality janitorial products and specialized disinfection services. South Africa also benefits from a relatively well-developed manufacturing base for cleaning supplies and chemicals, allowing the domestic production and distribution of janitorial goods to flourish. Several local producers offer a wide range of industrial and environmentally friendly cleaning products, helping the country reduce its reliance on imports and cater to both domestic and regional markets. Moreover, sustainability has become a key selling point in South Africa’s janitorial sector, with eco-conscious consumers and businesses increasingly demanding biodegradable cleaning agents and green facility management practices.




Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Janitorial Supplies and Services Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Offerings
• Janitorial Supplies
• Janitorial Services

By End Users
• Residential
• Commercials

By Application
• Indoor Cleaning
• Outdoor cleaning

By Distribution
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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Table of Contents

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.3.1. XXXX
2.3.2. XXXX
2.3.3. XXXX
2.3.4. XXXX
2.3.5. XXXX
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Middle East & Africa Janitorial Supplies and Services Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Offerings
6.3.1. Market Size and Forecast, By Janitorial Supplies and Services
6.3.2. Market Size and Forecast, By Janitorial Services
6.4. Market Size and Forecast, By End Users
6.5. Market Size and Forecast, By Application
6.6. Market Size and Forecast, By Distribution
6.7. United Arab Emirates (UAE) Janitorial Supplies and Services Market Outlook
6.7.1. Market Size by Value
6.7.2. Market Size and Forecast By Offerings
6.7.3. Market Size and Forecast By End Users
6.7.4. Market Size and Forecast By Application
6.7.5. Market Size and Forecast By Distribution
6.8. Saudi Arabia Janitorial Supplies and Services Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By Offerings
6.8.3. Market Size and Forecast By End Users
6.8.4. Market Size and Forecast By Application
6.8.5. Market Size and Forecast By Distribution
6.9. South Africa Janitorial Supplies and Services Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By Offerings
6.9.3. Market Size and Forecast By End Users
6.9.4. Market Size and Forecast By Application
6.9.5. Market Size and Forecast By Distribution
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Key Players Market Positioning Matrix
7.4. Porter's Five Forces
7.5. Company Profile
7.5.1. The Tennant Company
7.5.1.1. Company Snapshot
7.5.1.2. Company Overview
7.5.1.3. Financial Highlights
7.5.1.4. Geographic Insights
7.5.1.5. Business Segment & Performance
7.5.1.6. Product Portfolio
7.5.1.7. Key Executives
7.5.1.8. Strategic Moves & Developments
7.5.2. Empower Brands Franchising, LLC
7.5.3. The 3M Company
7.5.4. Ecolab Inc.
7.5.5. Kimberly-Clark Corporation
7.5.6. ISS A/S
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
9.3. Related Reports
10. Disclaimer

List of Figures

Figure 1: Global Janitorial Supplies and Services Market Size (USD Billion) By Region, 2024 & 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: Middle East & Africa Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: Middle East & Africa Janitorial Supplies and Services Market Share By Country (2024)
Figure 6: United Arab Emirates (UAE) Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: Saudi Arabia Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: South Africa Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Janitorial Supplies and Services Market

List of Tables

Table 1: Global Janitorial Supplies and Services Market Snapshot, By Segmentation (2024 & 2030) (in USD Billion)
Table 2: Influencing Factors for Janitorial Supplies and Services Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Middle East & Africa Janitorial Supplies and Services Market Size and Forecast, By Offerings (2019 to 2030F) (In USD Billion)
Table 7: Middle East & Africa Janitorial Supplies and Services Market Size and Forecast, By Janitorial Supplies and Services (2019 to 2030F) (In USD Billion)
Table 8: Middle East & Africa Janitorial Supplies and Services Market Size and Forecast, By Janitorial Services (2019 to 2030F) (In USD Billion)
Table 9: Middle East & Africa Janitorial Supplies and Services Market Size and Forecast, By End Users (2019 to 2030F) (In USD Billion)
Table 10: Middle East & Africa Janitorial Supplies and Services Market Size and Forecast, By Application (2019 to 2030F) (In USD Billion)
Table 11: Middle East & Africa Janitorial Supplies and Services Market Size and Forecast, By Distribution (2019 to 2030F) (In USD Billion)
Table 12: United Arab Emirates (UAE) Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 13: United Arab Emirates (UAE) Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 14: United Arab Emirates (UAE) Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 15: United Arab Emirates (UAE) Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 16: Saudi Arabia Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 17: Saudi Arabia Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 18: Saudi Arabia Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 19: Saudi Arabia Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 20: South Africa Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 21: South Africa Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 22: South Africa Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 23: South Africa Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 24: Competitive Dashboard of top 5 players, 2024