Summary

Morocco Bus Market Size
The global morocco busmarket size was valued at $203.38million in 2025 and is projected to reach $245.69 million by 2031, growing at a CAGR of 3.2% during the forecast period.

Morocco Bus Market Overview
Morocco is undergoing a significant transformation in its public transport sector, particularly with the introduction of modern bus systems as part of a broader initiative to enhance urban mobility. The Moroccan government has allocated approximately $1.1 billion to upgrade public transport infrastructure, which includes the acquisition of 3,500 new buses across 32 cities by 2029. This investment aims to improve the quality and efficiency of public transport, making it more accessible and environmentally friendly.
Companies operating within the bus market, such as Alsa and CTM, stand to benefit from this initiative as they can expand their fleets and modernize their services to meet the increasing demand for reliable transportation options. For example, in 2020, Daimler Buses secured a major order from Alsa for 500 city buses, highlighting the growing market opportunities driven by government support and urban development. Additionally, the introduction of Bus Rapid Transit (BRT) lines in cities like Casablanca further enhances connectivity and reduces travel times, creating a favorable environment for both local and international bus operators. As Morocco continues to invest in its transport infrastructure and embrace sustainable practices, companies can leverage these developments to capture new market segments and enhance their operational efficiencies.

Morocco Bus Market Dynamics
The morocco busmarket is expected to witness significant growth in the future due to the increasing urbanization, government incentives promoting the adoption of electric and hybrid buses to reduce carbon emissions, and expansion of urban mobility projects. However, the high initial costs, limited charging infrastructure, and competition from alternative transportation modes, such as ride-sharing services are restraining the growth of the market.

Furthermore, expansion of electric vehicle infrastructure supported by government policies and subsidies, potential partnerships between local manufacturers and international bus companies to enhance product offerings, and increasing demand for smart technologies in public transport, such as GPS tracking and real-time information systems are the key trends propelling the morocco busmarket.

Increasing Urbanizationis Driving the Morocco Bus Market
The increasing urbanization is significantly impacting the morocco busmarket, driven by a combination of government initiatives and private sector investments aimed at modernizing public transport systems. As urban centers like Casablanca and Rabat experience rapid population growth, the demand for efficient and reliable public transportation has surged. The Moroccan government has committed approximately $1.1 billion to upgrade public transport infrastructure, which includes the introduction of 3,500 new buses across 32 cities by 2029. This initiative is part of a broader strategy to enhance urban mobility and reduce traffic congestion, aligning with the country's goal of improving quality of life in densely populated areas.
• For example, in 2020, Daimler Buses secured a major order from Alsa for 500 city buses, including models that meet Euro VI emission standards, contributing to the modernization of Casablanca’s transport network.
• Additionally, the launch of two new Bus Rapid Transit (BRT) lines in Casablanca by RATP Dev in 2023 demonstrates a commitment to integrating advanced transit solutions that cater to the needs of a growing urban population.
The ongoing shift towards electric and hybrid buses is also notable; cities like Casablanca are adopting these technologies to reduce carbon emissions and enhance service efficiency, supported by government incentives promoting green transportation. Overall, these developments illustrate how urbanization is driving both demand and innovation in Morocco's bus market, creating opportunities for companies involved in manufacturing and operating public transport systems.

By Fuel Type, the Electric/Hybrid Segment is projected to be the Largest Segment in the Morocco Bus Market
Electric/Hybrid buses are the largest segment in the morocco busmarket, driven by the country's commitment to sustainable urban mobility and the reduction of carbon emissions.
• The Moroccan government has initiated significant investments, including a $1.1 billion plan aimed at modernizing public transport infrastructure, which emphasizes the acquisition of eco-friendly vehicles.
• For instance, in 2023, a partnership with South Korea was established to introduce 20 electric buses and an Intelligent Transport System in Marrakech, backed by a $12.6 million investment, reflecting
Companies like Irizar and BYD are actively participating in this transition;
• Irizar launched its electric bus models in 2022, while BYD has collaborated with local authorities to expand electric bus services in cities like Casablanca and Rabat.
Additionally, the Moroccan government has implemented financial incentives to encourage the adoption of electric vehicles, including VAT exemptions and subsidies for electric buses, which further stimulate market growth. With these initiatives and partnerships, Morocco is positioning itself as a leader in sustainable public transportation within the region, fostering a robust market for electric and hybrid buses.

By Geography, Asia Pacific Holds the Largest Share in the Market Revenue
Asia Pacific holds the largest share of the morocco busmarket, driven by the increasing urbanization in the region. This demand is bolstered by Morocco's proactive government initiatives aimed at enhancing public transport infrastructure and promoting sustainable transportation solutions.
• For example, in October 2023, a partnership was formed with South Korean companies to introduce 20 electric buses and an Intelligent Transport System in Marrakech, supported by a $12.6 million investment.
This initiative reflects Morocco's commitment to reducing carbon emissions and modernizing its public transport fleet.
Furthermore, major players like Irizar and BYD are actively participating in this transition;
• Irizar launched new electric bus models in 2022, while BYD has collaborated with Moroccan authorities to expand electric bus services in cities such as Casablanca and Rabat.
The Moroccan government's $1.1 billion investment plan to upgrade public transport by introducing 3,500 new buses across 32 cities by 2029 emphasizes the shift towards greener technologies. As urban areas continue to grow and traffic congestion increases, the demand for efficient, eco-friendly public transport options is expected to rise, positioning Morocco as a leader in sustainable urban mobility within the region.

Key Target Audience:
• Government Agencies and Policymakers
• Public Transport Operators
• Bus Manufacturers and Suppliers
• Local Municipalities and Urban Planners
• Environmental Organizations and NGOs

List of the Key Players Profiled in the Report Includes:
• Xiamen King Long International Trading Co., Ltd.
• Scania AB
• AB Volvo
• Mitsubishi Fuso Truck and Bus Corporation
• Hyundai Motor Company
• Daimler Truck AG
• MAN
• Iveco Group N.V.
• Higer Bus Company Limited
• Irizar
• E&A
• Karsan

Recent Developments:
• In March 2024, King Long announced its participation in a Moroccan trade fair to showcase its latest electric and hybrid bus models, highlighting their commitment to expanding their footprint in the North African market.
• In January 2024, Scania launched a new line of environmentally friendly buses in Morocco, focusing on hybrid technology to support the country's efforts in reducing emissions and improving public transport efficiency.
• In February 2024, Volvo Buses confirmed an order for 200 electric buses from a Moroccan city authority, emphasizing their strategy to enhance sustainable urban mobility in rapidly growing urban areas.

Market Segmentation:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Type:
• Single Deck
• Double Deck

Market by, Fuel Type:
• Diesel
• Electric/Hybrid

Market by, Capacity:
• 15-30 Seats
• 31-50 Seats
• Over 50 Seats

Market by, Application:
• Transit Bus
• Intercity/Motorcoaches
• School Bus
• Tourist Bus
• Staff Pickup/Hotel Shuttle
• Other Applications

Market by, Geography:
The morocco busmarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:
• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:
• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

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Table of Contents

1 Market Introduction
1.1 Market Definition
1.2 Research Scope and Segmentation
1.3 Stakeholders
1.4 List of Abbreviations

2 Executive Summary

3 Research Methodology
3.1 Identification of Data
3.2 Data Analysis
3.3 Verification
3.4 Data Sources
3.5 Assumptions

4 Market Dynamics
4.1 Market Drivers
4.2 Market Restraints
4.3 Market Opportunities
4.4 Market Challenges


5 Porter's Five Force Analysis
5.1 Bargaining Power of Suppliers
5.2 Bargaining Power of Buyers
5.3 Threat of New Entrants
5.4 Threat of Substitutes
5.5 Competitive Rivalry in the Market

6 Global Morocco Bus Market by, Type
6.1 Overview
6.2 Single Deck
6.3 Double Deck

7 Global Morocco Bus Market by, Fuel Type
7.1 Overview
7.2 Diesel
7.3 Electric/Hybrid

8 Global Morocco Bus Market by, Capacity
8.1 Overview
8.2 15-30 Seats
8.3 31-50 Seats
8.4 Over 50 Seats

9 Global Morocco Bus Market by, Application
9.1 Overview
9.2 Transit Bus
9.3 Intercity/Motorcoaches
9.4 School Bus
9.5 Tourist Bus
9.6 Staff Pickup/Hotel Shuttle
9.7 Other Applications

10 Global Morocco Bus Market by, Geography
10.1 Overview
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 UK
10.3.4 Italy
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 South Korea
10.4.5 Australia
10.4.6 New Zealand
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 UAE
10.6.2 Saudi Arabia
10.6.3 Qatar
10.6.4 Iran
10.6.5 South Africa
10.6.6 Rest of Middle East & Africa

11 Key Developments

12 Company Profiling
12.1 Xiamen King Long International Trading Co., Ltd.
12.1.1 Business Overview
12.1.2 Product/Service Offering
12.1.3 Financial Overview
12.1.4 SWOT Analysis
12.1.5 Key Activities
12.2 Scania AB
12.3 AB Volvo
12.4 Mitsubishi Fuso Truck and Bus Corporation
12.5 Hyundai Motor Company
12.6 Daimler Truck AG
12.7 MAN
12.8 Iveco Group N.V.
12.9 Higer Bus Company Limited
12.10 Irizar
12.11 E&A
12.12 Karsan