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朝食用シリアル市場:製品タイプ別(調理済みシリアル、調理済みシリアル)、原料タイプ別(小麦、米、トウモロコシ、大麦、オーツ麦)、販売チャネル別(スーパーマーケット/ハイパーマーケット、百貨店、オンライン、直販、その他)、地域別、競合予測・機会:2018-2028F


Breakfast Cereals Market By Product Type (Ready-to-cook Cereals and Ready-to-eat Cereals), By Ingredient Type (Wheat, Rice, Corn, Barley, and Oats), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Direct Sales, and Others), By Region, By Competition Forecast & Opportunities, 2018-2028F

世界の朝食用シリアル市場は、消費者の嗜好の進化、都市化、食生活の変化により、堅調な成長を維持している。消費者は、便利で栄養価の高い食事の選択肢を求め、すぐに食べられる朝食用シリアルに引き寄せられる... もっと見る

 

 

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2023年11月7日 US$4,900
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178 英語

 

サマリー

世界の朝食用シリアル市場は、消費者の嗜好の進化、都市化、食生活の変化により、堅調な成長を維持している。消費者は、便利で栄養価の高い食事の選択肢を求め、すぐに食べられる朝食用シリアルに引き寄せられる傾向が強まっている。これらの製品は利便性、多様性、そして多くの場合健康上のメリットを提供し、多忙なライフスタイルに対応している。

この市場には、伝統的なコーンフレークやオートミールに加え、グラノーラ、ミューズリー、革新的なシリアルバーなど、多様な製品がある。健康志向の消費者は、全粒穀物、高繊維質、低糖質の選択肢の需要を促進しており、メーカーはビタミン、ミネラル、天然成分でシリアルを強化するよう促している。

北米と欧州が歴史的に市場を支配してきたが、急速な都市化、可処分所得の増加、欧米の食習慣の採用により、アジア太平洋地域が有利な舞台として浮上している。しかし、同市場はヨーグルト、スムージー、外出先でのスナックといった代替朝食オプションとの競争にも直面しており、成長に影響を与える可能性がある。

主要市場ドライバー

1.健康とウェルネスの重視:
健康とウェルネスの重視が朝食用シリアル市場を前進させる。消費者は栄養価の高い朝食の選択肢を積極的に求めており、シリアルは必須栄養素を豊富に含む幅広い製品を提供するように進化している。メーカーは、消費者の健康目標に沿った全粒粉、低糖質、高繊維質の製品で対応している。このシフトは、肥満や食事に関連した健康問題への懸念が原動力となっており、健康を促進するシリアルに対する需要の急増に寄与している。

2.製品の革新と多様化:
絶え間ない製品の革新と多様化が朝食用シリアル市場を特徴づける。メーカー各社は、進化する消費者の嗜好に対応するため、新しいフレーバー、原材料、包装形態を継続的に導入している。この戦略は新規顧客を引き付け、既存顧客を維持する。プロバイオティクス、プレバイオティクス、スーパーフードなどの機能性成分を取り入れることで、朝食用シリアルの魅力が高まる。イノベーションは製品そのものにとどまらず、利便性と携帯性を高めるパッケージング・ソリューションにまで広がり、持続的な成長に貢献している。

3.グローバル化と文化交流:
グローバル化と文化交流の拡大が朝食用シリアル市場の成長を牽引している。世界中の人々がつながりを深め、多様なライフスタイルや食習慣に接するようになると、新しい食品を試してみようとするようになる。この開放性が朝食用シリアルの世界的普及につながり、伝統的に朝食の選択肢が異なる地域で人気を博している。多国籍シリアル・ブランドは、その土地の嗜好に合わせて製品を調整することが多く、ローカライゼーションの努力によって市場をさらに拡大している。

4.ライフスタイルの変化と都市化:
ライフスタイルの変化と急速な都市化が、世界の朝食用シリアル市場の原動力となっている。都心部の拡大に伴い、手の込んだ朝食を準備する時間が限られる多忙な生活を送る人が増えている。朝食用シリアルは便利で時間節約になる解決策を提供し、素早く持ち運べる選択肢を求める現代のニーズに合致している。この傾向は、都市化率が急上昇している発展途上国で特に顕著である。人々が伝統的な家庭料理による朝食から離れるにつれ、栄養面で妥協することなく、調理が簡単な代替品を求めるようになっている。この社会的シフトは、手間のかからない朝食を求める需要に応えるもので、市場成長の大きな原動力となっている。

結論として、世界のブレックファスト・シリアル市場は、ライフスタイルの変化、消費者の健康志向、製品革新、グローバル化、都市化によって大きな成長を遂げている。これらの要因は総体的に市場の継続的な拡大と進化に寄与している。

主な市場課題

1.代替朝食オプションとの競争:
朝食用シリアル市場は、ヨーグルトパフェ、プロテインバー、スムージー、朝食用サンドイッチなどの代替朝食選択肢との激しい競争に直面している。これらの代替食品は利便性と栄養を提供し、消費者を従来のシリアルから転換させる。様々な嗜好や食事要件に対応するこれらの選択肢の多用途性は、市場成長への直接的な挑戦となっている。

2.健康上の懸念と糖分に対する認識:
朝食用シリアルには糖分が多く含まれているという認識があり、健康志向の消費者の間で懸念が高まっている。より健康的な製品を開発する努力にもかかわらず、一部のシリアルには依然としてかなりの糖分が添加されている。この否定的な認識は、栄養価の高い選択肢としてのシリアルの評価に影響を与える。この課題に対処するためには、糖分含有量を減らし、栄養情報を透明に伝えるための一貫した努力が必要である。

3.持続可能性と環境への影響:
ブレックファスト・シリアルズ市場にとって、環境への配慮が課題となっている。シリアルの生産、包装、流通はプラスチック廃棄物と炭素排出の原因となっている。消費者は持続可能な包装と責任ある調達方法をますます求めるようになっている。メーカーは、こうした懸念に対処するため、環境にやさしい包装資材を採用し、廃棄物を最小限に抑え、持続可能なサプライチェーンを実践しなければならない。

4.価格設定と経済的要因:
価格設定、特に高級シリアルや健康志向のシリアルの価格設定は、原材料価格、製造経費、インフレの変動による課題をもたらす。経済的要因は価格の乱高下を招き、消費者の購買意思決定に影響を与える。消費者は、経済が不安定な時期には、より費用対効果の高い代替朝食にシフトする可能性がある。魅力的な価格と収益性の適切なバランスを見つけることが重要である。

結論として、朝食用シリアル市場は、代替品との競争、砂糖含有量の認識、持続可能性への懸念、価格圧力などの課題に直面している。これらの課題を乗り切るには、適応性、透明性、価値提案のコミュニケーションが必要である。

主な市場動向:

1.健康中心のイノベーション:
消費者は健康を優先し、栄養価の高い朝食の選択肢を求める。メーカーは、プロバイオティクス、抗酸化物質、植物性タンパク質などの機能性成分を配合したシリアルを開発することでこれに応える。食事のニーズや嗜好に合わせた個別栄養オプションが人気を集める。全粒穀物、高繊維質、低糖質を重視することが標準化される。

2.植物ベースと代替原料:
植物由来の食事への関心の高まりが、穀物原料の選択に影響を与える。豆類、ナッツ類、種子からの植物性タンパク質がシリアルに入り、持続可能な選択肢を提供している。アーモンドミルク、オートミールミルク、豆乳のような植物由来の代替ミルクは、多様な食生活の嗜好に対応して人気を博している。

3.持続可能な包装と倫理的調達:
消費者の環境問題への関心に応えるため、業界は持続可能なパッケージングと倫理的な調達方法を取り入れている。生分解性、堆肥化可能、リサイクル可能なパッケージング・オプションは、プラスチック廃棄物を削減する。倫理的な農業慣行とフェアトレードのパートナーシップは、消費者の価値観を反映し、購買決定に影響を与えている。

4.デジタル・エンゲージメントとEコマース:
デジタル・エンゲージメントとEコマース戦略は、ブレックファスト・シリアル市場を変革する。ブランドはソーシャルメディア、インフルエンサー、オンライン広告を利用して消費者とつながる。Eコマース・プラットフォームは、商品ラインナップの拡大、カスタマイズ、リアルタイムの交流のための直接的なチャネルを提供する。パンデミック後に顕著になったこの傾向は、消費者の交流と購買行動を形成している。

結論として、ブレックファスト・シリアル市場の顕著なトレンドには、健康中心のイノベーション、植物由来成分、持続可能性、デジタル・エンゲージメントなどが含まれる。これらのトレンドは、変化する消費者の需要に対応するための市場の進化を促進する。

セグメント別の洞察

製品タイプの洞察:
世界の朝食用シリアル市場において最も急成長しているのは、すぐに食べられるシリアルである。消費者は忙しい日常生活の中で便利な食事ソリューションを求めており、すぐに食べられるシリアルは準備の必要がなく、すぐに食べることができる。メーカー各社はこのセグメントで技術革新を進め、多様な味、食感、栄養プロファイルを提供し、多様な嗜好と食生活のニーズを満たしている。このセグメントは、利便性に対する消費者の需要に対応し、製品の差別化と市場の拡大を支えている。

販売チャネルの洞察:
世界の朝食用シリアル市場では、Eコマースを中心とした直接販売が最も急成長しているセグメントである。Eコマースとデジタルマーケティングにより、メーカーは従来の小売チャネルをバイパスして消費者と直接つながることができる。直接販売は、より幅広い製品ラインアップ、パーソナライズされた体験、リアルタイムのインタラクションを提供し、テクノロジーに精通した消費者の共感を呼ぶ。直接的な関係は、製品の改良とブランド・ロイヤルティの育成のためのインサイトを提供する。直販の急成長は、シリアル消費とマーケティング戦略の形成におけるオンライン・プラットフォームの役割を強調している。

地域別の洞察
欧州は、文化的嗜好、長年の消費習慣、多様な朝食オプションにより、世界の朝食用シリアル市場を支配している。同地域のシリアルへの親和性は、次のような要因もある。

健康志向の高まりとともに、より健康的な代替朝食への需要と製品の多様化を後押ししている。新興市場は成長を加速させているが、欧州はシリアルとの歴史的なつながり、継続的な技術革新、便利で栄養価の高い選択肢を求める消費者の需要により、同市場における重要なプレーヤーとしての地位を固めている。
主要市場プレイヤー
ゼネラル・ミルズ
ネスレSA
ボブズ・レッド・ミル・ナチュラル・フーズ
ケロッグ
ネイチャーズ・パスフーズ
グルテンフリー プレーリー
アベナ・フーズ・リミテッド
B&Gフーズ
ポスト・ホールディングス
ザ・クエーカー・オーツ・カンパニー
レポートの範囲
本レポートでは、朝食用シリアルの世界市場を以下のカテゴリーに分類し、さらに業界動向についても詳述しています:
- 朝食用シリアル市場:製品タイプ別
調理済みシリアル
o すぐに食べられるシリアル
- 朝食用シリアル市場:成分タイプ別
o 小麦
o 米
o とうもろこし
o 大麦
o オート麦
- 朝食用シリアル市場、販売チャネル別
o スーパーマーケット/ハイパーマーケット
o 百貨店
o オンライン
o その他
- 朝食用シリアル市場:地域別
o アジア太平洋
 中国
 日本
 インド
 ベトナム
 韓国
北米
 米国
 カナダ
 メキシコ
ヨーロッパ
 フランス
 イギリス
 イタリア
 ドイツ
 スペイン
南米
 ブラジル
 アルゼンチン
 コロンビア
中東・アフリカ
 南アフリカ
 サウジアラビア
 UAE
競合他社の状況
企業プロフィール:世界の朝食用シリアル市場に参入している主要企業の詳細分析。
利用可能なカスタマイズ
Tech Sci Research社は、所定の市場データを使用した世界の朝食用シリアル市場レポートにおいて、企業固有のニーズに応じたカスタマイズを提供しています。このレポートでは以下のカスタマイズが可能です:
企業情報
- 追加市場参入企業(最大5社)の詳細分析とプロファイリング

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目次

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Breakfast Cereals Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Ready-to-cook Cereals and Ready-to-eat Cereals)
5.2.2. By Ingredient Type Market Share Analysis (Wheat, Rice, Corn, Barley and Oats)
5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Online, Direct Sales, and Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Asia-Pacific Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. South America Market Share Analysis
5.2.4.5. Middle East & Africa Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Breakfast Cereals Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Ingredient Type Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Breakfast Cereals Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Ingredient Type Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. China Breakfast Cereals Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By Ingredient Type Market Share Analysis
6.2.4.1.2.3. By Sales Channel Market Share Analysis
6.2.4.2. Japan Breakfast Cereals Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By Ingredient Type Market Share Analysis
6.2.4.2.2.3. By Sales Channel Market Share Analysis
6.2.4.3. India Breakfast Cereals Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By Ingredient Type Market Share Analysis
6.2.4.3.2.3. By Sales Channel Market Share Analysis
6.2.4.4. Vietnam Breakfast Cereals Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Product Type Market Share Analysis
6.2.4.4.2.2. By Ingredient Type Market Share Analysis
6.2.4.4.2.3. By Sales Channel Market Share Analysis
6.2.4.5. South Korea Breakfast Cereals Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Product Type Market Share Analysis
6.2.4.5.2.2. By Ingredient Type Market Share Analysis
6.2.4.5.2.3. By Sales Channel Market Share Analysis
7. North America Breakfast Cereals Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Ingredient Type Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Breakfast Cereals Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By Ingredient Type Market Share Analysis
7.2.4.1.2.3. By Sales Channel Market Share Analysis
7.2.4.2. Canada Breakfast Cereals Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By Ingredient Type Market Share Analysis
7.2.4.2.2.3. By Sales Channel Market Share Analysis
7.2.4.3. Mexico Breakfast Cereals Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By Ingredient Type Market Share Analysis
7.2.4.3.2.3. By Sales Channel Market Share Analysis
8. Europe Breakfast Cereals Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Ingredient Type Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. France Breakfast Cereals Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By Ingredient Type Market Share Analysis
8.2.4.1.2.3. By Sales Channel Market Share Analysis
8.2.4.2. Germany Breakfast Cereals Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By Ingredient Type Market Share Analysis
8.2.4.2.2.3. By Sales Channel Market Share Analysis
8.2.4.3. Spain Breakfast Cereals Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By Ingredient Type Market Share Analysis
8.2.4.3.2.3. By Sales Channel Market Share Analysis
8.2.4.4. Italy Breakfast Cereals Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By Ingredient Type Market Share Analysis
8.2.4.4.2.3. By Sales Channel Market Share Analysis
8.2.4.5. United Kingdom Breakfast Cereals Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By Ingredient Type Market Share Analysis
8.2.4.5.2.3. By Sales Channel Market Share Analysis
9. South America Breakfast Cereals Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Ingredient Type Market Share Analysis
9.2.3. By Sales Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Breakfast Cereals Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By Ingredient Type Market Share Analysis
9.2.4.1.2.3. By Sales Channel Market Share Analysis
9.2.4.2. Colombia Breakfast Cereals Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By Ingredient Type Market Share Analysis
9.2.4.2.2.3. By Sales Channel Market Share Analysis
9.2.4.3. Brazil Breakfast Cereals Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By Ingredient Type Market Share Analysis
9.2.4.3.2.3. By Sales Channel Market Share Analysis
10. Middle East & Africa Breakfast Cereals Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Ingredient Type Market Share Analysis
10.2.3. By Sales Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Breakfast Cereals Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By Ingredient Type Market Share Analysis
10.2.4.1.2.3. By Sales Channel Market Share Analysis
10.2.4.2. Saudi Arabia Breakfast Cereals Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By Ingredient Type Market Share Analysis
10.2.4.2.2.3. By Sales Channel Market Share Analysis
10.2.4.3. UAE Breakfast Cereals Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By Ingredient Type Market Share Analysis
10.2.4.3.2.3. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Breakfast Cereals Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. General Mills Inc.
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Nestlé SA
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Bob’s Red Mill Natural Foods
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Kellogg's Co
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Nature's Path Foods
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Gluten-Free Prairie
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Avena Foods Limited
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. B&G Foods, Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Post Holdings, Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. The Quaker Oats Company
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
16. About Us & Disclaimer

 

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Summary

The global Breakfast Cereals Market maintains robust growth due to evolving consumer preferences, urbanization, and changing dietary habits. Consumers are increasingly gravitating toward ready-to-eat breakfast cereals as they seek convenient and nutritious meal options. These products offer convenience, variety, and often health benefits, catering to busy lifestyles.

The market boasts a diverse product landscape, encompassing traditional cornflakes and oatmeal, alongside granola, muesli, and innovative cereal bars. Health-conscious consumers are driving demand for whole grain, high-fiber, and low-sugar options, prompting manufacturers to fortify cereals with vitamins, minerals, and natural ingredients.

While North America and Europe have historically dominated the market, Asia Pacific is emerging as a lucrative arena due to rapid urbanization, rising disposable incomes, and the adoption of Western eating habits. However, the market also faces competition from alternative breakfast options like yogurt, smoothies, and on-the-go snacks, potentially impacting growth.

Key Market Drivers:

1. Health and Wellness Focus:
The emphasis on health and wellness propels the Breakfast Cereals Market forward. Consumers actively seek nutritious breakfast options, and cereals have evolved to offer a wide range of products enriched with essential nutrients. Manufacturers are responding with whole grain, low-sugar, and high-fiber variants that align with consumers' health goals. This shift is driven by concerns related to obesity and diet-related health issues, contributing to a surge in demand for cereals that promote well-being.

2. Product Innovation and Diversification:
Constant product innovation and diversification define the Breakfast Cereals Market. Manufacturers continuously introduce new flavors, ingredients, and packaging formats to cater to evolving consumer preferences. This strategy attracts new customers and retains existing ones. Incorporating functional ingredients like probiotics, prebiotics, and superfoods enhances the appeal of breakfast cereals. Innovation extends beyond the product itself to include packaging solutions that enhance convenience and portability, contributing to sustained growth.

3. Globalization and Cultural Exchange:
Globalization and increased cultural exchange are driving the Breakfast Cereals Market's growth. As people worldwide become more connected and exposed to diverse lifestyles and dietary habits, they are willing to experiment with new foods. This openness has led to the global spread of breakfast cereals, gaining popularity in regions with traditionally different breakfast choices. Multinational cereal brands often tailor their offerings to suit local tastes, further expanding the market through localization efforts.

4. Changing Lifestyles and Urbanization:
Shifting lifestyles and rapid urbanization fuel the global Breakfast Cereals Market. As urban centers expand, more individuals lead busier lives with limited time for elaborate breakfast preparation. Breakfast cereals provide a convenient and time-saving solution, aligning with the modern need for quick, on-the-go options. This trend is particularly evident in developing economies with soaring urbanization rates. As people move away from traditional home-cooked breakfasts, they seek alternatives that are easy to prepare without compromising on nutrition. This societal shift is a significant driver of market growth, catering to the demand for hassle-free mornings.

In conclusion, the global Breakfast Cereals Market is experiencing substantial growth driven by changing lifestyles, consumer health focus, product innovation, globalization, and urbanization. These drivers collectively contribute to the market's ongoing expansion and evolution.

Key Market Challenges:

1. Competition from Alternative Breakfast Options:
The Breakfast Cereals Market faces fierce competition from alternative breakfast choices such as yogurt parfaits, protein bars, smoothies, and breakfast sandwiches. These alternatives offer convenience and nutrition, diverting consumers from traditional cereals. The versatility of these options, catering to various tastes and dietary requirements, poses a direct challenge to market growth.

2. Health Concerns and Sugar Content Perception:
Perceptions of high sugar content in some breakfast cereals raise concerns among health-conscious consumers. Despite efforts to develop healthier variants, some cereals still contain significant added sugars. This negative perception impacts cereals' reputation as nutritious options. Addressing this challenge requires consistent efforts to reduce sugar content and transparently communicate nutritional information.

3. Sustainability and Environmental Impact:
Environmental concerns pose a challenge to the Breakfast Cereals Market. The production, packaging, and distribution of cereals contribute to plastic waste and carbon emissions. Consumers increasingly demand sustainable packaging and responsible sourcing practices. Manufacturers must adopt eco-friendly packaging materials, minimize waste, and implement sustainable supply chain practices to address these concerns.

4. Pricing and Economic Factors:
Pricing, especially of premium or health-focused cereals, presents challenges due to fluctuating raw material prices, manufacturing expenses, and inflation. Economic factors can lead to price volatility, impacting consumer purchasing decisions. Consumers may shift to more cost-effective breakfast alternatives during economic uncertainty. Finding the right balance between attractive prices and profitability is crucial.

In conclusion, the Breakfast Cereals Market faces challenges including competition from alternatives, sugar content perception, sustainability concerns, and pricing pressures. Navigating these challenges requires adaptability, transparency, and value proposition communication.

Key Market Trends:

1. Health-Centric Innovation:
Consumers prioritize well-being and seek nutritious breakfast options. Manufacturers respond by developing cereals with functional ingredients like probiotics, antioxidants, and plant-based proteins. Personalized nutrition options tailored to dietary needs and preferences gain popularity. Emphasis on whole grains, high fiber, and reduced sugar becomes standardized.

2. Plant-Based and Alternative Ingredients:
Growing interest in plant-based diets influences cereal ingredient choices. Plant-based proteins from legumes, nuts, and seeds find their way into cereals, offering sustainable options. Plant-based milk alternatives, such as almond, oat, and soy milk, gain popularity, catering to diverse dietary preferences.

3. Sustainable Packaging and Ethical Sourcing:
The industry embraces sustainable packaging and ethical sourcing practices in response to consumer environmental concerns. Biodegradable, compostable, and recyclable packaging options reduce plastic waste. Ethical farming practices and fair trade partnerships reflect consumer values and influence purchasing decisions.

4. Digital Engagement and E-Commerce:
Digital engagement and e-commerce strategies transform the Breakfast Cereals Market. Brands use social media, influencers, and online advertising to connect with consumers. E-commerce platforms provide direct channels for product range expansion, customization, and real-time interactions. This trend, accentuated post-pandemic, shapes consumer interactions and shopping behaviors.

In conclusion, prominent trends in the Breakfast Cereals Market include health-centric innovation, plant-based ingredients, sustainability, and digital engagement. These trends drive the market's evolution to meet changing consumer demands.

Segmental Insights:

Product Type Insights:
The ready-to-eat segment is the fastest-growing in the global Breakfast Cereals Market. Consumers seek convenient meal solutions in their busy routines, and ready-to-eat cereals offer instant consumption without the need for preparation. Manufacturers innovate within this segment, offering diverse flavors, textures, and nutritional profiles, satisfying diverse tastes and dietary needs. This segment addresses consumer demands for convenience and supports product differentiation and market expansion.

Sales Channel Insights:
Direct sales, especially through e-commerce, lead as the fastest-growing segment in the global Breakfast Cereals Market. E-commerce and digital marketing enable manufacturers to connect directly with consumers, bypassing traditional retail channels. Direct sales offer a wider product range, personalized experiences, and real-time interactions, resonating with tech-savvy consumers. Direct relationships provide insights for product refinement and brand loyalty cultivation. The rapid growth of direct sales underscores the role of online platforms in shaping cereal consumption and marketing strategies.

Regional Insights:
Europe dominates the global Breakfast Cereals Market due to cultural preferences, longstanding consumption habits, and diverse breakfast options. The region's affinity for cereals, along with

growing health-consciousness, drives demand for healthier breakfast alternatives and product diversification. While emerging markets show accelerated growth, Europe's historical association with cereals, ongoing innovation, and consumer demand for convenient and nutritious options solidify its position as a significant player in the market.
Key Market Players
General Mills Inc.
Nestlé SA
Bob’s Red Mill Natural Foods
Kellogg's Co
Nature's Path Foods
Gluten-Free Prairie
Avena Foods Limited
B&G Foods, Inc.
Post Holdings, Inc.
The Quaker Oats Company
Report Scope:
In this report, the global Breakfast Cereals market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Breakfast Cereals Market, By Product Type:
o Ready-to-cook Cereals
o Ready-to-eat Cereals
• Breakfast Cereals Market, By Ingredient Type:
o Wheat
o Rice
o Corn
o Barley
o Oats
• Breakfast Cereals Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Departmental Stores
o Online
o Others
• Breakfast Cereals Market, By Region:
o Asia-Pacific
 China
 Japan
 India
 Vietnam
 South Korea
o North America
 United States
 Canada
 Mexico
o Europe
 France
 United Kingdom
 Italy
 Germany
 Spain
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 South Africa
 Saudi Arabia
 UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Breakfast Cereals market.
Available Customizations:
Global Breakfast Cereals market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Breakfast Cereals Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Ready-to-cook Cereals and Ready-to-eat Cereals)
5.2.2. By Ingredient Type Market Share Analysis (Wheat, Rice, Corn, Barley and Oats)
5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Online, Direct Sales, and Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Asia-Pacific Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. South America Market Share Analysis
5.2.4.5. Middle East & Africa Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Breakfast Cereals Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Ingredient Type Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Breakfast Cereals Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Ingredient Type Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. China Breakfast Cereals Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By Ingredient Type Market Share Analysis
6.2.4.1.2.3. By Sales Channel Market Share Analysis
6.2.4.2. Japan Breakfast Cereals Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By Ingredient Type Market Share Analysis
6.2.4.2.2.3. By Sales Channel Market Share Analysis
6.2.4.3. India Breakfast Cereals Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By Ingredient Type Market Share Analysis
6.2.4.3.2.3. By Sales Channel Market Share Analysis
6.2.4.4. Vietnam Breakfast Cereals Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Product Type Market Share Analysis
6.2.4.4.2.2. By Ingredient Type Market Share Analysis
6.2.4.4.2.3. By Sales Channel Market Share Analysis
6.2.4.5. South Korea Breakfast Cereals Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Product Type Market Share Analysis
6.2.4.5.2.2. By Ingredient Type Market Share Analysis
6.2.4.5.2.3. By Sales Channel Market Share Analysis
7. North America Breakfast Cereals Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Ingredient Type Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Breakfast Cereals Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By Ingredient Type Market Share Analysis
7.2.4.1.2.3. By Sales Channel Market Share Analysis
7.2.4.2. Canada Breakfast Cereals Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By Ingredient Type Market Share Analysis
7.2.4.2.2.3. By Sales Channel Market Share Analysis
7.2.4.3. Mexico Breakfast Cereals Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By Ingredient Type Market Share Analysis
7.2.4.3.2.3. By Sales Channel Market Share Analysis
8. Europe Breakfast Cereals Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Ingredient Type Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. France Breakfast Cereals Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By Ingredient Type Market Share Analysis
8.2.4.1.2.3. By Sales Channel Market Share Analysis
8.2.4.2. Germany Breakfast Cereals Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By Ingredient Type Market Share Analysis
8.2.4.2.2.3. By Sales Channel Market Share Analysis
8.2.4.3. Spain Breakfast Cereals Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By Ingredient Type Market Share Analysis
8.2.4.3.2.3. By Sales Channel Market Share Analysis
8.2.4.4. Italy Breakfast Cereals Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By Ingredient Type Market Share Analysis
8.2.4.4.2.3. By Sales Channel Market Share Analysis
8.2.4.5. United Kingdom Breakfast Cereals Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By Ingredient Type Market Share Analysis
8.2.4.5.2.3. By Sales Channel Market Share Analysis
9. South America Breakfast Cereals Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Ingredient Type Market Share Analysis
9.2.3. By Sales Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Breakfast Cereals Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By Ingredient Type Market Share Analysis
9.2.4.1.2.3. By Sales Channel Market Share Analysis
9.2.4.2. Colombia Breakfast Cereals Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By Ingredient Type Market Share Analysis
9.2.4.2.2.3. By Sales Channel Market Share Analysis
9.2.4.3. Brazil Breakfast Cereals Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By Ingredient Type Market Share Analysis
9.2.4.3.2.3. By Sales Channel Market Share Analysis
10. Middle East & Africa Breakfast Cereals Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Ingredient Type Market Share Analysis
10.2.3. By Sales Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Breakfast Cereals Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By Ingredient Type Market Share Analysis
10.2.4.1.2.3. By Sales Channel Market Share Analysis
10.2.4.2. Saudi Arabia Breakfast Cereals Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By Ingredient Type Market Share Analysis
10.2.4.2.2.3. By Sales Channel Market Share Analysis
10.2.4.3. UAE Breakfast Cereals Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By Ingredient Type Market Share Analysis
10.2.4.3.2.3. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Breakfast Cereals Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. General Mills Inc.
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Nestlé SA
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Bob’s Red Mill Natural Foods
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Kellogg's Co
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Nature's Path Foods
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Gluten-Free Prairie
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Avena Foods Limited
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. B&G Foods, Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Post Holdings, Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. The Quaker Oats Company
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
16. About Us & Disclaimer

 

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