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 インドのアルコール飲料（RTDS）市場 2021-2026INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 市場展望 Triton社のレポートによると、インドのアルコール飲料（RTD）市場は、予測期間2021-2026年に収益でCAGR10.29%で急増すると予測されます。さらに、数量ベースでは同期間にCAGR12.15%で成長すると予測さ... もっと見る
サマリー市場展望Triton社のレポートによると、インドのアルコール飲料（RTD）市場は、予測期間2021-2026年に収益でCAGR10.29%で急増すると予測されます。さらに、数量ベースでは同期間にCAGR12.15%で成長すると予測されます。 インドでは、スピリッツ系RTDは、BacardiやSmirnoffといったグローバルブランドのプレミアムイメージの恩恵を受けています。また、健康への関心が高まっていることから、消費者はより低濃度のスピリッツを求めるようになっています。予測によると、蒸留酒分野で利益を得ようとするプレーヤーが複数存在するため、予測期間中に新製品が開発されるものと思われます。Magic Moments Electraは、その高いアルコール度数とカクテルにインスパイアされたフレーバーにより、スピリッツの中でも強い成長を目撃すると予想されます。 また、ユナイテッド・スピリッツは、負債が減少し、スピリッツ系RTDの販売がより高い数量成長を得るようになれば、検討段階においてスミノフ・アイスを再上市すると推定されます。このほか、オン・トレードとオフ・トレードで流通の拡大が見込まれ、両チャネルとも堅調な数量成長率を示しています。しかし、オフトレードは、主にコストの低さと幅広いブランドから恩恵を受け、優位に立つと思われます。このように、これらすべての要因がインドのアルコール飲料市場の発展を支えているのです。 競争力の見通し アルコール飲料の主要企業は、Diageo Plc、Radico Khaitan Ltd、Bacardi and Co Ltd.などである。 目次MARKET OUTLOOKAs per Triton’s report, the market for alcoholic ready-to-drinks (RTDs) in India is anticipated to surge at a CAGR of 10.29% in revenue over the forecast period 2021-2026. Additionally, in terms of volume, it is expected to grow at a CAGR of 12.15% during the same period. In India, spirit-based RTDs benefit from a premium image of global brands, such as Bacardi and Smirnoff. Moreover, growing health concerns have encouraged consumers to seek lower-strength alternatives to spirits. As per estimates, the market is expected to witness new product developments over the forecast period, as several players are seeking to capitalize in the spirits segment. Magic Moments Electra is anticipated to witness strong growth among the spirits due to its high ABV and cocktail-inspired flavors. The United Spirits is also estimated to relaunch Smirnoff Ice over the considered phase once its debt has reduced and the sales of spirit-based RTDs gain higher volume growth. Other than this, distribution is expected to widen in the on-trade and off-trade, with both channels observing robust volume growth rates. However, off-trade is set to dominate, benefitting mainly from lower costs and a wider range of brands. Thus, all these factors supplement the Indian alcoholic ready-to-drinks market’s development. COMPETITIVE OUTLOOK The key firms thriving in the alcoholic ready-to-drinks consist of Diageo Plc, Radico Khaitan Ltd, and Bacardi and Co Ltd.
SummaryMARKET OUTLOOK Table of ContentsMARKET OUTLOOKAs per Triton’s report, the market for alcoholic ready-to-drinks (RTDs) in India is anticipated to surge at a CAGR of 10.29% in revenue over the forecast period 2021-2026. Additionally, in terms of volume, it is expected to grow at a CAGR of 12.15% during the same period. In India, spirit-based RTDs benefit from a premium image of global brands, such as Bacardi and Smirnoff. Moreover, growing health concerns have encouraged consumers to seek lower-strength alternatives to spirits. As per estimates, the market is expected to witness new product developments over the forecast period, as several players are seeking to capitalize in the spirits segment. Magic Moments Electra is anticipated to witness strong growth among the spirits due to its high ABV and cocktail-inspired flavors. The United Spirits is also estimated to relaunch Smirnoff Ice over the considered phase once its debt has reduced and the sales of spirit-based RTDs gain higher volume growth. Other than this, distribution is expected to widen in the on-trade and off-trade, with both channels observing robust volume growth rates. However, off-trade is set to dominate, benefitting mainly from lower costs and a wider range of brands. Thus, all these factors supplement the Indian alcoholic ready-to-drinks market’s development. COMPETITIVE OUTLOOK The key firms thriving in the alcoholic ready-to-drinks consist of Diageo Plc, Radico Khaitan Ltd, and Bacardi and Co Ltd.
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