Summary

Persistence Market Research has recently released a comprehensive report on the worldwide market for Connected TV. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Connected TV Market Size (2024E): US$9.1 Bn
• Projected Market Value (2031F): US$20.1 Bn
• Global Market Growth Rate (CAGR 2024 to 2031):12%

Connected TV Market - Report Scope:

Connected TVs are revolutionizing home entertainment by enabling users to access streaming services, apps, and web browsing through their televisions. These devices are equipped with internet connectivity, supporting over-the-top (OTT) content, video-on-demand (VOD), and social media platforms. The Connected TV market serves a diverse user base, from households seeking seamless streaming experiences to businesses utilizing smart displays for digital marketing. Market growth is driven by the rising penetration of high-speed internet, increasing demand for on-demand content, and advancements in smart TV technologies, offering enhanced user experiences and interactivity.

Market Growth Drivers:

The global Connected TV market is propelled by several key factors, including the increasing shift towards digital content consumption, fueled by the growing popularity of OTT platforms like Netflix, Amazon Prime, and Disney+. The integration of artificial intelligence (AI) and voice recognition technologies in smart TVs is further driving demand by enhancing user convenience and personalization. Additionally, the rise in multi-screen viewing and cord-cutting trends is prompting households to adopt Connected TVs as a primary source of entertainment. Moreover, rapid advancements in display technologies, such as OLED and QLED, are enhancing picture quality, which contributes to the growing consumer demand.

Market Restraints:

Despite promising growth prospects, the Connected TV market faces challenges related to data privacy concerns, cybersecurity risks, and fragmented ecosystems. The collection and processing of user data by smart TVs for personalized recommendations raise privacy concerns among consumers, impacting trust in these devices. Moreover, the lack of standardization in smart TV operating systems and compatibility issues with certain apps or devices pose challenges for user adoption. Addressing these concerns requires manufacturers to focus on robust security frameworks and interoperable solutions that can seamlessly integrate various applications and services.

Market Opportunities:

The Connected TV market presents significant growth opportunities driven by the rising adoption of smart home ecosystems, increasing consumer preference for content-on-demand, and technological innovations in smart display features. The integration of smart TVs with Internet of Things (IoT) devices, such as smart speakers and home automation systems, is creating new opportunities for market players to offer connected experiences. Additionally, emerging markets, particularly in Asia-Pacific and Latin America, offer substantial growth potential due to rising disposable incomes and expanding internet penetration. Strategic collaborations between content providers, streaming platforms, and smart TV manufacturers are essential to capitalize on these opportunities and drive market expansion.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Connected TV market globally?
• Which technologies and features are driving the adoption of Connected TVs across different regions?
• How are technological advancements reshaping the competitive landscape of the Connected TV market?
• Who are the key players contributing to the Connected TV market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the global Connected TV market?

Competitive Intelligence and Business Strategy:

Leading players in the global Connected TV market, including Samsung Electronics, LG Electronics, and Sony Corporation, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies are investing in R&D to develop next-generation smart TVs featuring AI-driven voice assistants, superior display technologies, and seamless integration with popular streaming platforms. Partnerships with content providers and OTT platforms enable these companies to enhance their content offerings, thereby increasing consumer engagement. Moreover, these players are leveraging advanced marketing strategies, such as direct-to-consumer sales and online retailing, to tap into new customer segments and expand their global presence.

Key Companies Profiled:

• Samsung Electronics Co., Ltd.
• LG Electronics, Inc.
• Sony Corporation
• Vizio Inc.
• Panasonic Corporation
• TCL Corporation
• Hisense Group Co., Ltd.
• Apple Inc.
• Google LLC
• Amazon.com, Inc.

Connected TV Market Research Segmentation

By Screen Type
• Curved
• Flat

By Usage
• Indoor
• Outdoor

By Screen Size
• Less than 30 inches
• 30 inches to 50 inches
• 50 inches to 70 inches
• Above 70 inches

By Platform Type
• Android
• Roku
• Others (Ubuntu, etc.)

By End Use
• Entertainment
• Education
• Home Use
• Others (Offices, etc.)

By Distribution Channel
• Online
• Offline

By Price
• Low
• Medium
• High

By Resolution Type
• 8K
• 4K
• 1080 p
• Others (720 p, etc.)

By Display Type
• QLED
• OLED
• LED
• Others (LCD, etc.)

By Region
• North America
• Europe
• Asia Pacific
• The Middle East and Africa
• South America

ページTOPに戻る

Table of Contents

1. Executive Summary
1.1. Global Connected TV Market Snapshot, 2024-2031
1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations
2. Market Overview
2.1. Market Scope and Definition
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunity
2.2.4. Challenges
2.2.5. Key Trends
2.3. Macro-Economic Factors
2.3.1. Global Sectorial Outlook
2.3.2. Global GDP Growth Outlook
2.3.3. Global IT Spending Outlook
2.3.4. Global Innovation and R&D Outlook
2.3.5. Global Semiconductor Industry Revenue
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact
3. Value Added Insights
3.1. Connected TV Adoption Analysis
3.2. Technology Assessment
3.3. Regulatory Landscape
3.4. Value Chain Analysis
3.4.1. List of Distribution Channel/Marketplaces
3.4.2. List of End User (Industry)
3.5. Key Deals and Mergers
3.6. PESTLE Analysis
3.7. Porter’s Five Force Analysis
4. Price Trend Analysis, 2019-2031
4.1. Key Highlights
4.2. Key Factors Impacting Display Type Prices
4.3. Average Pricing Analysis, By Display Type
4.4. Regional Prices Analysis
5. Global Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
5.1. Key Highlights
5.1.1. Market Volume (Units) Projections
5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2023-2031
5.3. Global Connected TV Market Outlook: Display Type
5.3.1. Introduction / Key Findings
5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Display Type, 2019-2023
5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
5.3.3.1. QLED
5.3.3.2. OLED
5.3.3.3. LED
5.3.3.4. Others (LCD, etc.)
5.4. Market Attractiveness Analysis: Display Type
5.5. Global Connected TV Market Outlook: Resolution Type
5.5.1. Introduction / Key Findings
5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Resolution Type, 2019-2023
5.5.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
5.5.3.1. 8K
5.5.3.2. 4K
5.5.3.3. 1080 p
5.5.3.4. Others (720 p, etc.)
5.6. Market Attractiveness Analysis: Resolution Type
5.7. Global Connected TV Market Outlook: Screen Size
5.7.1. Introduction / Key Findings
5.7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Screen Size, 2019-2023
5.7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
5.7.3.1. Less than 30 inches
5.7.3.2. 30 inches to 50 inches
5.7.3.3. 50 inches to 70 inches
5.7.3.4. Above 70 inches
5.8. Market Attractiveness Analysis: Screen Size
5.9. Global Connected TV Market Outlook: Distribution Channel
5.9.1. Introduction / Key Findings
5.9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Distribution Channel, 2019-2023
5.9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
5.9.3.1. Online
5.9.3.1.1. E-Commerce Websites
5.9.3.1.2. Company Owned Websites
5.9.3.2. Offline
5.9.3.2.1. Hypermarkets and Supermarkets
5.9.3.2.2. Specialty Stores
5.9.3.2.3. Factory Outlets
5.9.3.2.4. Independent Retailers
5.9.3.2.5. Other Retail Based Stores
5.10. Market Attractiveness Analysis: Distribution Channel
5.11. Global Connected TV Market Outlook: End Use
5.11.1. Introduction / Key Findings
5.11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By End Use, 2019-2023
5.11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
5.11.3.1. Entertainment
5.11.3.2. Education
5.11.3.3. Home Use
5.11.3.4. Others (Offices, etc.)
5.12. Market Attractiveness Analysis: End Use
6. Global Connected TV Market Outlook: Region
6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2023
6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2024-2031
6.3.1. North America
6.3.2. Europe
6.3.3. East Asia
6.3.4. South Asia and Oceania
6.3.5. Latin America
6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region
7. North America Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
7.1. Key Highlights
7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
7.2.1. By Country
7.2.2. By Display Type
7.2.3. By Resolution Type
7.2.4. By Screen Size
7.2.5. By Distribution Channel
7.2.6. By End Use
7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
7.3.1. U.S.
7.3.2. Canada
7.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
7.4.1. QLED
7.4.2. OLED
7.4.3. LED
7.4.4. Others (LCD, etc.)
7.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
7.5.1. 8K
7.5.2. 4K
7.5.3. 1080 p
7.5.4. Others (720 p, etc.)
7.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
7.6.1. Less than 30 inches
7.6.2. 30 inches to 50 inches
7.6.3. 50 inches to 70 inches
7.6.4. Above 70 inches
7.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
7.7.1. Online
7.7.1.1. E-Commerce Websites
7.7.1.2. Company Owned Websites
7.7.2. Offline
7.7.2.1. Hypermarkets and Supermarkets
7.7.2.2. Specialty Stores
7.7.2.3. Factory Outlets
7.7.2.4. Independent Retailers
7.7.2.5. Other Retail Based Stores
7.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
7.8.1. Entertainment
7.8.2. Education
7.8.3. Home Use
7.8.4. Others (Offices, etc.)
7.9. Market Attractiveness Analysis
8. Europe Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
8.1. Key Highlights
8.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
8.2.1. By Country
8.2.2. By Display Type
8.2.3. By Resolution Type
8.2.4. By Screen Size
8.2.5. By Distribution Channel
8.2.6. By End Use
8.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
8.3.1. Germany
8.3.2. France
8.3.3. U.K.
8.3.4. Italy
8.3.5. Spain
8.3.6. Russia
8.3.7. Turkey
8.3.8. Rest of Europe
8.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
8.4.1. QLED
8.4.2. OLED
8.4.3. LED
8.4.4. Others (LCD, etc.)
8.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
8.5.1. 8K
8.5.2. 4K
8.5.3. 1080 p
8.5.4. Others (720 p, etc.)
8.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
8.6.1. Less than 30 inches
8.6.2. 30 inches to 50 inches
8.6.3. 50 inches to 70 inches
8.6.4. Above 70 inches
8.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
8.7.1. Online
8.7.1.1. E-Commerce Websites
8.7.1.2. Company Owned Websites
8.7.2. Offline
8.7.2.1. Hypermarkets and Supermarkets
8.7.2.2. Specialty Stores
8.7.2.3. Factory Outlets
8.7.2.4. Independent Retailers
8.7.2.5. Other Retail Based Stores
8.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
8.8.1. Entertainment
8.8.2. Education
8.8.3. Home Use
8.8.4. Others (Offices, etc.)
8.9. Market Attractiveness Analysis
9. East Asia Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
9.1. Key Highlights
9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
9.2.1. By Country
9.2.2. By Display Type
9.2.3. By Resolution Type
9.2.4. By Screen Size
9.2.5. By Distribution Channel
9.2.6. By End Use
9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
9.3.1. China
9.3.2. Japan
9.3.3. South Korea
9.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
9.4.1. QLED
9.4.2. OLED
9.4.3. LED
9.4.4. Others (LCD, etc.)
9.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
9.5.1. 8K
9.5.2. 4K
9.5.3. 1080 p
9.5.4. Others (720 p, etc.)
9.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
9.6.1. Less than 30 inches
9.6.2. 30 inches to 50 inches
9.6.3. 50 inches to 70 inches
9.6.4. Above 70 inches
9.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
9.7.1. Online
9.7.1.1. E-Commerce Websites
9.7.1.2. Company Owned Websites
9.7.2. Offline
9.7.2.1. Hypermarkets and Supermarkets
9.7.2.2. Specialty Stores
9.7.2.3. Factory Outlets
9.7.2.4. Independent Retailers
9.7.2.5. Other Retail Based Stores
9.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
9.8.1. Entertainment
9.8.2. Education
9.8.3. Home Use
9.8.4. Others (Offices, etc.)
9.9. Market Attractiveness Analysis
10. South Asia & Oceania Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
10.1. Key Highlights
10.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
10.2.1. By Country
10.2.2. By Display Type
10.2.3. By Resolution Type
10.2.4. By Screen Size
10.2.5. By Distribution Channel
10.2.6. By End Use
10.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
10.3.1. India
10.3.2. Southeast Asia
10.3.3. ANZ
10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
10.4.1. QLED
10.4.2. OLED
10.4.3. LED
10.4.4. Others (LCD, etc.)
10.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
10.5.1. 8K
10.5.2. 4K
10.5.3. 1080 p
10.5.4. Others (720 p, etc.)
10.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
10.6.1. Less than 30 inches
10.6.2. 30 inches to 50 inches
10.6.3. 50 inches to 70 inches
10.6.4. Above 70 inches
10.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
10.7.1. Online
10.7.1.1. E-Commerce Websites
10.7.1.2. Company Owned Websites
10.7.2. Offline
10.7.2.1. Hypermarkets and Supermarkets
10.7.2.2. Specialty Stores
10.7.2.3. Factory Outlets
10.7.2.4. Independent Retailers
10.7.2.5. Other Retail Based Stores
10.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
10.8.1. Entertainment
10.8.2. Education
10.8.3. Home Use
10.8.4. Others (Offices, etc.)
10.9. Market Attractiveness Analysis
11. Latin America Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
11.1. Key Highlights
11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
11.2.1. By Country
11.2.2. By Display Type
11.2.3. By Resolution Type
11.2.4. By Screen Size
11.2.5. By Distribution Channel
11.2.6. By End Use
11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
11.3.1. QLED
11.3.2. OLED
11.3.3. LED
11.3.4. Others (LCD, etc.)
11.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
11.4.1. 8K
11.4.2. 4K
11.4.3. 1080 p
11.4.4. Others (720 p, etc.)
11.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
11.5.1. Less than 30 inches
11.5.2. 30 inches to 50 inches
11.5.3. 50 inches to 70 inches
11.5.4. Above 70 inches
11.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
11.6.1. Online
11.6.1.1. E-Commerce Websites
11.6.1.2. Company Owned Websites
11.6.2. Offline
11.6.2.1. Hypermarkets and Supermarkets
11.6.2.2. Specialty Stores
11.6.2.3. Factory Outlets
11.6.2.4. Independent Retailers
11.6.2.5. Other Retail Based Stores
11.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
11.7.1. Entertainment
11.7.2. Education
11.7.3. Home Use
11.7.4. Others (Offices, etc.)
11.8. Market Attractiveness Analysis
12. Middle East & Africa Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
12.1. Key Highlights
12.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
12.2.1. By Country
12.2.2. By Display Type
12.2.3. By Resolution Type
12.2.4. By Screen Size
12.2.5. By Distribution Channel
12.2.6. By End Use
12.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
12.3.1. QLED
12.3.2. OLED
12.3.3. LED
12.3.4. Others (LCD, etc.)
12.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
12.4.1. 8K
12.4.2. 4K
12.4.3. 1080 p
12.4.4. Others (720 p, etc.)
12.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
12.5.1. Less than 30 inches
12.5.2. 30 inches to 50 inches
12.5.3. 50 inches to 70 inches
12.5.4. Above 70 inches
12.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
12.6.1. Online
12.6.1.1. E-Commerce Websites
12.6.1.2. Company Owned Websites
12.6.2. Offline
12.6.2.1. Hypermarkets and Supermarkets
12.6.2.2. Specialty Stores
12.6.2.3. Factory Outlets
12.6.2.4. Independent Retailers
12.6.2.5. Other Retail Based Stores
12.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
12.7.1. Entertainment
12.7.2. Education
12.7.3. Home Use
12.7.4. Others (Offices, etc.)
12.8. Market Attractiveness Analysis
13. Competition Landscape
13.1. Market Share Analysis, 2023
13.2. Market Structure
13.2.1. Competition Intensity Mapping By Market
13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
13.3.1. Samsung Electronics
13.3.1.1. Overview
13.3.1.2. Product Portfolio
13.3.1.3. Key Financials
13.3.1.4. Market Developments
13.3.1.5. Market Strategy
13.3.2. LG Electronics
13.3.3. Sony Corporation
13.3.4. TCL Technology
13.3.5. Vizio Inc.
13.3.6. Hisense
13.3.7. Panasonic Corporation
13.3.8. Koninklijke Philips N.V.
13.3.9. Sharp
13.3.10. Haier Group Corporation
13.3.11. Hitachi Ltd.
14. Appendix
14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations