Summary

Europe Flexible Packaging Market Research Report by Type (Stand up Pouches, Flat Pouches, Rollstocks, Gusseted Bags, Wicketed Bags, Wraps, Films & Laminates, Others), by Printing Technology (Flexography, Rotogravure, Digital Printing, Others), by Material (Plastic, Paper, Aluminium, Bioplastics), by End User (Food, Beverage, Healthcare, Personal Care, Pet Food, Others), by Country (Germany, UK, France, Spain, Italy, Switzerland, Poland, Denmark, Norway, Belgium, Netherlands, Sweden, Rest of Europe) Regional Forecast till 2032

Industry Overview
In 2023, the flexible packaging market in Europe generated USD 61,388.4 million. From 2024 to 2032, the European flexible packaging market is anticipated to develop at a compound annual growth rate (CAGR) of 4.7%.
The European flexible packaging sector is experiencing strong momentum, primarily fueled by increasing demand for eco-conscious and user-friendly packaging formats. With a growing emphasis on sustainability, both consumers and companies are pushing for greener alternatives, driving manufacturers to innovate with sustainable packaging materials. Moreover, the modern shift toward busy, mobile lifestyles is accelerating the need for compact, resealable, and lightweight packaging such as sachets and pouches. These evolving lifestyle demands are steering packaging innovations to prioritize both environmental impact and convenience.
However, the market contends with significant limitations, particularly in recycling infrastructure and raw material pricing. The recycling of flexible packaging is hindered by inconsistent collection systems and poor waste segregation, which reduces recycling efficiency and elevates processing costs. Moreover, materials like polyethylene (PE) and polypropylene (PP) have shown considerable price fluctuations due to geopolitical instability, supply chain disruptions, and growing demand from multiple industries, posing challenges to industry profitability.
Opportunities in this market are largely propelled by the booming e-commerce sector and the expanding need for environmentally sound packaging solutions. Flexible packaging provides essential benefits including reduced material use, lower greenhouse gas emissions, and enhanced transport efficiency. These advantages make it especially suitable for e-commerce operations. The industry is also adopting recyclable and compostable films such as OPP, CPP, and PE, which align with global sustainability targets. Additionally, the durability, extended shelf life, and space-saving attributes of flexible packaging continue to strengthen its position as a preferred alternative to conventional packaging across various sectors.

Industry Segmentations
In terms of type, European flexible packaging market has been segmented into stand-up pouches, flat pouches, rollstocks, gusseted bags, wicketed bags, wraps, films and laminates, and others.
Based on the printing technology, the regional market is divided into rotogravure, flexography, digital printing, and others.
Europe flexible packaging market has been categorized by the material type, such as plastic, paper, aluminium, bioplastics.
Depending on the End user, the regional market comprises food, beverages, healthcare, personal care, pet food, and others.
Europe flexible packaging market is segmented by country type, includes Germany, UK, France, Spain, Italy, Switzerland, Poland, Denmark, Norway, Belgium, Netherlands, Sweden, Rest of Europe.

Key Players
Sealed Air, Schur Flexible, Aluflexpack Group, Bak Ambalaj, Bischof + Klein SE & Co. KG, Amcor PLC, Constantia Flexibles, Mondi Group, Cellografica Gerosa SpA, Coveris Holdings are the key competitors of Europe flexible packaging market.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY ................. 20
2 MARKET INTRODUCTION .............. 23
2.1 DEFINITION .................................................................... 23
2.2 SCOPE OF THE STUDY ................................................ 23
2.3 RESEARCH OBJECTIVE .............................................. 23
2.4 MARKET STRUCTURE ................................................ 24
3 RESEARCH METHODOLOGY ........ 25
3.1 OVERVIEW ...................................................................... 25
3.2 DATA FLOW .................................................................... 27
3.2.1 Data Mining Process ......................................... 27
3.3 PURCHASED DATABASE: ........................................... 28
3.4 SECONDARY SOURCES: .............................................. 29
3.4.1 Secondary Research data flow: .......................... 30
3.5 PRIMARY RESEARCH: ................................................. 31
3.5.1 Primary Research DATA FLOW: ......................... 32
3.5.2 Primary Research: Number of Interviews conducted ........................................................................................ 33
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: ........................................................................................... 33
3.6.1 Revenue Analysis Approach .............................. 33
3.7 DATA FORECASTING................................................... 34
3.7.1 Data forecasting Technique .............................. 34
3.8 DATA MODELING .......................................................... 35
3.8.1 microeconomic factor analysis: ......................... 35
3.8.2 Data modeling: ................................................. 36
3.9 TEAMS AND ANALYST CONTRIBUTION ............. 37
4 MARKET DYNAMICS ...................... 39
4.1 INTRODUCTION ............................................................. 39
4.2 DRIVERS ........................................................................... 39
4.2.1 Growing Demand for Sustainable Packaging ...... 39
4.2.2 Shift towards Convenience and On-the-Go Products ......................................................................................... 40
4.3 RESTRAINTS .................................................................. 41
4.3.1 Non-availability of efficient recycling infrastructure .......................................................................................... 41
4.3.2 Surge in raw material price ................................ 42
4.4 OPPORTUNITY ............................................................... 42
4.4.1 Growth of E-commerce platform ........................ 42
4.4.2 Preference for flexible packaging over traditional packaging ............................................................................ 43
4.5 IMPACT ANALYSIS OF COVID-19 ............................ 44
5 MARKET FACTOR ANALYSIS ........ 45
5.1 VALUE CHAIN ANALYSIS ......................................... 45
5.1.1 Raw material suppliers ...................................... 46
5.1.2 Packaging and Distribution channel ................... 46
5.1.3 end users ......................................................... 46
5.2 PORTER'S FIVE FORCES MODEL ............................. 47
5.2.1 Threat of New Entrants ..................................... 47
5.2.2 Bargaining Power of Suppliers ........................... 48
5.2.3 Bargaining Power of Buyers .............................. 48
5.2.4 Threat of Substitute Products............................ 48
5.2.5 Industry Rivalry ................................................. 48
6 INNOVATION TRENDS IN MATERIALS AND MACHINERY ......................................................... 49
6.1 INTRODUCTION ............................................................. 49
6.1.1 Overview of current trends in flexible packaging . 49
6.1.2 Importance of material and machinery innovation ............................................................................................ 50
6.1.3 Role of Companies ........................................... 50
6.2 EMERGING MATERIALS ............................................ 51
6.2.1 Sustainable Materials: Biodegradable, compostable, plant-based plastics ......................................................... 51
6.2.2 High-Performance Materials: Barrier films, multi-layered, lightweight ................................................................ 52
6.2.3 Recyclable Materials: PCR materials, closed-loop systems ............................................................................... 52
6.3 TECHNOLOGICAL INNOVATIONS ........................... 53
6.3.1 Nanotechnology: Nano-coatings, films for enhanced properties ........................................................................ 53
6.3.2 Smart Packaging: Intelligent and active packaging solutions ............................................................................ 53
6.3.3 Hybrid Materials: Multi-functional materials for diverse applications ................................................................. 54
6.4 MACHINERY INNOVATIONS .................................... 54
6.4.1 Advanced Printing Technologies: Digital printing, HD flexography ..................................................................... 55
6.4.2 New Material Handling: Machines for sustainable materials ............................................................................. 55
6.4.3 Automation: Smart systems, automated packaging lines .................................................................................. 56
6.5 EFFICIENCY AND SUSTAINABILITY ..................... 56
6.5.1 Energy-Efficient Machines: Low-energy innovations .......................................................................................... 56
6.5.2 Waste Reduction: Precision cutting, waste minimization ................................................................................... 57
6.6 FUTURE OUTLOOK ....................................................... 57
6.6.1 Upcoming trends in materials and machinery ..... 57
6.6.2 Predictions for the future of flexible packaging .. 57
6.6.3 Conclusion ....................................................... 58
7 SUSTAINABILITY IN FLEXIBLE PACKAGING .............................................................................. 59
7.1 TRENDS IN SUSTAINABILITY .................................. 59
7.1.1 Circular Packaging............................................ 59
7.1.2 Biodegradable Materials ................................... 59
7.1.3 Reduced Carbon Footprint ................................. 61
7.2 INNOVATIONS IN SUSTAINABLE MATERIALS . 61
7.2.1 Bioplastics & Renewable Materials .................... 61
7.2.2 Post-Consumer Recycled (PCR) Materials .......... 62
7.3 EMERGING TRENDS..................................................... 63
7.3.1 Zero Waste Packaging ...................................... 63
7.3.2 Smart and Sustainable Packaging ..................... 64
8 REGULATORY & GOVERNMENT IMPACT ON FLEXIBLE PACKAGING..................................... 65
8.1 REGULATIONS IMPACTING PACKAGING AND MATERIAL USE ............................................................... 65
8.1.1 Packaging Waste Regulations ........................... 65
8.1.2 Plastic Reduction Policies ................................. 68
8.1.3 Extended Producer Responsibility (EPR) Laws .... 68
8.2 GOVERNMENT INITIATIVES TO PROMOTE SUSTAINABILITY ................................................................. 69
8.2.1 Sustainability Incentives and Tax Benefits ......... 69
8.2.2 National and Regional Recycling Programs ........ 70
8.2.3 Green Procurement Policies .............................. 72
9 EUROPE FLEXIBLE PACKAGING MARKET, BY TYPE ................................................................ 75
9.1 INTRODUCTION ............................................................. 75
9.1 STAND-UP POUCHES .................................................. 76
9.2 FLAT POUCHES ............................................................. 76
9.3 ROLLSTOCKS .................................................................. 76
9.4 GUSSETED BAGS ........................................................... 76
9.5 WICKETED BAGS .......................................................... 76
9.6 WRAPS ............................................................................. 77
9.7 FILMS & LAMINATES .................................................. 77
9.8 OTHERS ............................................................................ 77
10 EUROPE FLEXIBLE PACKAGING MARKET, BY PRINTING TECHNOLOGY .............................. 78
10.1 INTRODUCTION ............................................................. 78
10.1 FLEXOGRAPHY .............................................................. 79
10.2 ROTOGRAVURE ............................................................. 79
10.3 DIGITAL PRINTING....................................................... 79
10.4 OTHERS ............................................................................ 79
11 EUROPE FLEXIBLE PACKAGING MARKET, BY MATERIAL ....................................................... 80
11.1 INTRODUCTION ............................................................. 80
11.2 PLASTIC ........................................................................... 81
11.2.1 Polyethylene Terephthalate (PET) ...................... 81
11.2.2 Polypropylene (PP) ........................................... 81
11.2.3 Polyethylene (PE) ............................................. 81
11.2.4 Others .............................................................. 81
11.3 PAPER ............................................................................... 82
11.4 ALUMINUM .................................................................... 82
11.5 BIOPLASTICS .................................................................. 82
12 EUROPE FLEXIBLE PACKAGING MARKET, BY END-USER ...................................................... 83
12.1 INTRODUCTION ............................................................. 83
12.2 FOOD .................................................................................. 85
12.3 BEVERAGE ...................................................................... 85
12.4 HEALTHCARE ................................................................ 85
12.5 PERSONAL CARE .......................................................... 85
12.6 PET FOOD ......................................................................... 86
12.7 OTHERS ............................................................................ 86
13 EUROPE FLEXIBLE PACKAGING MARKET, BY COUNTRY ....................................................... 87
13.1 OVERVIEW ...................................................................... 87
13.2 GERMANY ....................................................................... 89
13.3 UK ...................................................................................... 92
13.4 FRANCE ............................................................................ 95
13.5 SPAIN ................................................................................ 98
13.6 ITALY ................................................................................ 101
13.7 SWITZERLAND .............................................................. 104
13.8 POLAND ............................................................................ 107
13.9 DENMARK ....................................................................... 110
13.10 NORWAY ......................................................................... 113
13.11 BELGIUM .......................................................................... 116
13.12 NETHERLANDS ............................................................. 119
13.13 SWEDEN........................................................................... 122
13.14 REST OF EUROPE .......................................................... 125
14 COMPETITIVE LANDSCAPE .......... 129
14.1 INTRODUCTION ............................................................. 129
14.2 COMPANY MARKET SHARE ANALYSIS, 2023 ... 129
14.3 COMPETITOR DASHBOARD....................................... 130
14.4 KEY DEVELOPMENTS & GROWTH STRATEGIES ............................................................................................ 131
14.4.1 New Product launch/ Development .................... 131
14.4.2 Merger & Acquisition ........................................ 131
15 COMPANY PROFILES .................... 134
15.1 AMCOR PLC..................................................................... 134
15.1.1 COMPANY OVERVIEW ....................................... 134
15.1.2 FINANCIAL OVERVIEW ...................................... 135
15.1.3 PRODUCTS OFFERed......................................... 135
15.1.4 KEY DEVELOPMENTS ........................................ 137
15.1.5 SWOT ANALYSIS .............................................. 138
15.1.6 Key Strategies .................................................. 139
15.2 CONSTANTIA FLEXIBLES ......................................... 140
15.2.1 COMPANY OVERVIEW ....................................... 140
15.2.2 FINANCIAL OVERVIEW ...................................... 140
15.2.3 PRODUCTS OFFERed......................................... 140
15.2.4 KEY DEVELOPMENTS ........................................ 141
15.2.5 SWOT ANALYSIS .............................................. 142
15.2.6 Key Strategies .................................................. 142
15.3 MONDI GROUP ............................................................... 143
15.3.1 COMPANY OVERVIEW ....................................... 143
15.3.2 FINANCIAL OVERVIEW ...................................... 143
15.3.3 PRODUCTS OFFERed......................................... 144
15.3.4 KEY DEVELOPMENTS ........................................ 145
15.3.5 SWOT ANALYSIS .............................................. 145
15.3.6 Key Strategies .................................................. 146
15.4 SEALED AIR .................................................................... 147
15.4.1 COMPANY OVERVIEW ....................................... 147
15.4.2 FINANCIAL OVERVIEW ...................................... 147
15.4.3 PRODUCTS OFFERed......................................... 148
15.4.4 KEY DEVELOPMENTS ........................................ 149
15.4.5 SWOT ANALYSIS .............................................. 149
15.4.6 Key Strategies .................................................. 149
15.5 SCHUR FLEXIBLE ......................................................... 151
15.5.1 COMPANY OVERVIEW ....................................... 151
15.5.2 FINANCIAL OVERVIEW ...................................... 151
15.5.3 PRODUCTS OFFERed......................................... 152
15.5.4 KEY DEVELOPMENTS ........................................ 152
15.5.5 SWOT ANALYSIS .............................................. 153
15.5.6 Key Strategies .................................................. 153
15.6 ALUFLEXPACK AG ....................................................... 154
15.6.1 COMPANY OVERVIEW ....................................... 154
15.6.2 FINANCIAL OVERVIEW ...................................... 154
15.6.3 PRODUCTS OFFERed......................................... 155
15.6.4 KEY DEVELOPMENTS ........................................ 156
15.6.5 SWOT ANALYSIS .............................................. 156
15.6.6 Key Strategies .................................................. 157
15.7 BAK AMBALAJ .............................................................. 158
15.7.1 COMPANY OVERVIEW ....................................... 158
15.7.2 FINANCIAL OVERVIEW ...................................... 158
15.7.3 PRODUCTS OFFERed......................................... 159
15.7.4 KEY DEVELOPMENTS ........................................ 159
15.7.5 SWOT ANALYSIS .............................................. 160
15.7.6 Key Strategies .................................................. 160
15.8 BISCHOF+KLEIN SE & CO. KG .................................... 161
15.8.1 COMPANY OVERVIEW ....................................... 161
15.8.2 FINANCIAL OVERVIEW ...................................... 161
15.8.3 PRODUCTS OFFERed......................................... 161
15.8.4 KEY DEVELOPMENTS ........................................ 162
15.8.5 SWOT ANALYSIS .............................................. 163
15.8.6 Key Strategies .................................................. 163
15.9 CELLOGRAFICA GEROSA S.P.A. ............................... 164
15.9.1 COMPANY OVERVIEW ....................................... 164
15.9.2 FINANCIAL OVERVIEW ...................................... 164
15.9.3 PRODUCTS OFFERed......................................... 164
15.9.4 KEY DEVELOPMENTS ........................................ 165
15.9.5 SWOT ANALYSIS .............................................. 165
1 5.9.6 Key Strategies .................................................. 166
15.10 COVERIS MANAGEMENT GMBH ............................ 167
15.10.1 COMPANY OVERVIEW ....................................... 167
15.10.2 FINANCIAL OVERVIEW ...................................... 167
15.10.3 PRODUCTS OFFERed......................................... 167
15.10.4 KEY DEVELOPMENTS ........................................ 168
15.10.5 SWOT ANALYSIS .............................................. 168
15.10.6 Key Strategies .................................................. 169