Summary

この調査レポートは台湾のバターとスプレッドを調査・解説したEuromonitor Internationalの市場調査報告書です。

Overview

Restrictions on the usage of hydrogenated oils came into effect in July 2018 in Taiwan thanks to an amendment to the Act Governing Food Safety and Sanitation. Due to the harmful compounds that can occur when using partially hydrogenated oils during the manufacturing process of margarines - which is known as man-made butter in Taiwan - its usage was banned across the whole food industry. The positive impact of this policy on margarines and spreads is that consumers can now have greater confidence...

Euromonitor International's Butter and Spreads in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Butter and Spreads in Taiwan \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Ban of partially hydrogenated oils improves product image of margarines and spreads
Butter benefits from the rise in “DIY baking” and its general use as a cooking ingredient
Consumers continue to prefer “natural butter” over “man-made butter”
COMPETITIVE LANDSCAPE
Fonterra continues to lead butter despite the increasing number of smaller brands
Snow Brand maintains its lead in margarines and spreads through product consistency and high visibility
Taiwanese consumers look for diverse tastes ahead of traditional ones in butter
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024