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 台湾の強化飲料・機能性飲料Fortified/Functional Beverages in Taiwan 2021年の台湾では、アルカリ性やミネラルイオンを多く含むと位置づけられたFFボトルウォーターが引き続き人気を博しています。こうした製品への関心は数年前から高まっており、最近ではCOVID-19の大流行により消... もっと見る
サマリー2021年の台湾では、アルカリ性やミネラルイオンを多く含むと位置づけられたFFボトルウォーターが引き続き人気を博しています。こうした製品への関心は数年前から高まっており、最近ではCOVID-19の大流行により消費者の健康志向が高まったことから、この傾向はさらに強まっています。また、アルカリイオン水の潜在的な効果について消費者を教育するためのイノベーションとプロモーション活動への投資の増加も、需要を後押ししています。例えば...Euromonitor Internationalの調査レポート「台湾の強化/機能性飲料」は、健康関連製品タイプの発展や、異なる食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新の小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品FFホットドリンク、FFソフトドリンク。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Fortified/Functional Beverages in TaiwanEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers show growing interest in FF bottled water with alkaline properties COVID-19 and competition from coconut water weaken demand for FF sports drinks FF RTD green tea products benefit from pandemic-related health concerns PROSPECTS AND OPPORTUNITIES Probiotic FF beverages with digestive health benefits set to gain popularity FF fruit/herbal tea brands will continue working to win over local consumers Population ageing bodes well for FF plant-based and malt-based hot drinks CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN TAIWAN EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 13 Sales of Health and Wellness by Type: Value 2016-2021 Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 15 Sales of Health and Wellness by Category: Value 2016-2021 Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryFF bottled water products positioned as having alkaline properties or being high in mineral ions continued to gain popularity in Taiwan in 2021. Interest in such products has been on the rise for a number of years, and this trend has recently gained momentum as the COVID-19 pandemic has made consumers more health-conscious. Innovation and increased investment in promotional activities to educate consumers about the potential benefits of alkaline water have also helped to drive demand. For exampl... Table of ContentsFortified/Functional Beverages in TaiwanEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers show growing interest in FF bottled water with alkaline properties COVID-19 and competition from coconut water weaken demand for FF sports drinks FF RTD green tea products benefit from pandemic-related health concerns PROSPECTS AND OPPORTUNITIES Probiotic FF beverages with digestive health benefits set to gain popularity FF fruit/herbal tea brands will continue working to win over local consumers Population ageing bodes well for FF plant-based and malt-based hot drinks CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN TAIWAN EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 13 Sales of Health and Wellness by Type: Value 2016-2021 Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 15 Sales of Health and Wellness by Category: Value 2016-2021 Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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