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 トルコのベター・フォー・ユー・ビバレッジBetter For You Beverages in Turkey 2021年、BFY飲料は数量、金額ともに2桁の伸びを示した。COVID-19の公衆衛生危機は、消費者の健康への関心を高め、多くの人が砂糖の摂取量などに気を配るようになり、BFY飲料に恩恵を与えた。そのため、糖質制限飲... もっと見る
サマリー2021年、BFY飲料は数量、金額ともに2桁の伸びを示した。COVID-19の公衆衛生危機は、消費者の健康への関心を高め、多くの人が砂糖の摂取量などに気を配るようになり、BFY飲料に恩恵を与えた。そのため、糖質制限飲料の売上が増加しました。また、パンデミック発生以降、多くの人が座りっぱなしの生活を送るようになり、多くの消費者が体重を気にするようになったことも、減糖飲料の売上をさらに後押ししている。ユーロモニター・インターナショナルの「トルコのBetter For You Beverages」レポートは、健康関連製品タイプの進展と、異なる食品セクターの競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品BFYカフェイン低減飲料、BFY脂肪低減飲料、BFY糖質低減飲料。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * Better For You Beverages市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後の予測から、市場の発展予測を評価します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Better For You Beverages in TurkeyEuromonitor International February 2022 List Of Contents And Tables BETTER FOR YOU BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for BFY beverages increases due to growing health concerns On-trade sales of BFY beverages recovers as consumers spend more time outdoors in 2021 Average unit prices rise due to depreciation PROSPECTS AND OPPORTUNITIES Supported by the health and wellness trend, BFY beverages is anticipated to demonstrate positive growth in the forecast period Companies to invest in promotional and marketing activities Discounters and e-commerce set to increase their value share CATEGORY DATA Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN TURKEY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryIn 2021, BFY beverages demonstrated double-digit volume and value growth. The COVID-19 public health crisis increased the health concerns of consumers, which has benefited BFY beverages as many have been more mindful about their sugar intake, amongst others. Sales of reduced-sugar drinks have therefore risen. The sedentary lifestyle many have been leading since the inception of the pandemic has also led many consumers to become more concerned about their weight, further supporting sales of reduc... Table of ContentsBetter For You Beverages in TurkeyEuromonitor International February 2022 List Of Contents And Tables BETTER FOR YOU BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for BFY beverages increases due to growing health concerns On-trade sales of BFY beverages recovers as consumers spend more time outdoors in 2021 Average unit prices rise due to depreciation PROSPECTS AND OPPORTUNITIES Supported by the health and wellness trend, BFY beverages is anticipated to demonstrate positive growth in the forecast period Companies to invest in promotional and marketing activities Discounters and e-commerce set to increase their value share CATEGORY DATA Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN TURKEY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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