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 タイにおけるベター・フォー・ユー・ドリンクBetter For You Beverages in Thailand もともと砂糖は飲料の甘味の主要な供給源であったため、2017年に発表された砂糖入り飲料への新たな物品税は、タイの飲料業界全体に直接影響を及ぼしました。タイのノンアルコール飲料全体で、プレイヤーは糖分6g... もっと見る
サマリーもともと砂糖は飲料の甘味の主要な供給源であったため、2017年に発表された砂糖入り飲料への新たな物品税は、タイの飲料業界全体に直接影響を及ぼしました。タイのノンアルコール飲料全体で、プレイヤーは糖分6g未満の製品を製造するために、提供する製品を革新することを奨励されました。一方、一部のメーカーは、この目標を超えて、無糖の飲料を製造するために製品を改良しています。清涼飲料水の多くのカテゴリー、例えば...Euromonitor InternationalのBetter For You Beverages in Thailandレポートでは、健康関連製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品BFYカフェイン低減飲料、BFY脂肪低減飲料、BFY糖質低減飲料。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * Better For You Beverages市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後の予測から、市場の発展予測を評価します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Better For You Beverages in ThailandEuromonitor International February 2022 List Of Contents And Tables BETTER FOR YOU BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Sugar tax provides development and growth opportunities for BFY reduced sugar beverages Pandemic effects support the demand for reduced sugar beverages Decreasing demand for decaffeinated products weakens the performances of reduced caffeine coffee and tea PROSPECTS AND OPPORTUNITIES Zero sugar and premiumisation trends offer development and growth opportunities for BFY beverages RTD coffee players look to innovate beyond the confines of better for you Hike in sugar tax to drive new development in BFY hot drinks, while BFY reduced sugar beverages is set to see higher usage of sweeteners CATEGORY DATA Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN THAILAND EXECUTIVE SUMMARY Health and wellness in 2021: The big picture key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryThe new excise tax on sugary drinks that was announced in 2017 directly impacted the whole beverages industry in Thailand, as sugar was originally the major source of sweetness in drinks. Across non-alcoholic drinks in Thailand, players have been encouraged to innovate their offerings to produce products with less than 6g of sugar content. Meanwhile, some manufacturers have moved beyond this target by reformulating their products to create sugar-free drinks. Many categories of soft drinks, such... Table of ContentsBetter For You Beverages in ThailandEuromonitor International February 2022 List Of Contents And Tables BETTER FOR YOU BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Sugar tax provides development and growth opportunities for BFY reduced sugar beverages Pandemic effects support the demand for reduced sugar beverages Decreasing demand for decaffeinated products weakens the performances of reduced caffeine coffee and tea PROSPECTS AND OPPORTUNITIES Zero sugar and premiumisation trends offer development and growth opportunities for BFY beverages RTD coffee players look to innovate beyond the confines of better for you Hike in sugar tax to drive new development in BFY hot drinks, while BFY reduced sugar beverages is set to see higher usage of sweeteners CATEGORY DATA Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN THAILAND EXECUTIVE SUMMARY Health and wellness in 2021: The big picture key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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