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 スウェーデンの強化飲料・機能性飲料Fortified/Functional Beverages in Sweden スウェーデンの強化・機能性飲料は、2021年にはFFソフトドリンクが主流となり、FFホットドリンクのシェアは非常に小さくなります。これは、ホットドリンクの中で圧倒的に大きなカテゴリーであるコーヒーにおいて... もっと見る
サマリースウェーデンの強化・機能性飲料は、2021年にはFFソフトドリンクが主流となり、FFホットドリンクのシェアは非常に小さくなります。これは、ホットドリンクの中で圧倒的に大きなカテゴリーであるコーヒーにおいて、消費者は強化よりもエキゾチックなフレーバーの組み合わせやリッチで高品質な味を求めるためで、FFホットドリンク飲料の販売は基本的にFFティーに限られるが、2021年にZoégas Forte（カフェインを強化したコーヒー製品）が発売され、今後、このような製品が発売されるかもしれない。Euromonitor Internationalの調査レポート「スウェーデンの強化/機能性飲料」は、健康関連製品タイプの進展と、異なる食品セクターにわたる競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品FFホットドリンク、FFソフトドリンク。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Fortified/Functional Beverages in SwedenEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN SWEDEN KEY DATA FINDINGS 2021 DEVELOPMENTS FF hot drinks is a niche with sales concentrated around FF fruit/herbal tea FF soft drinks growth is driven by FF fruit/vegetable juice and FF energy drinks, with innovation strong in both categories Fastest growth is seen in e-commerce thanks to its convenience and safety PROSPECTS AND OPPORTUNITIES FF fruit/herbal tea to grow with packaging designs becoming more important Strong prospects for FF soft drinks driven by popularity of FF energy drinks Impulse purchases set to resume as the threat of COVID-19 declines CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN SWEDEN EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 14 Sales of Health and Wellness by Type: Value 2016-2021 Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 16 Sales of Health and Wellness by Category: Value 2016-2021 Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryFortified/functional beverages in Sweden is dominantly comprised of FF soft drinks in 2021, with FF hot drinks having a very minor share. This is because in coffee, which is by far the greatest category in hot drinks, consumers demand exotic flavour combinations or a rich and high-quality taste, rather than fortification Therefore, sales of FF hot drinks beverages are essentially limited to FF tea, though Zoégas Forte (a coffee product enhanced with extra caffeine) was released in 2021 and may l... Table of ContentsFortified/Functional Beverages in SwedenEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN SWEDEN KEY DATA FINDINGS 2021 DEVELOPMENTS FF hot drinks is a niche with sales concentrated around FF fruit/herbal tea FF soft drinks growth is driven by FF fruit/vegetable juice and FF energy drinks, with innovation strong in both categories Fastest growth is seen in e-commerce thanks to its convenience and safety PROSPECTS AND OPPORTUNITIES FF fruit/herbal tea to grow with packaging designs becoming more important Strong prospects for FF soft drinks driven by popularity of FF energy drinks Impulse purchases set to resume as the threat of COVID-19 declines CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN SWEDEN EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 14 Sales of Health and Wellness by Type: Value 2016-2021 Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 16 Sales of Health and Wellness by Category: Value 2016-2021 Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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