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 マレーシアの自然派健康飲料Naturally Healthy Beverages in Malaysia マレーシアでは、パンデミック時に消費者が自然で健康的な製品を求め続けたため、ナチュラルヘルシー飲料はレビュー期間中に小売数量ベースで力強い成長を記録し、これは2020年まで継続しました。より多くの消費... もっと見る
サマリーマレーシアでは、パンデミック時に消費者が自然で健康的な製品を求め続けたため、ナチュラルヘルシー飲料はレビュー期間中に小売数量ベースで力強い成長を記録し、これは2020年まで継続しました。より多くの消費者が食べ物や飲み物の摂取量を意識するようになり、自然な位置づけの健康的な製品を選ぶようになった。2021年には成長が鈍化したが、これは多くの家庭が不要不急の支出を控えることを余儀なくされた経済的圧力が主因である。Euromonitor Internationalの調査レポート「マレーシアの自然に健康な飲料」は、健康に関連する製品タイプの進展と、異なる食品セクターの競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品NHホットドリンク、NHソフトドリンク。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ナチュラリーヘルシービバレッジ市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤーと主要ブランドの把握 * 5年間の予測により、市場の発展予測を評価します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Naturally Healthy Beverages in MalaysiaEuromonitor International February 2022 List Of Contents And Tables NATURALLY HEALTHY BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Premium pricing of NH superfruit 100% juice limits demand in 2021 Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning. Although growth slowed in 2021 this was largely due to economic pressures with many households being forced to cut back on non-essential spending, or to switch to more affordable products Differing fortunes for NH green tea and NH RTD green tea as consumers remain home Small Instagram shops helping smaller players gain a foothold in the market PROSPECTS AND OPPORTUNITIES Economic recovery set to boost growth with bottled water leading the way Increasing demand for NH beverages set to encourage new investment E-commerce set for further gains but hypermarkets will remain key CATEGORY DATA Table 1 Sales of NH Beverages by Category: Value 2016-2021 Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 5 Distribution of NH Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN MALAYSIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryNaturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning. Although growth slowed in 2021 this was largely due to economic pressures with many households being forced to cut back on non-essential spending,... Table of ContentsNaturally Healthy Beverages in MalaysiaEuromonitor International February 2022 List Of Contents And Tables NATURALLY HEALTHY BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Premium pricing of NH superfruit 100% juice limits demand in 2021 Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning. Although growth slowed in 2021 this was largely due to economic pressures with many households being forced to cut back on non-essential spending, or to switch to more affordable products Differing fortunes for NH green tea and NH RTD green tea as consumers remain home Small Instagram shops helping smaller players gain a foothold in the market PROSPECTS AND OPPORTUNITIES Economic recovery set to boost growth with bottled water leading the way Increasing demand for NH beverages set to encourage new investment E-commerce set for further gains but hypermarkets will remain key CATEGORY DATA Table 1 Sales of NH Beverages by Category: Value 2016-2021 Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 5 Distribution of NH Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN MALAYSIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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