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マレーシアの強化飲料・機能性飲料

マレーシアの強化飲料・機能性飲料


Fortified/Functional Beverages in Malaysia

2021年のFF飲料の小売数量ベースは2年連続で減少を続けている。その大きな要因は、主力カテゴリーであるFFスポーツドリンクの売上高が大幅に減少したことである。これらの製品は、運動中や運動後の水分補給や失わ... もっと見る

 

 

出版社 出版年月 電子版価格 納期 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2022年2月2日 US$650
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サマリー

2021年のFF飲料の小売数量ベースは2年連続で減少を続けている。その大きな要因は、主力カテゴリーであるFFスポーツドリンクの売上高が大幅に減少したことである。これらの製品は、運動中や運動後の水分補給や失われた電解質の補給に使用される。COVID-19によりスポーツジムやスポーツクラブへのアクセスが制限されたため、FFスポーツドリンクの需要が大幅に減少し、これらの場所はこれらの製品のマーケティングと販売にとって重要な場所でもありました。

Euromonitor Internationalの調査レポート「マレーシアの強化/機能性飲料」は、健康関連製品タイプの展開と、異なる食品セクターの競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

対象製品FFホットドリンク、FFソフトドリンク。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。
* 5年後を予測することで、市場の発展予測を評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Fortified/Functional Beverages in Malaysia
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of FF sports drinks suffer due to the closure of gyms and sports clubs, while FF plant-based hot drinks continue to show promise
Increase in availability of FF beverages through e-commerce and direct selling
Health and cost considerations influence sales
PROSPECTS AND OPPORTUNITIES
Recovery of FF sports drinks key to growth
Innovation across FF other hot drinks expected to be seen
E-commerce set to support growth in FF beverages
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MALAYSIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 11 Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 17 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 18 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 19 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 21 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 23 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

 

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Summary

FF beverages continued to decline in retail volume terms in 2021 for the second year running. A major factor behind this was the sharp decline in sales seen by the dominant category of FF sports drinks. These products are used to rehydrate and replace lost electrolytes during and after exercise. With COVID-19 limiting access to gyms and sports clubs this resulted in a significant drop off in demand for FF sports drinks, with these locations also being key for marketing and sales of these product...

Euromonitor International's Fortified/Functional Beverages in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Fortified/Functional Beverages in Malaysia
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of FF sports drinks suffer due to the closure of gyms and sports clubs, while FF plant-based hot drinks continue to show promise
Increase in availability of FF beverages through e-commerce and direct selling
Health and cost considerations influence sales
PROSPECTS AND OPPORTUNITIES
Recovery of FF sports drinks key to growth
Innovation across FF other hot drinks expected to be seen
E-commerce set to support growth in FF beverages
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MALAYSIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 11 Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 17 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 18 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 19 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 21 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 23 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

 

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