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イタリアの自然派健康飲料

イタリアの自然派健康飲料


Naturally Healthy Beverages in Italy

NH飲料は、NHナチュラルミネラルウォーターの国内販売数が多いことから、健康飲料の中で最大のカテゴリーとなっている(後者が2020年、2021年に微減していることを考慮しても)。パンデミックの影響(備蓄、自宅... もっと見る

 

 

出版社 出版年月 電子版価格 納期 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2022年2月2日 US$650
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NH飲料は、NHナチュラルミネラルウォーターの国内販売数が多いことから、健康飲料の中で最大のカテゴリーとなっている(後者が2020年、2021年に微減していることを考慮しても)。パンデミックの影響(備蓄、自宅隔離、若干のチャネルシフトを含む)は、2020年にはNH飲料にわずかな恩恵を与えただけであり、これは2021年も継続する。NHナチュラルミネラルウォーターのカテゴリーが成熟しているため、NH飲料の中の他のカテゴリーは...

Euromonitor Internationalの調査レポート「イタリアの自然に健康な飲料」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

対象製品NHホットドリンク、NHソフトドリンク。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ナチュラリーヘルシービバレッジ市場の詳細なイメージを得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤーと主要ブランドの把握
* 5年間の予測により、市場の発展予測を評価します。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Naturally Healthy Beverages in Italy
Euromonitor International
February 2022

List Of Contents And Tables

NATURALLY HEALTHY BEVERAGES IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Maturity hinders growth for natural mineral bottled water
Competition from other categories and price-sensitivity are both hampering NH soft drinks sales
NH fruit/herbal tea continues to perform well thanks to rising awareness
PROSPECTS AND OPPORTUNITIES
On-trade recovery to partially hamper off-trade sales; discounters and e-commerce set to continue gaining share
NH tea will continue to record positive sales whilst preventative health trend persists
Rising interest in not from concentrate juices expected to stimulate innovation in NH superfruit 100% juice
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2016-2021
Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 5 Distribution of NH Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

 

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Summary

NH beverages is the biggest category within health and wellness beverages, thanks to the significant number of sales of NH natural mineral water in the country (even with the latter’s slight declines in 2020 and 2021). The impact of the pandemic (including stockpiling, home seclusion, and slight channel shifts) only marginally benefitted the NH beverages in 2020, with this continuing in 2021. Due to the maturity of the NH natural mineral water category, other categories within NH beverages will...

Euromonitor International's Naturally Healthy Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Naturally Healthy Beverages in Italy
Euromonitor International
February 2022

List Of Contents And Tables

NATURALLY HEALTHY BEVERAGES IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Maturity hinders growth for natural mineral bottled water
Competition from other categories and price-sensitivity are both hampering NH soft drinks sales
NH fruit/herbal tea continues to perform well thanks to rising awareness
PROSPECTS AND OPPORTUNITIES
On-trade recovery to partially hamper off-trade sales; discounters and e-commerce set to continue gaining share
NH tea will continue to record positive sales whilst preventative health trend persists
Rising interest in not from concentrate juices expected to stimulate innovation in NH superfruit 100% juice
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2016-2021
Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 5 Distribution of NH Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

 

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