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 インドネシアにおける強化・機能性飲料の現状Fortified/Functional Beverages in Indonesia 強化・機能性飲料は、2020年のCOVID-19の流行のピーク時に売上減少を記録した後、2021年にかけてプラスの売上実績を記録しました。この年のカテゴリー売上高の大幅な回復を支えた要因の1つは、主要プレーヤーが行... もっと見る
サマリー強化・機能性飲料は、2020年のCOVID-19の流行のピーク時に売上減少を記録した後、2021年にかけてプラスの売上実績を記録しました。この年のカテゴリー売上高の大幅な回復を支えた要因の1つは、主要プレーヤーが行っているプロモーション活動である。この年は、人気ブランドに対して様々なプロモーションが実施され、特に数量と金額の売上を増加させるという点で、大手製薬企業によるプロモーションが効果的であった。Euromonitor Internationalの調査レポートでは、インドネシアの強化/機能性飲料について、健康関連製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品FFホットドリンク、FFソフトドリンク。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Fortified/Functional Beverages in IndonesiaEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Fortified/functional beverages returns to positive sales growth during 2021 The strong performance of FF powder concentrates drives overall category growth FF energy drinks and FF sports drinks the strongest performers in 2021 PROSPECTS AND OPPORTUNITIES Positive sales growth ahead as consumers demand products with added vitamin C Traditional retailers set to remain vital for sales despite the rise of modern retailing FF energy drinks slated to demonstrate its resilience with further sales growth ahead CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN INDONESIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 10 Sales of Health and Wellness by Type: Value 2016-2021 Table 11 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Category: Value 2016-2021 Table 13 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 14 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 16 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 17 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 18 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 19 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 20 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryFortified/functional beverages registered a positive sales performance over the course of 2021 after registering declining sales at the peak of the COVID-19 pandemic in 2020. One of the key factors supporting the strong recovery of category sales during the year was the promotional activity being undertaken by leading players. Various promotional campaigns were applied to popular brands during the year and these proved particularly effective in terms of boosting volume and value sales among a po... Table of ContentsFortified/Functional Beverages in IndonesiaEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Fortified/functional beverages returns to positive sales growth during 2021 The strong performance of FF powder concentrates drives overall category growth FF energy drinks and FF sports drinks the strongest performers in 2021 PROSPECTS AND OPPORTUNITIES Positive sales growth ahead as consumers demand products with added vitamin C Traditional retailers set to remain vital for sales despite the rise of modern retailing FF energy drinks slated to demonstrate its resilience with further sales growth ahead CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN INDONESIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 10 Sales of Health and Wellness by Type: Value 2016-2021 Table 11 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Category: Value 2016-2021 Table 13 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 14 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 16 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 17 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 18 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 19 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 20 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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