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 ハンガリーの強化飲料・機能性飲料Fortified/Functional Beverages in Hungary ハンガリーでは以前から健康とウェルネスのトレンドが高まっており、COVID-19の流行によってさらにその傾向が強まり、より多くの消費者が健康全般に関心を持つようになりました。多くの消費者がビタミン、ミネラ... もっと見る
サマリーハンガリーでは以前から健康とウェルネスのトレンドが高まっており、COVID-19の流行によってさらにその傾向が強まり、より多くの消費者が健康全般に関心を持つようになりました。多くの消費者がビタミン、ミネラル、エネルギーを摂取するために、このような飲料を利用するようになったため、健康飲料にとって大きな利点となっています。例えば、FFボトルウォーターは、喉の渇きを癒すだけでなく、ビタミンやミネラルなどの付加価値もあるので、2つの良さがあると考えられているのです。Euromonitor Internationalの調査レポートでは、ハンガリーの強化/機能性飲料について、健康関連製品タイプの展開や、異なる食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品FFホットドリンク、FFソフトドリンク。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Fortified/Functional Beverages in HungaryEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS FF beverages grows in popularity thanks to the COVID-19 pandemic More players produce FF energy drinks Functional bottled water becomes increasingly visible PROSPECTS AND OPPORTUNITIES FF beverages expected to thrive in the future thanks to growing health and wellness FF energy drinks become increasingly sought after Price sensitivity remains an ongoing threat for FF beverages CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN HUNGARY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 13 Sales of Health and Wellness by Type: Value 2016-2021 Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 15 Sales of Health and Wellness by Category: Value 2016-2021 Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryThe health and wellness trend has been growing in Hungary for some time and this has been further bolstered by the COVID-19 pandemic, as more consumers are now paying attention to their overall health. This has been largely beneficial for FF beverages as many consumers have been turning to such beverages to get extra vitamins, minerals, and energy. FF bottled water for example is meant to be seen as double the goodness as not only does it quench thirst, but also has added value with the extra be... Table of ContentsFortified/Functional Beverages in HungaryEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS FF beverages grows in popularity thanks to the COVID-19 pandemic More players produce FF energy drinks Functional bottled water becomes increasingly visible PROSPECTS AND OPPORTUNITIES FF beverages expected to thrive in the future thanks to growing health and wellness FF energy drinks become increasingly sought after Price sensitivity remains an ongoing threat for FF beverages CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN HUNGARY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 13 Sales of Health and Wellness by Type: Value 2016-2021 Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 15 Sales of Health and Wellness by Category: Value 2016-2021 Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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