Summary

Europe denim jeans market is expected to reach USD 35.10 billion by 2032 from 22.09 USD billion in 2024, growing with a CAGR of 6.1% in the forecast period of 2025 to 2032.
Market Segmentation:
Europe Denim Jeans Market, Fabric (100% Cotton Denim, Raw/Dry, Crushed, Washed Denim/Acid Wash Denim, Colored, Selvedge, Ecru, Bubble gum, Ramie Cotton Denim, Vintage, Fox Fiber-Based, Reverse, and Ring Spun Denim/Dual Ring Spun Denim), Product (Good Straight, Skinny, Relaxed, Boyfriend, Bootcut, Wide-leg, Cropped Wide-Leg, High-rise, Distressed, Flared, Jeggings, Low-Rise, Cigarette, Black, Bleached, White, and Pleated), Demography (Men, Women, Children), Price Range (Premium, Standard, Luxury), Distribution Channel (Offline and Online), Country (Germany, Spain, Netherlands, France, Italy, Turkey, U.K., Belgium, Russia, Switzerland, and Rest of Europe) - Industry Trends and Forecast to 2032
Overview of Europe Denim Jeans Market Dynamics:
Drivers
• Sustainability and Eco-friendly Manufacturing
Restraint
• The cost of raw materials like cotton can be volatile, influenced by weather conditions, global trade policies, and other factors

Opportunity
• Growing consumer desire for individuality and bespoke products, enhancing brand loyalty and customer satisfaction

Market Players:
The key market players operating in the Europe denim jeans market are listed below:
• Inditex S.A.
• H&M Group
• Ralph Lauren Corporation
• UNIQLO Co.,
• C&A
• MARKS AND SPENCER GROUP PLC
• Primark Limited
• Tommy Hilfiger Licensing B.V.
• Next Retail Ltd.
• Levi Strauss & Co.
• The Gap, Inc.
• PVH Corp.,
• U.S. Polo Assn.
• Mavi Jeans Inc.
• Kontoor Brands, Inc.
• Pepe Jeans
• Carhartt, Inc.
• VF CORPORATION
• Jil Sander is part of the OTB group
• EVERLANE
• FRAME
• ELV Denim
• Blackhorse Lane Ateliers
• DAWSON DENIM (MFG) LTD.
• 2025 Hiut Denim Co.
• MUD Jeans
• Mott & Bow
• Hebtroco
• EDWIN Europe GmbH
• Marques'Almeida
• Pajotten

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Table of Contents

TABLE OF CONTENTS
1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF EMEA DENIM JEANS MARKET 22
1.4 CURRENCY AND PRICING 24
1.5 LIMITATIONS 24
1.6 MARKETS COVERED 24
2 MARKET SEGMENTATION 29
2.1 MARKETS COVERED 29
2.2 GEOGRAPHICAL SCOPE 30
2.3 YEARS CONSIDERED FOR THE STUDY 30
2.4 DBMR TRIPOD DATA VALIDATION MODEL 31
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 35
2.6 DBMR MARKET POSITION GRID 36
2.7 DBMR MARKET POSITION GRID 37
2.8 VENDOR SHARE ANALYSIS 39
2.9 MULTIVARIATE MODELING 40
2.10 FABRIC TIMELINE CURVE 41
2.11 FABRIC TIMELINE CURVE 41
2.12 SECONDARY SOURCES 42
2.13 ASSUMPTIONS 42
3 EXECUTIVE SUMMARY 43
4 PREMIUM INSIGHTS 53
4.1 RAW MATERIAL COVERAGE 55
4.2 PORTERS FIVE FORCES 57
4.3 VENDOR SELECTION CRITERIA 58
4.4 PESTLE ANALYSIS 62
4.5 REGULATION COVERAGE 65
4.6 SUPPLY CHAIN ANALYSIS 67
4.6.1 LOGISTICS COST SCENARIO 69
4.6.2 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 70
4.7 CLIMATE CHANGE SCENARIO 72
4.7.1 ENVIRONMENTAL CONCERNS 72
4.7.2 INDUSTRY RESPONSE 72
4.7.3 GOVERNMENT’S ROLE 72
4.7.4 ANALYST RECOMMENDATIONS 73
4.8 TARIFF & ITS IMPACT 74
4.8.1 OVERVIEW OF TARIFFS AND TRADE REGULATIONS: 74
4.8.2 IMPACT ON PRICE OF DENIM JEANS 74
4.8.3 SUPPLY CHAIN DISRUPTIONS 75
4.8.4 GEOPOLITICAL TENSIONS AND ECONOMIC DIPLOMACY 75
5 MARKET OVERVIEW 76
5.1 DRIVERS 78
5.1.1 RISING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY DENIM PRODUCTS DUE TO ENVIRONMENTAL CONCERNS ACROSS THE EUROPE 78
5.1.2 GROWTH OF E-COMMERCE PLATFORMS MAKING DENIM BRANDS MORE ACCESSIBLE TO CONSUMERS 80
5.1.3 EXPANDING MIDDLE-CLASS POPULATION WITH INCREASING DISPOSABLE INCOME FOR FASHION PURCHASES 82
5.1.4 PARTNERSHIPS WITH CELEBRITIES AND INFLUENCERS ARE ENHANCING BRAND VISIBILITY AND APPEAL 84
5.2 RESTRAINTS 85
5.2.1 RAW MATERIAL COSTS LEAD TO PRICING INSTABILITY FOR DENIM PRODUCTS 85
5.2.2 INTENSE COMPETITION FROM INTERNATIONAL BRANDS AND LOW-COST IMPORTS IMPACTING MARKET SHARE 86
5.3 OPPORTUNITIES: 87
5.3.1 GROWING TREND FOR PREMIUM, CUSTOMIZED DENIM JEANS CATERING TO SPECIFIC CUSTOMER PREFERENCES 87
5.3.2 IMPLEMENTATION OF AUTOMATION AND ROBOTICS IN DENIM MANUFACTURING FOR INCREASED EFFICIENCY AND ACCURACY 88
5.3.3 INTEGRATION OF AI AND MACHINE LEARNING FOR TREND FORECASTING AND PERSONALIZED DENIM DESIGNS 90
5.4 CHALLENGES 91
5.4.1 ADAPTING QUICKLY TO RAPIDLY CHANGING FASHION TRENDS IN A HIGHLY COMPETITIVE MARKET 91
5.4.2 OVERCOMING CONSUMER PRICE SENSITIVITY WHILE MAINTAINING BRAND VALUE 92
6 EMEA DENIM JEANS MARKET, BY FABRIC 93
6.1 OVERVIEW 94
6.2 100% COTTON DENIM 100
6.3 RAW/DRY 100
6.4 CRUSHED 101
6.5 WASHED DENIM/ACID WASH DENIM 101
6.6 COLORED 101
6.7 SELVEDGE 101
6.8 ECRU 101
6.9 BUBBLE GUM 101
6.10 RAMIE COTTON DENIM 102
6.11 VINTAGE 102
6.12 FOX FIBER-BASED 102
6.13 REVERSE 102
6.14 RING SPUN DENIM/DUAL RING SPUN DENIM 102
6.15 OTHERS 103
7 EMEA DENIM JEANS MARKET, BY PRODUCT 104
7.1 OVERVIEW 105
7.2 GOOD STRAIGHT 109
7.3 SKINNY 109
7.4 RELAXED 110
7.5 BOYFRIEND 110
7.6 BOOTCUT 110
7.7 WIDE-LEG 110
7.8 CROPPED WIDE-LEG 110
7.9 HIGH-RISE 110
7.10 DISTRESSED 111
7.11 FLARED 111
7.12 JEGGINGS 111
7.13 LOW-RISE 111
7.14 CIGARETTE 111
7.15 BLACK 111
7.16 BLEACHED 112
7.17 WHITE 112
7.18 PLEATED 112
7.19 OTHERS 112
8 EMEA DENIM JEANS MARKET, BY DEMOGRAPHY 113
8.1 OVERVIEW 114
8.2 MEN 116
8.2.1 MEN, BY FABRIC 117
8.2.1.1 100% COTTON DENIM 118
8.2.1.2 RAW/DRY 118
8.2.1.3 WASHED DENIM/ACID WASH DENIM 119
8.2.1.4 COLORED 119
8.2.1.5 CRUSHED 119
8.2.1.6 SELVEDGE 119
8.2.1.7 ECRU 119
8.2.1.8 BUBBLE GUM 119
8.2.1.9 RAMIE COTTON DENIM 120
8.2.1.10 VINTAGE 120
8.2.1.11 FOX FIBER -BASED 120
8.2.1.12 REVERSE 120
8.2.1.13 RING SPUN DENIM/DUAL RING SPUN DENIM 120
8.2.1.14 OTHERS 120
8.3 WOMEN 121
8.3.1 WOMEN, BY FABRIC 121
8.3.1.1 100% COTTON DENIM 122
8.3.1.2 RAW/DRY 122
8.3.1.3 WASHED DENIM/ACID WASH DENIM 123
8.3.1.4 COLORED 123
8.3.1.5 SELVEDGE 123
8.3.1.6 CRUSHED 123
8.3.1.7 ECRU 123
8.3.1.8 BUBBLE GUM 123
8.3.1.9 RAMIE COTTON DENIM 124
8.3.1.10 VINTAGE 124
8.3.1.11 FOX FIBER -BASED 124
8.3.1.12 REVERSE 124
8.3.1.13 RING SPUN DENIM/DUAL RING SPUN DENIM 124
8.3.1.14 OTHERS 124
8.4 CHILDREN 125
8.4.1 CHILDREN, BY FABRIC 125
8.4.1.1 100% COTTON DENIM 126
8.4.1.2 RAW/DRY 126
8.4.1.3 CRUSHED 127
8.4.1.4 WASHED DENIM/ACID WASH DENIM 127
8.4.1.5 COLORED 127
8.4.1.6 SELVEDGE 127
8.4.1.7 ECRU 127
8.4.1.8 BUBBLE GUM 127
8.4.1.9 RAMIE COTTON DENIM 128
8.4.1.10 VINTAGE 128
8.4.1.11 FOX FIBER -BASED 128
8.4.1.12 REVERSE 128
8.4.1.13 RING SPUN DENIM/DUAL RING SPUN DENIM 128
8.4.1.14 OTHERS 128
 
9 EMEA DENIM JEANS MARKET, BY PRICE RANGE 129
9.1 OVERVIEW 130
9.2 PREMIUM 132
9.3 STANDARD 132
9.4 LUXURY 132
10 EMEA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL 133
10.1 OVERVIEW 134
10.2 OFFLINE 136
10.2.1 OFFLINE, BY TYPE 136
10.2.1.1 BRAND STORES 137
10.2.1.2 SUPERMARKETS & HYPERMARKETS 137
10.2.1.3 GARMENTS SHOPS 137
10.2.1.4 OTHERS 137
10.3 ONLINE 138
10.3.1 ONLINE, BY TYPE 138
10.3.1.1 E-COMMERCE WEBSITE 138
10.3.1.2 COMPANY-OWNED WEBSITE 138
11 EMEA DENIM JEANS MARKET, BY REGION 139
11.1 EUROPE 139
11.1.1 GERMANY 142
11.1.2 SPAIN 147
11.1.3 NETHERLANDS 152
11.1.4 FRANCE 157
11.1.5 ITALY 162
11.1.6 TURKEY 167
11.1.7 U.K. 172
11.1.8 BELGIUM 177
11.1.9 RUSSIA 182
11.1.10 SWITZERLAND 187
11.1.11 REST OF EUROPE 192
11.2 MIDDLE EAST & AFRICA 193
11.2.1 SOUTH AFRICA 196
11.2.2 U.A.E. 201
11.2.3 SAUDI ARABIA 206
11.2.4 KUWAIT 211
11.2.5 OMAN 216
11.2.6 REST OF MIDDLE EAST & AFRICA 221
 
12 EMEA DENIM JEANS MARKET 222
12.1 COMPANY SHARE ANALYSIS: EUROPE 222
12.2 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 223
13 SWOT ANALYSIS 224
14 COMPANY PROFILES 225
14.1 ZARA FRANCE, S.A.R.L. 225
14.1.1 COMPANY SNAPSHOT 225
14.1.2 PRODUCT PORTFOLIO 225
14.1.3 RECENT DEVELOPMENT 226
14.2 H&M GROUP 227
14.2.1 COMPANY SNAPSHOT 227
14.2.2 REVENUE ANALYSIS 227
14.2.3 BRAND PORTFOLIO 228
14.2.4 RECENT DEVELOPMENT 231
14.3 RALPH LAUREN MEDIA LLC 232
14.3.1 COMPANY SNAPSHOT 232
14.3.2 REVENUE ANALYSIS 232
14.3.3 PRODUCT PORTFOLIO 233
14.3.4 RECENT DEVELOPMENTS/NEWS 234
14.4 UNIQLO CO., LTD(A SUBSIDIARY OF FAST RETAILING CO., LTD) 235
14.4.1 COMPANY SNAPSHOT 235
14.4.2 PRODUCT PORTFOLIO 235
14.4.3 RECENT DEVELOPMENTS/NEWS 236
14.5 C&A MODE GMBH & CO. KG 237
14.5.1 COMPANY SNAPSHOT 237
14.5.2 PRODUCT PORTFOLIO 237
14.5.3 RECENT DEVELOPMENT 238
14.6 BLACKHORSE LANE ATELIERS 239
14.6.1 COMPANY SNAPSHOT 239
14.6.2 PRODUCT PORTFOLIO 239
14.6.3 RECENT DEVELOPMENTS/NEWS 240
14.7 CARHARTT, INC. 241
14.7.1 COMPANY SNAPSHOT 241
14.7.2 PRODUCT PORTFOLIO 241
14.7.3 RECENT DEVELOPMENTS/NEWS 243
 
14.8 CALVIN KLEIN INC. (A SUBSIDIARY OF PVH CORP.) 244
14.8.1 COMPANY SNAPSHOT 244
14.8.2 PRODUCT PORTFOLIO 244
14.8.3 RECENT DEVELOPMENT/NEWS 245
14.9 DAWSON DENIM (MFG) LTD 246
14.9.1 COMPANY SNAPSHOT 246
14.9.2 PRODUCT PORTFOLIO 246
14.9.3 RECENT DEVELOPMENTS/NEWS 247
14.10 EDWIN EUROPE GMBH 248
14.10.1 COMPANY SNAPSHOT 248
14.10.2 PRODUCT PORTFOLIO 248
14.10.3 RECENT DEVELOPMENT 249
14.11 ELV DENIM 250
14.11.1 COMPANY SNAPSHOT 250
14.11.2 PRODUCT PORTFOLIO 250
14.11.3 RECENT DEVELOPMENT 251
14.12 EVERLANE 252
14.12.1 COMPANY SNAPSHOT 252
14.12.2 PRODUCT PORTFOLIO 252
14.12.3 RECENT DEVELOPMENTS/NEWS 255
14.13 FRAME 256
14.13.1 COMPANY SNAPSHOT 256
14.13.2 PRODUCT PORTFOLIO 256
14.13.3 RECENT DEVELOPMENTS/NEWS 259
14.14 GAP INC. 260
14.14.1 COMPANY SNAPSHOT 260
14.14.2 REVENUE ANALYSIS 260
14.14.3 BRAND PORTFOLIO 261
14.14.4 RECENT DEVELOPMENT 263
14.15 HEBTROCO 264
14.15.1 COMPANY SNAPSHOT 264
14.15.2 PRODUCT PORTFOLIO 264
14.15.3 RECENT DEVELOPMENTS/NEWS 266
14.16 HIUT DENIM CO. 267
14.16.1 COMPANY SNAPSHOT 267
14.16.2 PRODUCT PORTFOLIO 267
14.16.3 RECENT DEVELOPMENTS/NEWS 269
 
14.17 JIL SANDER IS PART OF THE OTB GROUP 270
14.17.1 COMPANY SNAPSHOT 270
14.17.2 PRODUCT PORTFOLIO 270
14.17.3 RECENT DEVELOPMENTS/NEWS 272
14.18 KONTOOR BRANDS, INC. 273
14.18.1 COMPANY SNAPSHOT 273
14.18.2 REVENUE ANALYSIS 273
14.18.3 PRODUCT PORTFOLIO 274
14.18.4 RECENT DEVELOPMENT 275
14.19 LEVI STRAUSS & CO. 276
14.19.1 COMPANY SNAPSHOT 276
14.19.2 REVENUE ANALYSIS 276
14.19.3 BRAND PORTFOLIO 277
14.19.4 RECENT DEVELOPMENT 280
14.20 MARKS AND SPENCER PLC 282
14.20.1 COMPANY SNAPSHOT 282
14.20.2 REVENUE ANALYSIS 282
14.20.3 PRODUCT PORTFOLIO 283
14.20.4 RECENT DEVELOPMENT 283
14.21 MARQUES ' ALMEIDA 284
14.21.1 COMPANY SNAPSHOT 284
14.21.2 PRODUCT PORTFOLIO 284
14.21.3 RECENT DEVELOPMENTS/NEWS 286
14.22 MAVI JEANS INC. 287
14.22.1 COMPANY SNAPSHOT 287
14.22.2 REVENUE ANALYSIS 287
14.22.3 PRODUCT PORTFOLIO 288
14.22.4 RECENT DEVELOPMENTS/NEWS 291
14.23 MOTT & BOW 293
14.23.1 COMPANY SNAPSHOT 293
14.23.2 PRODUCT PORTFOLIO 293
14.23.3 RECENT DEVELOPMENTS/NEWS 294
14.24 MUD JEANS. 295
14.24.1 COMPANY SNAPSHOT 295
14.24.2 PRODUCT PORTFOLIO 295
14.24.3 RECENT DEVELOPMENTS/NEWS 296
 
14.25 NEXT PLC 297
14.25.1 COMPANY SNAPSHOT 297
14.25.2 REVENUE ANALYSIS 297
14.25.3 PRODUCT PORTFOLIO 298
14.25.4 RECENT DEVELOPMENT 299
14.26 PAJOTTEN. 300
14.26.1 COMPANY SNAPSHOT 300
14.26.2 PRODUCT PORTFOLIO 300
14.26.3 RECENT DEVELOPMENTS/NEWS 301
14.27 PEPE JEANS 302
14.27.1 COMPANY SNAPSHOT 302
14.27.2 PRODUCT PORTFOLIO 302
14.27.3 RECENT DEVELOPMENTS/NEWS 306
14.28 PRIMARK LIMITED 308
14.28.1 COMPANY SNAPSHOT 308
14.28.2 PRODUCT PORTFOLIO 308
14.28.3 RECENT DEVELOPMENT 309
14.29 TOMMY HILFIGER LICENSING B.V. (A PART OF PVH CORP) 310
14.29.1 COMPANY SNAPSHOT 310
14.29.2 PRODUCT PORTFOLIO 310
14.29.3 RECENT DEVELOPMENTS/NEWS 312
14.30 USPA 314
14.30.1 COMPANY SNAPSHOT 314
14.30.2 PRODUCT PORTFOLIO 314
14.30.3 RECENT DEVELOPMENTS/NEWS 316
14.31 VF CORPORATION 317
14.31.1 COMPANY SNAPSHOT 317
14.31.2 REVENUE ANALYSIS 317
14.31.3 BRAND PORTFOLIO 318
14.31.4 RECENT DEVELOPMENT 321
15 QUESTIONNAIRE 322
16 RELATED REPORTS 326