Summary

The European janitorial supplies and services market is experiencing robust growth, driven by several factors including heightened awareness about hygiene, increasing demand for cleanliness across various sectors, and technological advancements. This growth is largely attributed to the rising need for cleaning and maintenance services across industries like healthcare, retail, education, and hospitality, as well as the expansion of the commercial real estate sector. The pandemic further intensified the demand for stringent hygiene standards, with facilities investing in cleaning supplies and services to ensure the safety of their employees and customers. In terms of market features, a significant shift towards sustainability is visible, with the increasing adoption of eco-friendly cleaning solutions such as biodegradable products, water-saving equipment, and energy-efficient technologies. Additionally, the market is seeing innovations like the introduction of robotic cleaners equipped with AI and IoT, which enhance efficiency and reduce human error, further revolutionizing the industry. Real-time monitoring and predictive maintenance are becoming more prevalent, allowing businesses to customize cleaning schedules based on actual usage, thus reducing unnecessary operational costs. However, these innovations must comply with stringent environmental regulations that promote sustainability, and businesses are increasingly aligning with eco-conscious initiatives, such as zero-waste and carbon-neutral practices, to remain compliant and attractive to a growing environmentally-aware consumer base. Leading players like Klüh Cleaning, CCS Cleaning, and ISS World Services A/S dominate the market, but there is still considerable room for new entrants, especially those focusing on cutting-edge technologies and green cleaning solutions. With innovations in automation, robotics, and sustainability driving this sector forward, the European janitorial supplies and services market is poised to remain a dynamic and highly competitive industry.

According to the research report, "Europe Janitorial Supplies and Services Market Outlook, 2030," published by Bonafide Research, the Europe Janitorial Supplies and Services market is anticipated to add to more than USD 49.22 Billion by 2025–30. The ability to monitor and adjust cleaning schedules in real-time through digital platforms has enhanced operational efficiency, leading to cost savings and increased customer satisfaction. For instance, some European companies are already implementing Internet of Things (IoT) solutions to track inventory levels of cleaning supplies, enabling businesses to forecast and prevent shortages. Sustainability is another crucial factor driving the market's evolution in Europe. With increasing environmental concerns, there is a growing preference for eco-friendly cleaning products and services. Biodegradable cleaning agents, water-efficient equipment, and the adoption of green certifications have become common practice among service providers. This shift is not just consumer-driven but is also influenced by stringent regulations in the European Union aimed at reducing carbon footprints and fostering sustainable business practices. For example, the European Green Deal and other environmental initiatives encourage businesses to minimize their environmental impact, including in the cleaning sector. As a result, companies in the janitorial industry are adopting more sustainable practices, such as using eco-friendly chemicals and equipment, as well as reducing waste through recycling and the use of renewable energy sources. Furthermore, regulatory compliance and health and safety standards continue to shape the growth of the market. European countries are known for their strict regulatory frameworks that govern the safety and environmental impact of cleaning products and services. Compliance with these regulations is essential for businesses to maintain credibility and avoid penalties. For example, the European Union’s REACH regulation governs the use of chemicals, ensuring that cleaning products meet safety standards and are not harmful to humans or the environment.


Market Drivers

• Increased Emphasis on Hygiene and Health Standards: In the wake of the COVID-19 pandemic, European businesses, public institutions, and households have significantly raised their hygiene and sanitation expectations. There is now a stronger emphasis on maintaining clean and disinfected environments in workplaces, healthcare settings, schools, and public spaces. Regulatory bodies and health authorities have enforced stricter cleanliness standards, driving consistent demand for janitorial services and cleaning products such as disinfectants, sanitizers, and PPE. This shift is expected to remain long-term, ensuring steady growth in the industry.
• Growth of Commercial and Institutional Infrastructure: Europe continues to see growth in commercial real estate, hospitality, healthcare facilities, and educational institutions, all of which require regular janitorial services. This infrastructure expansion, especially in countries like Germany, France, and the Nordics, is pushing demand for outsourced cleaning services and specialized janitorial supplies. Outsourcing trends also support this driver, as organizations increasingly prefer third-party cleaning providers for efficiency and compliance with evolving environmental and hygiene standards.

Market Challenges

• Labor Shortages and Rising Wages: The janitorial industry in Europe is heavily reliant on a large, often low-wage workforce. However, post-Brexit migration constraints (particularly in the UK), aging populations, and competition from other low-skilled sectors have resulted in significant labor shortages. To attract and retain employees, service providers are being forced to raise wages and improve working conditions, which puts pressure on profit margins and forces companies to increase service prices or reduce coverage.
• Sustainability and Environmental Regulations: There is growing pressure from governments and the EU to reduce environmental footprints, pushing janitorial companies to adopt eco-friendly practices. This includes using biodegradable cleaning agents, reducing plastic packaging, and improving waste disposal methods. Compliance with regulations like REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) can be costly and complicated, particularly for smaller players who may struggle to absorb the investment needed for greener operations.

Market Trends

• Adoption of Smart Cleaning Technologies:There is a clear trend towards digital transformation in janitorial services. Automated cleaning robots, IoT-enabled dispensers, and data-driven facilities management systems are increasingly being adopted to optimize efficiency, monitor hygiene standards, and reduce labor dependency. These technologies allow providers to offer more tailored and cost-effective services, while also supporting sustainability goals through better resource management.
• Demand for Green Cleaning Products and Services:Consumer and corporate awareness of environmental issues has led to a rising demand for eco-certified, non-toxic, and biodegradable cleaning products. Clients now seek providers that can demonstrate green credentials and sustainability certifications. This is particularly evident in countries like Germany, the Netherlands, and the Scandinavian nations, where environmental consciousness is deeply embedded in consumer behavior and procurement policies.


The significant growth of the Janitorial Supplies and Services industry in Europe is primarily driven by the increasing demand for hygiene and cleanliness standards across commercial, industrial, and public sectors, especially in the wake of the COVID-19 pandemic and heightened environmental awareness.

The rapid growth of the Janitorial Supplies and Services industry in Europe can be attributed to a combination of factors, with the most significant being the heightened demand for enhanced hygiene and cleanliness standards. The COVID-19 pandemic played a pivotal role in reshaping the way businesses and individuals approach cleanliness, not only in terms of health and safety but also in environmental sustainability. As countries in Europe emerge from the pandemic, there has been an ongoing emphasis on maintaining high levels of cleanliness in public spaces, workplaces, and institutions, including schools, hospitals, and government buildings. Moreover, as the European workforce becomes increasingly concerned about health, well-being, and environmental impact, the industry is experiencing a notable shift toward eco-friendly cleaning products. In the past, traditional cleaning chemicals, which often contained harmful ingredients and pollutants, were widely used in commercial cleaning. However, as environmental regulations tighten and businesses seek to reduce their carbon footprint, there is now a stronger focus on sustainable and green cleaning solutions. This has led to innovations in cleaning chemicals, tools, and equipment that meet both hygiene standards and environmental guidelines. The European Union has set ambitious sustainability goals, which influence cleaning suppliers to innovate and develop products that adhere to these regulations, further accelerating the growth of this market segment. Technological advancements also play a significant role in the market’s growth. There is increasing adoption of automation and robotics in cleaning, including the use of autonomous floor scrubbers, vacuum cleaners, and other equipment that reduces labor costs and improves cleaning efficiency.

The commercial sector is leading the growth of the Janitorial Supplies and Services industry in Europe due to the continuous demand for professional cleaning services driven by an expanding number of office buildings.

In Europe, the commercial sector is at the forefront of driving the growth of the Janitorial Supplies and Services industry due to the sheer volume of businesses and office buildings that require consistent and professional cleaning services. The growth of commercial real estate, particularly office spaces, retail establishments, and business facilities, has created a persistent demand for janitorial services to maintain cleanliness, health, and safety. With Europe’s highly developed economies, the number of office buildings, commercial properties, and large facilities continues to rise, as companies expand their operations or require regular maintenance to meet both aesthetic and hygiene standards. As these spaces attract large numbers of employees, clients, and customers daily, businesses must prioritize cleanliness not only for operational efficiency but also for the well-being of employees and visitors. This surge in demand is compounded by the growing awareness of the critical importance of hygiene and sanitation, especially in light of the COVID-19 pandemic. In the aftermath of the pandemic, many European countries have introduced stricter cleaning and hygiene protocols for commercial establishments, workplaces, and public spaces. The need to maintain high levels of cleanliness in these commercial spaces, particularly in areas like restrooms, common areas, and high-touch surfaces, has further solidified the commercial sector's leadership in driving the janitorial supplies market. Additionally, as businesses reopen and adopt new health standards, the demand for advanced cleaning solutions that can prevent the spread of germs and viruses is greater than ever. European businesses, particularly large corporations and multinational companies, are increasingly aligning their cleaning operations with environmental goals, driven by stricter EU regulations and the rising consumer demand for eco-friendly practices.

Indoor cleaning is leading the growth of the Janitorial Supplies and Services industry in Europe due to the rising emphasis on maintaining clean, healthy, and sanitized indoor environments across commercial, residential.

Indoor cleaning has emerged as the dominant segment in Europe’s Janitorial Supplies and Services industry, primarily due to the growing demand for maintaining high standards of cleanliness and hygiene in indoor environments, which are integral to the well-being of individuals and the smooth functioning of businesses and public spaces. As European countries place a greater focus on health and safety, particularly in the wake of the COVID-19 pandemic, there has been a sharp increase in the need for effective indoor cleaning solutions. The pandemic highlighted the importance of sanitization in reducing the spread of viruses and bacteria, prompting businesses, government institutions, and households to invest more in maintaining clean indoor spaces. This shift toward improved hygiene has led to a higher demand for janitorial supplies and services that cater specifically to indoor cleaning needs, such as disinfectants, air purifiers, and cleaning tools for various indoor surfaces. Moreover, the commercial sector in Europe, including offices, retail spaces, and hospitality venues, has been at the forefront of this trend, as businesses strive to ensure a safe environment for employees, clients, and customers. In response to tighter hygiene regulations and heightened consumer expectations, indoor cleaning services have become critical. Facilities must meet strict sanitation standards to prevent the transmission of airborne pathogens, making products like surface disinfectants, hand sanitizers, and specialized equipment for indoor air quality management essential. These measures are particularly important in high-traffic indoor spaces such as office buildings, shopping centers, and healthcare facilities, where the risk of contamination is higher.

The online channel is the fastest-growing segment in Europe’s Janitorial Supplies and Services industry due to the increasing demand for convenience, cost-effectiveness, and a broader range of product offerings.

The online channel is rapidly emerging as the fastest-growing segment in Europe’s Janitorial Supplies and Services industry, driven by the increasing demand for convenience, cost-efficiency, and access to a wide array of products, all of which are facilitated by the digital transformation of shopping habits. Over the past decade, the European retail landscape has experienced a significant shift, with more businesses and consumers opting to make purchases online rather than through traditional brick-and-mortar stores. This shift has been particularly pronounced in the janitorial supplies sector, where buyers—ranging from large corporations and commercial establishments to smaller businesses and even households—are increasingly turning to online platforms for their cleaning and maintenance needs. Several key factors explain this rapid growth of the online channel in Europe’s janitorial industry. Businesses in Europe, particularly those in the commercial and industrial sectors, require janitorial supplies regularly and often in bulk. E-commerce platforms provide a convenient, time-saving solution, allowing customers to browse products, compare prices, and place orders with just a few clicks, all from the comfort of their offices or homes. This ease of access means that businesses no longer need to rely on local suppliers or visit physical stores, making the procurement process faster and more efficient. Furthermore, the ability to order products 24/7 adds a layer of flexibility, ensuring that companies can quickly restock their supplies whenever needed, even outside of regular business hours. Additionally, the online channel provides access to a vast and diverse range of janitorial supplies, often surpassing the selection available at traditional physical stores.

Germany leads the European janitorial supplies and services industry due to its strong industrial base, high standards for hygiene and sustainability, and a well-regulated facility management sector integrated with advanced cleaning technologies.

Germany’s leadership in the European janitorial supplies and services industry is anchored in its robust industrial infrastructure, deeply embedded culture of cleanliness, and the integration of environmental and technological standards that set it apart from other European markets. As Europe’s largest economy and manufacturing hub, Germany hosts a vast array of facilities—from automotive plants and logistics centers to hospitals, universities, airports, and high-density commercial buildings—which all require systematic and high-quality cleaning services. This expansive and diversified built environment has created a long-term, stable demand for janitorial services that are both efficient and compliant with rigorous standards. German regulations, particularly those driven by the country’s commitment to environmental protection and occupational safety, mandate the use of certified cleaning agents, waste management procedures, and energy-efficient practices. Organizations are held to strict hygiene and ecological benchmarks under EU regulations and national policies such as the German Ordinance on Biological Agents (BioStoffV) and various DIN standards related to building cleanliness, disinfection, and facility maintenance. This has led to the development of a highly professionalized cleaning sector where service providers must not only meet hygiene goals but also adhere to sustainability guidelines, such as using biodegradable products and water-saving equipment. Moreover, German companies—both in manufacturing and service industries—tend to outsource cleaning tasks to certified facility management firms, fostering a competitive landscape that encourages innovation, specialization, and operational excellence.




Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Janitorial Supplies and Services Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Offerings
• Janitorial Supplies
• Janitorial Services

By End Users
• Residential
• Commercials

By Application
• Indoor Cleaning
• Outdoor cleaning

By Distribution
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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Table of Contents

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.3.1. XXXX
2.3.2. XXXX
2.3.3. XXXX
2.3.4. XXXX
2.3.5. XXXX
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Europe Janitorial Supplies and Services Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Offerings
6.3.1. Market Size and Forecast, By Janitorial Supplies and Services
6.3.2. Market Size and Forecast, By Janitorial Services
6.4. Market Size and Forecast, By End Users
6.5. Market Size and Forecast, By Application
6.6. Market Size and Forecast, By Distribution
6.7. Germany Janitorial Supplies and Services Market Outlook
6.7.1. Market Size by Value
6.7.2. Market Size and Forecast By Offerings
6.7.3. Market Size and Forecast By End Users
6.7.4. Market Size and Forecast By Application
6.7.5. Market Size and Forecast By Distribution
6.8. United Kingdom (UK) Janitorial Supplies and Services Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By Offerings
6.8.3. Market Size and Forecast By End Users
6.8.4. Market Size and Forecast By Application
6.8.5. Market Size and Forecast By Distribution
6.9. France Janitorial Supplies and Services Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By Offerings
6.9.3. Market Size and Forecast By End Users
6.9.4. Market Size and Forecast By Application
6.9.5. Market Size and Forecast By Distribution
6.10. Italy Janitorial Supplies and Services Market Outlook
6.10.1. Market Size by Value
6.10.2. Market Size and Forecast By Offerings
6.10.3. Market Size and Forecast By End Users
6.10.4. Market Size and Forecast By Application
6.10.5. Market Size and Forecast By Distribution
6.11. Spain Janitorial Supplies and Services Market Outlook
6.11.1. Market Size by Value
6.11.2. Market Size and Forecast By Offerings
6.11.3. Market Size and Forecast By End Users
6.11.4. Market Size and Forecast By Application
6.11.5. Market Size and Forecast By Distribution
6.12. Russia Janitorial Supplies and Services Market Outlook
6.12.1. Market Size by Value
6.12.2. Market Size and Forecast By Offerings
6.12.3. Market Size and Forecast By End Users
6.12.4. Market Size and Forecast By Application
6.12.5. Market Size and Forecast By Distribution
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Key Players Market Positioning Matrix
7.4. Porter's Five Forces
7.5. Company Profile
7.5.1. The Tennant Company
7.5.1.1. Company Snapshot
7.5.1.2. Company Overview
7.5.1.3. Financial Highlights
7.5.1.4. Geographic Insights
7.5.1.5. Business Segment & Performance
7.5.1.6. Product Portfolio
7.5.1.7. Key Executives
7.5.1.8. Strategic Moves & Developments
7.5.2. Empower Brands Franchising, LLC
7.5.3. The 3M Company
7.5.4. Ecolab Inc.
7.5.5. Kimberly-Clark Corporation
7.5.6. ISS A/S
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
9.3. Related Reports
10. Disclaimer


List of Figures

Figure 1: Global Janitorial Supplies and Services Market Size (USD Billion) By Region, 2024 & 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: Europe Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: Europe Janitorial Supplies and Services Market Share By Country (2024)
Figure 6: Germany Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: United Kingdom (UK) Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: France Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Italy Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 10: Spain Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 11: Russia Janitorial Supplies and Services Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 12: Porter's Five Forces of Global Janitorial Supplies and Services Market

List of Tables

Table 1: Global Janitorial Supplies and Services Market Snapshot, By Segmentation (2024 & 2030) (in USD Billion)
Table 2: Influencing Factors for Janitorial Supplies and Services Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Europe Janitorial Supplies and Services Market Size and Forecast, By Offerings (2019 to 2030F) (In USD Billion)
Table 7: Europe Janitorial Supplies and Services Market Size and Forecast, By Janitorial Supplies and Services (2019 to 2030F) (In USD Billion)
Table 8: Europe Janitorial Supplies and Services Market Size and Forecast, By Janitorial Services (2019 to 2030F) (In USD Billion)
Table 9: Europe Janitorial Supplies and Services Market Size and Forecast, By End Users (2019 to 2030F) (In USD Billion)
Table 10: Europe Janitorial Supplies and Services Market Size and Forecast, By Application (2019 to 2030F) (In USD Billion)
Table 11: Europe Janitorial Supplies and Services Market Size and Forecast, By Distribution (2019 to 2030F) (In USD Billion)
Table 12: Germany Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 13: Germany Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 14: Germany Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 15: Germany Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 16: United Kingdom (UK) Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 17: United Kingdom (UK) Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 18: United Kingdom (UK) Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 19: United Kingdom (UK) Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 20: France Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 21: France Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 22: France Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 23: France Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 24: Italy Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 25: Italy Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 26: Italy Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 27: Italy Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 28: Spain Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 29: Spain Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 30: Spain Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 31: Spain Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 32: Russia Janitorial Supplies and Services Market Size and Forecast By Offerings (2019 to 2030F) (In USD Billion)
Table 33: Russia Janitorial Supplies and Services Market Size and Forecast By End Users (2019 to 2030F) (In USD Billion)
Table 34: Russia Janitorial Supplies and Services Market Size and Forecast By Application (2019 to 2030F) (In USD Billion)
Table 35: Russia Janitorial Supplies and Services Market Size and Forecast By Distribution (2019 to 2030F) (In USD Billion)
Table 36: Competitive Dashboard of top 5 players, 2024