Summary

Hair extensions and wigs have a long and fascinating history in Russia, dating back centuries. In traditional Russian culture, long hair was considered a symbol of beauty and femininity, and many women took great pride in their hair. One of the earliest forms of hair extensions in Russia were known as "pletenevye", which were braided hairpieces made from human or animal hair. These were often worn by women to create the illusion of longer, fuller hair. They were also used by men as a symbol of status and power. Wigs became popular in Russia in the early 20th century, during the reign of Catherine the Great. Wigs were considered a symbol of wealth and social status and were often worn by the aristocracy and members of the royal court. In the 19th century, hair extensions became more popular in Russia, particularly among women who wanted to achieve a more fashionable look. Hair extensions were made from a variety of materials, including human hair, horsehair, and silk. They were often sewn or braided into the wearer's natural hair, creating a more voluminous and dramatic look. Today, hair extensions and wigs remain popular in Russia, particularly among women who want to achieve a more glamorous or fashionable look. The market for hair extensions and wigs in Russia is growing rapidly, with many local manufacturers and retailers offering a wide range of products and services to consumers throughout the country.

According to the research report "The Russia Hair Extension & Wigs Market Overview, 2028," published by Bonafide Research, the Russia hair extension and wigs market is expected to grow at more than 7% CAGR from 2023 to 2028. The Russian market for hair extensions and wigs is expanding as a result of the Russian society, women in particular place a high emphasis on appearance, and beauty and fashion are highly regarded. Women can obtain the look they want with hair extensions and wigs, whether they want longer hair, a new hair colour, or a more voluminous style. The growth of social media has facilitated customers' access to wigs and hair extensions in Russia. Due to greater market competition and lower prices, it is now more affordable for a larger spectrum of consumers. In Russia, more women are using wigs than men, because many women in Russia use wigs as a way to experiment with different hairstyles and colours, without having to commit to a permanent change. Wigs can be easily swapped out for different styles and colours, allowing women to change their look as often as they like. In the future, the hair extension and wigs for men market will grow at the highest CAGR.

There are some government rules and regulations for the hair extension and wigs market, like: Hair extensions and wigs sold in Russia must comply with the quality and safety standards set by the Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing. This includes ensuring that products are free from harmful substances and are safe for use by consumers. In addition, manufacturers and sellers of hair extensions and wigs are subject to general consumer protection laws in Russia, which require them to provide accurate information about their products and to address any consumer complaints or concerns in a timely and effective manner. The Russian government has also launched several initiatives to support the development of the beauty industry, including the hair extension and wig markets. The government has provided funding and other support to help local manufacturers of hair extensions and wigs expand their businesses and compete in the global market. The government has also worked to promote the beauty industry as a key sector for economic growth and has encouraged entrepreneurship and innovation in this area.

In Russia, the hair extensions and wigs are more commonly used in the fashion and entertainment industries because of the damage to the original hair caused by frequent changes in hairstyles. Because of this, most of the fashion industry and the entertainment industry use the hair extensions and wigs for comfort. In the future, the individual customer will adopt the wigs, and the hair extension industry in the country will grow at the highest CAGR. Based on the report, the market is segmented by distribution channel, like online and offline. There are many salons in Russia that offer hair extensions and wigs to consumers. These salons can be found in major cities throughout the country, such as Moscow, St. Petersburg, and Kazan. Like the Hair point in Beauty Time, Lux Hair. Online retailers, specialist stores, and the local manufacturer that provides the hair extensions and wigs

Considered in this report

• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Russia Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs

By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online


The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Russia Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Russia Hair Extension & Wigs Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Hair Type
6.4. Market Size and Forecast By End-User
6.5. Market Size and Forecast By Gender
7. Russia Hair Extension & Wigs Market Segmentations
7.1. Russia Hair Extension & Wigs Market, By Product Type
7.1.1. Russia Hair Extension & Wigs Market Size, By Extension, 2017-2028
7.1.2. Russia Hair Extension & Wigs Market Size, By Wigs, 2017-2028
7.1.3. Russia Hair Extension & Wigs Market Size, By Toupee, 2017-2028
7.2. Russia Hair Extension & Wigs Market, By Hair Type
7.2.1. Russia Hair Extension & Wigs Market Size, By Human Hair, 2017-2028
7.2.2. Russia Hair Extension & Wigs Market Size, By Synthetic, 2017-2028
7.3. Russia Hair Extension & Wigs Market, By End-User
7.3.1. Russia Hair Extension & Wigs Market Size, By Individual Consumers, 2017-2028
7.3.2. Russia Hair Extension & Wigs Market Size, By Entertainment & Fashion Industry, 2017-2028
7.4. Russia Hair Extension & Wigs Market, By Gender
7.4.1. Russia Hair Extension & Wigs Market Size, By Men, 2017-2028
7.4.2. Russia Hair Extension & Wigs Market Size, By Women, 2017-2028
8. Russia Hair Extension & Wigs Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Hair Type, 2023 to 2028
8.3. By End-User, 2023 to 2028
8.4. By Gender, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Russia Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Hair Type
Figure 4: Market Attractiveness Index, By End-User
Figure 5: Market Attractiveness Index, By Gender
Figure 6: Porter's Five Forces of Russia Hair Extension & Wigs Market

List of Table
Table 1 : Influencing Factors for Global Hair Extension & Wigs Market, 2022
Table 2: Russia Hair Extension & Wigs Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Russia Hair Extension & Wigs Market Size and Forecast By Hair Type (2017, 2022 & 2028F)
Table 4: Russia Hair Extension & Wigs Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 5: Russia Hair Extension & Wigs Market Size and Forecast By Gender (2017, 2022 & 2028F)
Table 6: Russia Hair Extension & Wigs Market Size of Extension (2017 to 2028) in USD Billion
Table 7: Russia Hair Extension & Wigs Market Size of Wigs (2017 to 2028) in USD Billion
Table 8: Russia Hair Extension & Wigs Market Size of Toupee (2017 to 2028) in USD Billion
Table 9: Russia Hair Extension & Wigs Market Size of Human Hair (2017 to 2028) in USD Billion
Table 10: Russia Hair Extension & Wigs Market Size of Synthetic (2017 to 2028) in USD Billion
Table 11: Russia Hair Extension & Wigs Market Size of Individual Consumers (2017 to 2028) in USD Billion
Table 12: Russia Hair Extension & Wigs Market Size of Entertainment & Fashion Industry (2017 to 2028) in USD Billion
Table 13: Russia Hair Extension & Wigs Market Size of Men (2017 to 2028) in USD Billion
Table 14: Russia Hair Extension & Wigs Market Size of Women (2017 to 2028) in USD Billion